1

Executive summary:

Comparative Analysis comparability)

is Item by item comparison of two or more comparable (see processes, products, qualifications, sets of data, systems, etc.

alternatives,

In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the firm's operations and results. It is basically the comparison of the performance level of a farm business to the performance level of other similar farms in the same area or to other established standards.

This project aims to study the Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companiesmagicbricks.com and 99acres.com. The project also tries to bring out the shortcomings, if any, in the present system and thus recommends suggestions to improve the same. The project also gives insights into the various financial terms, norms of the service departments as per the guidelines of the Portal sites industry. The project was designed after detailed discussion with the company officials on the parameters i.e. service network and Assessing Website Usability The project also includes the insights given by the dealers and officials of the company.

Firstly, the project discusses the Assessing Website Usability of the two companies. Magicbricks.com being the largest portal site services provider in India definitely has a wider reach and more number of Customers than 99acres.com.

2 Finally the project covers the service of the two companies which deals with the after sale services and their effectiveness provided by both the companies and various complaints and queries are handled by them. This project allowed me to study the different parameters to do a competitive comparison between magicbricks.com and 99acres.com. It also gave me the insight about the whole portal website scenario and the industry overall. The data collected in this study is primary as well as secondary from the internal magicbricks.com and 99acres.com. as well as from different websites.

Aim of the Project:

The aim of this study was to study and understand the whole portal site industry and to analyse Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companies- magicbricks.com and 99acres.com. It helped me understand the every little detail involved in the portal site industry to the absolute satisfaction of customers and their needs.

Need For the Study:

The need of study arises for learning the variables available that distinguish the Assessing Website Usability by the customers of two portal sites companies. To know the services & benefits associated with portal sites. To chose best company for business through portal sites between magicbricks.com and 99acres.com. To project portal sites as the productive avenue for business activities.

3 The main purpose of doing this project was to know about portal sites and its functioning. This helps to know in details about portal sites industry right from its inception stage, growth and future prospects. It also helps in understanding different types of portal sites. Because my study depends upon portal sites in Pune and their schemes as well offers given by them for the services they render.

Objectives of the research:

There are two objectives of a research a Primary Objective and a Secondary Objective. The primary objective is the main objective for which the research is being carried out. The secondary objective covers the other important aspects that are related to the research. The objectives of the research are:

To study the Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companiesmagicbricks.com and 99acres.com.

To observe, study and analyze the emergence of Niche Marketing developed by portal sites.

To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.

Scope of the Project:

This study will provide with facts and figures studying the immense growing competition in the retail industry. Since the retail industry has encouraged many retail competitors to emerge making it more complex. The scope includes the comparative study of two leading companies- magicbricks.com and 99acres.com. in Pune city. An in-depth study of the market and report the analysis Assess the level of satisfaction of customers in regards to the comparison on various factors in two leading companies- magicbricks.com and 99acres.com. in Pune city. The involvement of various other organizations in the portal site industry.

Limitations:
Though I tried to collect some primary data but they were too inadequate for the purposes of the study. The lack of information sources for the analysis part. Time and money are critical factors limiting this study. The data provided by the prospects may not be 100% correct as they too have their limitations. Restricted sample size. Study confined to just customers in Pune City. Limited time available to complete the study. Biased Answers and opinions from the customers during the survey. It was difficult to ask for time required for a detailed discussion on the Questionnaire & therefore several aspects of the questionnaire were answered briefly.

COMPANY PROFILE
Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties, Gulf Dubai Properties About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate listing of properties in india.Buy sell rent commercial property or residential property in India. Largest collection of India real estate listings. List property in india.find property like houses, flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic rankings. Roughly 16% of visits to the site are referred by search engines. This site has been online for more than five years. Almost all visitors to the site come from India, where it has attained a traffic rank of 263, and Magicbricks.com is located in India.

Average Load Time for Magicbricks.com

Fast (1.109 Seconds), 65% of sites are slower.

Trailing 3 months

Alexa traffic rank for magicbricks.com: Traffic Rank Change Yesterday 6,459 7 day 1 month 3 month 4,910 4,243 4,367 +2,031 +825 +96 +110

Trailing 3 months

Percent of global Internet users who visit magicbricks.com: Reach Change

Yesterday 0.02300 -30% 7 day 1 month 3 month 0.02920 -12% 0.03190 -2% 0.03110 +4%

Trailing 3 months

Percent of global page views on magicbricks.com: Pageviews Change Yesterday 0.00109 7 day 1 month 3 month 0.00144 0.00179 0.00169 -45% -21% +4.1% +0.2%

Max

Daily pageviews per user for magicbricks.com: Pageviews/User Yesterday 7 day 1 month 3 month 5.40000 5.50000 6.11000 5.80000 Change -30% -11% +7% -4%

10

Trailing 3 months

The percentage of visits to magicbricks.com that consist of a single pageview: Bounce % Yesterday 7 day 1 month 3 month 45.10000 36.10000 33.30000 35.10000 Change +19% +15% -7% -5%

