A

MULTIDISCIPLINARY ACTION PROJECT REPORT

ON

“TO STU D Y C U STO M E R C O N VE N IE N C E A N D FU TU R E

O P P O RT U N IT Y”

At

R A D H A K R ISH N A B A K E R Y

Submitted To:

S .R . LU TH R A IN S TITU TE O F M A N A G E M E N T - 8 0 5

U nd er G u id a n c e o f

M r. Im ra n S h a ik h

A s s is ta n t Pro fes s o r

IN P A R T IA L F U LF ILL M E N T O F T H E R E Q U IR E M E N T O F T H E A W A R D F O R T H E

DEG RE E O F

MASTER OF BUSINESS ADMINISTRATION

In
G uja ra t Te chno log ica l U nive rsity

A hm a d a ba d

Submitted by
Name Enrollment No
B h a rg av G o nd a liya 17 80 50 59 252 1
J ig a r K h o k h a r 17 80 50 59 253 2
K ira n Lu k h i 17 80 50 59 253 3
B ip in M a ng u k iya 17 80 50 59 254 2
S h iv a n i M a v an i 17 80 50 59 254 5

M B A S E M E S T E R III

N o v em b e r-2 0 1 8
Company Certificate
 Students’ Declaration

W e h e re b y d e c la re th a t th e M u ltid is c ip lina ry A c tio n P ro je c t title d “ T o s tu d y

c u s to m e r c o n v en ien c e a n d fu tu re o p p o rtu n ity” u n d erta k e n a t R a d h a K ris h n a

B a k ery, is a re s ult o f o u r o w n w o rk a n d o u r in d e b ted n es s to o th e r w o rk

p u b lic a tio n s , re fe re n c e s , if a n y, h a v e b e en d u ly a c k n o w le d g ed . If w e a re fo u n d

g u ilty o f c o p yin g f ro m a n y o th e r rep o rt o r p u b lis h e d in fo rm a tio n a n d s h o w in g

a s o u r o rig in a l w o rk , o r e xte n d in g p la g ia ris m lim it, w e u n d e rs ta n d th a t w e s h a ll

b e lia b le a nd p u n is h a b le b y the u n ive rs ity, w h ic h m a y in c lu d e b e in g d e c la red

‘F a il’ in th e M A P e xa m ina tio n o r a n y o the r p u n is h m en t w h ic h th e u n ive rs ity m a y

d e c id e.

Name Enrollment No Signature

B h a rg a v G o n d a liya 17 80 505 92 52 1

J ig a r K h o k ha r 17 80 505 92 53 2

K ira n L u k h i 17 80 505 92 53 3

B ip in M a n g u k iya 17 80 505 92 54 2

S h iva n i M a v a n i 17 80 505 92 54 5

P la c e : _ __ __ __ D a te: __ _ __ __
Institute Certificate
 Acknowledgement

N o g o o d ta s k c a n b e c o m p le ted w ith o u t th e h elp o f o th ers . A fte r th e

c o m p letio n o f th is p ro je c t, w e fe el it is n e c e s s a ry to th in k w h o h elp ed u s a n d c o -

o p era ted w ith u s d u rin g th e p ro jec t.

F irs t o f a ll, w e w o u ld lik e to th a n k s Gujarat Technological University th a t g a ve

u s a c h a n c e to b rig h te n m y a c a d em ic q u a lific a tio n th a t p ro v id e th a t o p p o rtun ity

to h a ve p ra c tic a l k no w le d g e a b o u t th e rele va n t f ie ld .

W e a re ve ry m u c h th a n k fu l to Dr. Jimmy Kapadia , D ire c to r o f S . R . Lu th ra

In s titu te of M anage m e nt for ex ten d in g to us in a ll c o n s id e ra tio n and

c o -o p e ra tio n , w h ic h a s tu d en t c a n w is h .

W e e xp res s o u r s in c ere g ratitu d e to m y p ro jec t g u id e Mr. Imran Shaikh,

a s s is ta n t P ro fe s s o r o f S . R . Lu th ra In s titu te o f M a n a g em en t fo r p ro v id in g h is

in va lu a b le g u id a n c e d u rin g p ro je c t w o rk .

W e w o u ld lik e to th a n k s e s p e c ia lly to m y F rien d s a n d s tu d e n ts in c o lleg es f o r

s u p p o rtin g u s a n d e n c o u ra g in g u s a ll th ro u g h o u t th e c o u rs e o f m y p ro jec t.

F in a lly, w e w o u ld lik e to th a n k a ll th o s e p eo p le w h o a re d irec tly o r in d ire c tly

c o n trib u te d to o u r p ro jec t w o rk . O u r h e a rt g o es o u t to o u r p a ren ts w h o b ea r

w ith u s a ll th e tro u b le w e c a u s ed th en w ith a s m ile d u rin g th e en tire s tu d y

p e rio d a n d b eyo nd .
 EXECUTIVE SUMMARY

T h e P u rp o s e o f th e p ro jec t is to s tu d y th e c u s to m e r c o n ve n ien c e o f R a d h a

K ris h n a B a k e ry a n d fu tu re o p p o rtu nities o f b a k ery. In th is p ro je c t, v a rio u s

a s p e c ts o f firm a re a n a lyz ed an d p rev a ilin g a n d p o s s ib le p ro b lem s a re

id e n tified th a t a re c a u s e h a rm to th e b u s in e s s a c tiv ity.

A b efo re – a fte r s u rve y w as c a rried o u t fo r p ro b lem id e n tific a tio n a n d s o lu tio n.

T h e q u es tio n n a ire s u rv ey w a s b ein g c o n d u c ted f o r th is s tu d y in o rd e r to o b ta in

p rim ary d a ta fro m th e ta rg eted re s p o n d en ts a t R a d h a K ris h n a B a k e ry, U m ra

P a tia , S u ra t. F ro m th e s u rve y, it is fo u n d th a t c u s to m e r fa c in g d iffic u lty in

fin d in g p ro d u c ts a n d a ls o p a c k a g in g is a b it c o n fu s in g a c c o rd in g to c u s to m er.

S o th e va rio u s a lte rn a tive s w e re id en tified a n d s u ita b le s o lu tio n s w e re ta k e n

w ith c o n s en t o f o w n er. A n a fte r im p le m en ta tio n s u rve y w a s c o n d u c ted a n d it

show s c us to m e r c o n v en ien c e w as in c rea s ed . T h ere a re so m e fu tu re

o p p o rtu n itie s w e re id en tified a n d s u g g e s te d to o w n e r.

 TABLE OF CONTENT

Chapter Particular Page no.

1 Introduction 1

2 Industry Profile 3

3 Company Profile 11

Diagnosis Phase 17
4
O b jec tive s 17

Design and Analysis Phase 19

R es e a rc h D e s ig n 19
5
D a ta A n a lys is 20

F in d in g s 26

Implementation Phase 27

Id e n tifyin g A ltern a tive s 27

P ro p o s e d S o lu tio n s 27

6 M e th o d o lo g y A d o p te d 29

P ro jec t O utp u t 30

B e n efits 31

F u tu re R e c o m m e n d a tio n s 31

7 References

Annexure
 LIST OF TABLES

No. Particular Page no.

2 .1 P ro d u c ts 13

5 .1 P ro d u c t A v a ila b ility 20

5 .2 C o nv en ie n c e 21

5 .3 V a riety o f p ro d u c t 22

5 .4 Q u a lity 23

5 .5 P a c k a g in g D eta ils 24

5 .6 B eh a v io r 25

6 .1 P ro jec t O u tp u t 30

6 .2 In ve s tm e n t 32

6 .3 B E P c a lc u la tio n 32

6 .4 F le xib le B ud g e t 33
 LIST OF CHARTS

No. Particular Page no.

