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    Singapore Airlines

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    Jonathan Halim
    - Singapore Airlines was founded on May 1, 1947 as Malayan Airways Limited and initially operated flights between Singapore, Kuala Lumpur, Ipoh, and Penang with an Airspeed Consul plane. - Over the following decades, the airline expanded its fleet and route network to include destinations in Indonesia, Vietnam, Burma, North Borneo, Sarawak, and beyond. The airline went through ownership and name changes but continued growing. - By the 1990s, Singapore Airlines had established itself as one of the world's leading airlines with an extensive international route network, young and advanced fleet, and high standards of service and amenities for passengers.

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    Singapore Airlines

    Uploaded by

    Jonathan Halim
    420 views3 pages
    - Singapore Airlines was founded on May 1, 1947 as Malayan Airways Limited and initially operated flights between Singapore, Kuala Lumpur, Ipoh, and Penang with an Airspeed Consul plane. - Over the following decades, the airline expanded its fleet and route network to include destinations in Indonesia, Vietnam, Burma, North Borneo, Sarawak, and beyond. The airline went through ownership and name changes but continued growing. - By the 1990s, Singapore Airlines had established itself as one of the world's leading airlines with an extensive international route network, young and advanced fleet, and high standards of service and amenities for passengers.

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    - Singapore Airlines was founded on May 1, 1947 as Malayan Airways Limited and initially operated flights between Singapore, Kuala Lumpur, Ipoh, and Penang with an Airspeed Consul plane. - Over the following decades, the airline expanded its fleet and route network to include destinations in Indonesia, Vietnam, Burma, North Borneo, Sarawak, and beyond. The airline went through ownership and name changes but continued growing. - By the 1990s, Singapore Airlines had established itself as one of the world's leading airlines with an extensive international route network, young and advanced fleet, and high standards of service and amenities for passengers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    420 views3 pages

    Singapore Airlines

    Uploaded by

    Jonathan Halim
    - Singapore Airlines was founded on May 1, 1947 as Malayan Airways Limited and initially operated flights between Singapore, Kuala Lumpur, Ipoh, and Penang with an Airspeed Consul plane. - Over the following decades, the airline expanded its fleet and route network to include destinations in Indonesia, Vietnam, Burma, North Borneo, Sarawak, and beyond. The airline went through ownership and name changes but continued growing. - By the 1990s, Singapore Airlines had established itself as one of the world's leading airlines with an extensive international route network, young and advanced fleet, and high standards of service and amenities for passengers.

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    Singapore Airlines started with just 3 flights per week in 1947 and has since expanded to become one of the largest airlines in the world, known for its high quality of service.

    Singapore Airlines started with just a few flights to nearby destinations and slowly expanded its operations over the decades to fly all over Asia and eventually globally. It acquired newer aircraft models and split from Malaysia Airlines in 1972 to become its own airline.

    In the 1990s, Singapore Airlines made huge investments by placing multi-billion dollar orders for new aircraft. It also introduced innovations like KrisFone global phone service and KrisWorld in-flight entertainment.

    = Singapore Airlines , The Story of An Airline = The Fledging 40s May 1,1947.

    An Airspeed consul, belonging to the Malayan Airways Limited(MAL), hurtled down a tiny airstrip in Kallang, singapore. As it lifted off, so did the sotty of an airline. From those three flights a week to Kuala Lumpur, Ipoh and Penang, SIA has come a long way with over 400 scheduled flights a week! On that Airspeed Consul, registration VR-SCD, the ony frill was ice water from a vacuum flask. In the next five years, the Airline spread its wings. There were flights to Indonesia, Vitnam, Burma(called Myammar), North Borneo(sabah), and Sarawak. Bigger DC-3s were bought. Passengers had a choice of hot or cold drinks on flights, sandwiches and ever cold cuts serverd by a lone hostess, the forerunner of todays Singapore Girl. The Rocking 50s Over this decade and the next, the Airline acquired a mean fleet. There were the Dc-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Bristol Britannia, Comet IV and Fokker F27. The company was taking off, in more ways thatn one. The Swinging 60s In 1963, when the Federation of Malaysia was born, the airline cahnge its name to Malaysian Airways Limited. In 1966, a year after Singapore became independent, it became the Malaysia Singapore Airline(MSA). In 1968, the airlines annual revenue hit S$100 million! The booming 70s London, June 2,1971. The banks of the River Thames came aglow with an absolutely spectacular display of fireworks MSAs first transcontinenta flights ahd arrived in the English capital. In 1972, MSA split into two new entitis Singapore Airlines(SIA) and Malaysian Airline System(MAS). With its sparkling fleet of Boeing 747s, Boeing 727s, and DC-10s, SIA also boasted a new airfreight terminal and a Boeing 747 Hangar. And the world was just beginning to hum about its efficeincy and standards of service. The High-flying 80s The eighties saw unprecedented frowth and the Airline moved into a spanking new terminal at Changi. It also saw several firsts: 1. 2. 3. 4. 1981: The first A300 Superbus went into service. 1983: The first B747-300 Big Top begins operation. 1984: The first B757 and the first A310-200 arrived 1986: The first B747-300 Combi flight to Manchester.

    5. 1989: SIA became the first airline to operate the B747-400 MEGATOP on a commercial flight across the Pacific. 6. 1989: SIAs sister airline Tradewinds later renamed SilkAir was born. Since then, SilkAir ahs established itselt regionally, flying to 24 destinations, from Singapore. The Jingling 90s SIAs spendiing budget is a success story on its own. 1. 2. 3. 4. 5. The Airline placed a US$ 10.3 billion oreder for 22 B747-400s and 30 A340-300s in 1994 A US$ 12.7 billion order for 77 B777s in 1995. A US$ 2.2 billion order for 10 A340-500s in 1998 A US$ 8.6 billion order for 25 A380s A US$ 4 billiion order for 20 more B777s

    The 90s also saw other developments. There were the first global sky telephone service KrisFone and KrisWorld, both of which completely revolutionised inflight communications and entertainment. Aircraft interionirs were also revamped, along with the launc of SkySuite (First Class seats), Ultimo(Raffles Class seats), and new Economy Class seats. And a whole new century . . . From the desighner bone china serviceware to the Bvlgari cologne(for First Class passengers), every minute detail on an SIA flight places it a cut above the rest. SIA has always been a trendsetter, whether its introuducing free headsets in Economy Class or bringing in the first satellite-based inflight telephone service. In 2000, SIA became a full member of the global Star Allicance and with it came the advantage of seamless worldwide air travel. With the extensive network of parner ailnes, connecting flights, frequent flyer points and baggage clearance are now a breeze. Its route nerwork reaches out to more than 80 destinations in 36 countries, including those served by SIA Cargo and the regional airline subsidiary, SilkAir. SIA also operates one of the youngest fleets in the world, averaging five years plus. For efficiency and comforst, it launched the biggest bussiness class seat in the sky the SpaceBed and expanded KrisWorld, which offer over 250 entertainment options. This includes interactive video and audio programmes, games and news. Passengers can choose from and unbeatable selection of 30 movies, more than 75 TB programmes and over 100 music Cd albums. Hyperative children wont be bored on an SIA flight KrisWorld also offers more than 30 games from the Nintendo Game Boy series, including Pokemon and Mario Bros. On and SIA flights, food is an experience in fine dining, 10 000m above sea level. From panseared Chilean bass with bouillabaisse broth to grilled shrimps and scallops in tarragon mustard sauce, the airline serves World Gourmet Cuisine, featuring a selection of signature dishes specially designed by a panel of eight international culinary experts.

    And the wine list? Thatss another luce affair altogether. Three of the worlds most discerning wine consultants select wines of the highest quality, You just need to sit back and enjoy!

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