Ideal Invisalign Patient Journey Toolkit

Ideal Invisalign Patient Journey Toolkit
India
© 2020 Align Technology, Inc. All rights reserved. 1

Toolkit Content
01 02 03
WHY is the patient WHAT does the ideal Digital Tools
journey important Invisalign workflow for seamless
look like patient journey

01
WHY is the patient First part of toolkit , we cover the fundamentals behind
journey important creating seamless Invisalign patient journey

The Patient Journey: Why is it important?
Right Tools Right Timing in Good Doctor–Patient

Right Information Patient Journey Connection
Higher Conversion Rate
Create a seamless Invisalign journey for your patient to

improve patient experience and practice efficiency.

Consumer expectations have changed
Consumers in control Speed and Convenience Personalised Experiences
• More informed • Ease of making appointments • Willing to pay more for

• Know what they want • Wants to be seen fast personalised experience
• Actively seek for options that • Accessible locations • Customer experience will
work for them • Flexible payment options overtake price as key
differentiator

It takes teamwork to run a successful practice
Front Office Dental Clinical Treatment

Team Hygienist Assistant Coordinator
• Answer phone/walk-ins • Shortlist potential patients for • Make patients comfortable at • Understand patients’ needs/goals
• Handle enquiries Invisalign treatment chairside • Communicate non-clinic
• Schedule appointment • Educate on treatment options • Prepare patients for treatment information to patients
• Reassure the patient • Help prospect to uncover needs • Take intraoral photos • Provide financial information
and interest for Invisalign • Scan patient with iTero (subject to • Follow-up with the patient
local restrictions) • Set-up consultation with the doctor
• Provide information to patients by for the patient
answering questions and requests
Practice team management best practices
Roles and responsibilities Motivation and buy-in Staff capabilities
Clearly defined roles and Set team and individual goals Systematic approach to
responsibilities Invisalign Practice Staff
• Delegate roles to staff to Education Program
Reward system
lessen your workload • eLearning modules via
• Incentive
• Invest in a treatment Invisalign Practice
• Recognition
coordinator if you don’t • Practice 360 sessions via
have one PDM
Appoint an Invisalign & iTero • iTero Technical or Clinical
champion in your practice webinars
• Selling Skills training

02
WHAT does the ideal This Part of tool kit covers components of Ideal Invisalign
Invisalign workflow Workflow and tips and pearls from best practices to
look like optimize the patient journey !!

Potential Pre- Consultation Treatment Treatment
patient awareness appointment appointment start process
Goal 1: Creating
awareness outside and
inside the practice
Converting consultations into
Beginning of the patient journey appointments
Customer service
Capturing interest in waiting
Dentist Clinic area/reception area
Digital /Consumer
Marketing
Interested
patient
Converting Inquiries to consultations
Find a doctor
Phone /Email
Customer interaction & support throughout the patient journey is very crucial
Referrals
10
Needs & Expectations Best Practices Tools & Resources
PATIENTS • Attract the right patients FOR PATIENTS

Unaware: with the right information • Practice website with online booking (practice’s own)
• Why orthodontics and call to action on • Social media presence – Facebook, Instagram, YouTube,
practice website; consider
• My Invisalign App^ – social assets, eDMs
Aware: online booking
• Why orthodontics / • Invisalign Open Day
Invisalign • Engage in social media
• Invisalign vs. other activities to generate new FOR PRACTICE
treatment options consumer leads • Invisalign Open Day toolkit
• Treatment time
• Social Media toolkit
• Cost • Maximise in-clinic branding
to create awareness with
PRACTICE existing non-Invisalign
• Generating demand and patients.
building a healthy patient
pipeline
• Increasing practice visibility
• Mining existing patient
information
* NEW ^COMING SOON

