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    Family Entertainment Centers

    Uploaded by

    Saumya Kotiyan
    This document discusses family entertainment centers (FECs) in India. It notes that FECs cater to sub-regional markets in larger metropolitan areas and offer activities at a lower per-person cost than other options. FECs aim to increase repeat visits by offering a variety of attractions that entertain for 2-2.5 hours. Key factors that affect FEC revenue include attendance, competition from other entertainment, pricing, accessibility, and customer service. Common sources of FEC revenue include arcades, parties, food & drinks, sponsorships. The document outlines trends in the industry and future prospects for growth in India.

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    Family Entertainment Centers

    Uploaded by

    Saumya Kotiyan
    622 views10 pages
    This document discusses family entertainment centers (FECs) in India. It notes that FECs cater to sub-regional markets in larger metropolitan areas and offer activities at a lower per-person cost than other options. FECs aim to increase repeat visits by offering a variety of attractions that entertain for 2-2.5 hours. Key factors that affect FEC revenue include attendance, competition from other entertainment, pricing, accessibility, and customer service. Common sources of FEC revenue include arcades, parties, food & drinks, sponsorships. The document outlines trends in the industry and future prospects for growth in India.

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    family entertainment centres in india

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    This document discusses family entertainment centers (FECs) in India. It notes that FECs cater to sub-regional markets in larger metropolitan areas and offer activities at a lower per-person cost than other options. FECs aim to increase repeat visits by offering a variety of attractions that entertain for 2-2.5 hours. Key factors that affect FEC revenue include attendance, competition from other entertainment, pricing, accessibility, and customer service. Common sources of FEC revenue include arcades, parties, food & drinks, sponsorships. The document outlines trends in the industry and future prospects for growth in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    622 views10 pages

    Family Entertainment Centers

    Uploaded by

    Saumya Kotiyan
    This document discusses family entertainment centers (FECs) in India. It notes that FECs cater to sub-regional markets in larger metropolitan areas and offer activities at a lower per-person cost than other options. FECs aim to increase repeat visits by offering a variety of attractions that entertain for 2-2.5 hours. Key factors that affect FEC revenue include attendance, competition from other entertainment, pricing, accessibility, and customer service. Common sources of FEC revenue include arcades, parties, food & drinks, sponsorships. The document outlines trends in the industry and future prospects for growth in India.

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    © All Rights Reserved
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    Family

    Family
    Entertainme
    Entertainme
    nt Centres
    nt Centres

    Family Entertainment Center

    Often calledfamily amusement centers,play


    zones,family fun centers.
    Caters to sub-regional markets of larger metropolitan
    areas.
    A lower per-person per-hour cost.
    Traditionally FECs meant ; melas, fairs
    Total of more than 120 entertainment centres and theme
    park Pan india
    Length of stay averages two to two and one-half hours.
    Increases the likelihood of repeat visits

    Location and layout


    Feasibilty :
    10,000 to 25,000 sq. feet
    Driving time : Urban-15
    to 20 mins Rural-35 to45
    mins.
    Target Customer : 5 to 20
    kms.

    Location :
    Casino
    Malls
    Hotels
    Resorts
    Standalone

    INDUSTRY ANALYSIS

    INDUSTRY PROFILE:

    MARKET:

    Comeback of Bowling alleys

    Appeal to the age group of 8


    to 14
    Relies on repeat customers
    targets the regional market
    Depends on word of mouth
    Local media exposure
    FEC locations

    integrated with arcades,


    restaurants and music
    Dwindling of laser tag
    centers
    Stand-alone arcades no
    longer popular
    Skating rinks still attracts
    nearly 11 million skaters per
    year

    COMPETITION:
    Television, video
    games, tech gadgets
    and the Internet
    High gas prices and
    fuel prices
    Malls and restaurants
    (scope for

    STRATEGIES:
    Offer multiple choices for
    activities
    Promotional activities
    involving celebration of the
    final month of summer
    vacation
    Improve their revenue by
    providing debit card payment

    Revenue
    generation
    What are the factors affecting the revenue ?
    Attendance
    competitors
    price
    ease of access
    customer service

    Sources of Revenue
    Arcades
    Birthdays and Corporate Parties
    Food & Beverages
    Other Revenue Streams
    Sponsership and tie ups

    Types of family entertainment centers


    in Family
    India
    Entertainment
    Centers Centers (CECs)
    Children
    Entertainment

    Happy Planet
    Chuckles - Chuckles
    Funville
    My Gym
    Make n Bake studio
    Hop n Bop
    Millk:
    Kiddington
    Play Around:
    Playscape
    Go Bonkers
    Rush
    The Riot Room
    Zig Zag Zoo
    Clue Hunt
    Hop Skip N Play

    SMASSH
    KIDZANIA
    TIMEZONE
    SNOW WORLD
    HANGOUT
    FUNCITY
    FUNKEY CITY
    CITYBOWL
    H M LEISURE
    WONDER FUNKY
    JAMMIN
    ORAMA
    S S BOWLING
    RUNWAY 9

    Trends in FECs

    Competitive advantage V/s traditional restaurants as well


    as single-focus entertainment assets
    FECs have freedom to try new things and expand the
    experience to avoid growingstale.
    Repeated visits
    Team building activity
    Kidzania MUMBAI(R city) ranks 25th in world Top 30 FECs

    Innovation in fec
    Multiple attractions
    Convenience
    Pocket friendly
    Accessible
    Host private celebration
    Redemption merchandise
    Lodging, recreation and entertainment
    concepts are merging

    Future prospects

    Entervendingdebuts theVen Master


    Barracuda Video SystemsfromHot Shots Imaging
    I Cing International Enterprisedebuts its new kiddie ride,Go
    Go Pony.
    IMPLYintroduces its new The Flintstones
    Rs 1,700 crore now to Rs 4,000 crore in annual revenues by 2020.
    Compounded annual growth rate (CAGR)of 17.5%
    Tourism Financial Corp of India for funding at a lower rate of
    interest.
    Increase in exports to 10-12 crores
    Kidzania Delhi NCR75000 sq feet
    Increase in exports
    Increase in redemption merchanising

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