BHARTI AIRTEL LIMITED

Bharti Airtel Limited formerly known as Bharti TeleVentures LTD (BTVL) is an Indian company offering telecommunication services in 18 countries. It is the largest cellular service provider in India, with more than 137 million subscriptionsas of June 2010. Bharti Airtel is the world's third largest, single-country mobile operator and fifth largest telecom operator in the world in terms of subscriber base. It also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by

 By

2015 AIRTEL will be the most loved brand, enriching the lives of million.

MISSION
Company

will meet the mobile communication needs of his customer through error-free service delivery. Innovative products and services, Cost efficiency Unified messaging solution

INDUSTRY
TELECOMMUNICATION

FOUNDED
7TH JULY 1995

HEADQUARTER
NEW DELHI, INDia

 Wireless Telephone

Internet
Satellite

television

 Bangladesh
Burkina Ghana

faso

India
Kenya Malawi

Srilanka
Uganda tanzania

Each year of Airtels existence has been marked by historic and far reaching milestones including many firsts, all to which have been stepping stones to their success and performance. A brief history of the Companys major events is: 1995-96 Mobile services under the brand name Airtel launched for the first time in Delhi and Himachal Pradesh. 1997-98 The first private telecom service provider to obtain a license for landline telephony in Madhya Pradesh Incorporation of Bharti BT VSAT Ltd. For providing VSAT solutions across India and Bharti BT Internet Ltd.

2001-2002 India One, Indias first private sector national and international long distance service launched. Eastern foray through acquisition and new licenses for eight new circles across India

2003-2004 Join the US $1 billion revenue club Strategic partnerships with IBM and Ericsson for outsourcing of the companys core IT and network activities.

2005-2006 All-India foot print with the launch of mobile services in Assam. Becomes Indias largest intergrated private operator based on the total customer base

2006-2008 Profit crosses US $ billion. Receives license for providing 2G and 3G mobile services in Srilanka Launch of Airtel Call Home service, a calling card service for various countries aimed at the Indian diaspora.

 Bharat Tata

sanchar nigam limited

communication limited communication

Reliance Idea

cellular limited

State bank of india: Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, "This historic collaboration between SBI and airtel brings together two sectors that have made the most impact in addressing inclusive growth .SBIs expertise in the banking sector along with airtels 150 million strong customer base and ecosystem of over 1.5 million retailers and distributors across India. Hdfc bank: Airtel Corporate connection (postpaid no 9818691553), which is also an eyeopener on the practices followed by this reputed corporate, the dadagiri they impose on customers; the sheer negligence on part of HDFC Bank in resolving net-banking issues and the unprofessional behavior of customer cares on both sides Standard chartered bank: Standard Chartereds Connect N Save Account is a revolutionary product offering that helps you save upto 30%** on your Airtel mobile bills - Smarter Banking, Lighter Phone Bills!

HR helps the organization to manage its human assets more strategically so that it can attain higher levels of performance and greater profitability. The HR manager assists employees in finding ways to increase productivity and to reinforce the organization's core competencies by teaching skills that contribute to organizational growth. HR works to develop an environment that encourages affiliation, responsibility and commitment.

Analyses jobs and skills needed in the organization.

Recruits and selects workers- Appraises performance.

Designs and delivers training, development and educational programs for employees to provide the organization with the skilled resources it needs

packaging: Primary Package: This package is mainly for basic services. It contains four types of plans: one-time, deposit, recurring, and service usage time.

Value-added Package: This package is designed for all valueadded services like call forwarding, call waiting, busy transfer, STD, ISD etc. It contains four types of plans: one-time, deposit, recurring, and service usage. Free Service Package: This package is designed for free minutes or units of calls only. A particular package can be attached to the customer or a specific free service can be provided. Discount Package: This package is designed for discount only. A particular discount package can be attached to the customer. Discount can be two types--flat and volume

Marketing mix:Bharti Airtel has strategically built this marketing mix to compete effectively and promote a strong value proposition in the marketplace.

Price: Bharti Airtel maintains a price that is competitive for quality of services and service level agreements.

Service Offering: While service offerings to operators, enterprise and retail customers Bharti offers a complete package of services at affordable prices.
Product Flexibility: It strives to maintain a lead in the all segments of the market. In addition, it maintains an open environment. Scalability: Bharti Airtel continues to engineer scalability into its services.

PROMOTION: Large scale print and video advertising.

In 2002 Airtel got its Signature tune from A.R. Rahman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. Big celebrities roped in to endorse the product : Shahrukh khan A.R. Rehman Vidya balan Madhavan Sachin tendulkar Saif Ali Khan and Kareena Kapoor

STRENGTH Very focused on telecom Leadership in fast growing cellular service

WEAKNESS Price competition from Bsnl and Mtnl Untapped rural market

OPPURTUNITIES The fast expanding IPLC market Latest technology and low cost advantage Huge market

THREAT Competition from other cellular and mobile operator Saturation point in basic telephony service

2011 2010

TOTAL ASSETS 41,776.12 CURRENT ASSETS 2,187.11 CURRENT LIABILITIES 12,979.55 TOTAL DEBT 5,038.92 EBDIT 15,084.80 EAT 9,426.15 EPS 24.82 BOOK VALUE 96.24

= = = = = = = =

56,009.11 2,536.80 16,104.80 11,897.50 13,643.90 7,716.90 20.32 115.42

TURNOVER RATIO: Total asset turn over ratio is decreasing from year 2007 to 2011. In 2007 company used more asset which is good for company. (0.93) LIQUIDITY RATIO: Current ratio of the company is fluctuating from year 2007 to 2011. In 2008 company in strong position to pay their short term liabilities. (0.77)

Quick ratio of the company is fluctuating from year 2007 to 2011. In 2008 company is in good condition to pay their short term liabilities

2011(march)
Promoter Fii Dii Others

= =

68.29% 17.23%

=
=

8.70
5.75%

From the above interpretation we can say that Bharti Airtel Limited consolidated its position as one of the largest business group in sector in all major financial parameter including sales , net worth, and assets. As compared to year 2007 to 2011, through the sales have increased, the fixed assets is also increased, which means that the company is not utilised the assets to brings down the cost. The companies current assets has also increased, which shows the improved liquidity position in the year 2011 as compared to 2007. But, the earning per share of the company as similar from 2007 to 2011.