David Whitley E Comm 13
David Whitley E Comm 13
David Whitley E Comm 13
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The Internet
The web is a big place, and tens of thousands of
people have put hundreds of thousands of hours
into making it enjoyable. The vast majority of them
havent made any money from their work yet, and
many did it for the joy of starting something new.
(Hoffman, 1995)
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The Internet
The Internet is a strange phenomenon:
It had its origins as a military project in 1969;
It was adopted by the research and academic
community;
Became the tool (or toy) of computer nerds
around the world;
and then:
it became the engine that, it is claimed, is to
propel the world into the information age and the
twenty-first century.
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The Internet
The Internet is an interesting phenomenon:
Nobody owns it.
Technically it is defined by its communications
protocol:
Transmission Control Protocol/Internet
Protocol (TCP/IP).
At another level it is defined by:
The people who use it individuals,
institutions and companies that make
information available, send messages,
access web sites and, in the case of eCommerce, buy and sell.
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TCP/IP (1)
Transmission Control Protocol/Internet Protocol
TCP/IP.
packet switching protocol:
Messages are split up into segments
(packets) with:
Source and destination addresses
A package sequence number
Other header and trailer information
The route a packet takes through the network is
determined within the network
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TCP/IP (2)
Transmission Control Protocol/Internet Protocol TCP/IP.
TCP provides the transport protocol.
IP provides the routing mechanism.
IP addresses have this form 192.9.1.20.
Used for the sending network (netid)
and the destination computer (hostid)
Port number for the application, e.g. 80 for the WWW.
The TCP/IP protocol stack has five layers:
Application Layer
Transport Layer
Network Layer
Data Link Layer
Physical Layer
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TCP/IP Protocol
Application Layer
DNS / WINS
server
IP address
port number
data message
Transport Layer
(TCP or UDP)
IP address
TCP head data packet
Network Layer
Target
ARPd
IP
MAC Addr
IP head
Ethernet, etc.
Nt
Physical Layer
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Internet Components
Client
World Wide Web
e-Mail
Internet Service Provider
Server
Web Server
Mail Server
Intranets
Extranets
Webmaster
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The Internet era systems enables BtoB and BtoC systems.
and
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Management Information
Systems (MIS)
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Internet Era
Syetems
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Chapter 13 Exercise 1
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Chapter 13 Exercise 2
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Chapter 13 Exercise 3
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Chapter 13 Exercise 4
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