11

Trailing 3 months

Daily time on site for magicbricks.com: Time on Site Yesterday 7 day 1 month 3 month 7.22000 7.63500 8.66667 8.00167 Change -11% -18% +11% +9%

12

Trailing 3 months

The percentage of visits to magicbricks.com that came from a search engine: Search % Change

Yesterday

8.80000

-34%

7 day

14.20000

-7%

1 month

16.40000

+9%

3 month

16.40000

-18%

13

Magicbricks.coms Regional Traffic Ranks

Country Rank India 263 United States 126,082

Where Visitors Go on Magicbricks.com

Subdomain Percent of Site Traffic magicbricks.com 81.37% property.magicbricks.com 16.13% content.magicbricks.com 1.55% mailer.magicbricks.com 0.62% OTHER 0.33% More

Top Search Queries for Magicbricks.com

14

15

Search Traffic
The percentage of site visits from search engines.

Period Last 30 days Last 7 days Yesterday

Percent of Site Traffic 16.4% 14.2% 8.8%

Top Queries from Search Traffic

The top queries driving traffic to magicbricks.com from search engines. Updated monthly. Query 1 magicbricks 2 magic bricks 3 magicbricks.com Percent of Search Traffic 11.43% 4.59% 1.11%

16 4 property in Kolkata 5 emaar mgf 6 Chandigarh property 7 real estate 8 real estate in Chennai 9 property 10 property India 0.94% 0.84% 0.66% 0.66% 0.64% 0.61% 0.58%

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to magicbricks.com in the current month than the previous month. Updated monthly. Search Query 1 magicbricks 2 emaar mgf 3 knife 4 real estate in Chennai 5 property 6 real estate Chennai 7 real estate Gurgaon 8 buy home 9 www 1 Month Increase 3.49% 0.84% 0.55% 0.52% 0.44% 0.31% 0.29% 0.23% 0.19%

17 10 magicbricks.com 0.18%

Search Query 1 bricks 2 real estate sites 3 property sites 4 property in Kolkata 5 noida property 6 magic brick 7 real estate agent Ahmadabad 8 Chandigarh property 9 magicbrick 10 magicbricks mumbai

1 Month Decline 0.65% 0.63% 0.47% 0.22% 0.16% 0.15% 0.14% 0.13% 0.11% 0.11%

18

High Impact Search Queries for magicbricks.com Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. Query bricks real estate chandigarh property real estate in chennai chennai real estate property in kolkata emaar mgf property property india real estate chennai chandigarh apartment real estate hyderabad property sites knife real estate gurgaon real estate sites Impact Factor 3.98 3.25 3.17 2.85 2.71 2.52 2.49 2.27 2.01 1.82 1.77 1.70 1.58 1.51 1.38 1.24 Query Popularity 37 56 24 20 19 29 24 46 36 21 29 28 24 40 20 25 QCI 35 53 70 65 76 36 43 52 50 58 60 68 60 40 55 51

19 properties in noida kolkata real estate apartment in kolkata property in chandigarh properties in kolkata kolkata property chennai properties magicbricks mumbai magicbrick real estate in magicbricks bangalore buy home property in chennai hyderabad real estate 1.17 1.17 1.08 0.99 0.95 0.94 0.92 0.91 0.91 0.90 0.89 0.86 0.84 0.84 14 22 23 17 24 29 23 15 17 5 14 23 20 22 77 58 32 60 34 32 60 28 31 30 27 55 56 75

Search Engine Marketing (SEM) Activity by magicbricks.com

Ads for magicbricks.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

20

Upstream Sites
Which sites did users visit immediately preceding magicbricks.com? % of Unique Visits 31.29% 16.41% 7.54% 4.72% 2.82% 2.61% 2.57% 1.78% 1.45% 1.41% Upstream Site google.co.in google.com 99acres.com yahoo.com makaan.com facebook.com ask.com sulekha.com indiaproperty.com clickindia.com

Downstream Sites
Where do visitors go after leaving magicbricks.com? % of Unique Visits 29.92% 16.83% 8.74% 4.11% Downstream Site google.co.in google.com 99acres.com yahoo.com

21 3.79% 3.51% 1.87% 1.50% 1.26% 1.26% facebook.com makaan.com ask.com sulekha.com conduit.com indiaproperty.com

Head Office:
Times Business Solutions Limited B-1C, Sector 10 Noida, Uttar Pradesh 201301 India puneet.gupt [at] timesgroup.com

22

OBJECTIVES OF THE STUDY

To study the Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companiesmagicbricks.com and 99acres.com. To observe, study and analyze the emergence of Niche Marketing developed by portal sites. To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.

23

RESEARCH
Cooper & Emory defines research as a systematic inquiry aimed at providing information to solve problems. Business research on the other hand can be defined as a systematic inquiry that will provide information to guide business decision making.

Cooper and Emery contend that scientific methods in business research lags behind those of the physical sciences. The main reason being that physical scientists have been doing research far longer than business researchers. Governments and organizations have been supporting the physical sciences far longer than business research. Organizations normally support business research for one reason and that is to obtain competitive advantage. The research process that is described below, to all intents and purposes document to enable the furniture industry to obtain a competitive advantage, both nationally and internationally.