2 .1 M a rk et S iz e 4

2 .2 S e c to r C o m p o s itio n 4

2 .3 K e y T re n d s 5

5 .1 P ro d u c t A v a ila b ility 20

5 .2 C o n v en ien c e 21

5 .3 V a riety o f p ro d u c t 22

5 .4 Q u a lity 23

5 .5 P a c k a g in g D e ta ils 24

5 .6 B e h a vio r 25

6 .1 C o n v en ien c e 30

6 .2 P a c k a g in g D e ta ils 30
 CHAPTER- 1:
INTRODUCTION
In th e o ld e n d a ys p e o p le w ere s tu c k to th e s im p le fo o d lik e c h a p a tis , ric e,

p u ls e s , c o rn , b a ja ra e tc . a n d th ere w a s n o a d va n c em en t in th e fo o d h a b its a s

th ere w a s n o aw a ren e s s ab o u t th e ad va n c e m eth o d s o f c o o k in g fo o d . B u t w ith

th e p a s s in g o f tim e m a n s ta rte d th in k in g o f s o m e n e w item s o f fo o d to c h a n g e

th e ta s te w ith th e s a m e in g re d ien ts u s ed in th e tra d itio n a l fo o d . F o o d

in g red ien ts h a v e c o m m a n d ed th e fo o d in d us try a ro u n d th e g lo b e m a k in g

p e o p le s a vo r th e f o o d th e y e a t. F o o d is n o m o re a b o u t fillin g th e h u n g ry

s to m a c h b u t it is a c tu a lly d rivin g p eo p le in to a n o b s e s s io n w ith th e ta s te s it

lea v es b eh in d . In g red ien ts a re th e is s u e o f re s ea rc h a n d ex p e rim en ta tio n

b e c a u s e it h a s a n im m e n s e im p o rta n c e in d e ve lo p in g th e ta s te an d a p p e a ra n c e

o f f o o d c o o k ed u s in g th e m .

B a k e ry p ro d u c ts a re th e re a d ym a d e fo o d ite m s m a d e o f v a rio u s in g red ien ts

a va ila b le a n ytim e w h e n d e m a n d ed . T h e m a in b a k e ry p ro d u c ts a re b rea d ,

b is c u its , c a k e s , p a s tries a n d o th er m ilk a n d d a iry p ro d u c ts . P eo p le d u e to

s h o rta g e o f tim e p refe r the s e b a k e ry p ro d u c ts . T o d a y c o n s u m er lo o k s fo r ne w

b a k e ry p ro d u c ts , item a n d b e tte r a p p ea l, ta s te a n d c o n ve n ie n c e f ro m b a k ery

fo o d s . W ith a p o p u latio n o f 1 .2 5 c a ro r p lu s , In d ia h a s th e la rg es t m id d le -in c o m e

c la s s c o n s u m e rs , w h o d em a n d va rieties in fo o d , c lo th in g , tran s p o rt a n d

im p ro ve d liv in g life s ta n d a rd s . O p p o rtu n ities , in a b u n d a n c e , e xis t in B a k ery

C a fe s a n d R e s ta u ra n ts , th o s e w h o c a te r fa s t-fo o d s .

B a k ery p ro d u c ts are g a in in g p o p u la rity d a y b y d a y. Y o u n g g e n era tio n m o s tly

p re fer th e b a k ery p ro d u c ts . M o s t o f th e b a k ery p ro d u c ts a re m a d e u p o f w h e a t,

th e m a jo r f o o d c ro p o f In d ia p ro d u c ed a b u n d a n tly in In d ia . W h ea t is th e m a jo r

c e rea l c ro p o f th e w o rld a n d is c o n s u m ed m a in ly in th e fo rm o f b a k ery p ro d u c ts

in m o s t p a rts o f th e w o rld . In In d ia , w h e a t is c o n s u m e d m a in ly in th e fo rm o f

c h a p a ti – a n u n le a ve n ed b a k ed p ro d u c t. In In d ia , b a k ery p ro d uc ts h a v e b ec o m e

p o p u la r am o n g d iffe re n t c ro s s s ec tio n s o f p o p u la tio n in rec en t yea rs d u e to

in c rea s e d d e m a nd fo r c o n ve n ie n t fo o d s .

A m o n g b a k ery p ro d u c ts , b re a d a n d b is c u its a re th e m o s t p o p u la r p ro c e s s ed

rea d y-to -e a t f o o d item s in th e c o u n try. B re a d a n d b is c u its a c c o u n tin g fo r 8 4 %

o f th e to ta l b a k ery p ro d u c ts p ro d u c e d in th e c o u n try. In d ia ’s b a k e ry p ro d u c ts

c a n b e d iv id ed in to th ree m a in p ro d u c ts viz ., b rea d , b is c u its a nd c a k es . B a k ery

p ro d u c ts a re m o s tly p o p u la r in u rb a n a rea s . D u e to u n a w a re n es s a n d illitera c y,

ru ra l p eo p le a re n o t fa m ilia r w ith th e v a rio u s k in d s o f b a k ery p ro d u c ts . R u ra l

a rea s s u p p ly ra w m a teria l fo r th e b a k e ry p ro d u c ts .

M a n y b a k ery p ro d uc ts a re n u tritive a n d h a v e b e c o m e im p o rta n t p a rt o f d ie t o f

th e p e o p le . B re a d a n d b is c u its h a v e b e c o m e m o s t p o p u la r b rea k fa s t o f m o s t o f

th e fa m ilies n o t o n ly in In d ia b u t a ll o v er th e w o rld .

In d ia h as a la rg e m a rk et fo r th e b a k e ry p ro d u c ts . It h a s b ec o m e a n im p o rta n t

in d u s try in In d ia a n d is g ro w in g ra p id ly. In th e p res e n t era g ro w in g d em a n d f o r

th e b a k e ry p ro d u c ts h a s b e c o m e o n e o f th e m o s t im p o rta n t n e c e s s ities in th e

life o f th e p eo p le.

2
 CHAPTER- 2:

INDUSTRY PROFILE

What is retailing:

R e ta il is th e p ro c es s o f s ellin g c o n s u m er g o o d s o r s e rvic e s to m a n y c o n s u m ers

th ro u g h d is trib u tio n c h a n n els to e a rn p ro fits . R eta ilers s atis fy th e d e m a n d

k n o w n b y th e s u p p ly c h a in .

T h e te rm "reta iler" is g e n era lly a p p lie d w h e re s e rv ic e p ro v id e rs fill s m a ll o rd ers

o f a la rg e n u m b er o f in d ivid u a ls , s u c h a s b u lk , c o rp o ra te o r g o v ern m en t

c u s to m e rs ; th ere a re e n d u s e rs , ra th e r th a n la rg e o rd e rs . S h o p p in g u s u a lly

refe rs to th e p u rc h a s e p ro c es s . S o m etim e s it is d o n e to g et th e fin a l ite m s ,

w h ic h in c lu d e fo o d a n d c lo th in g req u ire m e n ts ; So m etim e s it h a p p en s a s a n

en te rta in in g a c tivity. In teres tin g s h o p p in g o ften in c lu d e s w in d o w s h o p p in g a n d

b ro w s in g : it d o e s n o t a lw a ys re s u lt in p u rc h a s e.

Indian Retail Industry:

Introduction:

R e tellin g in In d ia is o n e o f th e p illa rs o f its e c o n o m y a n d a c c o u n ts fo r a b o u t

1 0 % o f its G D P. T h e In d ia n reta il m a rk et is e s tim a ted to b e a ro u n d 6 0 0 b illio n

U S d o lla rs a n d is o n e o f th e w o rld 's to p fiv e re ta il m a rk ets b y ec o n o m ic va lu e.

W ith 1 .2 b illio n p eo p le, In d ia is o n e o f th e fa s te s t g ro w in g reta il m a rk e ts in th e

w o rld .
B y 2 0 0 3 , In d ia 's reta ilin g in d u s try h a d es s e n tia lly o w n ed s m a ll s h o p s . In 2 0 1 0 ,

la rg e-fo rm a t fa c ility s to re s a n d th e S u p e rm a rk et h a d a b o u t 4 % o f the in d u s try,

a n d it w a s o n ly p res e n t in m a jo r u rb a n c e n te rs . In d ia 's reta il a n d lo g is tic s

in d u s try e m p lo ys a p p ro xim a te ly 4 m illio n In d ia n s (3 .3 % o f In d ia n p o p u la tio n ).

