VISVESVARAYA TECHNOLOGICAL UNIVERSITY

“JNANASANGAMA”, BELAGAVI-590018.

2024-2025
AICTE ACTIVITY REPORT ON

“Tourism Promotion through Innovative

Approaches”
Submitted in partial fulfillment for the award of the degree
of

BACHELOR OF ENGINEERING
In

ELECTRICAL & ELECTRONICS ENGINEERING

Submitted By
DISHA B G
[ 1JB23EE011 ]

Under the guidance of

Dr. J.P. Sridhar
Associate
Professor
Dept. of EEE

DEPARTMENT OF ELECTRICAL AND ELECTRONICS ENGINEERING

SJB INSTITUTE OF TECHNOLOGY

#67, B G S HEALTH AND EDUCATION CITY
Kengeri, Bengaluru-560060.
 ||Jai Sri Gurudev||

Sri Adichunchanagiri Shikshana Trust®

SJB INSTITUTE OF TECHNOLOGY

BGS Health & Education City, Kengeri, Bengaluru-560060.

DEPARTMENT OF ELECTRICAL AND ELECTRONICS ENGINEERING

CERTIFICATE

Certified that the Internship report entitled “Tourism Promotion through Innovative
Approaches” carried out by CHANDANA K S [1JB23EE008] a bonafide student of SJB
Institute of Technology in partial fulfillment for the award of “BACHELOR OF
ENGINEERING” in ELECTRICAL AND ELECTRONICS as prescribed by
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI during the academic
year 2024-25. It is certified that all corrections/ suggestions indicated for internal assessment
have been incorporated in the report deposited in the departmental library. The AICTE Activity
Points has been approved as it satisfies the academic requirements in respect of AICTE Activity
Points prescribed for the said degree.

Dr. J P Sridhar Dr. M J Chandrashekar Dr. K V Mahendra Prashanth

Assistant Professor Professor & Head Principal
Dept. of EEE, SJBIT Dept. of EEE, SJBIT SJBIT
 ACKNOWLEDGEMENT

I would like to express our profound grateful to His Divine Soul Jagadguru Padmabhushan
Sri Sri Dr. Balagangadharanatha Mahaswamiji and His Holiness Jagadguru Sri Sri Sri Dr.
Nirmalanandanatha Swamiji for providing me an opportunity to be a part of this esteemed
institution.

I would also like to express our profound thanks to Revered Sri Sri Dr. Prakashnath Swamiji,
Managing Director, SJB Institute of Technology, for his continuous support in providing
amenities to carry out the graduation in this admired institution.

I express our gratitude to Dr. K V Mahendra Prashanth, Principal, SJB Institute of

Technology, for providing me excellent facilities and academic ambience, which helped me in
satisfactory completion of the AICTE Activity.

I extend our sincere thanks to Dr. M J Chandrashekar, Professor & Head, Dept. of Electrical
and Electronics Engineering, for providing us constant support throughout the period of my
AICTE Activity.

I wish to express our heartfelt gratitude to my guide, Dr.J.P.Sridhar , for his valuable guidance,
suggestions and cheerful encouragement during the AICTE Activity period.

I express my truthful thanks to Mr. Prakyath D, AICTE Activity coordinator, Dept. of

Electrical and Electronics Engineering for their valuable support.

Finally, I take this opportunity to extend my earnest gratitude and respect to our parents,
teaching & technical staff of the department, the library staff and all my friends, who have
directly or indirectly supported me during the period of the AICTE Activity.

Regards,
Student
DISHA B G
[1JB23EE011]
 ABSTRACT
As tourism is one of the fastest growing industries today, thus within the tourism industry
events are getting more and more important. People have become more interested in events of
all kinds, and will travel far away to participate in events that they find interesting. Events can
offer various economical and social benefits for destinations, and therefore destination managers
can and should employ events effectively in a tourism role. It has become widely accepted that
every community and destination need to adopt a long-term, strategic approach to event tourism
thereby planning and development in order to realize the full tourism potential of events.

