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    TATA MOTORS Final

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    Manish Jarani
    Tata Motors is India's largest vehicle manufacturer, established in 1945. It produces a range of passenger vehicles and commercial vehicles. For passenger vehicles, some popular models include the Tata Indica, Tata Safari SUV, and Tata Nano, the world's cheapest car. In 2008, Tata acquired the luxury brands Jaguar and Land Rover from Ford. Tata uses various promotional strategies like advertisements, online promotions, and showcasing concepts cars at motor shows to promote its brands and vehicles. It competes with companies like Maruti Suzuki and Hyundai in the Indian market.

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    TATA MOTORS Final

    Uploaded by

    Manish Jarani
    4K views40 pages
    Tata Motors is India's largest vehicle manufacturer, established in 1945. It produces a range of passenger vehicles and commercial vehicles. For passenger vehicles, some popular models include the Tata Indica, Tata Safari SUV, and Tata Nano, the world's cheapest car. In 2008, Tata acquired the luxury brands Jaguar and Land Rover from Ford. Tata uses various promotional strategies like advertisements, online promotions, and showcasing concepts cars at motor shows to promote its brands and vehicles. It competes with companies like Maruti Suzuki and Hyundai in the Indian market.

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    Tata Motors is India's largest vehicle manufacturer, established in 1945. It produces a range of passenger vehicles and commercial vehicles. For passenger vehicles, some popular models include the Tata Indica, Tata Safari SUV, and Tata Nano, the world's cheapest car. In 2008, Tata acquired the luxury brands Jaguar and Land Rover from Ford. Tata uses various promotional strategies like advertisements, online promotions, and showcasing concepts cars at motor shows to promote its brands and vehicles. It competes with companies like Maruti Suzuki and Hyundai in the Indian market.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4K views40 pages

    TATA MOTORS Final

    Uploaded by

    Manish Jarani
    Tata Motors is India's largest vehicle manufacturer, established in 1945. It produces a range of passenger vehicles and commercial vehicles. For passenger vehicles, some popular models include the Tata Indica, Tata Safari SUV, and Tata Nano, the world's cheapest car. In 2008, Tata acquired the luxury brands Jaguar and Land Rover from Ford. Tata uses various promotional strategies like advertisements, online promotions, and showcasing concepts cars at motor shows to promote its brands and vehicles. It competes with companies like Maruti Suzuki and Hyundai in the Indian market.

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    Introduction OF TATA MOTORS

    -Established in 1945.
    -Manufacturer of steam locomotive –
    Jamshedpur.
    -Tata motors –independent producer of
    medium of commercial vehicles.
    Introduction OF TATA MOTORS
    -The country's leading commercial vehicle
    manufacturer.
    - Significant presence in the multi-utility and
    passenger car segments.
    -e.g.1st car i.e. Tata indica v2.
    Competitors of
    TATA MOTORS
    -Maruti Udyog Ltd.
    Ritz, Swift
    -Hyundai motors India Ltd.
    Santro, I-20
    -Fiat India Automobiles Pvt. Ltd.
    Linea.
    - General Motors.
    Sparks.
    Product
    OF TATA MOTORS
    PRODUCT OF TATA MOTORS
    PRODUCT
    TATA motor’s product portfolio ranges
    from
    passenger vehicles to commercial vehicles.
    TATA INDICA:
    -A car exclusively for the middle class Indian.
    -A car designed for India rather than a car
    adapted for India.
    -Value for money.
    -Pre launch promotions and
    brand building exercises.
    TATA SAFARI
    -TATA’S flagship SUV.

    -Been in the market since 1998.


    -No nonsense

    affordable off roader.


    TATA ACE
    - TATA’s first ever mini truck.
    - Launched in May 2005.
    -Highest selling mini truck in the Indian
    market (500000 in under 5
    years ).
    - Redefined the segment
    in India .
    -Converting 3 wheeler users
    into 4 wheeler users.
    TATA NANO
    -Launched in March 2009.

    -Inexpensive, rear engine, four door city car .