D u e to th e e n try o f s o m e n ew p la ye rs , th e In d ia n re ta il in d u s try h a s b e c o m e o n e

o f th e m o s t d yn a m ic an d fa s t g ro w in g in d u s trie s . B y 2 0 2 0 , to ta l s p en d in g

ex p e n d itu re is e xp ec te d to rea c h a p p ro xim a te ly $ 1 ,8 2 4 b illio n U S $ 3 ,6 0 0

b illio n in 2 0 1 7 . C o n ta ins m o re th a n 1 0 % o f th e c o u ntry's g ro s s d o m e s tic

p ro d u c t ( G D P ) a n d a b o u t 8 % o f th e em p lo ym e n t. In d ia is th e f if th la rg e s t g lo b a l

p la c e in re ta il s p a c e .

Market Size

In d ia 's re ta il m a rk e t is e xp ec te d to in c rea s e b y 6 0 p erc e n t to rea c h U S $ 1 .1

trillio n b y 2 0 2 0 , o n th e b a c k o f fa c to rs lik e ris in g in c o m e s a n d lif es tyle c h a n g e s

b y m id d le c la s s a n d in c re a s ed d ig ita l c o n n ec tiv ity. W h ile th e o v era ll re ta il

m a rk e t is e xp ec ted to g ro w a t 1 2 p e rc en t p er a n n u m , m o d ern tra d e w ill ex p a n d

tw ic e a s fa s t a s 2 0 p e rc en t p er a n n u m a n d tra d itio n a l tra d e a t 1 0 p e rc en t # . In

F Y 1 7 , o rg a n iz ed re ta il m a rk et c o n trib u te d 7 p e rc e nt o f to ta l s ec to r a n d

u n o rg a n iz ed re ta il m a rk et c o n trib u ted th e res t 9 3 p erc en t o f the s ec to r.

(T a b le n o . 2 .1 : M a rk et s iz e) (S o u rc e: ib ef.o rg )

O n lin e re tailers a re e xp ec te d to b e o n p a r w ith th e p h ys ic a l s to re s in th e n e xt

five yea rs a n d h a ve g ro w n 2 3 p erc e n t to $ 1 7 .8 b illio n in 2 0 1 7 .

4
In d ia is e xp ec te d to b e c o m e th e w o rld 's fa s te s t g ro w in g e -c o m m e rc e m a rk e t,

d rive n b y ro b u s t in v es tm en t in th e s ec to r a n d ra p id g ro w th in th e n um b er o f

in te rn et u s ers V a rio u s a g en c ies h a v e h ig h e xp e c ta tio n s a b o u t g ro w th in In d ia n

e-c o m m erc e m a rk e ts . In d ia n e -c o m m e rc e s a les a re ex p e c te d to re a c h U S $ 2 0 0

b illio n b y 2 0 2 6 to U S $ 3 9 b illio n in 2 0 1 7 .

(T a b le n o . 2 .2 : S ec to r C o m p o s itio n ) (S o u rc e: ib ef.o rg )

B y th e e n d o f 2 0 1 8 , the d e ve lo p m en t o f In d ia 's lu x u ry m a rk e t is in th e U S . F ro m

$ 2 3 .8 b illio n , it is e xp ec te d to in c rea s e to $ 3 0 b illio n , w h ic h is s u p p o rted b y the

g ro w in g p ro g res s o f in tern a tio n a l b ra n d s in In d ia n yo u th a n d h ig h c la s s h ig h

p u rc h as in g p o w e r in tier 2 a n d 3 c ities . A s s o c h a m

In 2 0 1 6 , fro m 1 3 . 5 1 b illio n U S d o lla rs in 2 0 1 9 , th e s ize o f In d ia 's m o d e rn reta il is

ex p e c te d to re a c h $ 1 1 .2 5 b illio n .

Investment scenario

A c c o rd in g to th e D e p a rtm en t o f Ind u s tria l Po lic y a n d P ro m o tio n (D IP P ), In d ia n

reta il tra d in g h a s rec eiv ed f o reig n eq u ity in ve s tm e n t (F D I) eq uity o f $ 1 .4 2

b illio n d u rin g A p ril 2 0 0 0 -J u n e 2 0 1 8 .

W ith th e g ro w ing n e ed o f c o n s u m er g o o d s in v a rio u s s e c to rs in c lu d in g

c o n s u m e r e lec tro n ic s a n d h o m e a p p lia n c e s , in th e la s t few m o n th s m a n y

c o m p a n ies h a ve in v es ted in In d ia n reta il s p a c e .

5
 (T a b le n o . 2 .3 : K ey T ren d s ) (S o u rc e: ib ef.o rg )

G o o g le a n d P ett M a ll fu tu res fetc h R s . B u yin g a 7 -1 0 % s tak e w ith a n in v es tm e n t

o f 3 ,5 0 0 -4 ,0 0 0 c ro res (U S $ 5 2 2 .0 8 -5 9 6 . 6 6 m illio n ) .

In v es tm en ts b y p riv a te eq u ity firm s a n d w e a lth c o m p a nie s in th e In d ia n re ta il

s ec to r w e re $ 8 0 0 m illio n in 2 0 1 7 .

In th e fin a n c ia l ye a r 2 0 1 1 , R s . A n in ve s tm e n t o f $ 9 .5 b illio n ( U S $ 1 4 7 .4 0

m illio n ) w a s in c rea s e d b y 3 5 p e rc en t a n n u a lly fro m 7 b illio n d o lla rs (1 0 4 .3 4

m illio n U S d o lla rs ).

Government initiative

G o ve rn m e nt o f In d ia h a s ta k e n v a rio u s m ea s u res to im p ro ve th e reta il in d u s try.

S o m e o f th e m a re lis te d b e lo w :

T o a llo w e -c o m m e rc e c o m p a n ies a n d fo re ig n re ta ilers to s e ll c o n s u m er

p ro d u c ts in In d ia , th e In d ia n g o v ern m en t c a n c h a n g e fo re ig n d ire c t in v es tm en t

(F D I) ru le s in fo o d p ro c e s s in g .

G o ve rn m e nt o f In d ia h a s a p p ro ve d 1 0 0 % fo re ig n d ire c t in v es tm en t ( F D I) in

o n lin e re ta il o f g o o d s a n d s ervic es th ro u g h a u to m a tic ro u te, w h ic h c a n p ro vid e

c la rity o n th e e xis tin g b u s in es s e s o f e-c o m m erc e c o m p an ie s ru n n in g in In d ia .

N ex t w a y

6
E -c o m m erc e c o n tin u es to g ro w in th e c o u n try. C u s to m ers h a v e a g ro w in g

s ele c tio n o f p ro d u c ts a t th e lo w es t ra tes . E -c o m m e rc e p ro b a b ly m a k es th e

b ig g e s t re vo lu tio n in th e reta il in d u s try, an d th is tre n d w ill c o n tin u e in th e

c o m in g ye a rs . In d ia 's e -c o m m e rc e in d u s try is fo re c a s t to re a c h 5 3 b illio n

d o lla rs b y 2 0 1 8 . R e ta ilers s h o u ld ta k e a d va n ta g e o f d ig ita l re ta il c h a n ne ls

(e -c o m m e rc e), w h ic h w ill en a b le th e m to s p en d les s m o n e y o n re a l e s tate w h e n

th ey rea c h m o re c u s to m e rs in T ier-II. A n d T ier-3 c ities

O rg a n iz ed an d u n o rg a n ize d re ta il c o m p a n ie s h a ve w o rk e d to g eth er to e n s u re

b e tte r p ro s p e c ts fo r th e o v era ll reta il in d u s try, w h ile c re a tin g n ew b e n efits f o r

th eir c u s to m ers .

H o w ev er, lo n g -term o u tlo o k fo r b u s in e s s es is p o s itiv e, s up p o rte d b y ris in g

in c o m e , fa vo ra b le d e m o g ra p h ic s , a c c e s s to fo re ig n p la yers an d in c re a s ed

u rb a n iza tio n .