Four types of studies can be called Research namely; Reporting, Description, Explanation and Prediction can be called research.

METHODOLOGY
Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, data collection and data analysis.

24 According to Clifford Woody, Research Methodology comprises of defining & redefining problems, collecting, organizing &evaluating data, making deductions &researching to conclusions. Accordingly, the methodology used in the project is as follows: Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the employees. Analysis of feedback. Conclusion, findings and suggestions.

25 RESEARCH DESIGN DIAGRAM

26 Research refers to search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. It is an art of scientific investigation. Research Objectives:

To study the Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companiesmagicbricks.com and 99acres.com.

To observe, study and analyze the emergence of Niche Marketing developed by portal sites.

To analyze, study and suggest new marketing strategies for market segmentation activities in Pune City.

To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.

Type of research: The type of research carried out is a descriptive research. A descriptive research describes the characteristics about a population or a phenomenon being studied. Its a fact finding study used to gather information by investigation and adequate interpretation about the current status of the phenomenon to describe, What exists with respect to variables or conditions in a situation.

27 Research Methodology:It is the way to systematically solve a problem. The methodology adopted in this study is explained below: Research Design A. Problem Defining: In a competitive situation with multiple web portal sites operating in Indian market, it is necessary to know about the performance of different web portal sites. In this study my focus is upon to analyse Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an analytical and comparative study of two leading companies- magicbricks.com and 99acres.com. This is my problem to be studied for research. B. Literature Survey: I have used newspapers, magazines related to business & finance & apart from websites. C. Type of research: The research is qualitative & descriptive in nature. Qualitative research is that talk about the quality of the subject to be researched and Descriptive research is one that describes things as exists in present. D. Data collection Design: I. Sources of data = Primary Sources I have used questionnaire as primary source for collecting data for my study. Secondary sources I had collected my secondary data from websites & journals.

II. Sampling = It represents whole population. It is the processes of choosing a sample from whole population .I have choose a sample of high class & middle class people who use web portal sites for their business as a sample. III. Tools = I have used some charts (Pie chart, column chart, cylinder chart, cone chart) and hypothesis tests (chi-square one sample T- test etc.)

28

IV. Sampling Size = It represents that how many candidates youve chosen to be filled up your questionnaire or candidates upon whom you can study. I had chosen sample of 100 candidates. V. Sampling Techniques = Deliberate & Convenience Sampling. VI. Data Interpretation = Data interpretation is that in which we analysis the whole collected data & tries to give it in simple words to be understandable.

29

Project work undertaken

I express my profound sense gratitude and sincere thanks to the management of magicbricks.com, Pune, for having offered me the summer training in their reputed organization. My project titled was Comparative Analysis of Assessing Website Usability between magicbricks.com and 99acres.com For Magic bricks. My project guide was Mr. Nasir u-din {Deputy Manager} for his guidance and involvement in the project work had been constant source of inspiration and support during the course of the project. Without his mentorship the project could have never reached its completion. I had to report to Mr. Stanley Chacko (Zonal Manager), everyday that provided generous help and support in my project work. I started my project work from 1st of June till 25th of July in Daily News and Analysis, Pune. My first few days were in the office of magicbricks.com understanding the product offered by the company and also the products offered by their competitor that is 99acre.com. As my project title was Comparative Analysis of Assessing Website Usability between magicbricks.com and 99acres.com For Magic bricks I had to study in depth about the competitor of magicbricks.com and had to search full information regarding the same. The company background and the products offered by the 99acre.com are mentioned below: DETAIL ABOUT MAGIC BRICKS & 99ACRES.COM Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties, Gulf Dubai Properties About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate listing of properties in India.Buy sell rent commercial property or residential property in India.

30 Largest collection of India real estate listings. List property in India. Find property like houses, flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic rankings. Roughly 16% of visits to the site are referred by search engines. This site has been online for more than five years. Almost all visitors to the site come from India, where it has attained a traffic rank of 263, and Magicbricks.com is located in India. Average Load Time for Magicbricks.com Fast (1.109 Seconds), 65% of sites are slower.

31

Trailing 3 months

Alexa traffic rank for magicbricks.com: Traffic Rank Change Yesterday 6,459 7 day 1 month 3 month 4,910 4,243 4,367 +2,031 +825 +96 +110

32

Trailing 3 months

Percent of global Internet users who visit magicbricks.com: Reach Change

Yesterday 0.02300 -30% 7 day 1 month 3 month 0.02920 -12% 0.03190 -2% 0.03110 +4%

33

Trailing 3 months

Percent of global pageviews on magicbricks.com: Pageviews Change Yesterday 0.00109 7 day 1 month 3 month 0.00144 0.00179 0.00169 -45% -21% +4.1% +0.2%

34

Trailing 3 months

Daily pageviews per user for magicbricks.com: Pageviews/User Yesterday 7 day 1 month 3 month 5.40000 5.50000 6.11000 5.80000 Change -30% -11% +7% -4%

