MEDI-CAPS UNIVERSITY, INDORE

SESSION-2022-24
PROJECT REPORT
ON
“Current Trends of Internet Marketing
Towards Online Shopping”
Submitted as partial Fulfilment For

Degree of Masters of Business Administration

To

Medi-Caps University, Indore

GUIDED BY - SUBMITTED BY-

PROF. Shilpi Nag Patil Ashwin solanki
 DECLARATION BY THE STUDENT

This is to certify that the project entitled “PROJECT

REPORT ON CURRENT TRENDS OF INTERNET
MARKETING TOWARDS ONLINE SHOPPING” is genuine
work done by Ashwin Solanki under the supervision
prof. Shilpi Nag Patil in the partial fulfilment for the
degree of Master of Business Administration by Medi-
Caps University, Indore.

PLACE: Indore (signature)

Name: Ashwin Solanki
DATE: Enrollment No.:MS22MS501088

CERTIFICATE BY THE SUPERVISOR

 This is to certify that Ashwin solanki has executed the
project entitled “CURRENT TRENDS OF INERNET
MARKETING TOWARDS ONLINE SHOPPING” under my
supervision and the report submitted there with is the
result of work done under my supervision.

Place: Name of the Supervisor:

Date: Designation:

Place:

Date: External Viva-Voice Examiner

ACKNOWLEDGMENT
 I am grateful to my guide Prof. Shilpi Nag Patil of Medi-Caps
University, Department of Management, Indore for his
precious guidance throughout my research project. He has
devoted valuable time and motivated me at every step
towards completing this project. The study would not have
been possible without his generous guidance.

Name of the student

Ashwin solanki

ABSTRACT
Internet marketing involves the usage of the Internet to market and sell goods or
services. In this thesis I wished to seek answers for the following questions with
the help of secondary data obtained from the News Papers, Business Magazines,
Online articles along with web, email surveys and e-questionnaires taking into
consideration consumer perspective, and see if they are moved by the internet
marketing done by the companies or not, and if they are, then up to what extent.
The survey results helped me in predicting the trends in Internet marketing. The
new millennium has brought us on the brink of the I.T. Revolution. This revolution
has been aided by the advent of the Internet in a big way. Internet is fast
changing the way people used to do things. Naturally, the same would have an
impact on the advertisers. The Internet has been accepted as the most powerful
media for advertising due to the absence of geographical barriers. The advent of
the Internet and its subsequent acceptance has once again challenged the
traditional forms of advertising. Advertisers are trying to use the ‘net’ to advertise
their products and hence ‘net’ their customers. Thus, with the Internet gaining
prominence, advertising equations are fast changing we would like to study the
impact of Internet on advertising from the customers as well as advertisers point
of view. There is no question that the growth of Internet advertising is outpacing
offline advertising. As more and more companies realize the real value in
advertising their goods and services online, they are diverting funds from other
forms of offline advertising to compensate. Consequently, the market share of
Internet advertising is continually growing while the market share of offline
advertising mediums stagnates or decline. At the current rate of growth, Internet
advertising has already overtaken radio advertising in spending and market share.
While outdoor advertising is also experiencing growth, it is not growing as rapidly
as Internet advertising, and Internet advertising has already overtaken it. Digital
marketing involves the promotion of products and services using digital
distribution channels that reach consumers in a timely, relevant, personal and
cost-effective manner. Digital channels can have several categories, such as the
internet, mobile, digital outdoors, and any form of interactive digital media. Each
category has multiple digital tools / sub-channels that can support digital
marketing. Internet -Email, banner ads, dedicated websites, pop- up ads,
sponsored content, paid keyword search, podcasts, social networks, blogs, wikis,
widgets.