This study was launched as a response to the lack of studies on how event tourism
strategies are used in destinations. The study was directed to four Nordic tourism organizations,
and the aim was to explore how these organizations work strategically with events. The main
findings of the study indicate that although tourism organizations have increasingly realized the
potential and importance of events, the extent to which events are used strategically in tourism
organizations varies. Some tourism organizations have integrated events deep into their overall
tourism strategies, and events form their own business area and have their own business
strategy.

In other cases events are included in the overall tourism strategies, however, the work
with events is rather haphazard and other business areas are prioritized. At the end of the study
a model that describes how event tourism strategy development in tourism organizations can be
seen to follow certain stages is developed. In relation to the model, the study suggests that the
stage to which tourism organizations have come in relation to strategic event tourism
management depends on factors such as the ownership structure and resource base of tourism
organizations, city involvement in relation to events, and the capacity and events
infrastructure of destinations.
 FEATURES AND IMPLEMENTATION PLAN

Tourism Promotion through

Activity Name:
Innovative Approaches
Project Category as per Prepare and Implement Plan to create
AICTE Activity points: Local job opportunities
Total Hours of Involvement: 80 Hours
Total Activity Point Earned by
This Project: 20 Points

Implementation Plan:

 30 Hours of Practical Survey and Ground Work with the nearby Beneficiaries

 30 Hours of analyzing the suitability of our solution in solving the

existing problem and analyzing the data collected
 20 Hours of Report Writing
 CONTENTS

Sl. Title Page No

No
01 Necessity of the AICTE Activity Points 1

02 Objective of Activity 2

03 Introduction 3-4

04 Significance of the place 5-6

05 How to visit 7

06 Nearby places to visit 8-10

07 Summarize the importance of the place 11-12

08 Promotion through social media 13

09 Photo gallery 14-15

10 Impact of activity 16
 Tourism Promotion through Innovative Approach 2024-25

CHAPTER 1

NECESSITY OF THE AICTE ACTIVITY POINTS

The objectives of AICTE student activity is to expose students to the real time life
challenges, to provide opportunity to gather data, analyze data, propose solutions and
implement solutions, provide an opportunity for personal development, to create engineers who
are proud volunteers having a sense of achievement and ready to take up projects having social
impact and to create digital awareness.

Engineering Graduates need to earn activity points before they earn their graduation or
they won’t be awarded degrees. Student should earn these activity points by working in rural
places and coming out with technological initiatives to beat the civic crisis in the city and state.

The All-India Council for Technical Education has come up with a 15-point programme
for students to take up to earn stipulated points. All the VTU affiliated colleges have been
informed about this student are instructed to follow the AICTE order.

Apart from technical knowledge and skills, to be successful as professionals, students

should have excellent soft skills, leadership qualities and team spirit. They should have
entrepreneurial capabilities and societal commitment. In order to nurture these qualities, VTU
has introduced activity points to be earned by the students during their academic stay at the
University covering extra-curricular and co curricular activities.

These activities can be spread over the years as per students’ convenience. By the end of
eighth semester, they should have done one of these activities. This is to ensure that the degree
is not only about technical knowledge but students can also have some contribution towards
society and hence students need to take up societal activities.

All students have to earn a minimum of 100 activity points from various activity
segments listed to qualify for the B.Tech degree. Two credits are given for this on a pass/ fail
basis and is mandatory for getting the B.Tech Degree.

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CHAPTER 2

OBJECTIVE OF THE ACTIVITY

The objectives of AICTE student activity are to expose students to the real time life challenges,
to provide opportunity to gather data, analyses data, propose solutions and implement solutions,
provide an opportunity for personal development, to create engineers who are proud volunteers
having a sense of achievement and ready to take up projects having social impact and to create
digital awareness.

Promoting tourism aims at stimulating economic growth and job creation, providing
incentives, protecting the environment, and cultural heritage, promoting peace, prosperity,
and respect for rights. Tourism Promotion means activities, operations, and expenditures
designed to increase the number of visitors at a destination and to maximize the utilized
capacity of a tourist business including but not limited to advertising, publicizing, or
otherwise distributing information for the purposes of attracting and welcoming tourists;
developing strategies to expand tourism; operating tourism promotion agencies; and funding the
marketing of or the operation of special events and festivals designed to attract tourists.