35

Trailing 3 months

The percentage of visits to magicbricks.com that consist of a single pageview: Bounce % Yesterday 7 day 1 month 3 month 45.10000 36.10000 33.30000 35.10000 Change +19% +15% -7% -5%

36

Trailing 3 months

Daily time on site for magicbricks.com: Time on Site Yesterday 7 day 1 month 3 month 7.22000 7.63500 8.66667 8.00167 Change -11% -18% +11% +9%

37

Trailing 3 months

The percentage of visits to magicbricks.com that came from a search engine: Search % Change

Yesterday

8.80000

-34%

7 day

14.20000

-7%

1 month

16.40000

+9%

3 month

16.40000

-18%

38 Magicbricks.coms Regional Traffic Ranks Country Rank India 263 United States 126,082 Where Visitors Go on Magicbricks.com Subdomain Percent of Site Traffic magicbricks.com 81.37% property.magicbricks.com 16.13% content.magicbricks.com 1.55% mailer.magicbricks.com 0.62% OTHER 0.33% More

39

40 Search Traffic The percentage of site visits from search engines.

Period Last 30 days Last 7 days Yesterday Top Queries from Search Traffic

Percent of Site Traffic 16.4% 14.2% 8.8%

The top queries driving traffic to magicbricks.com from search engines. Updated monthly. Query 1 magicbricks 2 magic bricks 3 magicbricks.com 4 property in kolkata Percent of Search Traffic 11.43% 4.59% 1.11% 0.94%

41 5 emaar mgf 6 Chandigarh property 7 real estate 8 real estate in Chennai 9 Property 10 property India 0.84% 0.66% 0.66% 0.64% 0.61% 0.58%

Search Traffic on the Rise and Decline The top queries from search engines driving relatively more/less traffic to magicbricks.com in the current month than the previous month. Updated monthly. Search Query 1 magicbricks 2 emaar mgf 3 knife 4 real estate in chennai 5 property 6 real estate chennai 7 real estate gurgaon 8 buy home 9 www 10 magicbricks.com 1 Month Increase 3.49% 0.84% 0.55% 0.52% 0.44% 0.31% 0.29% 0.23% 0.19% 0.18%

42

Search Query 1 bricks 2 real estate sites 3 property sites 4 property in kolkata 5 noida property 6 magic brick 7 real estate agent ahmedabad 8 Chandigarh property 9 magicbrick 10 magicbricks mumbai

1 Month Decline 0.65% 0.63% 0.47% 0.22% 0.16% 0.15% 0.14% 0.13% 0.11% 0.11%

High Impact Search Queries for magicbricks.com Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. Query bricks real estate chandigarh property real estate in chennai Impact Factor 3.98 3.25 3.17 2.85 Query Popularity 37 56 24 20 QCI 35 53 70 65

43 chennai real estate property in kolkata emaar mgf property property india real estate chennai chandigarh apartment real estate hyderabad property sites knife real estate gurgaon real estate sites properties in noida kolkata real estate apartment in kolkata property in chandigarh properties in kolkata kolkata property chennai properties magicbricks mumbai magicbrick real estate in 2.71 2.52 2.49 2.27 2.01 1.82 1.77 1.70 1.58 1.51 1.38 1.24 1.17 1.17 1.08 0.99 0.95 0.94 0.92 0.91 0.91 0.90 19 29 24 46 36 21 29 28 24 40 20 25 14 22 23 17 24 29 23 15 17 5 76 36 43 52 50 58 60 68 60 40 55 51 77 58 32 60 34 32 60 28 31 30

44 magicbricks bangalore buy home property in chennai hyderabad real estate 0.89 0.86 0.84 0.84 14 23 20 22 27 55 56 75

Search Engine Marketing (SEM) Activity by magicbricks.com Ads for magicbricks.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

Upstream Sites Which sites did users visit immediately preceding magicbricks.com? % of Unique Visits 31.29% 16.41% 7.54% 4.72% 2.82% 2.61% 2.57% 1.78% 1.45% Upstream Site google.co.in google.com 99acres.com yahoo.com makaan.com facebook.com ask.com sulekha.com indiaproperty.com

45 1.41% Downstream Sites Where do visitors go after leaving magicbricks.com? % of Unique Visits 29.92% 16.83% 8.74% 4.11% 3.79% 3.51% 1.87% 1.50% 1.26% 1.26% Downstream Site google.co.in google.com 99acres.com yahoo.com facebook.com makaan.com ask.com sulekha.com conduit.com indiaproperty.com clickindia.com

46

99acres.com
There are 3,717 sites with a better three-month global Alexa traffic rank than 99acres.com. The site has been online since 2005, and the time spent in a typical visit to the site is approximately thirteen minutes, with 63 seconds spent on each pageview. The fraction of visits to 99acres.com referred by search engines is about 16%. Approximately 29% of visits to it consist of only one pageview (i.e., are bounces).