Table of Contents
CHAPTERS CONTENTS PAGE No.
Declaration by the Candidate/Student i
Certificate of the Supervisor/Guide ii
Acknowledgement iii
Abstract iv
Table of Contents v
1. Introduction 1
2. Review of literature
3. Research Methodology
3.1 Objective to online marketing
3.2 Sample characteristics
3.3 Hypotheses of the study
4. Data Analysis and Interpretation
5. Conclusion
 Chapter 1
INTRODUCTION

INTRODUCTION
Online marketing also known as digital marketing, web marketing, and internet
marketing or e-marketing is the marketing of products or services over the
Internet. Internet marketing is sometimes considered to be broad in scope
because it not only refers to marketing on the Internet, but also includes
marketing done via e-mail and wireless media. Management of digital customer
data and electronic customer relationship management(ECRM) systems are also
often grouped together under internet marketing. Clearly, marketers are adding
on-line channels to find, reach, communicate, and sell. I-marketing has at least
five great advantages. First, both small and large firms can afford it. Second, there
is no real limit on advertising space, in contrast to print and broadcast media.
Third, information access and retrieval are fast, compared to overnight mail and
even fax. Fourth, the site can be visited by anyone from any place in the world.
Fifth, shopping can be done privately and swiftly. Internet marketing and e-
commerce has marked its place in the world of technology. The success of any
business at present strongly depends on Internet marketing . Below gives a
graphical view of how online marketing can effectively be planned.
 There are many sources of online marketing or digital marketing as described
w:

Web Marketing:
Web marketing includes Web sites, Affiliated marketing web sites, promotions or
Informative Web sites , online advertising on search engines , and organic search
engine results via search because it not only refers to marketing on the internet,
but also includes marketing done via e-mail and wireless media.

Web Marketing

Social Media Marketing:

Social media marketing involves both advertising and marketing efforts via social
networking sites like Face book, Twitter, YouTube and Digg. This has come with a
most useful source of marketing as there are billions of people reach out these
media and thus make possible to reach the people anywhere in the world with ,
simple broadcasting of the product advertisement takes no time to reach the
consumers .Internet, but also includes marketing done via e-mail and wireless
media. Management of digital customer data and electronic customer
relationship management(ECRM) systems are also often grouped together under
internet marketing. Clearly, marketers are adding on-line channels to find, reach,
communicate, and sell. I-marketing has at least five great advantages.

Social Media Marketing

Email Marketing:
Email marketing involves both advertising and promotional marketing efforts via
e-mail messages to current and prospective customers. Email messaging has
made possible to send promotional messages to the email users acting as a quick
mode of online product broad cast over internet. Digital marketing for e-
commerce applies traditional marketing principles to a multichannel, data-driven
environment. Digital marketing for e-commerce applies traditional marketing
principles to a multichannel, data-driven environment. Studying collaborative
research and the accessing of external sources of technology, Hummel found that
in deciding on business partners, it is important to make sure that both parties'
business models are complementary.

Email Marketing
E-commerce Marketing:
E-commerce marketing is the process of driving sales by raising awareness store’s
brand such as Amazon, flip kart, snap deal and many other online product
services, product offering companies. Digital marketing for ecommerce applies
traditional marketing principles to a multichannel, data-driven environment.

E-commerce marketing

Internet marketing is associated to various business models. It comprises of e-

commerce business model where goods and services are sold directly to
consumers (B2C), businesses(B2B) or from one consumer to other consumer
(C2C). These business model are described below. Studying collaborative research
and the accessing of external sources of technology, Hummel found that in
deciding on business partners, it is important to make sure that both parties'
business models are complementary. For example, they found that it was
important to identify the value drivers of potential partners by analyzing their
business models, and that it is beneficial to find partner firms that understand key
aspects of our own firm's business model, one being that it often depends on
campaigns' abilities to invoke emotional responses, rather than solely
demonstrating value. Marketers with carefully designed World Wide Web sites
are already interacting computer to computer, with prospective customers or an
individual basis, much as ATM does in very primitive fashion.

Business-to-customer(B2C):
Business-to-customer marketing refers to the tactics and best practices used to
promote products and services among consumers.B2C marketing differs from B2B
marketing in a number of key ways, one being that it often depends on
campaigns' abilities to invoke emotional responses, rather than solely
demonstrating value.

