Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    3 5 Proposal

    Uploaded by

    api-295124950
    The proposal is for a new BBC One ident that incorporates iconic London landmarks like the London Eye through time-lapse footage. The red lights of the London Eye will form a red circle in the background to maintain continuity with the channel's current branding while rebranding to better reflect BBC One's 95-year British heritage. Key elements that will be maintained include the circular theme, use of red color, and incorporation of British landmarks to connect to the channel's large, diverse global audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    3 5 Proposal

    Uploaded by

    api-295124950
    31 views5 pages
    The proposal is for a new BBC One ident that incorporates iconic London landmarks like the London Eye through time-lapse footage. The red lights of the London Eye will form a red circle in the background to maintain continuity with the channel's current branding while rebranding to better reflect BBC One's 95-year British heritage. Key elements that will be maintained include the circular theme, use of red color, and incorporation of British landmarks to connect to the channel's large, diverse global audience.

    Original Title

    3 5 proposal

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The proposal is for a new BBC One ident that incorporates iconic London landmarks like the London Eye through time-lapse footage. The red lights of the London Eye will form a red circle in the background to maintain continuity with the channel's current branding while rebranding to better reflect BBC One's 95-year British heritage. Key elements that will be maintained include the circular theme, use of red color, and incorporation of British landmarks to connect to the channel's large, diverse global audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views5 pages

    3 5 Proposal

    Uploaded by

    api-295124950
    The proposal is for a new BBC One ident that incorporates iconic London landmarks like the London Eye through time-lapse footage. The red lights of the London Eye will form a red circle in the background to maintain continuity with the channel's current branding while rebranding to better reflect BBC One's 95-year British heritage. Key elements that will be maintained include the circular theme, use of red color, and incorporation of British landmarks to connect to the channel's large, diverse global audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 5

    3.

    5 Proposal
    William Hall & Sam Baxter & Chris Haisell
    Our Idea
    Our idea is very simple however will be very
    effective. We plan to use iconic parts of London
    and time lapse the London Eye at night. We
    decided to use the red lights from the London
    Eye to make the red circle in the background of
    our Ident in order to stick to the channels
    current corporate. We have done this so that
    we can maintain the channels huge target
    audience and larger viewer base.
    Rebranding?
    Rebranding is the change of a corporate image of a
    company/organization. We plan to rebrand as we dont believe
    that the current BBC One Idents dont reflect the channels
    heritage or background. The channel was founded 95 years
    ago in 1922 and still airs today and for that reason we believed
    the channel should show its British roots.

    We are going to rebrand the channel by incorporating London


    and other British things into our ident. This will include things
    such as London landmarks (Big Ben, London eye, etc). As a
    group we are also planning to make the logo much more
    formal with the use of a black and white colour scheme, as we
    believe that formality is an important to the BBC One channel.
    Thirdly have planned to incorporate a globe into the BBC One
    logo as we wanted to represent the fact of the channel being
    the first to air globally and continues to air globally.
    Target Audience
    BBC One has a very large target audience that is widely
    spread across the global. This covers people from all different
    backgrounds and walks of life therefore increasing the huge
    diverse audience that the BBC airs to.

    Researching into the audience of the BBC we have been able


    to find that the majority of the channels viewers are aged
    between 25 and 65. We believe this is the case because BBC
    One mainly airs very formal and informative programs such
    as the News.

    When making our ident we must ensure that we do not cut


    off parts of this widely diverse audience and maintain parts
    of the channels current corporate identity into our
    rebranding. This is due to the success that BBC One has
    obtained in terms of viewers.
    Key Content
    As an overall of our design and looking at our target audience
    there are several features that we have noticed to be key in
    order to obtain success.

    The first being the maintaining of certain themes and features


    that the current BBC One entails in their Idents. The circle theme
    is the first theme that was made apparent when looking at
    previous BBC One idents is one of the features that we plan to
    continue use of as we believe it to portray a good message,
    showing unity and togetherness, which we would like to
    continue. This has also almost iconic with BBC One making it a
    good feature to include to keep the large viewer base. Another
    theme we plan to continue is the use of Red which has also
    become very iconic with the BBC and this will once again help us
    connect with our target audience.

    We have also planned to use very iconic British landmarks as we


    would like to show some background of the BBC and where it has
    come from in comparison to today.

    You might also like