Trailing 3 months

Alexa traffic rank for 99acres.com: Traffic Rank Yesterday 4,368 Change +385

47 7 day 1 month 3 month 4,107 3,700 3,718 +60 -179 -77

Trailing 3 months

Percent of global Internet users who visit 99acres.com: Reach Yesterday 7 day 1 month 3 month 0.02900 0.03070 0.03300 0.03240 Change -20% -3% +4% +3%

48

Trailing 3 months

Percent of global pageviews on 99acres.com: Pageviews Yesterday 7 day 1 month 3 month 0.00256 0.00234 0.00270 0.00265 Change +28% +5% +13.5% +21.4%

49

Trailing 3 months

Daily pageviews per user for 99acres.com: Pageviews/User Change

Yesterday 7 day 1 month

10.30000 8.50000 8.90000

+50% +7% +9%

3 month

8.72000

+18%

50

Trailing 3 months

The percentage of visits to 99acres.com that consist of a single pageview: Bounce % Yesterday 7 day 1 month 3 month 28.40000 27.00000 27.90000 29.00000 Change -3% -5% -6% +1%

51

Trailing 3 months

Daily time on site for 99acres.com: Time on Site Yesterday 7 day 1 month 3 month 11.73167 11.73667 12.23833 12.66500 Change +39% +11% -1% +20%

Trailing 3 months

52 The percentage of visits to 99acres.com that came from a search engine: Search % Yesterday 7 day 1 month 3 month 19.90000 15.70000 15.70000 15.80000 Change +10% +5% -2% -8%

Search Traffic The percentage of site visits from search engines.

Period Last 30 days Last 7 days Yesterday

Percent of Site Traffic 15.7% 15.7% 19.9%

Top Queries from Search Traffic The top queries driving traffic to 99acres.com from search engines. Updated monthly.

53 Query 1 99acres 2 99 acres 3 property 4 property india 5 independent house in bengaluru 6 real estate 7 property in kolkata 8 99acres.com 9 99acers 10 villa in ncr Percent of Search Traffic 7.73% 2.63% 2.43% 1.86% 1.86% 1.35% 0.96% 0.58% 0.58% 0.46%

Search Traffic on the Rise and Decline The top queries from search engines driving relatively more/less traffic to 99acres.com in the current month than the previous month. Updated monthly. Search Query 1 property 2 independent house in bengaluru 3 99acres 4 property india 5 surat property 6 property surat 1 Month Increase 1.95% 1.44% 1.21% 0.86% 0.41% 0.39%

54 7 buy home 8 99acres mumbai 9 99acers 10 99acres chennai Search Query 1 99 acres 2 nbr developers 3 property sites 4 residential properties 5 real estate hyderabad 6 property in kolkata 7 villa in ncr 8 99acres.com 9 real estate sites 10 real estate 0.31% 0.20% 0.19% 0.17% 1 Month Decline 0.33% 0.29% 0.27% 0.21% 0.20% 0.18% 0.16% 0.15% 0.14% 0.13%

High Impact Search Queries for 99acres.com Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

55 Query property property india independent house in bengaluru real estate 99 acres 99acres property in kolkata real estate hyderabad property in india chandigarh property kolkata real estate villa in ncr buy home property in mumbai house in 99acers real estate india villa in noida hyderabad real estate residential property 5.24 3.84 2.55 2.55 1.44 1.44 1.31 1.27 1.25 1.13 1.10 0.93 0.93 0.91 0.91 0.89 0.88 56 30 40 29 28 20 24 22 24 23 22 5 22 29 21 22 20 53 22 29 36 68 68 70 58 39 55 80 30 24 55 45 75 48 Impact Factor 8.73 6.25 5.41 Query Popularity 46 36 33 QCI 52 50 44

56 99acres.com bangalore kolkata property property kolkata 99acre property in noida properties in kolkata real estate in india property in delhi chennai real estate real estate in chennai 0.86 0.85 0.82 0.80 0.79 0.71 0.70 0.68 0.68 0.67 18 29 18 21 22 24 21 24 19 20 35 32 40 34 71 34 59 80 76 65

Search Engine Marketing (SEM) Activity by 99acres.com Ads for 99acres.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

57

HEAD OFFICE:

Info Edge (I) Ltd. B-77, Sector 5 Noida, UP 201301, INDIA ambarish [at] naukri.com

58

Comparison between magicbricks.com & 99acres.com

Trailing 3 months

Alexa traffic rank for magicbricks.com: Traffic Rank Yesterday 7 day 1 month 3 month 6,459 4,910 4,243 4,367 Change +2,031 +825 +96 +110

59

Trailing 3 months

Percent of global Internet users who visit magicbricks.com: Reach Yesterday 7 day 1 month 3 month 0.02300 0.02920 0.03190 0.03110 Change -30% -12% -2% +4%

60

Trailing 3 months

Percent of global pageviews on magicbricks.com: Pageviews Yesterday 7 day 1 month 3 month 0.00109 0.00144 0.00179 0.00169 Change -45% -21% +4.1% +0.2%

61

Trailing 3 months

Daily pageviews per user for magicbricks.com: Pageviews/User Yesterday 7 day 1 month 3 month 5.40000 5.50000 6.11000 5.80000 Change -30% -11% +7% -4%

62

Trailing 3 months

The percentage of visits to magicbricks.com that consist of a single pageview: Bounce % Yesterday 7 day 1 month 3 month 45.10000 36.10000 33.30000 35.10000 Change +19% +15% -7% -5%

63

Trailing 3 months

Daily time on site for magicbricks.com: Time on Site Yesterday 7 day 1 month 3 month 7.22000 7.63500 8.66667 8.00167 Change -11% -18% +11% +9%

64

Trailing 3 months

The percentage of visits to magicbricks.com that came from a search engine: Search % Yesterday 7 day 1 month 3 month 8.80000 14.20000 16.40000 16.40000 Change -34% -7% +9% -18%

65

DATA INTERPRETATION
1.

