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    entre fix.pdf_20241122_082710_0000

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    5 views10 pages

    entre fix.pdf_20241122_082710_0000

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    noelnallonar82

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    © All Rights Reserved
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    CHAPTER 1:

    MANAGEMENT
    ASPECT
    Management is a set of principles relating to the functions of planning, organizing,
    directing and controlling, and the application of these principles in harnessing
    physical, financial, human and informational resources efficiently and effectively
    to achieve organizational goals. This chapter consists of the vision and mission of
    the business, as well as its goals and objectives. It also shows the business logo
    and features the product offered. In addition, description about the business
    format, business location and location of production is included. The key roles of
    the employees are described and illustrated in the organizational chart. At the
    end of the chapter, business policies are stated involving the work
    ethical guidelines in the operation of the business.
    BUSINESS LOGO

    BUSINESS LOGO JELLYCACIES

    Our business name is Jellycacies, where "Jellycacies" signifies


    leadership and excellence, reflecting our commitment to being the top
    Choice for coffee jelly lovers. The name embodies our aspiration to lead in
    quality and taste. Our logo features a coffee cup, symbolizing the essence of
    our product, with a playful jelly swirl to highlight its unique texture. We chose
    the colors brown and cream to evoke warmth and comfort, reminiscent of a
    cozy coffee shop experience, while green accents represent freshness and
    natural ingredients.
    BUSINESS DESCRIPTION

    The newest and yet most in-demand ventures, however, are the Jellycacies, a joint venture
    specializing in coffee jelly and Buko pandan desserts to spice up any party or gathering.
    This was the brainchild of an impassioned entrepreneur who saw an unused space in the
    demand for desserts that were natural, indulgent, and combined the rich, bitter flavor of
    coffee with the soft texture that came from being gelatinous.

    Jellycacies explained how the business was established because of the


    passion that the founder was developing new types of desserts and also
    being a first-step organization in the Filipino dessert scene. The team
    consists of hardworking people who strive for quality and customer
    satisfaction. First, since its inception, the main purpose of Jellycacies is
    to give an ordinary Filipino absolutely delectable dessert
    that is premium yet very affordable, especially for every coffee lover and
    sweet-toothed soul.

    To be the "household name" of the Philippine dessert market - Jellycacies .


    Every Filipino will have it as the go-to solution when their sweet tooth
    Cravings come knocking, and satisfied by their high-quality products and the
    best of service, whenever needed. Innovation becomes the Watchword in
    terms of adding new products in its shop while maintaining, at all costs, a
    core-value proposition of quality and keeping the focus on the customer.
    BUSINESS FORMAT

    Jellycacies operates as a sole proprietorship, allowing the owner to


    maintain full control and responsibility for the business. This structure
    simplifies decision-making and management, enabling quick adaptations
    to market demands. The owner is personally liable for all obligations,
    ensuring a direct connection between personal and business finances.
    This streamlined approach can foster a strong brand identity and
    customer loyalty, essential for success in the competitive jelly market.

    BUSINESS LOCATION

    M.H. del Pilar Ave., Bagong Bayan


    (Sta. Isabel), City of Malolos,
    Bulacan

    PRODUCTION LOCATION

    M.H. del Pilar Ave., Bagong Bayan


    (Sta. Isabel), City of Malolos,
    Bulacan
    BUSINESS POLICIES

    Jellycacies set up a set of policies, procedures, rules, and regulations to create a


    structured and positive workplace environment. These provide guidelines to ensure
    uniformity in employee rights, responsibilities, and discipline to promote a
    harmonious atmosphere. The owner devised such policies to secure the rights of
    employees as well as the business while setting up some framework on how to deal
    with unexpected issues.

    The employees and owner must adopt the following policies :

    Punctuality: Report to work punctually, and each instance of lateness in


    ship will have salary deducted.

    Hygiene: Maintain personal hygiene; appropriate uniforms.

