G PSYCHOLOGY CH 3

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GENERAL PSYCHOLOGY

CHAPTER 3
Sensation and Perception

Before we can understand how the brain reconstructs our world using mental schemas
it’s critical to learn how information from the world is first sensed and perceived.

Sensation

The physical process during which our sensory organs (e.g., eyes, ears, nose among
others) respond to external stimuli is called sensation. Sensation happens when you
eat noodles or feel the wind on your face or hear a car horn honking in the distance.
During sensation, our sense organs are engaging in transduction, the conversion of
one form of energy into another. For example, physical energy such as light or a sound
wave is converted into a form of electrical energy that the brain can understand.

Perception

After our brain receives the electrical signals we make sense of all this stimulation and
begin to appreciate the complex world around us. This psychological process, making
sense of the stimuli, is called perception. It is during this process that you are able
to identify a gas leak in your home, recognize the color orange, or connect a song that
reminds you of a specific afternoon spent with friends. Perception is the process of
interpreting and organizing the information that we received from our senses.

Our experience influences how our brain processes information. You have tasted food
that you like and food that you don’t like. There are some bands you enjoy and others
you can’t stand. When eat something new or hear a new band, you process those
stimuli using bottom-up processing. This is when we build up to perception from the
individual pieces.

Sometimes stimuli we’ve experienced in our past will influence how we process new
ones. This is called top-down processing. The best way to illustrate these two
concepts is with our ability to read.

Types of Sensation
Sensation encompasses the five sensory systems of the visual system, auditory
system, skin senses, gustation (taste) and olfaction (smell). These can be broken down
into categories based on what form of stimulation the sensory organs and sensory
receptors are sensitive to. Mechanoreception is the conversion of mechanical energy into
GENERAL PSYCHOLOGY
CHAPTER 3
a neurological impulse. ToMuch, and sound for example are transformed by receptors in
the skin and inner ear into our experience of pressure and hearing. Chemoreception are
the chemical senses of taste and smell where receptors in the tongue and nose respond to
molecules in food and the air we breathe. Vision is discussed separately because of the
nature of photoreceptors and light itself.
Together, these senses provide the information that informs an organism of the
surrounding environment and enables them to interact, react and manipulate that
environment based on evolutionary needs. Human hearing has evolved to become sensitive
to consonant sounds of human speech and the cry of a human child, for example. The
animal kingdom has a range of hearing that far exceeds our own because this information
beyond our hearing capability is important for their survival. Human vision is best suited to
a well lit daytime environment with fine color vision. Animals such as cats are more in tune
with dark environments for hunting at night. Each has evolved differently based on
different requirements.

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