The objectives of AICTE student activity are to expose students to real-time life
challenges, to provide the opportunity to gather data, analyze data, propose solutions and
implement solutions. Also, it paves the way for personal development and creative engineers
who are proud volunteers with a sense of achievement and ready to take up projects having a
social impact and creating digital awareness. Besides, it helps the students to strengthen their soft
skills, leadership qualities and team spirit. Moreover, these activities inculcate entrepreneurial
mindset and societal commitment.

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CHAPTER 3
INTRODUCTION TO HARIHARESHWARA TEMPLE

Fig 3.1: Harihareshwara Temple

The Harihareshwara Temple, located in the town of Harihara in the Davanagere district of
Karnataka, India, is a remarkable testament to the architectural brilliance and religious significance
of the region. Dedicated to Lord Harihareshwara, a unique fusion of two principal Hindu deities,
Lord Vishnu (Hari) and Lord Shiva (Hara), this temple stands as a symbol of unity and harmony
within Hinduism. The blending of these two powerful deities into a single form reflects the
profound philosophical underpinnings of Indian spirituality, emphasizing the interconnectedness of
various aspects of the divine.

Built during the 13th century by the Hoysala dynasty, the temple is an excellent example of
Hoysala architecture, which is renowned for its intricate carvings, detailed sculptures, and
innovative structural designs. The temple’s sanctum houses a unique idol of Harihareshwara,
depicting the deity with features of both Vishnu and Shiva—a testament to the creative artistry of
the time. The structure is adorned with intricate carvings that depict mythological stories, floral
patterns, and celestial beings,

showcasing the extraordinary craftsmanship of the Hoysala artisans.

The temple’s layout follows the traditional Hoysala style, with a star-shaped platform, a richly
decorated tower (shikhara), and finely sculpted pillars that support the ceiling. Each pillar tells a
story, with carvings of divine figures, animals, and dancers that capture the essence of Indian
mythology and culture.
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The detailed friezes along the temple walls narrate episodes from the Ramayana, Mahabharata, and
other Puranic texts, making the temple not just a place of worship but also a repository of India’s
rich cultural heritage.

Harihara itself is a town of historical and religious importance, situated on the banks of the
Tungabhadra River. The river adds to the temple’s spiritual ambiance, drawing pilgrims and
tourists alike. The temple is also a focal point during various festivals, particularly Shivaratri and
Vaikuntha Ekadashi, when devotees gather in large numbers to seek blessings and celebrate the
divine union of Vishnu and Shiva.

Over the centuries, the Harihareshwara Temple has undergone several renovations to preserve its
historical and cultural significance. Despite the passage of time, it remains a vibrant center of
worship and a cherished landmark in Karnataka’s spiritual and architectural landscape. Visitors to
the temple often leave with a sense of awe, inspired by its serene atmosphere, intricate artistry, and
the profound spiritual message it embodies.

The Harihareshwara Temple is not just a monument of historical importance but also a living
tradition, continuing to inspire devotion and reverence among its visitors. It serves as a bridge
between the past and present, connecting modern-day devotees with the rich cultural and spiritual
heritage of India. For those interested in history, art, or spirituality, the Harihareshwara Temple
offers an unforgettable experience, making it a must-visit destination in the heart of Karnataka.

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CHAPTER 4
SIGNIFICANCE OF THE PLACE

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Fig 4.1: The Pillars And The Main Deity Of The Temple

Harihareshwara Temple a significant cultural and spiritual landmark.

The town of Harihara itself has a storied history, deriving its name from the temple and its
presiding deity. Located on the banks of the Tungabhadra River, Harihara served as an
important center for pilgrimage and trade in ancient times. The river, considered sacred in
Hinduism, adds to the spiritual aura of the site, attracting pilgrims who come to perform
rituals and seek blessings. The temple’s location by the river not only enhances its spiritual
significance but also underscores its historical role as a hub of activity and devotion.

The architectural brilliance of the Harihareshwara Temple is another testament to its

historical importance. The temple’s star-shaped platform, a hallmark of Hoysala
architecture, provides a sturdy and aesthetically pleasing base for the structure. The
intricately carved pillars within the temple are adorned with depictions of celestial beings,
mythological stories, and ornate floral designs, each showcasing the exceptional skills of
Hoysala artisans. The temple’s tower (shikhara) is richly decorated with intricate motifs
and sculptures that draw the eye upward, symbolizing a spiritual ascent toward the divine.

