Case Study Assignment

SAP Customer Analysis: Royal Greenland

Table of Contents

Part 1: Review Royal Greenland customer story materials

Part 2: Understand SAP BTP capabilities
Part 3: Review the end-to-end SAP Solution
Part 4: Assess how the SAP solution supports digital transformation

Part 1: Review Royal Greenland customer story materials

Activity 1: Identify key stakeholders and explain their roles

Key Stakeholders:
1. SAP project team – Project Manager, Functional Consultants, Technical Consultants,
Business Analysts, Change Management Specialists
2. SAP Ecosystem Partner – Trifork Smart Enterprise A/S
3. Royal Greenland stakeholders – Owners and Local Communities, Employees, Fishermen,
End-Users, Supply Chain Partners, Regulatory Compliance Officers
4. Other Impacted Parties – Customers, Financial Institutions, Auditors and Compliance Bodies

Activity 2: Identify digital transformation goals

Royal Greenland’s digital transformation goals are:

● Automate Processes:

o Royal Greenland seeks to automate manual processes, such as catch registration and
procurement.
o By digitizing these tasks, they can reduce paperwork, improve efficiency, and
enhance accuracy.
o Automation streamlines workflows, allowing employees to focus on value-added
activities.

● Reduce Errors and Waste:

o The project aims to minimize errors and waste across various processes.

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 o For example:

▪ Procurement Data Entry: Automating data entry reduces the risk of human
errors.

▪ Supply Chain Optimization: Better planning and real-time data lead to

reduced waste.

▪ By leveraging technology, Royal Greenland can achieve cost savings and

operational excellence.
o Enhance Data Transparency and Visibility:

o Digital transformation enables real-time visibility into critical data.

o Royal Greenland can monitor catch volumes, inventory levels, and supply chain
performance.
o Improved visibility allows informed decision-making and proactive adjustments.

● Strengthen Supplier Relationships:

o By simplifying catch registration and procurement, Royal Greenland fosters stronger

partnerships with local fishermen.
o Transparent processes benefit both parties, ensuring fair practices and sustainable
sourcing.

● Support Sustainability Goals:

o Royal Greenland's commitment to sustainability aligns with digital transformation.

o Accurate data tracking helps maintain Marine Stewardship Council (MSC)

certification.
o Sustainable practices benefit the environment and the company's reputation.

● Enable Scalability and Growth:

o A digital foundation allows Royal Greenland to scale operations efficiently.

o As the business expands, streamlined processes accommodate increased volumes.

o Growth becomes more manageable with standardized, automated workflows.

Activity 3: Explain which digital transformation component is impacted

Digital Transformation Component: Business Process Transformation

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Example of Impact: Streamlining Catch Registration and Procurement

 Catch Registration Process:

◦ Before Transformation:
 Fishermen manually filled out paper-based catch registration forms.
 These forms were prone to errors, delays, and inefficiencies.
◦ After Transformation:
 Royal Greenland introduced user-friendly iOS-based apps for catch registration.
 Fishermen can now digitally register their catches in real time.
 Automation reduces paperwork, minimizes errors, and ensures accurate data.
 Procurement Process:
◦ Before Transformation:
 Procurement involved manual data entry and paperwork.
 Errors could occur during data transcription.
◦ After Transformation:
 The same apps streamline procurement processes.
 Data is captured digitally, reducing manual effort and minimizing errors.
 Procurement becomes more efficient and transparent.
 Supply Chain Management:
◦ Before Transformation:
 Supply chain coordination relied on traditional methods.
 Visibility into inventory levels and demand was limited.
◦ After Transformation:
 Real-time data tracking enables better supply chain planning.
 Inventory levels, demand, and production can be optimized.
 Improved visibility enhances decision-making.

Impact Summary:

 Business process transformation at Royal Greenland involves digitizing and optimizing

critical workflows.

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  By automating catch registration, procurement, and supply chain processes, Royal
Greenland achieves efficiency gains, reduces errors, and enhances transparency.