Business-to-Business Model:
B2B (business-to-business)marketing is marketing of products to businesses or
other organizations for use in production of goods, for use in general business
operations (such as office supplies), or for resale to other consumers, such as a
wholesaler selling to a retailer.

Customer-to-customer Model
C2C, or customer-to-customer, or consumer-to-consumer, is a business model
that facilitates the transaction of products or services between customers. An
example of C2C would be the classifieds section of a newspaper, or an auction.
 Chapter 2
REVIEW OF LITERATURE
 REVIEW OF LITERATURE
This section aims at exploring detailed information on major domains of the
dissertation topic by reviewing past research, books and related articles. Modern
studies and past theories concerning these domains are presented.

Literature on online marketing:

Online services will drive marketing to the opposite end of the spectrum from
“mass” marketing to customized “one-to-one” marketing. Online marketers
communicate instantly and directly with the prospective customers and can
provide instant fulfillment as well. Marketers with carefully designed World Wide
Web sites are already interacting computer to computer, with prospective
customers or an individual basis, much as ATM does in very primitive fashion.
Online one to one approaches while innovative and still glamorous in their
pioneering aspects, offer significant new challenges. The significant aspect is the
access with the customers. Communication and information technology
development has encouraged the emergence of new communication channels
that have increased the options available to organizations for building
relationships with clients.

How important is Internet marketing to the success of an organization?

There are no exact answers for this question. It depends on the nature of one
company business line. There are many companies currently using the Internet as
their main business transaction such as Amazon, flip kart, snap deal, Alibaba.
However, companies such as UPM, the world’s leading forest products producer
only uses the Internet as a media to introduce the company and its products to
customers via its website.
Besides that, during the whole purchasing decision making process, customers
not only use the Internet in isolation to search for products but other media such
as print, TV, direct mail and outdoor as well. These media still play an extremely
important role for the marketers to communicate with customers, for example,
direct or face–to– face marketing more or less helps marketers build up the trust
in customers and encourage them to purchase the products. Therefore, it is
better to use the Internet as part of a multi-channel marketing strategy which
“defines how different marketing channels should integrate and support each
other in terms of their proposition development and communication based on
their relative merits for the customer and the company.”
Mohan Nair takes social media as a complex marriage of sociology and
technology that cannot be underestimated in its impact to an organization
marketing communication, choice as to when to engage, how to manage and
measure, and whether to lead or to follow is complex but not an impossible task.
These cannot be answered simply by one formula because the context and the
market dynamics are strong variables in these decisions. Even though the interest
for social media is huge, few companies understand what the term social media
can mean to their businesses.
According to research conducted by Nielsen, we know that 92% of consumers
report that “word-of-mouth and recommendations from people [they]know” are
the leading influence on their purchase behavior. Only 37% trust search engine
ads, and just 24% trust online banner ads. They trust their friends and family the
most when looking for brand recommendations.
It is important to understand the relationship between digital communication and
traditional communication in the old media; for example, TV, radio, newspapers,
magazines and billboard ads, the communication model was and is one-to-many
compared to one-to-one or many-to-many communication model in digital media
like blogs, social networks, wikis and other social media(Chaffey, 2003).
Foux (2006) suggests Social media is perceived by customers as a more
trustworthy source of information regarding products and services than
communication generated by organizations transmitted via the traditional
elements of the promotion mix.
Johnson and Greco (2003) explain that desires and different hopes from different
clients can sometime require certain unique information and contact strategies.
Communication channels and strategies now differ broadly from the ones in
former times or offline times. Online marketing is today seen by many
practitioners as the new arena for market communication and on top of the list of
users of the different mediums is Face book, Blogs, Twitter, YouTube and LinkedIn
(Steltzner, 2009).