PESTLE of an Industry:

N ew fo rc es a n d tren d s a re s h a p in g th e re ta il la n d s c a p e. In p a rtic u la r, it is a

tec h n o lo g ic a l a n d ec o n o m ic tren d s th a t h a v e a d e ep im p a c t o n it. H o w e ve r,

c o m p etitiv e p res s u re s w ith tim e a re a ls o in c rea s in g , d u e to th e in c rea s e in th e

n u m b er o f p lay ers a n d th e s p rea d o f e-re ta il. T h e 2 0 1 5 g ro w th fo r e -reta il w a s

o n e y ea r o ld . A m a zo n is g ro w n b y le a p s a n d b o u n d s . G lo b a l s a les a t th e g lo b a l

lev el h a ve b een o n th e ris e d u e to s lo w d o w n , a n d b y 2 0 2 0 , it w ill g ro w to $ 2 8

trillio n . G lo b a lly, it is a m a jo r c o n trib u to r to G D P o f reta il c o u n tries a n d it a ls o

em p lo ys v ery la rg e em p lo yee s . T h e y a re ex p ec ted to u s e u p d a ted d e m o g ra p hic

and ec o n o m ic tre n d s , to b e tte r u tilize tec h n o lo g ies such as c o g n itive

in te llig en c e a n d a rtific ia l in tellig e n c e to re ta ilers to b e tte r s erve th eir c u s to m ers

a n d inc rea s e m a rk e t s h a re . H e re is a p a s tel a n a lys is to s h o w h o w d iffe ren t

fo rc es a ffe c t th e re ta il in d u s try.

Political:

P o litic a l fa c to rs lik e g o ve rn m en t p o lic ie s a n d reta il reg u la to ry re g im es a ffe c t

th eir in c o m e a n d p ro fita b ility. P o litic al e nv iro n m e n ts , inc lu d in g th e e c o n o m ic

7
en v iro n m e n t o f th e n a tio n a n d in tern a tio n al s u p p ly c h a in s o f b u s in es s e s , a ffe c t

m any th in g s . P o litic a l s ta b ility is a go od b u s in es s , be ca use p o litic a l

in te rferen c e c re a tes in te rru p tio n s in s u p p ly c h a in a n d s ale s . M o reo ve r, p o litic a l

p ro b lem s c a n a ls o b e a b a rrie r to fa c ilita te b u s in es s o p era tio n s . A n titru s t

is s u es ha v e c o n tin u ed to tro u b le A m a z o n a nd th is is s u e a p p e a rs to h a v e b ee n

ra is e d w ith P res id en t T ru m p k a s P res id e n t. In a ll th e c o u n trie s , b u s in e s s

en v iro n m e n t is in flu en c ed b y th e p o litic a l la n d s c ap e. Th e g lo b a l ec o n o m y is

g ro w in g a t a f as te r ra te th a n o th e r p a rts o f the w o rld . H o w ev er, g o ve rn m e n t a n d

red ta p e in A s ian n a tio n s c a n b e a m a jo r p ro b le m . L a rg e in te rn a tio n a l reta ilers

m a y b e d iffic u lt to ex p a n d in A s ia n c o u n trie s . In d ia s till h a s d iffic u lt ru les a n d

res tric tio n s o n f o reig n d irec t in v es tm e n ts . A ll th es e fa c to rs m a k e reta il b ra n d s

d iff ic u lt to m a n a g e in a p ro fita b le w ay in th e in te rn a tio n a l e n viro n m en t.

Economic :

E c o n o m ic f ac to rs a re a lw a ys ve ry im p o rta n t in term s o f tra d e a n d b u s in es s .

T h e s ta te o f th e w o rld ec o n o m y d e term in e s th e s a le a n d p ro fits fo r th e in d u s try.

T h e w o rld ec o n o m y is g ro w in g an d g ro w in g . E c o no m ic d ev elo p m e n t m e a n s

p e o p le w ill s p en d m o re o n s h o p p in g . H o w e ve r, e ve n d u rin g th e d o w n tu rn , th e

reta il in d u s try m a in ta in ed a n im p re s s ive s a le . In 2 0 1 5 , it rec eiv ed g lo b a l s ale s

o f $ 2 0 .8 trillio n . B a s e d o n th e g lo b a l e c o n o m ic s c en a rio , th e reta il in d u s try is

es tim a te d to h a v e re a c h ed $ 2 8 trillio n b y 2 0 2 0 . B o th th e la b o r m a rk et a n d th e

ec o n o m y a re in g o o d c o n d itio n a n d th e in c re a s e in d is p o s a b le in c o m e h a s led

to in c re a s ed c u s to m e r c o n f id en c e. T h es e a re a ll g o o d in d ic a to rs f o r th e re ta il

in d u s try . A b e tter s h a p e f o r th e e c o n o m y, rev en u e a n d p ro fit fo r reta il b ra n d s

w ill b e m o re . G o o d e c o n o m ic s ta tu s m e a n s o v era ll g ro w th in s a les a n d o ve ra ll

g o o d s ha p e o f th e re ta il s e c to r.

Society:

S o c ia l tre n d s a re a ls o a m a jo r in flu e n c e o n th e re ta il s e c to r a n d its p ro f ita b ility.

C h a n g in g d e m o g ra p h ic c ha n g es and c u s to m e r p re fe re n c e s w ill h a v e a

p ro fo u n d im p a c t o n th e reta il s e c to r. T h ere a re s e ve ra l c h o ic e s in c o m p a ris o n

to th e g en e ra tio n o f a th o u s a n d ye a rs a g o . T h ey w a n t a m o re p e rs o n a liz ed

s erv ic e w h e n it c o m e s to c u s to m er s erv ic e. R eta ilers w ill h av e to c h a n g e th e

w a y th ey s e rv e th e ir c u s to m e rs a n d in th e h ig h s e rvic e th ey w ill h a v e to d e s ig n

8
th eir s ervic e e xp erien c e b etter in th e th o u s a n d yea rs . D em o g ra p h ic c h a n g e s

h a ve a ls o a ffe c ted th e p o p u la rity o f th e p ro d u c ts . T ec h n o lo g ic a l p ro d u c ts a re

m o re in d e m a n d th a n b e fo re . T h e d e m a n d fo r a n ew g e n era tio n o f o ld er

g e n era tio n s is d iffere n t. T h e im p o rta n c e o f c u s to m er s e rvic e is in c re a s ing a n d

th e p o p u la rity o f m a n y re ta ilers d e p e n d s o n h o w w ell th eir c u s to m er ex p e rie n c e

w ill b e m a d e. C u s to m e r w ill h a ve to f o c u s m o re o n e n g a g em en t.

Technical:

T ec h n o lo g ic a l fa c to rs a re no w m o re im p o rta n t in te rm s o f s u p p ly c h a in ,

c u s to m e r s e rv ic e o r s a les . W ith th e d e ve lo p m en t o f d ig ita l te c h n o lo g y, th e

n u m b er o f p la ye rs in th e reta il in d u s try h a s a ls o in c rea s e d . T ec hn o lo g y a ffe c ts

m a n y th in g s in c lud in g u s er e xp erien c e. If e-re ta il h as e xp o n en tia l g ro w th , it is

d u e to th e a d d itio n a l c o n v en ien c e p ro vid e d b y th e te c h n o lo g y. M o re a n d m o re

reta ile rs a re tryin g to m a k e b ette r u s e o f tec h n o lo g y to im p ro v e c u s to m er

ex p e rie n c e . In th e c o m in g yea rs , th e re are n e w te c h n o lo g ie s to c h a n g e re ta il

la n d s c a p e s uc h a s A I an d c o g n itiv e in tellig e n c e. C lo u d c o m p u tin g , IO T a n d

d is trib u te d in tellig en c e w ill a ls o h a ve a p ro f o u n d im p a c t o n th e reta il s e c to r. In

th e c o m ing yea rs , a lo t o f th ing s w ill b e d ec id ed b y tec h n o lo g y w h ic h w ill b e in

th e c e n te r.

Environment:

Lik e o th e r in d u s try s e c to rs , c o n c e rn s a b o u t th e d u ra b ility o f th e reta il s ec to r a re

a ls o a f fec te d . M a n y o th er c o n c ern s rela ted to p a c k a g in g , w a s te re d u c tio n ,

ren e w a b le e n erg y a n d d u ra b ility a re th e firs t in th e re ta il s e c to r. La rg e b ra n d s

lik e A m a zo n an d W a l-M a rt h a ve m a d e a lo t o f in v es tm en t in red u c in g th eir

c a rb o n fo o tp rin t a n d ren e w a b le e n erg y. A p a rt f ro m th is , th e en v iro n m e n t is a ls o

res p o n s ib le fo r p a c k a g in g a n d s o u rc in g re s p o n s ib ly. A m a zo n a lw ay s im p ro ve s

p a c k a g in g d u ra b ility in th e en tire s u p p ly c h a in . It f o c us e s n o t o n ly o n re d u c in g

its c a rb o n fo o tp rint b u t a ls o u tilizin g 1 0 0 % re n ew a b le e n erg y in th e lo n g ru n .