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One of the most striking architectural features of the Harihareshwara Temple is its sanctum,
which houses the idol of Lord Harihareshwara. The deity’s form, blending elements of
Vishnu and Shiva, is a masterful representation of divine unity. Surrounding the sanctum
are friezes that narrate episodes from the Ramayana, Mahabharata, and other sacred texts,
offering devotees a visual journey through India’s rich mythological heritage. Additionally,
the temple’s mandapa (hall) features intricately designed ceilings supported by artistically
carved pillars, making it a marvel of symmetry and craftsmanship.
The temple also contains inscriptions that provide valuable insights into the political,
cultural, and religious history of the region. These inscriptions, along with the temple’s
sculptures and carvings, make it an invaluable resource for historians and researchers
studying the Hoysala period.
Over the centuries, the temple has witnessed various renovations and restorations, ensuring
its preservation as a historical and cultural treasure. Despite the passage of time and
changing dynasties, the Harihareshwara Temple has remained a vibrant center of worship
and devotion. Its festivals, such as Shivaratri and Vaikuntha Ekadashi, continue to draw
thousands of devotees, reaffirming its enduring significance in contemporary times.

Fig 4.2 : Sideview of the temple

CHAPTER 5
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HOW TO VISIT
GOOGLE MAPS :

Fig 5.1 : Google map to reach the place Fig5.2 : Google map to reach the place
from Bangalore from Davanagere
LOCATION :
Harihara is a historic town in the Davanagere district of Karnataka, located on the banks of the sacred
Tungabhadra River. Known for the Harihareshwara Temple, it symbolizes the union of Lord Vishnu
and Lord Shiva. The town’s spiritual ambiance and rich heritage make it a cherished destination for
pilgrims and history enthusiasts.

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CHAPTER 6
NEARBY PLACES TO VISIT

1. RAGHAVENDRA SWAMY MUTT

The Sri Raghavendra Swamy Mutt in Harihara is a significant spiritual center
dedicated to the revered 16th-century saint, Sri Raghavendra Swamy. Situated
near the Tungabhadra River, the mutt offers a tranquil environment for devotees
seeking spiritual solace and blessings. It is renowned for its regular religious
rituals, community services, and the celebration of various festivals, which attract
visitors from different regions. The mutt also serves as a hub for cultural and
educational activities, contributing to the spiritual and social upliftment of the
community.
The Raghavendra Swamy Mutt in Harihara is a revered spiritual center dedicated
to the 16th-century saint, Sri Raghavendra Swamy. Situated near the Tungabhadra
River, it offers a serene environment for devotees seeking solace and blessings.
The mutt is known for its regular religious rituals and community services,
attracting visitors from various regions.

Fig 6.1 : Raghavendra Swamy Mutt

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2. TUNGABHADRA RIVER

The Tungabhadra River is a significant watercourse in southern India, formed by the confluence of the
Tunga and Bhadra rivers at Koodli in Karnataka. Flowing predominantly through Karnataka and Andhra
Pradesh, it eventually merges with the Krishna River near Murvakonda in Andhra Pradesh.
Spanning a total length of approximately 531 kilometers (330 miles), the river's basin covers a
catchment area of about 69,552 square kilometers (26,856 square miles) up to its confluence with the
Krishna River. The Tungabhadra is primarily influenced by the southwest monsoon, making it a
perennial river; however, its flow significantly diminishes during the summer months.
The river holds substantial historical and cultural importance, particularly in regions like Hampi, where it is
considered the lifeline of the area. The Tungabhadra finds mention in ancient texts, including the
Ramayana, underscoring its longstanding significance in Indian heritage.

Fig 6.2 : Tungabhadra River

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3. TUNGA AARTI

The Tunga Aarti is a spiritual ceremony held on the banks of the Tungabhadra River in Harihara,
Karnataka. Inspired by the renowned Ganga Aarti of North India, this ritual involves the offering of fire to
the river, symbolizing reverence and gratitude. The Karnataka government has initiated plans to enhance
this tradition by constructing 108 'Yoga Mantaps' (pavilions) along the riverbank, aiming to develop
Harihara into a major tourist and pilgrim destination.
The Tunga Aarti not only enriches the cultural and spiritual fabric of Harihara but also contributes to the
preservation and promotion of traditional rituals, fostering a deeper connection between the community
and the sacred river.