Which are the different portal sites you are aware of? Portal Site No. of respondents % of respondents Magicbricks.com 39 39 99acres.com 31 31 Any other 30 30

40 35 30 25 No .of respondents 20 15 10 5 0 No .of respondents % of respondents % of respondents #REF!

Interpretation: If we study Consumer awareness then, it plays a key role in customer decision making. From the survey conducted it was observed that 37% of the people voted that they are aware of magicbricks.com and 33 % of them are aware of 99acres.com.

66
2.

Which website would you like to use frequently? Portal Site No. of respondents % of respondents Magicbricks.com 37 37 99acres.com 33 33 Any other 30 30

40 35 30 25 Magicbricks.com 20 15 10 5 0 No. of respondents % of respondents 99acres.com Any other

Interpretation: As per the survey conducted 35% of the total sample surveyed like to use magicbricks.com and 34 % of them like to use 99acres.com.

67
3.

How do you rate these portal sites in terms of less complexity to access the website? Options Magicbricks.com 99acres.com 43 57 GOOD NEUTRAL 50 50 56 44 BAD

60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 43% of the people voted that magicbricks.com is good in terms of less complexity to access the website, whereas, 57% of people voted for 99acres.com as good. 50% of people voted for magicbricks.com as neutral, whereas, 50% of people voted for 99acres.com is neutral. 56% of people voted for magicbricks.com as bad, whereas, 44% of people voted for 99acres.com as bad.

68
4.

How do you rate these portal sites in terms of the functions and capabilities? Options Magicbricks.com 99acres.com 62 38 GOOD NEUTRAL 42 58 40 60 BAD

Bad

99acres.com magicbricks.com

Neutral

Good 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Interpretation: From the survey conducted it was observed that 62% of the people voted that magicbricks.com is good in terms of the functions and capabilities of the website, whereas, 38% of people voted for 99acres.com as good. 42% of people voted for magicbricks.com as neutral, whereas, 58% of people voted for 99acres.com is neutral. 40% of people voted for magicbricks.com as bad, whereas, 60% of people voted for 99acres.com as bad.

69
5.

How do you rate these portal sites in terms of providing the effective information to the property buyers? Options Magicbricks.com 99acres.com 68 32 GOOD NEUTRAL 38 62 39 61 BAD

Bad

99acres.com Magicbricks.com

Neutral

Good 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

Interpretation: From the survey conducted it was observed that 68% of the people voted that magicbricks.com is good in terms of of providing the effective information to the property buyers, whereas, 32% of people voted for 99acres.com as good. 38% of people voted for magicbricks.com as neutral, whereas, 62% of people voted for 99acres.com is neutral. 39% of people voted for magicbricks.com as bad, whereas, 61% of people voted for 99acres.com as bad.

70 6. How do you rate these portal sites in terms of virtual visual appearance appealing/attractive?
Options GOOD NEUTRAL BAD

Magicbricks.com 99acres.com

65 35

31 69

30 70

Bad

Neutral

99acres.com Magicbricks.com

Good

0.00%

20.00%

40.00%

60.00%

80.00%

Interpretation: From the survey conducted it was observed that 65% of the people voted that magicbricks.com is good in terms of of virtual visual appearance appealing/attractive, whereas, 35% of people voted for 99acres.com as good. 31% of people voted for magicbricks.com as neutral, whereas, 69% of people voted for 99acres.com is neutral. 30% of people voted for magicbricks.com as bad, whereas, 70% of people voted for 99acres.com as bad.

71 7. How do you rate these portal sites in terms of easy to understand the data and content? Options Magicbricks.com 99acres.com 40 60 GOOD NEUTRAL 52 48 70 30 BAD

80.00% 70.00% 60.00% 50.00% Magicbricks.com 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad 99acres.com

Interpretation: From the survey conducted it was observed that 40% of the people voted that magicbricks.com is good in terms of easy to understand the data and content, whereas, 60% of people voted for 99acres.com as good. 52% of people voted for magicbricks.com as neutral, whereas, 48% of people voted for 99acres.com is neutral. 70% of people voted for magicbricks.com as bad, whereas, 30% of people voted for 99acres.com as bad.

72
8.

How do you rate these portal sites in terms of giving you best response for your property? Options Magicbricks.com 99acres.com 63 37 GOOD NEUTRAL 48 52 43 57 BAD

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad 99acres.com Magicbricks.com Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 63% of the people voted that magicbricks.com is good in terms of giving you best response for your property, whereas, 37% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral. 43% of people voted for magicbricks.com as bad, whereas, 57% of people voted for 99acres.com as bad.