Legal:

Le g a l fa c to rs fo r th e re ta il s ec to r a re e q u a lly im p o rta n t. It a ffe c ts m a n y o f th e

la w s rela ted to o c c u p a tio n a n d em p lo ym e n t. L a b o r la w s , es p ec ia lly fo r re tailers ,

h a ve a m a jo r p a in , w h ic h h a ve to m a in ta in lo w p ric e s to s ta y c o m p e titiv e.

9
W a l-M a rt h a s s tru g g le d w ith th e la w o n la b o r-re la te d is s u es . A p a rt fro m th a t,

o th e r la w s lik e p ro d u c tio n a n d p a c k a g in g re late d la w s a ls o a p p ly to th e re ta il

s ec to r. O v era ll, th e le g a l v iew is v ery c o m p lex a n d re ta ilers n ee d to b e c a u tio u s

b e c a u s e a n y v io la tio n c a n res u lt in la rg er p e n a ltie s . B o th A m a z o n a n d W a l-M a rt

h a d to d e al w ith th e ir fa ir s h a re o f le g a l is s u es in th e p a s t. T h e s e la w s a n d le g a l

s c ru tin y le ve ls v a ry fro m n a tio n to na tio n a n d n e ed to b e c a u tio u s a b o u t

c o m p lian c e w ith reta ile rs e ve ry w h e re .

CHAPTER- 3:

COMPANY PROFILE:

Company History

M r. N are n d ra b h a i D . N a k a ra n i s ta rted th e b a k ery b u s in e s s o n A p ril 2 0 1 8 a n d

h a s a s o lid tra c k rec o rd in p ro vid in g ex c e lle n t p ro d uc ts a n d s e rvic e s th a t m e et

th e ex p e c ta tio n s o f a ll h is c u s to m ers .

10
It is a s o le p ro p rie to rs h ip b u s in es s , m a n a g e d b y M r. N a re n d ra N a k a ra n i. F irm

h a ve e m p lo ye d 3 e m p lo ye es , 2 fo r m a k in g c o o k in g s n a c k s & s w ee ts a n d 1 f o r

h elp in g in b u s in e s s a c tiv ity.

B ec a u s e o f th e g ro w th R a d h a k ris hn a B a k ery e xp e rie n c e d in th e p a s t fe w

m o n th s , th ey d ec id ed to b u y th e s h o p b y g a th ering m o n ey f ro m m a rk et fro m

w h ere th ey h a ve o p era te d e ve r s in c e .

What they do…

R a d h a k ris h n a B a k ery is n ew ly w ell es ta b lis h ed in th e b a k ery in d u s try a n d

s erv ic e a v a rie ty o f c us to m e rs to w h ic h th ey p ro v id e h a n d m a d e b a k ery

p ro d u c ts to s u it ea c h c u s to m er’s s p ec ific n ee d s .

T h ey s e rv e c lie n ts in th e fo llo w in g in d u s tries in an d a ro u n d U m a ra P a tiy a:

T ertiary in s titu tio n s , R e s ta u ra n ts an d fra nc h is e g ro u p s , H o te ls a n d H o s p itality

v en u es , P rim a ry a n d S ec o n d a ry s c h o o ls a n d H o s p ita ls .

STRATEGY AND VISION

Vision Statement:

T h eir v is io n is to ren d e r e xc ellen t s ervic e to a ll th e ir c lien ts a nd to p ro vid e in a ll

o f th e ir n ee d s w ith q u a lity b a k ed p ro d u c ts . T h e y a im to b u ild lo n g term

rela tio n s h ip s w ith lo ya l c u s to m ers an d h e lp th e m to k ee p a c o m p etitiv e ed g e

o v er th eir c o m p e tito rs .

Mission Statement:

12
T h eir m is s io n is to b e th e p ref erre d s e rv ic e p ro v id e r in a ll b a k e ry p ro d u c ts th e y

p ro d u c e . Th e y s triv e to a lw a ys b e p ro fe s s io n a l a n d eth ic a l in a ll th eir b u s in e s s

d e a lin g s a nd to a d d v a lu e to th e ir c u s to m ers ’ b u s in es s e s .

Values:

T h ey v a lu e ea c h a n d e ve ry c u s to m er a s th eir b ig g es t a s s e t a n d s trive to p ro vid e

th em w ith h a n d -m ad e b a k ery p ro d u c ts to s u it th eir s p ec ific n ee d s . R a d h a

K ris h n a B a k e ry is g o ve rn e d by s tric t re g u la tio n s and is s u p p o rte d by

w ell-o rg a niz ed s ta ff c o m p lem en tin g th e b u s in es s . T h eir b a k e rs fo llo w p ro ve n

rec ip es en s u rin g a ll b a k e ry p ro d u c ts a re d elive re d to p erfe c tio n . T h ey b u y th e

b e s t q u a lity ing red ie n ts , b a k e fres h d a ily a n d d elive r o n tim e s o ea c h c lie n t c a n

h a ve p e a c e o f m in d w h en it c o m es to ea c h o rd e r.

Business Goals:

R a d h a K ris hn a B a k ery’s b ig g e s t g o a l is to c o n s ta n tly im p ro v e o n th e q u a lity o f

th eir p ro d u c ts , an d th e tim ely d e liv ery to c lie n ts .

Growth Strategy:

R a d h a K ris h n a B ak e ry w ill n e ve r s a c rific e q u a lity fo r q u a n tity. A lth o u g h th e y

h a ve th e c a p a c ity to h a n d le m o re o rd e rs a s req u ire d , th e ir m a in fo c u s is to

s erv e th eir lo ya l c u s to m e r b as e w ith c o n s is ten tly g o o d s e rv ic e a n d p ro d u c ts .

T h ey o ff er s a tis fa c to ry p ric es w h ic h m ee t th e c lie n t’s n eed s a n d b u s in e s s

g ro w s th ro u g h p o s itiv e te s tim o n ie s a n d w o rd o f m o u th re ferra ls .

13
 Organogram :

Ow ner

( M r. N a re d ra
N a k a ra n i)

M a n u fa c tu rin g S a les
D ep a rtm en t D e p a rtm e n t

R a ja ra m Y ashpa M a h es h

Products and services

T h ey m o s tly s ell th e p ro d u c ts m a d e b y th e m s e lve s , f o r th a t th ey h a ve o n e c o o k

a n d o n e a s s is ta n t fo r m a k in g fo llo w in g p ro d u c ts

Products

T h ey p ro vid e th e fo llo w in g p ro d u c ts … …

W a fers B is c u its C o o k ie s S na cks J a in Sn a c k s J a in M as a la

C a k es S w e ets S a uce s B re ad s Sa m o s a C re a m R o lls

(Ta b le n o . 2 . 1 : P ro d uc ts )

A lo n g w ith th o s e , th ey a ls o p ro vid e rea d y-m a d e f o o d s , M ilk & M ilk item s etc .

A ls o th ey a re ta k ing o rd e rs o n s p ec ia l o c c a s io ns lik e, F e s tiv a ls , E ve n t e tc .

14
Service and capacity

A ll o f th e ab o v e m e n tio n ed p ro d u c ts a re h a n d m a d e b y ex p e rien c ed b a k ers

a c c o rd in g to e a c h c lie n t’s n ee d s . T h e y are o p e rate s a t 5 0 % o f m a k in g in -h o u s e

s w ee ts & s n a c k s .

R a d h a K ris h n a B a k ery a ls o o ffe rs s p ec ific a d v ic e re la tin g to th e ir p ro d u c ts .

T h ey d e s ig n fu n c tio n-s p e c ific b rea d ta b les w ith th eir s p e c ia lty b rea d s , a n d

a s s is t w ith b re a d a n d fo o d p a irin g to en s u re s u c c e s s fu l e ve n ts .

T h e d e m a n d fo r o u r p ro d u c ts c o m e m a in ly fro m th eir c u s to m ers , a n d th ey h a ve

en o u g h p ro d u c tio n c a p a c ity to e n s u re th a t th e d elive rie s w ill b e d o n e o n tim e.

