tiktok2
tiktok2
tiktok2
During this time, the Douyin logo remained much the same. Created by an
unnamed designer, the original logo started off as a simple “d” shape that
resembled a musical note.
Depending on the context, the logo was either black on a white background or
white on a black background, with accent colors cyan and fuchsia adding the
illusion of movement.
Many large companies undergo relatively large rebrands as they gain initial
success (consider the evolution of Instagram’s logo), but the designers behind
the TikTok logo understand they don’t need to fix what isn’t broken—the logo
has been working well for them from the beginning.
The designer was inspired by the contrast between the darkness of an arena
and the lights on the stage—hence, the black core and bright color palettes
surrounding the central music note. Furthermore, “Douyin” translates to
“shaking sound” or “shaking music,” which is visually illustrated in the logo
design. The musical note was also made to look like a lowercase “d” to evoke
the romanized name of the app.
These eye-catching colors around the periphery of the logo create a sense of
dynamism, and they suggest depth by evoking anaglyph 3D images (although
the logo itself is not designed to be viewed with 3D glasses).
The TikTok logo is distinctive, and it sparks curiosity: its shape is reminiscent
of a musical note, its color scheme suggests a concert stage, and its clean
edges and crisp font bring a sense of immediacy.
Having a logo that people want to talk about works wonders for brand
awareness and reach. It’s part of building a solid brand that helps elevate a
company and reach even more users or customers.
As the TikTok logo has remained largely the same over the years, it’s instantly
recognizable to TikTok users. TikTok created sticky brand recognition with this
design decision.
Cons:
It can be addictive:
Teens already spend a lot of time on their devices every day, which have been proven to
impact their brains. According to realresearcher.com, about 68 percent of teens spend
more time on social media than on any other activity, and about 39 percent of teens
own over five social media accounts. If teens are already addicted to technology, then
with Tik Tok, they end up using more screen time.
Prone to cyberbullying:
Posting on TikTok provides the risk of anybody seeing it, and broadcasting their
opinions — including negative commentary — which can then lead to cyberbullying.
Cyberbullying has caused insecurities, low self esteem and even more serious mental
health issues — especially for teenagers.
Pros: