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    Fruit Juice Bars - A Business Plan..

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    Swarup Ghosh
    The document outlines a business plan for "Nectar Plus", a juice shop located in the IIPM Bangalore Canteen. It details the logo, location, financial strategy including a total investment of Rs. 250,000, target customer segments such as students and athletes, and proposed product lines including fresh juices, fruit platters, shakes and more. It also outlines pricing strategies for different products, cost of customization options, promotion strategies, and plans for expansion.

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    Fruit Juice Bars - A Business Plan..

    Uploaded by

    Swarup Ghosh
    510 views14 pages
    The document outlines a business plan for "Nectar Plus", a juice shop located in the IIPM Bangalore Canteen. It details the logo, location, financial strategy including a total investment of Rs. 250,000, target customer segments such as students and athletes, and proposed product lines including fresh juices, fruit platters, shakes and more. It also outlines pricing strategies for different products, cost of customization options, promotion strategies, and plans for expansion.

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    Fruit Juice Bars- A Business Plan..

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    The document outlines a business plan for "Nectar Plus", a juice shop located in the IIPM Bangalore Canteen. It details the logo, location, financial strategy including a total investment of Rs. 250,000, target customer segments such as students and athletes, and proposed product lines including fresh juices, fruit platters, shakes and more. It also outlines pricing strategies for different products, cost of customization options, promotion strategies, and plans for expansion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    510 views14 pages

    Fruit Juice Bars - A Business Plan..

    Uploaded by

    Swarup Ghosh
    The document outlines a business plan for "Nectar Plus", a juice shop located in the IIPM Bangalore Canteen. It details the logo, location, financial strategy including a total investment of Rs. 250,000, target customer segments such as students and athletes, and proposed product lines including fresh juices, fruit platters, shakes and more. It also outlines pricing strategies for different products, cost of customization options, promotion strategies, and plans for expansion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    The key takeaways are about starting a juice shop called Nectar Plus including details about location, finances, products, pricing, promotion and expansion plans.

    The shop is located in the IIPM Bangalore Canteen and is open from 8 am to 7 pm. The area of the shop is 10'20 square feet.

    The total initial investment is Rs. 2,50,000. The rent is Rs. 8,000. Employee salary is Rs. 4,000 per employee. Electric appliances cost Rs. 20,000. Stock costs Rs. 15,000 for Indian and imported fruits.

    NECTAR PLUS

    -Health and more

    THE LOGO

    N+

    WHERE???

    Area of Location- IIPM Bangalore Canteen Area of Shop- 1020 sq feet.

    Timings- 8 am - 7 pm.

    FINANCIAL STRATEGY
    Total Investment- Rs. 2,50,000 Shops Rent- Rs. 8,000
    Employees Salary- Rs 4,000 per employee Electric Appliances- Rs. 20,000 Stock of Indian Fruits & Imported Fruits - Rs. 15,000

    Other Products- Rs. 32,000 Soda


    Ice Cream Milk Ice Squash Flavours Concentrates

    Other expenses- Rs.50,000

    TARGET SEGMENT
    Youngsters Busy professionals Working women Joggers

    Gym goers
    Sportsmen Students/Growing children People facing health problems Patients/recovering people

    PRODUCT LINE
    Fresh juices fruit platter shakes squashes

    soda n juice drinks


    cut fruits mixed fruit salads juices with ice-creams mocktails

    PICK YOUR PRICE


    Fresh juices Fruit platter (Rs.10 small,Rs.15 medium, Rs.20 large and further as per the demand) (Rs.30 small, Rs.50 medium, Rs.80 large)

    Shakes
    Squashes Cut fruits Mixed fruit salads

    (Rs.30- Rs.60: without ice-cream & Rs.60- Rs.120: with ice-cream)


    (Rs.20- Rs.120 depending on the order) (Rs.20- Rs.200 as per the order) (Rs.180- Rs. 300 as per the order)

    Soda n juice drinks (Rs.60- Rs.180 as per the order)

    Juices with ice-creams (Rs.40 small, Rs.60 medium, Rs.80 large) Mock tails (Rs. 100- Rs. 300 depending on the order)
    * Prices may vary depending on the customisation demanded

    COST OF CUSTOMISATION
    MIXING TWO JUICES (+Rs.10 small, +Rs.20 medium, +Rs.30 large) EXTRA CREAM (+Rs.20 small, +Rs.30 medium, +Rs.40 large)

    ADDITIONAL FRUITS (depending on fruits demanded) EXTRA TOPPING (+Rs.10 small, +Rs.15 medium, +Rs.20 large)

    FREE CUSTOMISATION
    Sugar as per taste combination of juices in two juice mix three combination of fruits in platter and salad amount of mix in mock tails

    PROMOTION
    Posters at gym, health clubs, dance & aerobics classes, stadiums and sports clubs. promotion through prominent visibility posters at fruit vendors shops

    pamphlets with local newspapers


    promotion through advertisement in local channel boys wearing orange colour nectar plus t-shirts.

    since its an impulse purchase product good ambience to attract people is important clean and hygienic shop trained service boys good music depending on type of people mainly visiting the corner. paintings of fruits and juices all over the shop attractive disposal glasses to serve attractive packing to facilitate take home service

    EXPANSION PLAN
    entering into commercial places adding ayurvedic variants of juices in the existing product lines vegetable juices recommended by doctors

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