Goal 2: Turn enquiries

into appointments
(How to handle
enquiries?)
How to turn that initial Invisalign treatment enquiry into a consult
Greet callers Invite callers to make an appointment Follow-up
• Smile and be enthusiastic The caller c • Questions can help you learn about the • Telephone, SMS or email the patient to
an usually tell if you have a smile on yo needs of your patients and shows your confirm their appointment 24 hours
ur face, even if they can’t see you. patients that you care. before the appointment
• Find out if it is the caller or a friend or • If patients hesitate on the phone
• Try to get contact information
family who is interested in Invisalign
treatment without providing a new time for an a
• Don’t allow cost concerns to become a ppointment, this is a sign of refusal.
barrier to the initial appointment • Invite the patient in for an appointment –
ask when an appropriate time would be
for an appointment
• Explain the benefit of booking an
appointment. e.g. free assessment to
discuss treatment goals
13
Invisalign treatment FAQs
Patients may know about Invisalign treatment but could want more information before they make the decision to come in
for an appointment – have a helpful answer ready for common questions:
1. Does Invisalign really work? 2. How long does it take? 3. How much does it cost?
• Yes. Invisalign treatment has been s • This depends on the individual. Invis • It’s difficult to say without knowing t
hown to be effective at treating a ran align treatment usually takes 12-18 he current state of a patient’s teeth
ge of teeth straightening issues, fro months to straighten adult teeth, abo and what they are looking to achiev
m mild to complex cases, in practice ut the same length of time as traditio e, though you may provide a price r
s around the world, and in clinical re nal braces ange. Invite patients in for an appoi
search ntment so their needs can be asses
sed and an actual cost calculated b
ased on a personalised treatment pl
an
Access the FAQS here or visit the Invisalign website

14
Some Resources- walk in enquiries
Access here Access here
15
In-Clinic branding
Leverage on your in-clinic branding efforts to arouse patient curiosity for your Open
day event & acting as a conversation starter
16
In-Clinic Branding Resources
Brochure Poster And more..
Teen Standee
Cut out
17
Summary: Turn enquiries into appointments
PATIENTS • Prioritise securing a FOR PATIENTS

• Why Invisalign consultation appointment. • Invisalign Info Pack handout
• Invisalign vs alternatives • 10 Things You Need to Know handout (Parent for Teen)
• Cost • Schedule an appointment
• Invisalign Virtual Appointment* – schedule appointment
• Why choose this Dr/Practice within 72 hours of the call;
consider open slots in
PRACTICE schedule FOR PRACTICE
• Improving scheduling • Practice script on handling patient enquiry^
efficiency to ensure • Only gather necessary
appointment availability and information in initial call.
optimal waiting time for first
appointment • Find out their motivations
and expectations.
• Starting conversation about
Invisalign treatment with • Educate in advance –
existing patients provide information about
benefits of correcting
• Uncovering motivations and malocclusion “Why ortho”
managing patient
expectations * NEW ^COMING SOON

Goal 3: Turn
consultations into
treatments
Invisalign Open Day
Invite existing and potential new patients who have enquired about or expressed an interest
in Invisalign treatment.
Some event ideas:

• An information evening about maintaining good oral hygiene and the functional benefits of straighter teeth
• Invisalign treatment assessments for patients who have expressed an interest in the treatment
• Invisalign treatment events to bring together patients who are finishing treatment with patients who are about to have
their first aligner fitting
20
How can you shift your practice to more patient centric ?
SOLUTION Tips :
OARS technique • Asking open-ended questions
• Listening for opportunities and
needs
Open-ended (expansive) questions • Linking the patients desires and
Affirmation needs with your service offerings
Reflective statements • Acknowledging patients needs
(similar to reflective statement
Summaries and summarizing)
21
Four personality types-personality traits
• Talkative
• Direct • Friendly
• Impatient • Sociable
• Rational • Easily lose focus
• Dominating
• Serious
• Time is money
Lion Monkey
• Observant
Owl Dog • Loyal
• Non Expressive • Likes to be cared
• Analytical for
• Quiet • Emphasize on
• Does a lot of feeling
research • Needs a lot of trust
• Loves figures
22
Four personality types-communication traits
• Respond quickly • Ask them about their life,
hobbies
• Direct answers
• Treat them like friends
• Let them choose (with
guided questions) • Lively discussion e.g. make
jokes
• Be on time
• Guide them back to the
main topic
Lion Monkey
Owl Dog
• Don’t focus on • Be caring
feelings • Be sympathetic
• Ask open questions • Ask personal
• Show them clinical questions
proof • Focus on their feelings
• Help them make • Longer conversation
decisions time
23
Power of Story
Before &
after
pictures
ClinCheck
Help them
treatment
Visualize
plans
Make them Personal

relatable stories
24
There are four basic attitudes by patients
Acceptance Skepticism
The patient wants to progress with Invisalign treatment The skeptic has trouble believing a claim you make
• Skeptical to your experience/Invisalign treatment result

• To overcome skepticism, consider offering a credible proof source
• Articles/ Figures /ClinCheck treatment plans /Before & after photos
Indifference Objection
The indifferent customer sees no value (or insufficient value) in some There are two types of objection you’re likely to encounter
thing you have to say/offer • those based on a misunderstanding
• those based on a drawback
Solution
• Probing to uncover something that matters to the patient Solution
• Using open-ended questions Misunderstanding –Probing ,Linking to benefit (s) Drawback –
• Listening for key phrases Probing to uncover additional needs , Linking Benefit
• Taking a different approach
25
What does an efficient consultation look like for new patients?