Activity 4: Identify key metrics to demonstrate SAP solution value

Key metrics that could demonstrate the value or success of the SAP implementation are:
● - Digitalized Purchase Orders:
o - Metric: 70,000 purchase orders processed digitally instead of on paper.
o - Impact: Eliminating manual data entry and paper-based processes saves time,
reduces errors, and enhances efficiency in procurement.
● - Real-Time Catch Registration:
o - Metric: Immediate catch registration through user-friendly iOS apps.
o - Impact: Streamlined data collection ensures accurate reporting and compliance with
sustainability guidelines. It also strengthens partnerships with local fishermen.
● - Supply Chain Optimization:
o - Metric: Improved supply chain planning and transparency.
o - Impact: Real-time visibility into inventory levels, demand, and production allows
better decision-making and waste reduction.
● - MSC Certification Compliance:
o - Metric: Successful MSC certification for sustainable fishing.
o - Impact: Demonstrates adherence to high sustainability standards and supports Royal
Greenland's reputation as a responsible seafood provider.
● - Reduced Manual Effort:
o - Metric: Reduction in paperwork and manual data transcription.
o - Impact: Employees can focus on value-added tasks, and errors are minimized.

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Part 2: Understand SAP BTP capabilities

Activity 1: Identify SAP BTP technology capabilities
SAP BTP technology capabilities:
● Application Development: With SAP BTP, you can create personalized experiences that work
seamlessly with SAP applications. Whether you're building custom apps or extending existing
ones, the platform provides tools for both no-code and code-first development. This agility allows
you to meet changing business needs effectively.
● Integration: SAP BTP enables seamless integration across your entire landscape. You can
connect processes, data, and experiences, ensuring smooth communication between different

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 systems. Whether it's integrating with other SAP solutions or external applications, the platform
provides robust integration capabilities.
● Data and Analytics: SAP BTP offers advanced analytics and data management. It allows you to
access real-time, complete views of all your data. Whether you're analyzing data from SAP
applications or external sources, the platform provides a unified environment for data-driven
decision-making.
● Intelligent Technologies: SAP BTP incorporates cutting-edge intelligent technologies such as
artificial intelligence (AI) and automation. These technologies enrich user interactions, enhance
processes, and drive innovation. By leveraging AI and automation, you can create intelligent
applications that natively integrate with SAP solutions.

Activity 2: Identify the SAP BTP capabilities needed to achieve customer goals
Royal Greenland will utilize the following SAP BTP capabilities to achieve their digital transformation
goals:
● Integration: By utilizing integration capabilities, Royal Greenland can seamlessly connect data
from various sources. Specifically, they can integrate data from their apps with SAP HANA®, the
supply chain solution (SAP Integrated Business Planning), and the SAP ERP application. This
integration ensures smooth data flow, enabling efficient processing and storage of critical
information.
● Application Development: Royal Greenland can create custom applications tailored to their
unique business needs. Whether it's enhancing existing apps or building new ones, the
application development capability allows them to innovate and improve user experiences. For
instance, they can develop apps that streamline supply chain processes or enhance customer
interactions.
● Data and Analytics: Leveraging SAP BTP's data and analytics capabilities, Royal Greenland
gains insights from their data. They can analyze real-time information, identify trends, and make
informed decisions. For example, analyzing sales data can help optimize inventory management
or identify market opportunities.
● Intelligent Technologies: Royal Greenland can harness intelligent technologies like AI and
automation. By embedding AI into their processes, they can automate routine tasks, enhance
decision-making, and improve overall efficiency. For instance, AI-powered demand forecasting
can optimize inventory levels and reduce waste.

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Part 3: Review the end-to-end SAP Solution

Activity 1: Describe the end-to-end SAP solution for Royal Greenland

The end solution has the following components:

● SAP Business Technology Platform (SAP BTP): This serves as the backbone of the
solution, connecting various components. SAP BTP provides a unified platform for
developing, integrating, and managing applications. It includes services for data
management, analytics, security, and application development. As the "front-end"
for developers and administrators, SAP BTP enables seamless integration between
different parts of the solution.
● Data Analytics and Processing (Analytics Layer): This layer handles data processing,
reporting, and analytics. It includes tools like SAP Analytics Cloud or SAP Data
Intelligence. These solutions allow Royal Greenland to gain insights from their data,
optimize processes, and make informed decisions. While not directly user-facing,
this layer is critical for business intelligence.
● Supply Chain Solution: The supply chain solution is a core component of Royal
Greenland's operations. It manages inventory, procurement, production, and
distribution. SAP's supply chain modules (such as SAP Integrated Business Planning
or SAP Extended Warehouse Management) play a crucial role here. These back-end
systems ensure efficient logistics and inventory management.
● Front-End Applications (Apps): These are the user-facing components of the solution.
They provide interfaces for employees, customers, and partners. Let's explore a few
examples:
o App 1: A customer portal where clients can place orders, track shipments,
and manage their accounts.
o App 2: An employee self-service portal for HR-related tasks (leave
requests, benefits, etc.).
o App 3: A mobile app for field sales representatives to access real-time
data on product availability and pricing.
● SAP ERP Application: The ERP system (Enterprise Resource Planning) is the heart of
Royal Greenland's business processes. It integrates various functions like finance,
procurement, sales, and production. The ERP system ensures data consistency,
streamlines workflows, and supports decision-making. It's the backbone of the back-
end architecture.

