Assignment Submission and Assessment

PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BDKM2103 INTRODUCTORY MARKETING COMMUNICATION MAY 2013
_________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda . Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ONLINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 7. Tugasan anda hendaklah diserahkan antara 9hb Julai 2013 hingga 17hb Julai 2013. Serahan selepas 17hb Julai 2013 TIDAK akan diterima. / Your assignment must be submitted between 9th July 2013 until 17th July 2013. Submission after 17th July 2013 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. /
Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.
PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 40% of the total marks for the course and shall be assessed based on the Rubrics attached . Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula. / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.
ASSIGNMENT QUESTION
PURPOSE The purpose of this assignment is to develop learners ability to assess the factors affecting the decision of a marketing communications programme for a product chosen in the company of your choice. REQUIREMENT Select a product in the company of your choice. Discuss the factors affecting the decision of a marketing communications programme for a product chosen in the company based on your assessment.
_________________________________________________________________________ MUKA SURAT TAMAT / END OF PAGE
ATTACHMENT ASSIGNMENT RUBRICS BDKM2103 / INTRODUCTORY MARKETING COMMUNICATION / MAY 2013
Low Criteria Weigh t 0 1 Brief description on the only one of the following; name, location, company history and chosen product offered. Nature of the product as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was wrongly assessed. Target market characteristics as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was wrongly assessed. Availability of funds as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was wrongly assessed.
Fair 2 Brief description on the only two of the following; name, location, company history and chosen product offered. Nature of the product as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was briefly assessed. Target market characteristics as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was briefly assessed Availability of funds as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was briefly assessed
Above average 3 Introduction clearly describes three of the following; name, location, company history and chosen product offered. Nature of the product as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was quite comprehensively assessed Target market characteristics as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was quite comprehensively assessed Availability of funds as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was quite comprehensively assessed
Excellent 4 Introduction clearly describes all of the following; name, location, company history and chosen product offered. Nature of the product as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was comprehensively assessed Target market characteristics as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was comprehensively assessed Availability of funds as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company was comprehensively assessed
Max Mark s
Introduction to the company and the chosen product.
1.5
No introduction.
Assessment of nature of the product as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company.
2.5
No assessment given.
10
Assessment of target market characteristics as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company.
2.5
10
Assessment of availability of funds as one of the factors affecting the decision of a marketing communications programme for a product chosen in the company.
2.5
10
Summary
No summary given.
Summarised only one of the following: nature of the product, target market characteristics and availability of funds.
Summarised only two of the following: nature of the product, target market characteristics and availability of funds.
Summarised three of the following: nature of the product, target market characteristics and availability of funds.
Summarised concisely all of the following: nature of the product, target market characteristics and availability of funds.
Total points
10
40

Assignment Submission and Assessment

Uploaded by

Copyright:

Available Formats

Assignment Submission and Assessment

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Assignment Submission and Assessment

Uploaded by

Copyright:

Available Formats

PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BDKM2103 INTRODUCTORY MARKETING COMMUNICATION MAY 2013

_________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

_________________________________________________________________________ MUKA SURAT TAMAT / END OF PAGE

ATTACHMENT ASSIGNMENT RUBRICS BDKM2103 / INTRODUCTORY MARKETING COMMUNICATION / MAY 2013

Introduction to the company and the chosen product.

You might also like