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    Prepared By: Koushal Kumar Tiwari

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    koushal9097
    Tata Nano is India's cheapest car developed by Tata Motors to fulfill the need for affordable transportation. Key features include a price tag of 1 lakh rupees, compact dimensions of 3.1m x 1.5m x 1.6m, 623cc engine producing 35hp, and fuel efficiency of 20km/l. It was initially manufactured in Singur, West Bengal but relocated due to land acquisition issues. While the Nano provided an affordable option, it faced competition from other small cars and had limitations such as light weight and low power. Tata aimed to target middle and lower income consumers as well as two-wheeler and auto rickshaw users with the Nano.

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    Prepared By: Koushal Kumar Tiwari

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    koushal9097
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    Tata Nano is India's cheapest car developed by Tata Motors to fulfill the need for affordable transportation. Key features include a price tag of 1 lakh rupees, compact dimensions of 3.1m x 1.5m x 1.6m, 623cc engine producing 35hp, and fuel efficiency of 20km/l. It was initially manufactured in Singur, West Bengal but relocated due to land acquisition issues. While the Nano provided an affordable option, it faced competition from other small cars and had limitations such as light weight and low power. Tata aimed to target middle and lower income consumers as well as two-wheeler and auto rickshaw users with the Nano.

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    Tata Nano is India's cheapest car developed by Tata Motors to fulfill the need for affordable transportation. Key features include a price tag of 1 lakh rupees, compact dimensions of 3.1m x 1.5m x 1.6m, 623cc engine producing 35hp, and fuel efficiency of 20km/l. It was initially manufactured in Singur, West Bengal but relocated due to land acquisition issues. While the Nano provided an affordable option, it faced competition from other small cars and had limitations such as light weight and low power. Tata aimed to target middle and lower income consumers as well as two-wheeler and auto rickshaw users with the Nano.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    15 views23 pages

    Prepared By: Koushal Kumar Tiwari

    Uploaded by

    koushal9097
    Tata Nano is India's cheapest car developed by Tata Motors to fulfill the need for affordable transportation. Key features include a price tag of 1 lakh rupees, compact dimensions of 3.1m x 1.5m x 1.6m, 623cc engine producing 35hp, and fuel efficiency of 20km/l. It was initially manufactured in Singur, West Bengal but relocated due to land acquisition issues. While the Nano provided an affordable option, it faced competition from other small cars and had limitations such as light weight and low power. Tata aimed to target middle and lower income consumers as well as two-wheeler and auto rickshaw users with the Nano.

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    PREPARED BY

    KOUSHAL KUMAR TIWARI


    Roll No- 12
    Sec-B
    TATA NANO
    TATA nano………
    The ONE lakh car that drives ONE billion
    dreams…………

    The People’s Car


    IDEA GENERATION
    “I saw families riding around on scooters with
    kids standing up & the mother carrying a
    baby & decided to do something about it.It
    started as a quest affordable transportation
    solution”.

    RATAN TATA.
    NANO’S SPECIFICATION
     LOOKS: The snub-nosed car
     DIMENTION: 3.1metres(10.23feet)long,1.5 metres wide & 1.6
    metres high. Can seat 4 or 5 people
     ENGINE: A two cylinder 623 cc, 35 horsepower rear
    mounted,all alluminium, multi-point fuel injection petrol can
    power the car to top speed of 105 kms. Per hour (65 miles
    per hour)
     FUEL EFFICIENCY: 20 kms. Per litre, or 50 miles gallon is
    claimed.
     POLLUTION: Tata says the car is better than two wheelers
    manufactured in India currently.
    SPECIFICATION
     SAFETY: Car exceeds current regulatory
    requirements with a strong passengers
    compartment,
    PRODUCT FEATURES
     Length-3.1 mtr
     Wide-1.5 mtr
     Height -1.6 mtr
     Weight -600 kgs
     Mileage-20kmpl
     Fuel tank-15ltr
     Engine – 624cc
     Top speed :-95-100 kph
     Ground clearance180mm
     Gear box:-4 speed
    PRESENT NEAREST
    RIVALS
     MARUTI 800 & ALTO
    FUTURE COMPETITOR
     MAHINDRA (1.3LAKH)
    TATA OPTION
     TATA NANO (EUROPA)
    SWOT ANALYSIS
     STRENGTH-Price, mileage, style, brand
    name, first innovation.
     WEAKNESS-Fiber body, low suspension
    power, low engine capacity, light vehicle, not
    suitable for hilly areas.
     OPPORTUNITY-Bikers can be motivated,
    auto rickshaw & second market can be
    motivated.
     THREATS- Competitors.
    STP
     SEGMENTATION- Variables used
     Geographical – rural & urban
     Demographic – family size & income
     Behavioral- benefit & user status
     Target market- Executive two wheelers segment,
    second hand car users, auto user market, middle &
    lower income group people.
     Positioning – TATA intending to place in the mind of
    the consumer’s as the people’s car
     Strategic options- undifferentiated marketing.
    PRICING STRATEGY
     Though the one lakh price tag is not fixed by
    TATA group, it was word of mouth of people which
    fixed that range. This expectation of people
    creates a big challenge for the company. To
    accept this challenge the following strategies are
    followed:-
     Target costing method
     Penetration pricing
     Low pricing policy with minimum profit margin.
    PROMOTION
     Enough use of one of the most important
    element of the promotion mix,
    (publicity)reduces the necessity of other
    promotional devices for nano. Nano got
    publicity in the following ways:-
     Publicity as “one lakh car” from mouth to
    mouth.
     Publicity through print & electronic media
     Singur violation.
    DISTRIBUTION
     It has n- number of showrooms in India.
     The exclusive showrooms are the best
    distribution channels for TATA itself.
    POST PURCHASE SERVICES
     As TATA is going to provide this car in one lakh
    only, it may not give the same service like its
    other vehicles.
     But its post purchase service will be better than a
    costlier bike.
     Customer can get minimum 3 services from TATA
    in any of servicing center, all over the country.
     We the future customer, can also hope for
    additional services from TATA group.
    What makes the TATA NANO so cheap!!!
    NANO STORY 2020……..
    NANO STORY 2020……..
    NANO STORY 2020……..
    NANO STORY 2020…….
    TATA (BYE-BYE TO SINGUR)

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