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    How Effective Is The Combination of Your Main Task and Ancillary Task?

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    Casey Myers
    The document discusses the effectiveness of combining a main documentary project with additional promotional materials like a double page magazine spread and radio trail. It believes both the spread and trail were effective at advertising the documentary. The spread was designed to appeal to the target 16-25 year old audience by mimicking the visual style of iPod ads. The radio trail kept the documentary's tone and included humorous audio clips to promote the style.

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    How Effective Is The Combination of Your Main Task and Ancillary Task?

    Uploaded by

    Casey Myers
    30 views4 pages
    The document discusses the effectiveness of combining a main documentary project with additional promotional materials like a double page magazine spread and radio trail. It believes both the spread and trail were effective at advertising the documentary. The spread was designed to appeal to the target 16-25 year old audience by mimicking the visual style of iPod ads. The radio trail kept the documentary's tone and included humorous audio clips to promote the style.

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    question 2

    Original Title

    Question 2

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    The document discusses the effectiveness of combining a main documentary project with additional promotional materials like a double page magazine spread and radio trail. It believes both the spread and trail were effective at advertising the documentary. The spread was designed to appeal to the target 16-25 year old audience by mimicking the visual style of iPod ads. The radio trail kept the documentary's tone and included humorous audio clips to promote the style.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views4 pages

    How Effective Is The Combination of Your Main Task and Ancillary Task?

    Uploaded by

    Casey Myers
    The document discusses the effectiveness of combining a main documentary project with additional promotional materials like a double page magazine spread and radio trail. It believes both the spread and trail were effective at advertising the documentary. The spread was designed to appeal to the target 16-25 year old audience by mimicking the visual style of iPod ads. The radio trail kept the documentary's tone and included humorous audio clips to promote the style.

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    How effective is the combination of your main task and ancillary task?

    Austen Mahon

    As well as creating the opening five minutes of a documentary, we also created a double page spread and a radio trail to advertise it.
    I believe that both of these were effective at advertising our documentary, and, in the case of the double page spread, provided the viewer/reader with further information on the topic. When it came to the design of the double page spread, we believe that our design appealed to the target audience - 16-25 year olds. The fact that the design mimics the visual style of the famous iPod adverts (black silhouette of a person on a bright coloured background) we believe that it would appeal more to this target audience.

    How the double page spread attracted the target audience


    For the double page spread, we decided to look not towards other magazine spreads which are aimed at the same target audience as our own, but instead at other forms of media which interest our target audience. We realised that a stylised approach would be the most visually appealing, as well as being the most unconventional. We settled on the design set on in the infamous iPod adverts, whereby black silhouettes and presented on bright coloured backgrounds, dancing along to their iPods. We mimicked this style. We chose to have a bright coloured background with a black silhouette of someone trying to get signal on this phone. This makes the link to those iPod adverts rather easy to notice, and the fact that the person is trying to get signal on their phone is a way which we mock them, similar to what we do in the documentary itself. We felt that this was important. Important because it allows for a clear link in tone, style and approach to the documentary itself. It makes it all seem like one continuous package, following the conventions we established at the beginning of our production. Another way we kept this style present is through the article itself. The language is similar to that of the voiceover in the documentary a rather mocking and satirical tone. What this does is, again, shows the link to the documentary, but also helps to attract our target audience. This language is not too formal to attract an older crowd, but not too informal to make it seem like were talking down to or mocking the audience. Finally, we decided to incorporate two stills of our documentary onto the double page spread This gives the reader a very little sneak peek into the documentary. It also is a convention present in many TV listing magazines. Its something which we couldnt really deviate from.

    How the radio trail attracted the target audience


    For the radio trail, we tried to keep it simple
    We wanted it to be easy to understand, but at the same time not too basic, minimalistic, or lacking vital information. When it came to scripting it, we kept the same tone present in the voiceover of the documentary itself. We also used audio clips from the documentary in order to help promote it further. When it came to these clips though, we decided to use ones which have a humorous slant to them. A way of embedding the style into the radio trail.

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