C h a n g e in vo lu m e s is n o t a p ro b lem fo r th em . A ll p ro d u c ts a re b a k ed d a ily, b u t

th e s h e lf life o f th e b re a d is a t le a s t th ree d a ys , d ep en d in g o n th e c o n d itio n s in

th e c o n s u m e r’s k itc h en . If th e b rea d o r b u n s a re k e p t in a c o ld ro o m , it c a n la s t

u p to five d a ys .

S to c k le ve ls a t th e b a k ery a re b ein g ta k e n o n a m o n th ly b a s is . Th e ir s to c k le ve ls

a re a lw a ys e n o u g h fo r fo u r d a ys o f p ro d u c tio n .

A n y c o m p la in ts re g a rd in g th e q u a lity o r s e rvic e is d irec te d s tra ig h t to R a d h a

K ris h n a B a k ery b y p h o n e a n d a re h a n d le d b y th e o w n e r o r a s s is ta n t a s p rio rity.

Delivery

R a d h a K ris h n a B a k ery h a s a o n e d e liv ery ve h ic les v a n . R o u tin e m a in ten a n c e o f

th e ve h ic les is d o n e (w h ic h g ets s erv ic ed e ve ry 5 0 0 k m ) , a s w e ll a s th e b a k ery in

g e n era l.

Business Competitive

T h eir fre s h , h a n d m a d e p ro d uc ts o f o u ts tan d in g q u a lity, a n d th e a f fo rd a b le p ric e

s tru c tu re g ive s th e m a c o m p e titive ed g e . T h ey s triv e to b e p ro fes s io n a l a n d

eth ic a l in a ll th e ir b u s in es s d ea lin g s .

15
Quality Policies

R a d h a K ris h n a B a k e ry s triv es fo r e xc ellen t q u a lity a n d s erv ic e a t a ll tim es . T h a t

is o n e rea s o n th ey b a k e d u rin g th e n ig h t to en s u re fres h ly b a k e d g o o d s fo r th eir

c u s to m e rs . Th e ir a p p ro a c h to h a n d m a d e p ro d u c ts fo r th eir c lie n ts is w h a t s ets

th em a s id e. A t th is s ta g e th e re is n o la b e llin g o n p ro d u c ts a n d th e item s g ets

d e liv ere d in g en e ra l p a c k a g in g . B u t th ey a re n o t c ertifie d .

T h ey fo c u s e d o n p ro d u c t d ev elo p m e n t a n d tra in in g o n a c o n tin u a l b a s is a s p er

n ee d . A ls o th e y ta k e f ee d b a c k fro m th e c u s to m e r f o r m o re im p ro v em en t.

Social responsibility:

R a d h a K ris h n a B a k e ry em p lo y lo c a l p e o p le a n d th e ir fa m ilies f ro m th e

c o m m u n ity a n d s trive to d ev elo p m e n t th em a c c o rd in g .

P eo p le liv ing o n the s tree t n e a r th e ir b a k ery c a n c o m e a n y tim e o f th e d a y a n d

b u y a lo a f o f b re a d a t c o s t p ric e .

SWOT Analysis
Strengths

● W e ll tra in ed c h ief
● Q u a lity P ro d u c t
● P ro d u c t V a riety

Weakness

● N o B ra nd
● S en s itive to c o m m o d ity p ric e flu c tu a tio n s
● P eris h a b le g o o d s

Opportunities

● C re atin g B ra n d

16
 ● La un c h p ro d u c ts fo r hea lth c o ns c io us p eo p le A d vertise its elf w o rd o f
m o uth
● G ro w in g C o n s u m p tio n o f b rea d
● B a k ery p o te n tia l in R u ra l In d ia

Threats

● H ealth c o ns c io us nes s a m o n g st p eo p le
● C o m p etito r lik e A tu l, B rea d lin er, V ija y b a k e ry, e tc .
● Inc rea se in c o st o f raw m a terials

CHAPTER- 4:

DIAGNOSIS PHASE

P ro b le m d ia g n o s is p h a s e is th e s ta g e w h ere a c tu a l p ro b le m re g a rd in g to

a n yth in g w ill b e d ia g n o s ed a n d id en tify the c a u s e s o f th a t p a rtic u la r p ro b lem

17
T h ere is n o a n y in d u s try o r b u s in es s w h ic h is p ro b le m free o r h a s n o is s u e s w ith

th eir b u s in e s s p ra c tic e s .

H ere in R a d h a K ris h n a B a k e ry h a v e s o m e p ro b le m s reg a rd ing th e ir b u s in e s s

p ra c tic e s . A s a s m a ll b a k e ry, in d ev elo p in g u rb a n a re a o f u m ra p a tiya , it h a s

o p p o rtu n ity o f inc rea s e its c u s to m er b y s e rv in g w ell a n d b y p ro v id in g & s erv in g

c u s to m e r’s n ee d s .

A n y b u s in e s s h a s s ev era l b a s ic P ro b le m s lik e la c k o f fin a n c e, lo w c u s to m er

b a s e , in effic ie n t u s e o f res o urc es , im p ro p er m a rk etin g a n d m a n y o th e r.

T h e req u ire m e n t fo r f in d in g p ro b le m s a n d s u g g e s tio n s fro m o w n e r, w e h a ve

d e c id ed to c o n d u c t a s u rve y fo r th e s a m e .

Steps of survey:

1 . S tru c tu red q u es tio n n a ire

2 . A n a lys is re s p o n s e s & fin d in g p ro b le m

3 . T a k e n ec es s a ry a c tio n s Im p lem en ta tio n

4 . R e view a n d fo llo w -u p

Objectives of the survey:

● T o k n o w h o w c o n ve n ien t b u yin g p ro d u c ts fro m R a d h a K ris h n a b a k e ry.

● T o k n o w is th e re en o u g h p ro d u c t v a rie ty a v a ila b le in s h o p .
● T o k n o w th e b e h a vio r o f s a les p ers o n to w a rd s c u s to m ers .

As per th e o b jec tiv es we h a ve c o n d uc t a s u rv ey th ro u g h s tru c tu red

q u e s tio n n a ire :

Survey Questions:

● Is th ere p ro d u c ts a va ila b le yo u a re lo o k in g fo r?
● Is it e a s y to fin d p ro d u c t?
● Is v ariety o f s w ee ts / s n a c k s a va ila b le ?
● H o w is th e q u a lity o f S w ee ts / S n a c k s ?

18
 ● Is p a c k ag in g p ro v id es d e ta ils o f p ro d u c ts (lik e … P ric e, w eig h t, ex p iry
d a te )?

● H o w w as th e b eh a vio r o f s a le s p ers o n ?

C o lle c ted d a ta w ill b e a n a lyze d a n d ev a lu a te d fo r d ia g n o s in g & Fin d in g p ro b le m

in N e xt c h a p te r

CHAPTER- 5:

DESIGN AND ANALYZING PHASE

Research design:
● Type of research design:
o D e s c rip tive re s ea rc h d e s ig n .

19
 ● Source of data:
o T h ere a re tw o m a in s o u rc e s o f d a ta
■ S ec o n d a ry d a ta
■ P rim a ry d a ta
F o r the s tu d y te a m u s e d p rim a ry s o u rc e o f d a ta

● Sampling plan:
o s a m p lin g a re a : a t s to re
o s a m p lin g m e tho d : C o n ve n ie n c e s am p lin g m eth o d :
o S a m p le s ize : 1 0 0
o S a m p lin g elem en t: C u s to m ers o f R a d h a K ris h n a B a k e ry

● Tools of gathering data:

o Q u e s tio n n a ire

Data Analysis:

Q . 1 is th ere p ro d u c ts a v a ila b le yo u a re lo o k in g fo r?

20
 Product availability Frequency

Y es 83

No 17

(Ta b le n o . 5 .1 : P ro d u c t a v aila b ilit y)

Product Availability

17%

83%

yes no

(Ch a rt no . 5 .1 : P ro d u c t a v a ila b ility)

Interpretation:

F ro m th e c h a rt, th ere is 8 3 % res p o n d e n t s a id ye s to th e e n o u g h p ro d u c t

a va ila b ility in th e s h o p . F irm c a n red u c e th e s e n u m b ers b y in c rea s in g in ve n to ry

o f p a rtic u la r p ro d u c t; a ls o k e ep e n o u g h s to c k o f p ro d u c ts o n s p e c ia l o c c a s io n s .