Every practice is different, but this is a suggested workflow for the first patient consultation:
10m 15m 10m 10m 5m
Confirmation Check in Meet with Records Doctor Present fees Closing:

prospect and consultation and payment schedule
patient for scanning and treatment options, start or
non-clinical proposal complete initiate
consult consult follow-up
*TC / *TC /
Total
Staff Doctor *TC / Staff *TC / Staff
Doctor Doctor
~50m
*TC = Treatment Coordinator

What does an efficient consultation look like for new patients?

Every practice is different, but this is a suggested workflow for the first patient consultation
if Invisalign Virtual Appointment is implemented.
10m 15m 10m 10m 5m
Confirmation Check in Meet with Records Doctor Present fees Closing:

prospect and consultation and payment schedule Total
patient for scanning and treatment options, start or
non-clinical proposal complete initiate F2F
consult consult follow-up 2
*TC / *TC /
Staff
Doctor Doctor
Doctor *TC / Staff *TC / Staff Total
Virtual
Invisalign Virtual Appointment Invisalign Virtual Appointment
4
*TC = Treatment Coordinator

iTero scanner – for optimal accuracy, maximum efficiency
Digital impressions, such as those generated by the iTero scanner, are 59% quicker than
conventional impressions.*
100% of patients surveyed said that they liked digital impressions better.*
Create accurate impressions quickly and comfortably
iTero Scanner 6,000 frames Scan in 60 Reduced chair time and

per second seconds rejection rate
Click here to access

Invisalign Outcome Simulator
Optimize accuracy, efficiency and overall patient experience with the iTero scanner and Invisalign Outcome Simulator.
Keep chair-time short and pleasant
Show your patients their potential smiles

The Invisalign Outcome Simulator - only available on iTero
scanners - improves your patients’ understanding of their
condition and proposed treatment. Showing your patients a
visualization of their potential smiles may increase case
acceptance
60% of patients
shown an Invisalign Outcome Simulation with the
iTero scanner started Invisalign treatment.†
Optimising the first visit:
Creating conversion
How to turn the consultation into a
conversion?
• Be flexible with financials. Give the patient control
over the payment structure.
• Keep pricing simple and show value not just cost.
• Anticipate objections and reiterate the support
available with Invisalign clear aligners.
• Champion their start with a clear patient plan and
offer support with any aids/apps.

Summary Goal 3: Turn consultations into treatments
PATIENTS • Records – scan every IN THE WAITING AREA

• Why Invisalign / Why me patient, record taking for • SmileView In Practice*^ - poster, screensaver, iPad kiosk
same day conversion • In-clinic materials e.g. brochures, posters, waiting room videos
PRACTICE • Smile Plan
• Increasing workflow • Consult – explain “Why
efficiencies – records, Invisalign” with Consult Tool IN THE CONSULTATION ROOM
shorter waiting time, and leverage SmileView • HCP Consult Tool
chairside consult and Invisalign Outcome • Flipcharts
Simulator visualisation • How it works videos
• Communicating the right • Invisalign typodonts
information to patient • Financial discussion – • Invisalign Virtual Appointment* – conduct and attend
confidently keep pricing simple and appointment
breakdown in months; • Practice scripts for consultation & overcoming objections^
payment schedule and take
deposit RECORDS AND CHAIRSIDE CONSULTATION
• Digital impression with iTero Intra-oral Scanner
• Delegation – Appoint a • Digital photos with Invisalign Photo Uploader
Treatment Coordinator and • Patient education with iTero intraoral image (with NIRI),
consider delegation of tasks Occlusalgram and Invisalign Outcome Simulator
to staff * NEW ^COMING SOON

Optimizing the Invisalign Patient Journey
Potential Consultation Treatment

Treatment Treatment
Pre-appointment
patient awareness appointment start
start process

