Asiatic Cred

Media Planning & Buying Service Of
Asiatic 360.
Prepared By-
Salman Preeom, 14-27071-2
Asiatic MCL, is a strategy first agency. Our difference is in our strategic approach. We spend time to
understand our client’s needs, their products and brands, and gain an in-depth understanding of the
target consumers. Using this understanding we craft a clear strategy which will be anchored against
your business and marketing goals.
Asiatic MCL, is the oldest advertising agency in Bangladesh. And

we have been the pioneers and innovators in many
communication activities undertaken in the country for example
Asiatic made the first TVC and the very first beauty pageant on a
national scale. We were also the first full service agency in the
country.
We draw our strengths from our large network which is made of

16 companies, 5 autonomous divisions and 600 employees
making us a conglomerate who can provide their clients with a
one stop solution – creative agency, events & experiential
marketing, media buying and planning, market research, content
development, public relations, and digital advertising.
Asiatic MCL, is led by a dynamic and experienced team who are known for their contribution to the
development of the marketing communications industry of Bangladesh. And over the years they have built
many iconic brands such as Lifebouy, Wheel, Closeup, Lux, Sunsilk, Harpic, Dettol, Red Cow, Pepsi, 7UP, Fair
& Lovely, Glaxose D. Recently we worked on brands like Airtel, Samsung, Nokia and many more.
In addition, our affiliation to JWT makes us stronger as an agency because our affiliation makes us part of
the largest international communications network – WPP. Being a part of JWT we receive continuous
trainings from trainers of JWT Bangkok and other regions. We also have access to the JWT knowledge
sharing hub and library MyJWT.com, Jconnect, and Stephen King’s Library which keeps us abreast with all
the latest advertising trends in the world.
Through these 50 years of brand building we have gained unparalleled experience in all aspects of marketing
communications in Bangladesh. Which makes us one of strongest partners for a brand like Banglalink.
More details are given in the following slides.

OUR JOURNEY STARTED…
15 March 1966
Asiatic MCL was born as East Asiatic
Making it the oldest advertising agency in Bangladesh
THE PIONEERS AND INNOVATORS
First Full Service
First TVC First 360 degree IMC
Agency
First sponsored TV First international First account

Program sports event planning dept
First International First Digital content

First Reality Show
Network
First Branded Mobile
First Comic Book First Sports Event
Content
First Electronic First Celebrity

First Web Comic
Billboard Edorsement
First International First Branded Sports

First Beauty Pagaent
Cricket Tournament Event
THE JOURNEY
Throughout the years Asiatic MCL kept innovating and creating dedicated
business units to pioneer in emerging fields of marketing communication
International Events and

Market Research
Affiliation Activation Asiatic
MRCB 1981 JWT 1996 Events 1998
Development & Media Planning & Buying
Communications
International
Asiatic Social
Mindshare Partnership
1999 2000 Group M 2001
PR Digital Campaign
Digital Activation
Forethought PR Asiatic Digital
Cookie Jar 2013
2009 2015
WE DRAW STRENGTH FROM OUR NETWORK
Asiatic MCL is mother company of Asiatic 3Sixty, the single largest advertising
group in Bangladesh
Today, Asiatic MCL is a conglomerate of 16 companies.
5 autonomous divisions , 600 employees
Over 3,000 field force. Over 30 top local awards
1/3 market share

THE GROUP
Production Media (GroupM; WPP)
Audio-Visual Print Outsourcing Media Buying and Planning
Ddhnoni- Nayantara 20 Miles Moitree Stencil Mindshare Maxus MediaEdge

chitra (Sesame Studio Printers CIA
Workshop
)
Communication
Asiatic MCL (JWT; WPP) Asiatic Talking Point
Commercial Social
Broadcast Research Digital Activation PR Interior Designing
Radio MRC Cookiejar GroupM Asiatic Asiatic ForthoughtPR Space Design Studio
Shadhin Bangladesh Digital Digital Experiential
Marketing
ONE STOP CLIENT
SOLUTION
Account
Management
Research
Strategy
Media
Creative Integration
Experience Digital
Approval Activation
PR
Output
Production Activity Buying Posting Engaging
Report & Billing

LED BY AN HIGHLY EXPERIENCED CORE MANAGEMENT
The wise and the vigorous
A management with total of a 168 years of communication experience…
…guides an agency with an average age of 27.4 years
Aly Zaker Sara Zaker Morshed Alam Ferdous Neville
Chairman & CEO Managing Director Executive Director Executive Director
Since 1968 Since 1985 Since 1998 Since 1998
Iresh Zaker Ikram Moyeen Shireen Abedin

Executive Director Executive Director Executive Director
Since 2005 Since 1997 Since 2002

Our Global Partner
J. Walter Thompson Worldwide,
the world’s best-known
marketing communications
brand, has been making
pioneering solutions that build
Affiliated to JWT since 1996 enduring brands and business for
more than 150 years
PART OF THE BIGGEST
INTERNATIONAL NETWORK
The largest communication and
media group in the world
The oldest and the one

of the largest
communication agencies
in the world
The oldest and one of the The largest media group

largest communication in Bangladesh and the
agencies in Bangladesh world
History of building iconic brands
and slogans
A stellar current client base
Current Clients (contd…)
New partners over last three
years…
And, the most awarded
group
Most awarded group in Commwards for

consecutive three years (2014, 2015, and 2016)
The only agency to win two global top awards – Best Market Development
Team, Nokia (2009) and Fame Gold Award for Most Innovative Marketing
Campaign, HSBC (2010). The only group in Bangladesh was nominated as
the agency for Best Facebook Branded page in Mashies 2014.

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Media Planning & Buying Service Of

Asiatic MCL, is the oldest advertising agency in Bangladesh. And

We draw our strengths from our large network which is made of

More details are given in the following slides.

First sponsored TV First international First account

First International First Digital content

First Electronic First Celebrity

First International First Branded Sports

International Events and

1999 2000 Group M 2001

Today, Asiatic MCL is a conglomerate of 16 companies.

5 autonomous divisions , 600 employees

Over 3,000 field force. Over 30 top local awards

1/3 market share

Production Media (GroupM; WPP)

Audio-Visual Print Outsourcing Media Buying and Planning

Ddhnoni- Nayantara 20 Miles Moitree Stencil Mindshare Maxus MediaEdge

Asiatic MCL (JWT; WPP) Asiatic Talking Point

Broadcast Research Digital Activation PR Interior Designing

Report & Billing

Since 1968 Since 1985 Since 1998 Since 1998

Iresh Zaker Ikram Moyeen Shireen Abedin

Since 2005 Since 1997 Since 2002

The oldest and the one

The oldest and one of the The largest media group

Most awarded group in Commwards for

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