73
9.

How do you rate these portal sites in terms of the website that has got more conversion in terms of business? Options Magicbricks.com 99acres.com 63 37 GOOD NEUTRAL 48 52 43 57 BAD

Bad

Neutral

99acres.com Magicbricks.com

Good

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Interpretation: From the survey conducted it was observed that 63% of the people voted that magicbricks.com is good in terms of the website that has got more conversion in terms of business, whereas, 37% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral. 43% of people voted for magicbricks.com as bad, whereas, 57% of people voted for 99acres.com as bad.

74 10. How do you rate these portal sites in terms of website that does more promotion to generate traffic? Options Magicbricks.com 99acres.com 58 42 GOOD NEUTRAL 50 50 45 55 BAD

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad 99acres.com Magicbricks.com Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 58% of the people voted that magicbricks.com is good in terms of website that does more promotion to generate traffic, whereas, 42% of people voted for 99acres.com as good. 50% of people voted for magicbricks.com as neutral, whereas, 50% of people voted for 99acres.com is neutral. 45% of people voted for magicbricks.com as bad, whereas, 55% of people voted for 99acres.com as bad.

75
11.

How do you rate these portal sites in terms of competitive pricing?

Options Magicbricks.com 99acres.com 41 59

GOOD

NEUTRAL 49 51 56 44

BAD

Bad

Neutral

99acres.com Magicbricks.com

Good

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

Interpretation: From the survey conducted it was observed that 41% of the people voted that magicbricks.com is good in terms of competitive pricing, whereas, 59% of people voted for 99acres.com as good. 49% of people voted for magicbricks.com as neutral, whereas, 51% of people voted for 99acres.com is neutral. 56% of people voted for magicbricks.com as bad, whereas, 44% of people voted for 99acres.com as bad.

76
12.

How do you rate these portal sites in terms of updating the information about the property fast? Options Magicbricks.com 99acres.com 52 48 GOOD NEUTRAL 48 52 42 58 BAD

60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad 99acres.com Magicbricks.com Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 52% of the people voted that magicbricks.com is good in terms of updating the information about the property fast, whereas, 48% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral. 42% of people voted for magicbricks.com as bad, whereas, 58% of people voted for 99acres.com as bad.

77
13.

How do you rate these portal sites in terms of the best after sale service? Options Magicbricks.com 99acres.com 41 69 GOOD NEUTRAL 50 50 57 43 BAD

80.00% 60.00% 40.00% 20.00% 0.00% Good Neutral Bad 99acres.com Magicbricks.com Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 41% of the people voted that magicbricks.com is good in terms of the best after sale service, whereas, 69% of people voted for 99acres.com as good. 50% of people voted for magicbricks.com as neutral, whereas, 50% of people voted for 99acres.com is neutral. 57% of people voted for magicbricks.com as bad, whereas, 43% of people voted for 99acres.com as bad.

78
14.

How do you rate these portal sites in terms of the website which is more innovative?

Options Magicbricks.com 99acres.com 63 37

GOOD

NEUTRAL 48 52 43 57

BAD

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Good Neutral Bad Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 63% of the people voted that magicbricks.com is good in terms of the website which is more innovative, whereas, 37% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral. 43% of people voted for magicbricks.com as bad, whereas, 57% of people voted for 99acres.com as bad.

79
15.

How do you rate these portal sites in terms of the website that keeps you update with the latest trend in properties?

Options Magicbricks.com 99acres.com 52 48

GOOD

NEUTRAL 51 49 43 57

BAD

60.00% 50.00% 40.00% Magicbricks.com 30.00% 20.00% 10.00% 0.00% Good Neutral Bad 99acres.com

Interpretation: From the survey conducted it was observed that 52% of the people voted that magicbricks.com is good in terms of the website that keeps you update with the latest trend in properties, whereas, 48% of people voted for 99acres.com as well. 51% of people voted for magicbricks.com as neutral, whereas, 49% of people voted for 99acres.com is neutral. 43% of people voted for magicbricks.com as bad, whereas, 57% of people voted for 99acres.com as bad.

80
16.

How would you rate the overall website? Options Excellent Good Needs improvement Magicbricks.com 99acres.com 61 39 48 52 43 57

70% 60% 50% 40% 30% 20% 10% 0%

Magicbricks.com 99acres.com Magicbricks.com 99acres.com

Interpretation: From the survey conducted it was observed that 61% of the people voted that magicbricks.com is excellent as the overall website, whereas, 39% of people voted for 99acres.com as excellent. 48% of people voted for magicbricks.com as good, whereas, 52% of people voted for 99acres.com is good. 43% of people voted for magicbricks.com as need improvement, whereas, 57% of people voted for 99acres.com as need improvement.