    Understanding your role: Knowledge of job descriptions and utilization of


    time and resources.

    Respectful Communication: courteous with words and actions all the time.

    Work Area Protocol: Stay within the precincts of your working area during
    working hours unless there is a legitimate reason for leaving the area

    Probihited Actions: Sleeping and Loitering is not allowed during working


    hours. Maintain high ethical standards at all times in all work activities.

    Promote open communication, and value diverse perspectives to strengthen


    teamwork.
    Chapter 2

    MARKETING
    ASPECT

    Marketing plan featuring the strategies to reach out to the target market.
    Production plan with details of the processes involved. A small business
    needs a well-developed marketing strategy in order to effectively market
    and sell a new product. In some aspects, knowing their culture could really
    help the business to innovate and develop more of their products.
    Product Picture Product Description

    Truly indulge in the decadent, joyful, and


    flamboyant complex flavors of our dessert: Coffee
    Jelly and Buko Pandan! Rich aromatic flavorings of
    high-end coffee jelly balance out in perfect harmony
    with the refreshing taste of young coconut and
    pandan leaves in a delicately crafted synergy that
    tantalizes the taste buds. Perfect creaminess and
    invigorating coffee notes are infused with slight
    sweetness from the buko pandan with each
    spoonful. This exquisite delicacy, perfect for both
    the coffee lover and dessert enthusiast, suits any
    occasion. Enjoy as a treat alone or as a striking
    addition to your dessert table. It's the ultimate
    tropical twist on a time-honored favorite

    Figure 4. Product Picture


    DISTRIBUTION STRATEGY

    Jellycacies hopes to reach its customers through direct and online sales channels
    with a multi-faceted strategy. By engaging with the local market and events, we will
    establish personal relationships with the people that will drive loyalty. The online
    presence will be made through social media sites and an e-commerce website, for
    convenient ordering and delivery options. Co-branding with the local cafes will extend
    our wings to connect
    PRODUCTION PROCESS

    Production for Jellycacies begins with washing and maintaining hygiene, with the
    food handled properly; it's here that the rigid cleanliness and hygiene applied
    during the production of food set off its distinct character for the Coffee Jelly and
    Buko Pandan Jelly.

    For the coffee jelly we begin by brewing 4 cups strong brewed coffee, 1/2 cup sugar,
    and one packet (24g) of gelatin or agar-agar. A good quality coffee should be chosen;
    a strong brew is used so that the flavor of the coffee shines in the final product. We
    sprinkle the gelatin in a bowl over 1 cup of cold water. This is left to bloom for about 5
    minutes. Very important; this is the part where the gelatin allows its dissolution evenly
    once mixed with the hot liquid.

    Now, let's talk about our Buko Pandan Jelly. We begin by getting flavor from fresh pandan leaves.
    So we boil it in water to get an aromatic extract that forms the jelly. Then, we take this pandan
    extract and combine it with 2 cups of creamy coconut milk, 1/2 cup of sugar, and one more packet
    (24g) of gelatin, into a separate saucepan. We stir the mixture over medium heat until the gelatin is
    completely dissolved with the coffee jelly, which ensures that all the ingredients are harmonized
    when brought into contact with low heat.
    LEGAL ASPECT

    To confirm the legitimacy of Jellycacies as a sole proprietorship, one should register with the
    Department of Trade and Industry, the Local Government Unit, and the Bureau of Internal Revenue.
    Register for DTI Certificate of Registration, entails application form, valid identification; after all that
    registration, it will have exclusive rights over your business name for five years. From there, you directly
    proceed to the LGU, secure a Barangay Certificate from the nearest barangay office, and apply for a
    Mayor's Business Permit at the city or municipal hall. You need to submit all the documents needed
    such as your DTI registration and your lease contract. You will finally enroll for BIR, get your TIN, and
    the authority to print receipts and invoices; at the end, you'll obtain your BIR Certificate of Registration
    (BIR Form 2303).

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