Kaplan and Haenlein (2010) define social media as ―a group of Internet-based

applications that build on the ideological and technological foundations of Web
2.0, which facilitates the creation and exchange of user-generated content. It
consists of different Internet applications such as blogs, social networking sites,
content communities, collaborative projects, virtual game worlds and social
worlds. Russell S. Winer (2009) affirms that many companies today are using
some or all of the new media to develop targeted campaigns that reach specific
segments and engage their customers to a much greater extent than traditional
media.
Mangold&Faulds (2009) argue that marketing managers should comprise social
media in the communication mix when developing and executing their Integrated
Marketing Communication strategies and they presented the social media as a
new hybrid element of promotion mix.
Forbes Magazine reports retail is down and e-commerce is up. One clear example
of the power of e-commerce comes from Macy’s recent returns. Forbes reports
the 154-year-oldretail chain saw online sales rise 40% in 2015 while same-stores
sales grew just 5.3%. Maybe you’re not a billion-dollar business like Macy’s, but
the numbers don’t lie. Online sales are overtaking retail sales. Safe to say e-
commerce is trending upward more and more each year. It’s not too late to jump
onboard the e-commerce train. The internet has become a mass media vehicle
for consumer sponsored communication. It now represents the number one
source of media for customers at work and the number two source of media at
home. Customers are turning away from the traditional sources of advertising:
radio, television, magazines, and newspapers. Customers also consistently
demand more control over their media consumption. They require on-demand
and immediate access to information at their own convenience. Customers are
turning more frequently to various types of social media to conduct their
information searches and to make their purchasing decisions.
Nowadays, the concept of Internet marketing has expanded and brought more
opportunities for companies to approach their customers. In the past, the
Internet was only used as a tool to contact customers, part of direct marketing.
Nowadays, the Internet, particularly websites has been becoming a popular
media for any firms to introduce their products and services. The Internet is
considered as an independent and effective marketing tool. During eight years,
from 2008 to 2015, the number of Internet users has increased by 4 times from
about 361 millions to more than 1, 46
billion(http://www.internetworldstats.com/stats.htm ), in which, Asia, the
continent with the biggest population accounts for 39.5% of World Internet
Users. Thus reaching such huge population in a quick time efficiently online
marketing media and online shopping organization had proved themselves as a
major source. Integrated Marketing Communication strategies and they
presented the social media as a new hybrid element of promotion mix. The
internet has become a mass media vehicle for consumer sponsored
communication. It now represents the number one source of media for
customers at work and the number two source of media at home.. Thus reaching
such huge population in a quick time efficiently online marketing media and
online shopping organization had proved themselves as a major source.
Customers are turning more frequently to various types of social media to
conduct their information searches and to make their purchasing decisions and
the communication mix when developing and executing their Integrated
Marketing Communication strategies and they presented the social media as a
new hybrid element of promotion mix proved to effective way to communicate
with digital world.
 Chapter 3
Research Methodology
 RESEARCH METHODOLOGY
Online marketing refers to a set of powerful tools methodologies used for
promoting products, business, brand factory, house hold business and services
through the internet. Online marketing includes a wider range of marketing
elements than traditional business marketing due to the extra channels and
marketing mechanisms available in the internet.

Online marketing can deliver benefits such as:

 Growth in potential
 Reduced expenses
 Elegant communications
 Better control
 Improved customer service
 Competitive advantage
Research problem
This study focuses on the following problems
 Should companies integrate various marketing tools to communicate about
its brand?
 How do consumers get awareness about different brands?
 How online marketing plays important role in companies’ marketing
strategy?
 What are the reasons for growing popularity of online marketing among
consumers?
 How is online marketing advantageous over traditional marketing?
 What are the loopholes in online marketing?

Research methodology
The first step is to formulate a research design. This means planning a strategy of
conducting research. It is a detailed plan of how the goals of research will be
achieved. Research design is exploratory, descriptive and/or experimental in
nature. It is helping the investigator in providing answers to various kinds of
social/economic questions. After collecting and analysis of the data, the
researcher has to accomplish the task of drawing inferences. Only through
interpretation researcher can expose relations and processes that underlie his
findings and ultimately conclusions. Interpretation refers to the task of drawing
inferences from the collected facts after an analytical study. In the present study,
researcher has followed Descriptive research. Descriptive research is usually a
fact finding approach generalizing a cross - sectional study of present situation.
The major goal of descriptive research is to describe events, phenomenon and
situations on the basis of observation and other sources through survey :