Summary Goal 4: Treatment start
PATIENTS • Set expectations for FOR PATIENTS

• Why now treatment journey and book • Invisalign starter kit with patient brochure and after care
• What to expect from next appointment on 1st instructions
treatment visit
• My Invisalign App* – keep patients engaged
PRACTICE • Follow up within 72 hours
• Improving workflow after 1st visit for patients FOR PRACTICE
efficiencies to ensure faster who are not converted
time for treatment start • ClinCheck treatment plan
• Email ClinCheck Review to
• Gaining patient consent to patient to maintain
start treatment excitement while waiting for
treatment start
• Doctor: Spending less time
on ClinCheck treatment • Appoint Treatment
planning, faster CCAs Coordinator and consider
delegation of tasks to staff
* NEW ^COMING SOON

Optimising the Invisalign Patient Journey
Potential Consultation Treatment Treatment

Pre-appointment
patient awareness appointment start process
Summary Goal 5: Treatment process

What does an efficient treatment process look like?
Every practice is different, but this is a typical workflow for Invisalign treatment process:
Patient
committed
to treatment
ClinCheck Fit first Attachment Review Review Remove Review Remove Fit Vivera
accepted aligners placement visit* visit* attachments visit* attachments
by patient
+/- IPR + Scan for +Scan for
and replace
+ Scan for + Scan for
Total
progress additional Fit additional progress Vivera F2F
check aligners (if aligners + check (recommend)
needed) attachment 9+
+/- IPR bonding +/- IPR
Total
Virtual
Aligners
shipped to Dr.
If additional aligners are
required
Vivera can be made from
last stage of ClinCheck
0
* Number of review may vary
during treatment

What does an efficient treatment process look like?

Every practice is different, but this is a suggested workflow for Invisalign treatment process
if Invisalign Virtual Appointment and Invisalign Virtual Care are implemented.
Patient
committed
to treatment
ClinCheck Fit first Attachment Review* via Review Remove Review* via Remove Fit Vivera
accepted aligners placement Invisalign visit* attachments Invisalign attachments
by patient Virtual and replace Virtual
Review via +/- IPR appointment +Scan for appointment + Scan for Total
Invisalign additional Fit additional Vivera
Virtual If needed, aligners (if aligners + If needed, (recommend) F2F
appointment send needed) attachment send
progress bonding progress 4
video & video &
photos for
review via
photos for
review via
Total
Invisalign Invisalign Virtual
Virtual Care Virtual Care
5+
* Number of review may vary Aligners shipped Patient may need to be Aligners shipped Aligners shipped
during treatment to patient recalled for further IPR to patient to patient

Utilizing iTero scanner throughout the treatment process
Myitero.com Progress Assessment TImeLapse
• Remotely review iTero scans • Utilise by staff members during a face to • Utilise TimeLapse to compare 2 scan
face visit instances side-by-side to make time-
• Easier virtual review and collaboration related observations.
on cases with colleagues and peers • Check progress of Invisalign case and
ensure on track • Visualise changes that have occurred in
• Engage with patient in a more intuitive the patient's mouth over time.
way • Highlight any problems early, reducing
the need for additional aligners and • Make use of it as a handy tool to talk
• Share Invisalign Outcome Simulator further face to face contact about changes.
with patient
• Complementary cloud storage of

medical records

Goal: Maximise patient treatment experience
PATIENTS • Consider delegation of FOR PATIENTS

• Optimal aligner wearing tasks to staff • Young patient compliance video
experience – how to use
and care for aligners, oral • Optimise digital workflow • My Invisalign App* – encourage treatment compliance and keep
hygiene patients engaged. If Invisalign Virtual Care* is activated,
• Maximise referrals through transmits progress videos and photos for review.
• Wants convenience and word of mouth, social media • iTero Progress Assessment
minimal disruption to life –
• iTero TimeLapse
minimise number of visits
for aligner check.
FOR PRACTICE
PRACTICE
• Invisalign Virtual Care*^ – monitor and review treatment
• Ensuring patient
progress (if applicable)
compliance
• Social media toolkit and SEO guide (if applicable)
• Improving practice
efficiency and profitability
• Getting more new patients

* NEW ^COMING SOON

03
Digital Tools In this part , we cover the various digital solutions offered in
for seamless each touchpoint of patient journey by Invisalign to create
patient journey more smooth and efficient experience.

Digital Experience
is key
Today’s digital landscape offers a wealth of
amazing tools at the doctor’s fingertips, and
the Invisalign system has this at its heart.
Going digital will revolutionise the practice.
The whole workflow becomes more
efficient, along with smoother patient
experience.