81 As per the survey conducted in the different regions of Pune city for magicbricks.com and while doing the comparative analysis between magicbricks.com and 99acres.com, it is observed that: Majority of customers are well aware of 99acres.com. Majority of customers like to use 99acres.com. Majority of customers find 99acres.com less complexity to access as compared to magicbricks.com as they cant understand the way to access some details on website. Majority of customers find magicbricks.com is good in terms of the functions and capabilities of the website. By doing the comparative analysis I came to know what strategies the competitors are using. 99acres.com has provided good schemes of prices for the customers as compared to magicbricks.com. Majority of customers find magicbricks.com is good in terms of the functions and capabilities. Majority of customers find magicbricks.com is good in terms of providing the effective information to the property buyers Majority of customers find magicbricks.com is good in terms of virtual visual appearance appealing/attractive. Also by conducting comparative analysis, I observed majority of customers find 99acres.com is good in terms of easy to understand the data and content of the website Majority of customers find magicbricks.com is good in terms of giving you best response for your property.

82 Majority of customers find magicbricks.com is good in terms of the website that has got more conversion in terms of business. Majority of customers find magicbricks.com is good in terms of website that does more promotion to generate traffic. Majority of customers find 99acres.com is good in terms of competitive pricing Majority of customers find magicbricks.com is good in terms of updating the information about the property fast. Majority of customers find magicbricks.com is good in terms of the best after sale service. Majority of customers find magicbricks.com is good in terms of the website which is more innovative. Majority of customers find magicbricks.com is good in terms of the website that keeps you update with the latest trend in properties. Majority of customers find magicbricks.com is good in terms of the overall website service. Nearly, half the majority of people prefer using the portal website should be easy to access. Therefore magicbricks.com should accept a challenge of making their portal site user friendly. As most of the people in property business prefer user friendly portal sites. After understanding the market for portal website market in Pune and identifying the no. 1 portal website in the market which is the magicbricks.com, I studied that the how magicbricks.com has been able to remain constant and stable on that position.

83

Suggestions:
Through conducting the comparative analysis and with the interaction with the customers, I have attempted to and highlight some of the key issues and challenges being faced by the company. After conducting this survey, I understood how the portal website industry functions. With the study on comparative analysis for portal website market, I understood the requirements of the consumers regarding magicbricks.com and 99acres.com. As per the peoples opinion magicbricks.com is preferred by them because of its brand image, news authenticity, and various other features. These opinions of the people had made magicbricks.com a monopoly, and it had become heavy and relaxed over the years. But, magicbricks.com still cant ignore that it still faces stiff competition. Also by doing comparative analysis between magicbricks.com and 99acres.com certain features were highlighted which were lacked in magicbricks.com. Services that cater specifically to customers needs such as competitive pricing are yet to find their way in magicbricks.com. The organization has a limited focus on user friendly access to portal website, thereby catering to the limited needs of the customer. The other feedbacks included problems related in terms of easy to understand the data and content of the website.

84 The customers find it difficult to understand the data and content of the website and thus, we can say that there is a limited interaction with the customer when it comes to understanding the data and content of the website. As a result of the limited engagement, there have been rising instances of low customers awareness and thus less sales volume for the organization.

85

BIBLIOGRAPHY:

REFERENCE BOOKS: Business world The Marketing Whitebook 20020-11,

(6th Edition jan-2010). Kothari C.R, Research Methodology: Methods and Techniques, New Age International Publishers, revised Edition. Research Methodology by Dr. Ramesh Kulkarni, NiraliPrakashan. Management Research journals by the IUP.

WEBSITES www.google.com www.dogpile.com www.netmba.com www.magicbricks.com www.99acres.com

86

Comparative Analysis between magicbricks.com and 99acres.com

QUESTIONNAIRE: Name: Type of business:

1. Which are the different portal sites you are aware of?

Gender:

__________________________________
2. Which website would you like to use frequently?

Magicbricks

99acres

Any other

3. How do you rate these portal sites in terms of less complexity to access the website?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

4.

How do you rate these portal sites in terms of the functions and capabilities?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

87
5. How do you rate these portal sites in terms of providing the effective information to the property buyers?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

6.

How do you rate these portal sites in terms of virtual visual appearance appealing/attractive?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

7.

How do you rate these portal sites in terms of easy to understand the data and content?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

88
8. How do you rate these portal sites in terms of giving you best response for your property?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

9.

How do you rate these portal sites in terms of the website that has got more conversion in terms of business?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

10. How do you rate these portal sites in terms of website that does more promotion to generate traffic?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

11. How do you rate these portal sites in terms of competitive pricing?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

89

12. How do you rate these portal sites in terms of updating the information about the property fast?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

13. How do you rate these portal sites in terms of the best after sale service?

Portal Sites Magic Bricks 99Acres

Good

Neutral

Bad

14.

How do you rate these portal sites in terms of the website which is more innovative? Portal Sites Magic Bricks 99Acres Good Neutral Bad

15.

How do you rate these portal sites in terms of the website that keeps you update with the latest trend in properties? Portal Sites Magic Bricks 99Acres Good Neutral Bad

90

16.

How would you rate the overall website? Portal Sites Magic Bricks 99Acres Good Neutral Bad