Survey Method:
 The survey method is the technique of gathering data by asking questions
from people who are thought to have the desired information. Every effort
should be made to state the objectives in specific terms.
 The survey design can be defined as: “gathering information about a large
number of people by interviewing a few of them
 The definition can be modified by stating that collecting information with
other data collection alternatives available to survey researcher in
addition to interviewing i.e. questionnaire, personal observation etc.
 Surveys are conducted in case of descriptive research studies with the help
of questionnaire techniques in most appropriate manner. Survey type of
research studies usually have larger sample. It is concerned with
conditions or relationships that exists, opinion that are held, processes
that are going on effects that are evident or trends that are developing.
Thus in surveys variables that exist or have already occurred are selected
and observed. It is the example of field research.
 The major goal of descriptive research is to describe events, phenomenon
and situations on the basis of observation and other sources through
survey:

3.1 Objective to Online Marketing

It’s really interesting to talk with business owner about the reasons why want to
market themselves online. When you know market and whom you serve, it is
easier to say exactly the things that draw them in. do not skimp on your image
almost everyone will tell you that they want to grow sales. Few will tell you
specifically how they will achieve it, what success looks like and what the metrics
is that set the boundaries. Certainly, we are biased that content is a tool for
achieving success, but when you take a step back, it is important to view the big
picture so that you can plan and execute with intentionality.

Online marketing has following core objectives:

1. Establish a presence
2. Build visibility
3. Generate sales
4. increase revenue
5. Build a brand
6. Improve local SEO

Establish a presence
Remember the old adage, “You only get one chance to make the first
impression?” There is more truth in this than many realize. When building a
website or a landing page or your Face book page, consider the fact that your
presence online might be the very first impression that people have of you. How
much more then do you want that impression to be the best? From a content
perspective, the words on the page really have to say something. Bring meaning,
and resonate like you live in their closet. When you know your market and whom
you serve, it is easier to say exactly the right things that draw them in. Do not
skimp on your image. Invest like you did on that first date. Remember how upset
you got because those five hairs were out of place and would not get in line?
That passion is what is needed to build a great presence.

Visibility
A great presence doesn’t make you visible. People need to know that you are out
there. This often gets neglected. In talking with our friends at EBWAY, we learned
that their number one complaint from their clients is that their website doesn’t
do anything. We have heard similar stories from Matt Weeden MWD Web and
Rob Riggs at YDO.
It is work to get in front of folks. Blogging is a great example. The more blog
posts you write the more indexed pages that Google creates. This really makes
you visible. Also, do not neglect SEO. Yes, it takes a while, but it pays off in
building your brand. It’s a must have. Many people are still trying to figure out
how to use Social Media, and the bottom line is that you simply have to roll up
your sleeves and commit.
Sales
Revenue must be there, right? It is amazing how many people do not enter into
online marketing with a plan for growing sales from their efforts. Even
establishing goals would be helpful. Once you set your basic objectives, you can
develop a solid plan that includes critical milestones, the timeframes associated
with those milestones and how you plan on achieving it all. This will help control
your spend and allow you to throttle up or down your online marketing efforts.
The Internet is a great tool for building that trust, because it has a wide reach
and allows you to directly connect with individuals. Social media is particularly
useful when building a brand, because it allows companies to create and post
with a more personal feel.

Increase Revenues
The primary goal of any marketing strategy is ultimately to increase revenue, and
Internet marketing is no exception. Thankfully, the Internet provides plenty of
opportunities for every business to improve their bottom line. By combining
search engine optimization, or SEO, with pay-per-click ads, or PPC, your company
can improve the chances that potential customers find you online. And with
strategies like content marketing and social media marketing, you can position
yourself as an expert in your field who also cares about your clients.