21
Q . 2 is it e a s y to find p ro d u c t?

Convenience product finding Frequency

yes 64

No 36

(Ta b le n o . 5 .2 : Co nv en ien c e)

Conveinence

36%

64%

yes no

(C h art n o .5 . 2 : C o n v en ien c e )

Interpretation:

A s p e r th e c h a rt, o n e th ird o f th e res p o n d e n ts a re s a id th a t it is n o t c o n ve n ien t

to fin d in g p ro d u c t fro m th e s h o p . Im p ro p er s h o p la yo u t is th e c a u s e o f th is

p ro b lem s o b y re s tru c tu rin g th e s h o p la yo u t a n d g ro u p in g th e re la te d p ro d u c ts

w ith ea c h o th er.

22
Q . 3 Is va riety o f P ro d u c t a v a ila b le ?

Variety Frequency

Y es 85

No 15

(Ta b le n o . 5 .3 : V a riet y)

(Ch a rt no . 5 .3 : V a rie ty)

Interpretation:

F ro m th e d a ta , a c c o rd in g to m o s t o f res p o n d e n t a g ree th a t va riety o f th e s h o p

is q u ite e n o u g h . C o m p a n y c a n in c rea s e th e va riety b y c o n ta c tin g d iffe ren t

s u p p lie rs .

23
Q . 4 H o w is th e q u a lity o f P ro d u c t?

Quality Frequency

G o od 89

Bad 11

(Ta b le n o . 5 .4 : Q u a lit y)

Quality

11%

89%

Good Bad

(Ch a rt no . 5 .4 : Q u a lity)

Interpretation:

F ro m th e a b o v e c h a rt, it is in terp re te d th a t th e R a d h a K ris h n a B a k ery p ro vid e s

th e g o o d q u a lity p ro d u c t to th eir c u s to m er. F irm c a n p ro vid e b e s t q u ality

p ro d u c t b y fo llo w in g s tric t q u a lity s ta n d a rd s .

24
Q . 5 Is p a c k a g in g p ro vid e s d eta ils o f p ro d u c ts (lik e … P ric e , w e ig h t, ex p iry d a te)?

Packaging details Frequency

Yes 32

No 68

(T a b le n o . 5 .5 : P ac k a g ing D e ta ils )

Packaging Details

32%

68%

yes no

(C h a rt n o . 5 . 5 : P a c k a g in g De ta ils )

Interpretation:

F ro m th e c h a rt, it is in te rp reted th a t p a c k a g in g o f p ro d u c t p ro vid e d b y s h o p is

n o t p ro p er a s p e r th e re s p o n s e s . 6 8 % c u s to m e r fin d s les s o r n o d eta il o n th e

p a c k et o f s w ee ts a n d s na c k s . F irm s h o u ld re d e s ig n its p a c k a g in g an d s h o u ld

in c lu d e m a n u fa c tu rin g d e ta ils .

25
Q . 6 h o w w a s th e b e h a vio r o f s a le s p ers o n ?

Behavior Frequency

G o od 91

Bad 9

(Ta b le n o . 5 .6 : B eh a v io r)

Behavior

9%

91%

good bad

(Ch a rt no . 5 .6 : B e ha v io r)

Interpretation:

A s p e r th e d a ta , m o s t o f a ll re s p o n d en ts a re a g ree o n th a t th e b e h a vio r o f s ale s

rep re s en ta tiv e is g o o d .

26
Findings:
It is fo u n d th a t th ere is p ro b lem in c o n ve nie n c e in f in d in g p ro d u c t in th e s h o p

a n d p a c k a g in g p ro b le m o f p ro d u c t. So s h o p o w n er s h o u ld lo o k fo r th is d a ta

a n d try to fin d -o u t s o lu tio n s fo r th a t

Difficulty in finding required products:

In R a d h a K ris h n a B a k ery th ere is im p ro p er u tiliz a tio n o f s h o p s p a c e a n d la yo u t

is b it d iffic u lt fo r c u s to m er to fin d w h a t th e y lo o k fo r. S h o p h a s q u ite e n o u g h

s p a c e f o r th eir re g u la r b u s in es s a c tiv ity b u t o w n er c o u ld n o t u s e it p ro p erly. It is

a s e lf-s erv ic e b a k e ry w he re c u s to m er p ic k th eir item s b y its elf a n d n o t p ro v id ed

b y o w n e r o r a v a ila b le p ers o n .

F in d in g o f p ro d u c t is d iffic u lt d u e to .

o P ro d u c ts a re n o t a rra n g e c a teg o ry vis e. F o r ex am p le a ll v a riety o f

b is c u its a re n o t in o n e s ec tio n

o T h ere is n o p ro d u c t s ec tio n s a re in th e s h o p s

o P ro d u c ts a re n o t d is p la y p ro p e rly

Problem of product packaging:

A n o th e r p ro b le m rela tin g w ith th eir in -h o u s e m a k in g o f s w e ets a n d s n a c k s .

P a c k a g in g o f s w e ets & s n a c k s is n o t p ro p er. M a n y m a n u f ac tu rin g d e ta ils a re

n o t c o v ere d . Lo o s e p a c k a g in g o f s n ac k s a n d n o p ro d u c t d eta ils c o n fu s e th e

c u s to m e r a b o u t p ric e , w e ig h t, e xp iry d a te etc . s o m e tim es p a c k a g in g is n o t

a ir-tig ht s o th e ite m s a re g et p eris h ed a nd q u a lity red u c e s .

Reasons of the problems are:

● P a c k a g in g is n o t a ir-tig ht.
● P a c k a g in g is n o t p ro tec tin g th e in n er p ro d u c t f ro m d a m a g es i. e. b is c u its
a n d w a fers a re b rea k

● In s u ffic ie n t d eta ils a re c o n fu s e s th e c u s to m e r i.e. p ric e , w eig h t a n d

ex p iry d a te a re n o t m e n tio n ed o n p a c k e t.

27
 CHAPTER- 6:

IMPLEMENTATION PHASE

A s p er th e fin d in g s , th ere a re p ro b le m s a v a ila b le in the s h o p a n d th a t a re a s

fo llo w .

1 . D iffic u lt to fin d P ro d u c t

2 . Im p ro p er p a c k a g in g

Identifying alternative courses of action:

Alternatives solutions for problem 1: (D if fic u lty in find in g p ro d u c ts )

T h ere a re m a n y a ltern a tiv es a v a ila b le f o r th is p ro b le m w ith re s p ec t to o w n er

a n d c u s to m e rs a s fo llo w :

o B y a rra n g in g m o s t s ellin g p ro d u c ts in fro n t s id e o f th e s h e lf o r w h e re c a n

c u s to m e rs s e es firs t en terin g in s h o p
 o B y a s s o rtin g a n d c la s s ifyin g d ifferen t ite m s lik e b is c u its , s n a c k s , s w e ets
a n d g ro u p in g th em to g eth er. It w ill b e ea s y fo r c u s to m e r to f in d

p ro d u c t.

o B y u tilizin g p ro p er s to ra g e s p a c e fo r d iff eren t c a teg o ry o f p ro d u c ts , (d o

n o t m ix up a ll p ro d u c ts ).

o B y d iv id in g s h o p in to s ec tio n s a c c o rd in g to p ro d u c t c a te g o ry a n d la b e l
th e s ec tio n in a w a y th a t it is c le a rly vis ib le .

o B y in c rea s in g s a les p e rs o n . S a les p e rs o n w h o c a n a s s is t th e c u s to m er.

Solutions for Problem 1:

● A rra n g in g th e re g u la r s ellin g p ro d u c ts in fro n t o f th e s h elfs th a t

c u s to m e r c a n s e e th em ea s ily

● A s s o rtin g a n d c la s s if yin g d iffe re n t item s lik e b is c u its , s n a c k s , a n d

s w ee ts . G ro u p in g th e m to g eth er in d iffe re n t s e c tio n s . E a c h s ec tio n s

fo r e ac h p ro d u c t c a teg o ry.