Fig 6.3 : Tunga Aarti

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 Tourism Promotion through Innovative Approach 2024-2025
CHAPTER 7

SUMMARIZE THE IMPORTANCE OF THE PLACE

Harihara, located in the Davanagere district of Karnataka, holds immense

importance both historically and spiritually. This town, situated along the sacred
Tungabhadra River, derives its identity and prominence from the renowned
Harihareshwara Temple, dedicated to Lord Harihareshwara—a unique deity
embodying both Lord Vishnu and Lord Shiva. This dual representation signifies
the unity of two major Hindu traditions, Shaivism and Vaishnavism, emphasizing
harmony and inclusivity in spiritual practices.

The Harihareshwara Temple, constructed during the 13th century by the

Hoysala dynasty, is a masterpiece of South Indian architecture. Known for its
intricate carvings and detailed sculptures, the temple showcases the artistic
brilliance of the Hoysalas while serving as a center of religious and cultural
activity. The idol of Harihareshwara within the sanctum sanctorum reflects the
profound philosophical concept of divine oneness, which continues to inspire
devotees from diverse backgrounds.

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 Tourism Promotion through Innovative Approach 2024-2025

Harihara’s location on the banks of the Tungabhadra River adds to its spiritual
significance. The river is considered holy and serves as a site for numerous rituals
and ceremonies. Pilgrims from across the country visit the town to seek blessings,
especially during festivals such as Shivaratri and Vaikuntha Ekadashi. These
celebrations draw thousands of devotees, highlighting the town’s role as a major
religious center.

Historically, Harihara has been a vital hub for trade and pilgrimage. Its strategic
position connected various regions of Karnataka, making it an important town in the
socio-economic and cultural fabric of the region. The inscriptions and carvings
found in the Harihareshwara Temple provide valuable insights into the political and
cultural history of the Hoysala era, enriching our understanding of medieval South
India.

In contemporary times, Harihara continues to thrive as a vibrant town that bridges its
historical legacy with modern development. The town’s festivals, cultural traditions,
and architectural heritage attract not only devotees but also tourists and historians
eager to explore its rich past. The Harihareshwara Temple remains a focal point,
symbolizing the enduring importance of Harihara as a place of spiritual and cultural
convergence.

Overall, Harihara stands as a testament to the harmonious blending of art, history,

and spirituality. It is not just a town but a living repository of India’s cultural and
religious heritage, offering a profound experience to all who visit.

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 Tourism Promotion through Innovative 2024-2025

CHAPTER 8
PROMOTION THROUGH SOCIAL MEDIA

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 Tourism Promotion through Innovative 2024-2025
CHAPTER 9
PHOTO GALLERY

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CHAPTER 10

IMPACT OF THE ACTIVITY

 From this activity, people can discover places.

 The historic and cultural significance of the places can be better conveyed to people.

 On clicking pictures and taking videos of the place while exploring and posting it on different
social media sites, tourism in the particular place can increase.

 Through this activity, my knowledge on the places mentioned has increased exponentially and I
would be able to view the places through a much more informed perspective the next time I visit
them.

 Several people are interested in traveling to Harihareshwara temple.

 Through word of mouth of people who have visited the place and have been made aware of the
significance of the place, the tourism of the place can increase and knowledge regarding its
significance can spread farther.

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 Tourism Promotion through Innovative 2024-2025

SUMMARY OF ACTIVITY

Sl. Activity Hours

no

01 Gathering Information about the Place 15

02 Planning and Travelling to the place 10

03 Documenting the places. 15

04 Preparation of slides, posters for promotions and 15

promoting through social media and
online webinars.

05 Collecting Feedback from visitors and 05

Local people

06 Report 20

Total 80

Signature of Student

DISHA B
G
[1JB23EE011]

Signature of Guide S Signature of

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 Tourism Promotion through Innovative 2024-2025
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