Build A Brand
Internet marketing objectives often include building a brand. This means not
only establishing your logo and company name in the minds of consumers, but
also what your company stands for. Well-known brands are typically trusted
more by customers, especially when paired with positive associations. The
Internet is a great tool for building that trust, because it has a wide reach and
allows you to directly connect with individuals. Social media is particularly useful
when building a brand, because it allows companies to create and post with a
more personal feel. Organizations have discovered that this kind of brand-
building can be fostered by the use of social media channels such as Face book,
Twitter, Instagram and Interest. In addition to organic posts on these sites,
companies can build brand recognition by paying for advertisements and
placements. This takes patience on the part of the organizational leaders,
because trust and loyalty are developed over many months, and sometimes
years. The key is to stay focused on the results.
Improve Local SEO
Many small businesses, as well as companies focused on increasing sales in
specific geographic region, focus much of their marketing efforts on improving
their local SEO. This means optimizing various elements on their sites in order to
attract local customers who are looking for the services they provide.

Although the number of searches that include both your industry and your town
or city is undoubtedly lower than those that just specify a product or business
type, those searches tend to generate much more qualified traffic. If a user is
already looking for businesses where you are, chances are high that they’ll be
willing to come to your physical location.

3.2 Sample characteristics-

1. Demographic information
 Age: participants ranged from 18 to 50 years old, with the majority falling
between 25 to 35 years.
 Gender: the sample comprised 60% female and 40% male participants.
 Location: participants were from diverse geographical locations, including
urban and rural areas.
 Education level: the majority of participants had completed at least a
bachelor’s degree(70%) while 30% had a high school diploma or
equivalent.
2. Online shopping behavior:
 Frequency of online shopping: 45% of participants reported shopping
online at least once a month, while 30% shopped online weekly.
 Preferred devices: 55% of participants used laptops, and 10% used tablets
for online shopping.
 Popular platforms: participants frequently used platforms like Amazon,
eBay, and local e-commerce websites for their online purchases.
 Payment methods: 70% of participants preferred using digital payment
methods such as credit/debit cards, mobile wallets, or internet banking.
3. Internet Marketing Awareness
 Social Media Usage: 80% of participants were active on social media
platforms like Facebook, Instagram, and Twitter.
 Influencer Impact: 65% of participants admitted to being influenced by
social media influencers' recommendations while making purchase
decisions.
 Email Marketing: 50% of participants regularly checked promotional
emails from online stores.
4. Challenges and concerns:
 Security Concerns: 40% of participants expressed concerns about the
security of online transactions and their personal data.
 Delivery Issues: 25% of participants reported facing problems related to
late deliveries or damaged goods in their online shopping experiences.
 Price Sensitivity: 60% of participants considered competitive pricing as a
significant factor influencing their online purchasing decisions.

3.3 Hypotheses of the Study

Hypothesis 1:
 Null Hypothesis: There is no significant relationship between social media
marketing strategies and online shopping behavior among consumers.
 Alternative Hypothesis: Social media marketing strategies significantly
influence online shopping behavior among consumers.
Hypothesis 2:
 Null Hypothesis: There is no significant difference in the impact of email
marketing and influencer marketing on consumers' purchasing decisions in
online shopping.
 Alternative Hypothesis: Email marketing has a stronger impact on
consumers' purchasing decisions compared to influencer marketing in
online shopping.
Hypothesis 3:
 Null Hypothesis: Consumers' trust in online payment methods does not
affect their frequency of online shopping.
 Alternative Hypothesis: Consumers' trust in secure online payment
methods positively correlates with their frequency of online shopping.
Hypothesis 4:
  Null Hypothesis: There is no significant difference in online shopping
preferences between different age groups.
 Alternative Hypothesis: Younger consumers (18-25 years) are more
inclined towards mobile app-based online shopping, whereas older
consumers (35-50 years) prefer desktop-based online shopping
experiences.
Hypothesis 5:
 Null Hypothesis: There is no significant impact of online customer reviews
and ratings on product sales in e-commerce platforms.
 Alternative Hypothesis: Higher customer ratings and positive reviews lead
to increased product sales and customer trust in online shopping
platforms.
 Chapter 4
Data Analysis and Interpretation
 DATA ANALYSIS AND ONTERPRETATION
Last time made a purchase over the internet. The study was conducted by the
means of personal interview with respondents and the information given by
them were directly recorded on questionnaire. For the purpose of analyzing the
data it is necessary to collect the vital information.
Last week 9