Activity 2: Describe considerations for system design and development

The project team will need to consider the following when building the end-to-end solution:
 Computing Models:

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  Compute Network Storage: The diagram shows components like "On-premise" and
"SAP S/4HANA." These likely represent on-premises servers or private cloud infrastructure
where critical data resides.
 Cloud Services (SAP BTP): The "SAP Business Technology Platform" connects to
the cloud. Consider how data flows between on-premises and cloud environments.
 Architecture:
 Hybrid Architecture: The combination of on-premises and cloud components
suggests a hybrid architecture. Define integration points between these environments.
 APIs for Integration: The diagram highlights APIs. Design robust APIs for seamless
communication between systems.
 Operating Systems and Platforms:
 SAP BTP: Understand how SAP BTP fits into the overall landscape. Ensure
compatibility with existing systems.
 End-User Devices: Consider whether apps will run on web browsers or mobile
devices.
 Application Development:
 Mobile and Web Apps: Decide which platforms (mobile, web) are suitable for
different user-facing applications.
 Programming Languages: Choose languages (JavaScript, Java, Python) based on
app requirements.
 Data Analytics:
 Data Flow: Analyze how data flows from fishermen and procurement teams to
analytics layers. Capture relevant data points.
 Analytics Tools: Explore tools (SAP Analytics Cloud) for data visualization and
insights.
 Security:
 Firewall: Secure the perimeter (firewall) to protect against unauthorized access.
 Identity Authentication Service: Implement robust user authentication mechanisms.
 Data Protection: Encrypt sensitive data in transit and at rest.

Activity 3: Draw a diagram to show how data flows through solution

Data flow through the solution

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Activity 4: Describe technology areas impacted by further solution development
The technology areas impacted by further development include:
 E-Commerce Platform for Buying Fishing Equipment:
 Technology Areas:
■ Web Development: Building a user-friendly e-commerce platform requires expertise
in web development. Consider front-end (UI/UX design) and back-end (server-side
logic, databases) technologies.
■ Payment Gateways: Integrating secure payment gateways (e.g., Stripe, PayPal)
ensures smooth transactions.
■ Inventory Management: Implement systems to track fishing equipment
inventory, availability, and restocking.
 Data Utilization:
■ Customer Insights: Analyze purchasing patterns, preferences, and
demographics to personalize recommendations.
■ Supply Chain Optimization: Use data to manage inventory levels efficiently and
reduce stockouts.
■ Marketing Strategies: Leverage customer data for targeted marketing
campaigns.
 Apps to Help Authorities Find Lost Boats at Sea:
 Technology Areas:
■ Mobile App Development: Create robust mobile apps for authorities to track and
locate boats. Consider cross-platform development (iOS, Android).
■ Geolocation Services: Integrate GPS and mapping services to pinpoint boat
locations.
■ Emergency Communication: Implement real-time communication channels for
distress signals.
 Data Utilization:
■ Real-Time Tracking: Monitor boat positions, speed, and course deviations.
■ Historical Data: Analyze past incidents to improve search and rescue operations.
■ Predictive Analytics: Use weather data and historical patterns to predict potential
emergencies.
 Financial Literacy Tools for Fishers:
 Technology Areas:
■ Mobile App Development: Develop user-friendly apps for financial literacy. Include
budgeting, savings, and financial education modules.
■ Data Security: Ensure robust security measures to protect sensitive financial
information.
■ Integration with Banking Systems: Connect with banks for account aggregation and
transaction tracking.
 Data Utilization:
■ Budgeting Insights: Provide fishers with personalized budgeting tips based on their
income and expenses.
■ Savings Goals: Set up tools to help fishers save for specific goals (e.g.,
equipment upgrades, education).
■ Financial Education: Offer resources on managing debt, investments, and
financial planning.