Why adopt the Invisalign Digital Workflow
Increase patient
Optimal accuracy Maximise efficiency
engagement & acceptance
Invisalign digital workflow integrates multiple digital tools that work

together to deliver an optimal patient experience, elevate the practice and
help doctors stay in the lead.
Optimising the Invisalign Digital Experience in the Patient Journey
Digital Treatment Planning tools
Invisalign iTero Invisalign ClinCheck Progress TimeLapse

Photo intraoral Outcome Pro with Assessment via iTero
Uploader scanner Simulator 3D controls via iTero
Potential Pre- Treatment Treatment

Consultation appointment
SmileView My Invisalign Invisalign SmileView Consult Invisalign Invisalign My Invisalign App

on Practice App for Virtual In Practice Tool Virtual Virtual Care*^ w/wo Virtual Care
website consumers^ Appointment* Appointment* for patients*^
Patient Engagement and Communication Digital Tools * NEW ^COMING SOON

Engage consumers with

SmileView outside the
practice
Allow consumers to try on iTero Invisalign

Invisalign ClinCheck Progress TimeLapse
a new smile in just 60 intraoral Outcome
Photo Pro with Assessment via iTero
seconds. SmileView is a
new visualisation tool for
practices to reach new
patients and turn interest
into enquiry.

Patient Engagement and Communication Digital Tools

Enhance consumer
experience with My
Invisalign App
Provide consumers with

information about Invisalign
treatment and generate
interest to trigger Photo intraoral Outcome Pro with Assessment via iTero
appointment. Uploader scanner Simulator 3D controls via iTero



Reduce consultation
disruptions with Invisalign
Virtual Appointment
A video conferencing
platform that allows you to
schedule appointments withInvisalign iTero Invisalign ClinCheck Progress TimeLapse
prospective patients and Photo intraoral Outcome Pro with Assessment via iTero
provide non-clinical Uploader scanner Simulator
information before 3D controls via iTero
consultation.



Engage patients with

SmileView in the practice
Allow patients to try on a Invisalign iTero Invisalign ClinCheck Progress TimeLapse

new smile in just 60 Photo intraoral Outcome Pro with Assessment via iTero
seconds. SmileView In Uploader scanner Simulator 3D controls via iTero
Practice tool is designed to
engage patients in office and
help convert leads into
consultation.


Facilitate chairside
communication with HCP
Consult Tool
The HCP Consult Tool iTero Invisalign

Invisalign
guides potential Invisalign ClinCheck Progress TimeLapse
intraoral Outcome
patients through a Photo Pro with Assessment via iTero
systematic discussionUploader scanner Simulator 3D controls via iTero
about the Invisalign
treatment and allows you to
identify patient’s needs and
Potential Pre- treatment goals. Treatment Treatment



Takes and maintains

records easier
patient awareness appointment
Streamline the start of start process
Invisalign treatment, take
and maintain patient records
faster and easier.
With guided photo-taking

approach and one click to
upload records to IDS.
.


Captures accurate
impressions quickly and
Potential Pre- comfortably Treatment Treatment
Use an iTero Intra-oral
Scanner to take a 3D intra-
oral impression quickly and
comfortably before
consultation. Use the
digital scan to diagnose,
communicate and educate
your patients.


Show patients their

potential smile with the
Potential Pre- Invisalign Outcome Treatment Treatment
Consultation
Simulator appointment
Improves patients’
understanding of their
condition and proposed
treatment. Showing patients
a visualisation of their
potential smiles
may increase case
SmileView My Invisalign Invisalign SmileViewacceptance. Consult Invisalign Invisalign My Invisalign App

Reduce consultation
disruptions with Invisalign
Virtual Appointment
A video conferencing
Photo
platform
intraoral
that allows you to
Outcome Pro with Assessment via iTero
Uploader
schedule appointmentsscanner
with Simulator 3D controls via iTero
your patients, and attend and
conduct chairside
consultation virtually.



Elevate how you manage

Potential Pre- your patient’s treatment
Treatment Treatment
patient awareness appointment plan with ClinCheck Pro start process
Create effective treatment

plans with enhanced
predictability and more
precise control brought by
ClinCheck Pro’s 3D
controls.

Stay virtually connected

with patients with
Invisalign Virtual Care
Photo intraoral OutcomeInvisalign Virtual Care lets
Pro with
you monitor and review Assessment via iTero
Uploader scanner Simulator
treatment3D controls
progress and via iTero
improves treatment
efficiency.