    -Aimed at wooing the two wheeler customer
    buying a car.
    - Designed at Italy’s Institute
    of Development in Automotive Engineering.
    MANZA
    -Launched in 2009 .
    - Based on the X1 platform introduced Geneva
    Motor Show in 2007.
    - New refreshing version of
    the Indigo .
    - Aimed at
    the sophisticated urban male.
    Latest car
    TATA ARIA
    -Launched in January 2010 at Delhi auto expo.
    - Crossover SUV redefining and creating a new segment.
    - class leading features such as cruise control, GPS, ABS
    and ESP and 6 airbags.
    - Based on the TATA Xover
    concept showcased in 2006
    Geneva motor show.
    NEW CONCEPT CAR-
    TATA PIXEL
    -Concept car unveiled on 1st March 2011.
    - Based on the TATA Nano.
    - Primarily aimed at the European market.
    -Show cases innovative Zero turn Drive feature resulting in
    a turning radius of just 2.6 meter
    features Panoramic sunroof and
    Scissor Doors .
    COMMERCIAL PRODUCTS
    Jaguar And Land Rover
    Jaguar and Land Rover
    -TATA motor’s acquired JLR from Ford motor company
    on 1ST January 2008.
    -It was a landmark deal and a landmark moment in
    Indian Automotive History.
    -TATA added true performance and luxury cars to its
    existing product portfolio.
    -It helped TATA to acquire not only cars but advanced
    technological knowhow as well which it will
    incorporate in its upcoming and future products.
    COMMERCIAL PRODUCTS

    TATA ALSO
    MILITRY
    TRUCKS.
    PROMOTION
    Meaning of promotion
     -elements of marketing mix (product, price,
    promotion, distribution).
    - communication link between sellers and buyers.
    - purpose of influencing, informing, or
    persuading a potential buyer's purchasing
    decision.
    Objective of promotion
    Three basic objectives of promotion:
    -To present information to consumers as well
    as others.

    -To increase the demand.

    -To differentiate a product.


    Promotional strategy

    An organization promotional strategy can


    consist of:
    -Advertising.
    -Public relations.
    -Sales promotion.
    -Personal selling.
    -Direct Mail.
    Promotion strategy used by Tata
    Motors
    -Hoardings.
    -Advertisements.
    -Internet.
    -Online booking, printing in shirts, watches etc.
    Hoardings and Postures
    Hoardings and Postures
    Hoardings and Postures
    Hoardings and Postures
    ADVERTISEMENT
    Our group has collected data
    from different places by
    Questionnaire method.
    Questionnaire
    Q.1]What comes to your mind when you
    think of Tata motors?
    -Good for heavy vehicles.
    -Good service.
    -Affordable pricing.
    -Trust.
    -Class.
    -Indian company.
    Questionnaire
    Q2.]What car do you own presently?
    Many answers were given :
    -Bulero.
    -Swift.
    -Honda city.
    -Esteem.
    -Hyundai Verna.
    -Hyundai Getz.
    Questionnaire
    Q3] Have you ever owned a Tata car ?

    Out of 18 people:

    14 people said NO

    4 people said YES


    Questionnaire
    Q4]When do you plan to buy a new car ?
    Sales

    later 2011
    22% 17%

    2015
    11%
    2013
    50%
    Questionnaire
    Q5] What is latest crossover SUV that Tata
    has launched ?

    ARIA :13 People answered

    Don’t No : 5 People answered


    Questionnaire
    Q6] Instead of purchasing bike would you opt
    for Nano,if yes than which color?

    NO YES
    14 4

    3 people were for white and 1 for silver.


    Questionnaire
    Q7] With regards to available cars in Indian
    market what would u prefer ?
    Tata-1 CARS
    6%

    Hyundai-5
    28%
    Maruti-11
    61%

    fiat-1
    6%
    Questionnaire
    Q8]Where would you rank Tata as a car
    company on a scale from 1-5? (5 being
    RANK
    highest)
    5 1 2
    11% 6% 6%

    4
    22%

    3
    56%
    Conclusion
    In small segment consumer seeks for:
    - Good mileage.
    - Low maintenance.
    - Easy availability of spare parts.
    - Price.
    Conclusion

    -Good for commercial purposes .


    -Dealers are available.
    -Good after sale service .
    -Easily finance available through TATA
    MOTORS finance .
    -Goodwill
    THANKYOU

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