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 Other Technology Considerations:
 Security: Safeguard data privacy, prevent unauthorized access, and comply with
regulations.
 Integration: Ensure seamless data flow between existing systems (ERP, databases) and
new solutions.
 Scalability: Design solutions that can handle increased user load as adoption grows.
 User Experience (UX): Prioritize intuitive interfaces and responsive designs for both apps
and web platforms.

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Part 4: Assess how the SAP solution supports digital transformation
Activity 1: Describe how SAP BTP supports customer digital transformation goals
SAP BTP supports Royal Greenland’s digital transformation goals by:
 Unified Environment for App Development:
 SAP BTP provides a single platform where developers can build, integrate, and manage
applications. This streamlines development efforts, reduces complexity, and accelerates
time-to-market.
 By unifying app development, Royal Greenland can create custom solutions tailored to
their specific needs, whether it's an e-commerce platform or financial literacy tools.
 Integration and Connectivity:
 SAP BTP seamlessly integrates with existing systems (like SAP S/4HANA) and external
services. This connectivity ensures data flows smoothly across the enterprise.
 For example, integrating the e-commerce platform with inventory management systems
allows real-time updates on product availability and order fulfillment.
 Analytics and Insights:
 SAP BTP includes analytics services (such as SAP Analytics Cloud) that enable data-
driven decision-making. Royal Greenland can analyze catch data, sales trends, and
financial metrics.
 Insights from analytics empower the organization to optimize processes, identify growth
opportunities, and enhance sustainability practices.
 Scalability and Flexibility:
 As Royal Greenland expands its operations, SAP BTP scales effortlessly. Whether it's
handling increased user loads or adding new features, the platform adapts to changing
business needs.
 For instance, when authorities use apps to locate lost boats at sea, scalability ensures
efficient tracking even during emergencies.
 Security and Compliance:
 SAP BTP prioritizes data security, compliance, and privacy. It adheres to industry
standards and regulations.
 Protecting sensitive financial information in the financial literacy tools is crucial, and SAP
BTP provides robust security features.
 Innovation and Sustainability:
 SAP BTP fosters innovation by enabling rapid prototyping, experimentation, and agile
development. Royal Greenland can iterate on ideas and stay ahead of market trends.
 Sustainability goals align with Royal Greenland's vision. SAP BTP supports initiatives like
financial literacy, which contributes to long-term economic stability for fishers.

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Activity 2: Identify how the SAP solution contributes to the Quadruple bottom line

People Planet Profit Purpose

 Sustainable  Resource  Cost Savings:  Social

Business Model: Efficiency: Responsibility:
 SAP BTP
 The SAP  SAP BTP optimizes  Royal
solution streamlines supply chain Greenland's
enables processes, logistics, purpose aligns
Royal reducing waste reducing with sustainable
Greenland to and resource operational practices. The
operate consumption. costs. Real- solution
sustainably Efficient time data helps supports
in a sensitive inventory avoid excess responsible
inventory and fishing,
marine management
stockouts. environmental
environment. minimizes
stewardship,
By optimizing overstocking  Revenue and community
catch data, and food Growth: well-being.
inventory spoilage.
management  The e-  Innovation:
, and supply  Environmental commerce
chain Impact: platform  By investing in
processes, expands Royal technology,
 By locating lost
Royal Greenland's Royal
boats at sea
Greenland market reach, Greenland
promptly, the
ensures the potentially demonstrates
solution
livelihoods of increasing its commitment
contributes to
fishermen sales and to innovation
safety and
and their profits. and continuous
minimizes
communities. improvement.
environmental  Financial
 User-Friendly damage (e.g., Literacy:  Long-Term
Apps: oil spills, Vision:
debris).  Empowering
 The mobile fishers with  The financial
apps for financial tools literacy tools
fishermen enhances their serve a
and economic purpose
procurement stability, beyond
teams indirectly immediate
simplify their benefiting profits,
tasks. Real- Royal fostering
time catch Greenland's financial
information, long-term resilience and

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 inventory profitability. stability for
updates, and fishers.
financial
literacy tools
empower
users to
make
informed
decisions.

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