Last 15 days 17

Last month 34

Last purchase
45
40
35
30
Respondent

25
20
15
10
5
0
Last week Last 15 days Last month Last year
Axis Title

time

Interpretation
According to survey Last time made a purchase over the internet
9 respondent says that
last week,17 says last 15days,34says last month and 40 says last year. Items have
you purchase on the internet. The study was conducted by the means of personal
interview with respondents and the information given by them were directly
recorded on questionnaire. For the purpose of analyzing the data it is necessary
to collect the vital information.
 Video/DVD’s/Games 25 25%
Electronics equipment 18 18%
Computer hardware /software 12 12%
Clothing 8 8%
music 22 22%

Interpretation
According to survey 80% respondent has purchased ticket while 8% preferred
clothing. Other like Books 10%, Video games 25%, electronic equipment18%
Computer& software12% and music 20%

3.Mode of payment
Credit cards 27
Debit cards 10
Online bank transfer 8
Cash on delivery 55

Mode of payment

60

50

40
respondent

30

20

10

0
Credit cards Debit cards Online bank transfer Cash on delivery
Interpretation
According to survey 27 respondents make payment through Credit cards, 10
Debit cards, 8Online Bank transfer and 55 online cash payment out of 100.Factor
affecting online shopping:
4. Information about product and Services
Rating 1 2 3 4 5
Respondent 10 16 18 24 32

Average score of respondent =(10*1+16*2+3*18+4*24+5*32)/100=352/100=3.52

information of product and services

35

30

25

20

15

10

0
1 2 3 4 5

Interpretation
According to all score, it can be interpreted that information about product and
service is a Important factor while using online shopping.
5. Time saving
Rating 1 2 3 4 5
Respondent 12 8 28 22 30

Average score of respondent=350/100=3.50(same as early calculate)

35
Time saving
30

25
Respondent

20

15

10

0
1 2 3 4 5
Axis Title
Rating

Interpretation
According to this score, it can be interpreted that time saving can be consider as
an important factor while using online shopping. The study was conducted by the
means of personal interview with respondents and the Information given by
them was directly recorded on questionnaire. For the purpose of analyzing the
data it is necessary to collect the vital information.
6. Convenience
Rating 1 2 3 4 5
Respondent 8 17 16 26 33

Average score of respondent=(8*1+17*2=16*3+26*4=33*5)/100=359/100=3.59

 convenience
35

30

25

20

15

10

0
1 2 3 4 5

Interpretation
Bum According to this score, it can be interpreted that convenience in online
shopping is an important factor. The study was conducted by the means of
personal interview with respondents and the information given by them were
directly recorded on questionnaire. For the purpose of analyzing the data it is
necessary to collect the vital information.
6. Delivery time and mode of payment

Information of product and services

35

30

25
Respondent

20

15

10

0
1 2 3 4 5
Axis Title
 Rating 1 2 3 4 5
Respondent 7 13 25 22 33

Average score of respondent=(7*1+13*2+25*4+33*5)/100=361/100=3.61

35
Delivery time and mode of payment
30

25
Respondent

20

15

10

0
1 2 3 4 5
Axis Title
Column1

Interpretation
According to this score, it can be interpreted that Delivery time And mode of
payment in online shopping is an important factor.
Chapter 5
Conclusion
 Conclusion
 The most preferred product of online buying is travelling tickets and
clothing remains the least preferred choice of online shoppers.

 Among the payment options, Payment on delivery through cash in the

safest choice of payment, while credit card are next preferred choice,
online bank transfer is least preference choice.

 Online shoppers seek for clear information about product and service, time
saving, convenience, security and delivery on time are all important factor
for online shopping. The offers with punch lines “Attractive offers” do not
attract online shoppers.

 Most of the consumers who have experienced online shopping are very
satisfied.