Enhance overall treatment

experience with My Invisalign App
Increase patient engagement and

compliance during Invisalign
Invisalign iTero Invisalign ClinCheck with custom
treatment aligner
Progress TimeLapse
Photo intraoral Outcome tracker, reminders,Assessment
Pro with smile gallery and via iTero
Uploader scanner Simulator 3D controlsprogress videos.
via iTero
If Invisalign Virtual Care is
activated, lets patients transmit
Potential Pre- progress videos and photos
Treatment for
Treatment
Consultation appointment review.



Show patient real-time
comparison with
Potential Pre- Progress AssessmentTreatment Treatment
patient awareness appointment Evaluate progress during start process
Invisalign treatment. You
will know exactly how
treatment is progressing
and can accelerate or
decelerate aligner wear at
any time during treatment.
Improve patient
SmileView My Invisalign Invisalign SmileView Consult compliance.
Invisalign Invisalign My Invisalign App


Communicate about
Potential Pre- changes that happen
Treatment Treatment
Consultation appointment over time with TimeLapse
Visualise and communicate
any changes that happen
over time: before-and-after
treatments, tooth
movements, tooth wears,
gingival recession, relapse
and retention.

INVISALIGN, CLINCHECK, and ITERO among others, are trademarks and/or service
marks of Align Technology, Inc. or one of its subsidiaries or affiliated companies and
may be registered in the U.S. and/or other countries.

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© 2020 Align Technology, Inc. All rights reserved. 1

© 2020 Align Technology, Inc. All rights reserved. 2

© 2020 Align Technology, Inc. All rights reserved. 3

Right Tools Right Timing in Good Doctor–Patient

Create a seamless Invisalign journey for your patient to

© 2020 Align Technology, Inc. All rights reserved. 4

Consumers in control Speed and Convenience Personalised Experiences

• More informed • Ease of making appointments • Willing to pay more for

© 2020 Align Technology, Inc. All rights reserved. 5

Front Office Dental Clinical Treatment

Roles and responsibilities Motivation and buy-in Staff capabilities

© 2020 Align Technology, Inc. All rights reserved. 7

© 2020 Align Technology, Inc. All rights reserved. 8

Needs & Expectations Best Practices Tools & Resources

PATIENTS • Attract the right patients FOR PATIENTS

© 2020 Align Technology, Inc. All rights reserved. 11

Goal 2: Turn enquiries

Greet callers Invite callers to make an appointment Follow-up

Access the FAQS here or visit the Invisalign website

Access here Access here

Brochure Poster And more..

Summary: Turn enquiries into appointments

Needs & Expectations Best Practices Tools & Resources

PATIENTS • Prioritise securing a FOR PATIENTS

© 2020 Align Technology, Inc. All rights reserved. 18

Some event ideas:

Make them Personal

• Skeptical to your experience/Invisalign treatment result

What does an efficient consultation look like for new patients?

10m 15m 10m 10m 5m

Confirmation Check in Meet with Records Doctor Present fees Closing:

*TC = Treatment Coordinator

© 2020 Align Technology, Inc. All rights reserved. 26

What does an efficient consultation look like for new patients?

10m 15m 10m 10m 5m

Confirmation Check in Meet with Records Doctor Present fees Closing:

© 2020 Align Technology, Inc. All rights reserved. 27

Create accurate impressions quickly and comfortably

iTero Scanner 6,000 frames Scan in 60 Reduced chair time and

Click here to access

Keep chair-time short and pleasant

Show your patients their potential smiles

© 2020 Align Technology, Inc. All rights reserved. 30

Summary Goal 3: Turn consultations into treatments

Needs & Expectations Best Practices Tools & Resources

PATIENTS • Records – scan every IN THE WAITING AREA

© 2020 Align Technology, Inc. All rights reserved. 31

Potential Consultation Treatment

© 2020 Align Technology, Inc. All rights reserved. 32

Summary Goal 4: Treatment start

Needs & Expectations Best Practices Tools & Resources

PATIENTS • Set expectations for FOR PATIENTS

* NEW ^COMING SOON

© 2020 Align Technology, Inc. All rights reserved. 33

Potential Consultation Treatment Treatment

Summary Goal 5: Treatment process

© 2020 Align Technology, Inc. All rights reserved. 34

What does an efficient treatment process look like?

© 2020 Align Technology, Inc. All rights reserved. 35