●
Alternative solutions for problem 2: (Im p ro p e r p a c k a g in g )

● B y re d e s ig n in g th e p a c k a g e o f s n a c k s i.e . a ir-tig h t p a c k a g in g , it w ill

in c re a s e u s ef u l life o f s n a c k s & s w ee ts

● B y a tta c h in g a la b el c o nta in in g d eta ils lik e p ric e, w e ig h t e xp ire d a te,

o the r a v a ila b le p ro d u c t a n d m a n u fa c tu re r d eta il.

● B y m a k in g p a c k a g in g a ttra c tiv e b y u s in g q u a lity p a c k a g in g m a teria l.

● B y in tro d uc in g c a rd b o a rd b o x (P la in c a rd b o a rd b o x ) o f s w e ets w ith
s tic k e rs a n d im a g e o f inn e r p ro d u c t.

Solutions for problem 2:

● B y a tta c h in g a la b el c o nta in in g d eta ils lik e p ric e, w e ig h t e xp ire d a te,

o th e r a va ila b le p ro d u c t a n d m a n u fa c tu rer d e ta il

● B y re d e s ig n in g th e p a c k a g e o f s n a c k s i.e . a ir-tig h t p a c k a g in g , it w ill

in c rea s e u s efu l life o f s n a c k s & s w e ets

28
29
Methodology adopted for solution implementation:

Im p le m e n ta tio n o f th e p ro p o s ed s o lu tio n s is im p o rta n t fo r s o lvin g th e p ro b lem s .

F o r im p lem en tin g th e s o lu tio n s , o n e s ho u ld c o n s id e r th e f irm ’s c a p a c ity a n d

res o u rc es a n d p ra c tic a lity o f th e s o lu tio n s .

H ere, s o lu tio ns a re im p lem en ted w ith s u g g e s tio ns a n d c o n s e n t o f th e o w n e r o f

th e firm . A c tio n s a re ta k e n b y o b s erv in g o th er b ra n d e d s h o p s an d s u p e rm a rk et

a n d th eir s h o p la yo u t a n d p ro d u c t a rra n g e m e n ts a re c o n s id e re d .

T ea m h elp th em to a rra n g e th e d iffe re n t p ro d u c ts in to d iff eren t c a teg o ry’s

s ec tio n s a nd h elp th em to d es ig n th e n e w p a c k a g in g la b el.

30
Project outputs:
A n a fter im p lem en ta tio n s urv ey is b e in g c a rrie d o u t a n d th e res u lts a re g ive n

b e lo w :

Pa rtic u la r B efo re A fter

Yes No Y es No

Pro d u c t a va ila b ility 83 17 86 14

E a s y p ro d u c t find in g 64 36 79 21

Va riety 85 15 83 17

Pa c k a g in g D eta ils 32 68 72 28

Pa rtic u la r B efo re A fter

G o od Bad G oo d Bad

Q u a lity 89 11 90 10

B e h a vio r 91 9 90 10

(T a b le n o . 6 .1 : P ro je c t O u tp u t )

Conveinence Conveinence

21%
36%
64%
79%

yes no yes no

(C h a rt n o . 6 . 1 c o n v en ien c e )

31
 B ef o re Im p lem e n tin g A f te r

Packaging Details Packaging Details

32% 28%

68% 72%

yes no yes no

Im p lem en tin g

(C ha rt n o . 6 .2 : P a c k ag in g D et a ils )

Interpretation:

A b o v e c h a rts s h o w s th a t th e re is fa v o ra b le eff ec t o f im p lem e n te d c h a n g e s in

R a d h a K ris h n a B a k ery. A c tio n s a re ta k en fo r im p ro vin g th e c o n v en ie n c e o f

fin d in g a n d p a c k a g in g o f p ro d u c t a re p ro v ed f a vo ra b le .

Tangible – Intangible Benefits:

B y th e ta k en a c tio n s , firm ’s o p e ratio n s a re b ec o m e e a s y a n d h elp in in c re a s in g

th e s a tis fa c tio n o f its c u s to m e rs . It w ill g e n era te m o re p ro f it b y h elp in g

c u s to m e r a n d s e llin g m o re p ro d u c ts b y p ro p e r a rran g em en ts .

Future Recommendations:
● F irm c a n in c rea s e th e va riety o f n ew p ro d uc ts w h ic h c a n h elp in
in c rea s in g s a le o f a s h o p .

● F irm s h o u ld s e t th e ir q u a lity a n d c le a n lin e s s s ta n d a rd s s tric t s o the y c a n

p ro vid e b es t q u a lity p ro d u c t

● A s th ere a re le s s c o m p etito rs a va ila b le in th a t a rea , firm h a ve

o p p o rtu n ity to in c re as e th e ir c us to m e r b a s e a n d c a p tu re s th e m a rk et.

32
Financial Analysis:

Investment
S No . D e s c rip tio n T o ta l a m o u n t

1 K itc h e n & C u tlery eq u ip m e n t 6 500 0

2 P la n eta ry M ixe rs 8 000 0

3 S h elf 1 40 00 0

4 M a n u fa c tu rin g eq u ip m en t’s 2 00 00 0

5 E lec tric F ryer 3 000 0

6 A ir C o n d itio n e rs 4 000 0

7 R e frig era to r ( 2 ) 9 000 0

8 C C TV C a m e ra 1 50 00 0

9 S h o p in terio r 1 50 00 0

10 D e p o s it fo r s h o p 3 500 0

11 C o m p ute r 3 500 0

T o ta l in ve s tm e n t 10 150 00

(T a b le n o . 6 .2 : In v es t m en t)

BEP calculation for the bakery

M o n th s S a les F ixe d c o s t V a ria b le c o s t

A p r-1 8 4 50 00 3 500 0 20 00 0

33
 May 3 50 00 3 500 0 22 00 0

June 4 00 00 3 500 0 14 00 0

J u ly 4 80 00 3 500 0 19 00 0

Aug ust 6 50 00 3 500 0 26 00 0

S ep te m b er 4 00 00 3 500 0 31 00 0

O c to b er 5 40 00 3 500 0 43 00 0

Total 327000 245000 175000

Average 46714

(Ta b le n o . 6 . 3 : B E P c alc ula tio n )

34
Contribution = s a le s – va ria b le c o s t

= 32 700 0 – 1 75 000

= Rs. 1 520 00

Profit volume ratio = contributionsales× 100

= 152000327000× 1 00
= 4 6 .4 8 %

Break event point = fixedcost(Rs.)profitvariableratio

= 24500046.48%

= R s. 52 710 8

F irm B re a k E v en a m o u n t R s . 5 2 7 1 0 8 . T h e firm h a s to s a les u p to this a m o u n t to

rea c h th e p o in t o f n o p ro fit n o lo s s s itu a tio n . A v era g e s a les is R s . 4 6 7 1 4 , if th is

a m o u n t w ill c o n tinu e fo r fo u r m o n th s , th e f irm c a n re a c h its B rea k E v en p o in t.

Particular 50 % capacity 85 % capacity

S a le s 32 70 00 55 59 00

V a ria b le c o s t 17 50 00 29 75 00

F ix ed c o s t 24 50 00 24 50 00

(Ta b le n o . 6 . 4 : F lex ib le b u d g e t)

A t 5 0 % c a p a c ity , s a le s w as 3 2 7 0 0 0 a n d it w ill ta k e a p p ro x im a tely 4 m o n th s to

a c h ie ve B E P . If firm w o rk s a t 8 5 % c a p a c ity s a le s w ill 5 5 5 9 0 0 a n d it c a n g ive

p ro fit to th e firm .

S o firm s h o uld w o rk a t m o re th a n 8 0 % c a p a c ity S o firm c a n m a k e p ro fits .

35
CHAPTER-7:
REFERENCES
w w w . id ef. o rg

w w w .sho dh ga nga .inflibne t.ac .in

ANNEXURE
 Questionnaire:

1 . Is th ere p ro d u c ts a va ila b le yo u a re lo o k in g fo r?

Yes No

2 . Is it e a s y to fin d p ro d u c t?

Yes No

3 . Is v ariety o f s w ee ts / s n a c k s a va ila b le ?

Yes No

4 . H o w is th e q u a lity o f S w ee ts / S n a c k s ?

G o od Bad

5 . Is p a c k ag in g p ro v id es d e ta ils o f p ro d u c ts (lik e … P ric e, w eig h t, ex p iry

d a te )?

Yes No

6 . H o w w as th e b eh a vio r o f s a le s p ers o n ?

G o od Bad