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    Magazines

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    Raghu Raj M
    The document discusses the history and evolution of magazines in the United States from the 18th century to present day. Some of the key events mentioned include the first colonial magazines appearing in 1741, over 100 magazines operating by 1776, and the Postal Act of 1879 lowering postal rates which led to a growth in magazines to over 1200 titles by the 1870s. The rise of mass circulation magazines in the early 20th century like the Saturday Evening Post and Reader's Digest is noted. Specialization and the fragmentation of the magazine market into thousands of niche titles is also summarized.

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    Magazines

    Uploaded by

    Raghu Raj M
    587 views46 pages
    The document discusses the history and evolution of magazines in the United States from the 18th century to present day. Some of the key events mentioned include the first colonial magazines appearing in 1741, over 100 magazines operating by 1776, and the Postal Act of 1879 lowering postal rates which led to a growth in magazines to over 1200 titles by the 1870s. The rise of mass circulation magazines in the early 20th century like the Saturday Evening Post and Reader's Digest is noted. Specialization and the fragmentation of the magazine market into thousands of niche titles is also summarized.

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    The document discusses the history and evolution of magazines in the United States from the 18th century to present day. Some of the key events mentioned include the first colonial magazines appearing in 1741, over 100 magazines operating by 1776, and the Postal Act of 1879 lowering postal rates which led to a growth in magazines to over 1200 titles by the 1870s. The rise of mass circulation magazines in the early 20th century like the Saturday Evening Post and Reader's Digest is noted. Specialization and the fragmentation of the magazine market into thousands of niche titles is also summarized.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    587 views46 pages

    Magazines

    Uploaded by

    Raghu Raj M
    The document discusses the history and evolution of magazines in the United States from the 18th century to present day. Some of the key events mentioned include the first colonial magazines appearing in 1741, over 100 magazines operating by 1776, and the Postal Act of 1879 lowering postal rates which led to a growth in magazines to over 1200 titles by the 1870s. The rise of mass circulation magazines in the early 20th century like the Saturday Evening Post and Reader's Digest is noted. Specialization and the fragmentation of the magazine market into thousands of niche titles is also summarized.

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    You are on page 1of 46

    Magazines

    Magazine launches
    Martha Stewart Living (1991)
    O, The Oprah Magazine (2000)
    McCalls becomes Rosie (2001)

    Early History of Magazines


    magazine from French word
    magasin, meaning storehouse or
    shop
    Colonial magazines - first in 1741,
    Philadelphia
    1776 - about 100 operating

    Early History of Magazines


    North American Review (1815)
    Saturday Evening Post (1821)

    Early History of Magazines


    1850 - nearly 600 magazines
    Godeys Ladys Book (1850s)

    Early History of Magazines


    The Nation (1865)

    1870s - about 1200 magazines


    Postal Act of 1879: postal rates went down

    Early History of Magazines


    Pictorial Pioneers

    Harpers Weekly/Photos around 1890

    Early History of Magazines


    1905 - more than 6000
    In 1903, Ladies Home Journal reached
    circulation of 1 million.

    Early History of Magazines

    Magazines help readers to see


    themselves as part of nation

    Social Reform and


    Muckrakers

    Social Reform and


    Muckrakers

    Social Reform and


    Muckrakers

    Social Reform and


    Muckrakers

    Social Reform and Muckrakers


    President Theodore Roosevelt,
    1906: reporters willing to crawl
    through muck of society to
    uncover story.

    Social Reform and Muckrakers


    1902, McClures Magazine (18931933)
    Ida Tarbells book The History of the
    Standard Oil Company on John D.
    Rockefellers big oil monopoly.

    Social Reform and


    Muckrakers
    Lincoln Steffens Shame of the
    Cities on urban problems.

    Social Reform and Muckrakers


    1906, Cosmopolitan
    (1886- ) purchased by
    Hearst, series called
    The Treason of the
    Senate

    Social Reform and Muckrakers


    Colliers The Great American
    Fraud series on patent
    medicines. SAMUELHOPKINSADAMS

    Social Reform and Muckrakers

    Upton Sinclairs novel The Jungle


    and Colliers and LHJ muckraking
    reports, led to the Pure Food and
    Drug Act in 1906.

    Rise of General Interest


    Magazines
    Saturday Evening Post
    - hits 2 million in 1920s.

    Readers Digest
    - by 1946, most popular magazine,
    hits 9 million circulation.

    Rise of General Interest


    Magazines
    Time (1923 - ) and national newsweeklies

    1933

    Rise of General Interest


    Magazines
    Life (1936) - photojournalism

    The Fall of General Interest


    Magazines
    Saturday Evening Post folds, 1969
    Look folds, 1971
    Life folds, 1972

    All three in top 10


    Selling for less than cost of production
    Relied on subscriptions, with high mailing rates
    Advertisers migrated to TV to reach general
    audience

    The Fall of General Interest


    Magazines
    TV Guide (1953) - most newspapers didnt do TV
    program listings. A huge success. Demonstrated
    sales power of supermarket checkout sales.

    Rupert Murdochs News Corp. bought in 1988.


    Why? Sold in 2000.

    The Fall of General Interest


    Magazines
    People finds success as new general
    interest magazine in 1974. Emerges
    from Time section.

    Specialization
    Regional editions - content tailored to
    different geographic regions
    Split-run editions - national magazines
    that tailor ads to different regions
    Demographic editions - ads target
    different consumers by occupation,
    class and zip code

    Categories
    Magazines are developed for
    many NICHES
    (Primedia video)

    Currently about 12,000


    magazines in U.S.

    Fragmented Marketplace
    Of the 12,000 consumer magazines,
    only about 90 have circulation of more
    than one million
    The largest magazines?

    Fragmented Marketplace
    Of the 12,000 consumer magazines, only
    about 90 have circulation of more than
    one million

    AARP Bulletin (21.5 million)


    AARP The Magazine
    Readers Digest
    TV Guide
    Better Homes and Gardens

    Supermarket Tabloids
    The National Enquirer

    Making magazines
    Editorial Content (about 50-50)
    Advertising and Sales
    $64,000 fullpage ad
    $20,000 1/3 page ad

    Circulation and Distribution


    Evergreens
    Paid circulation

    Major Chains
    Time Warner
    Meredith Publishing
    Hearst Corporation
    Bertelsmann
    Hachette Filipachi
    Advance Publications/Cond Nast

    Online Magazines
    Salon
    Slate

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