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    An Analysis: by Somya Jain

    Uploaded by

    Karan Sahoo
    This document analyzes Bombay Shirt Company and its competitors. It discusses how Bombay Shirt Company is disrupting the retail industry through augmented reality and customization. It then examines the company's unique selling proposition with tech-based augmented reality. Key competitors like Threads & Shirts and Jeremy Argyle NYC are also analyzed and compared to Bombay Shirt Company across metrics like revenue, employees, and digital footprint on platforms like YouTube, Facebook, and Instagram. The document concludes with recommendations to improve Bombay Shirt Company's digital presence and marketing strategies.

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    An Analysis: by Somya Jain

    Uploaded by

    Karan Sahoo
    718 views8 pages
    This document analyzes Bombay Shirt Company and its competitors. It discusses how Bombay Shirt Company is disrupting the retail industry through augmented reality and customization. It then examines the company's unique selling proposition with tech-based augmented reality. Key competitors like Threads & Shirts and Jeremy Argyle NYC are also analyzed and compared to Bombay Shirt Company across metrics like revenue, employees, and digital footprint on platforms like YouTube, Facebook, and Instagram. The document concludes with recommendations to improve Bombay Shirt Company's digital presence and marketing strategies.

    Original Description:

    PPT and SWOT of an upcoming Start Up in India.

    Original Title

    Bombay Shirt Company

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    This document analyzes Bombay Shirt Company and its competitors. It discusses how Bombay Shirt Company is disrupting the retail industry through augmented reality and customization. It then examines the company's unique selling proposition with tech-based augmented reality. Key competitors like Threads & Shirts and Jeremy Argyle NYC are also analyzed and compared to Bombay Shirt Company across metrics like revenue, employees, and digital footprint on platforms like YouTube, Facebook, and Instagram. The document concludes with recommendations to improve Bombay Shirt Company's digital presence and marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    718 views8 pages

    An Analysis: by Somya Jain

    Uploaded by

    Karan Sahoo
    This document analyzes Bombay Shirt Company and its competitors. It discusses how Bombay Shirt Company is disrupting the retail industry through augmented reality and customization. It then examines the company's unique selling proposition with tech-based augmented reality. Key competitors like Threads & Shirts and Jeremy Argyle NYC are also analyzed and compared to Bombay Shirt Company across metrics like revenue, employees, and digital footprint on platforms like YouTube, Facebook, and Instagram. The document concludes with recommendations to improve Bombay Shirt Company's digital presence and marketing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    At a glance
    Powered by AI
    The key takeaways are around Bombay Shirt Company disrupting the status quo of ready-to-wear clothing through customization, augmented reality, and competitive pricing. They also aim to reduce the gap between women's and men's custom clothing options.

    Bombay Shirt Company's competitors are also trying to disrupt the apparel industry through customization and competitive pricing. Threads & Shirts specifically aims to challenge the status quo of ready-to-wear clothing.

    Bombay Shirt Company's top competitors are Threads & Shirts, Jeremy Argyle, and Vitruvein. Threads & Shirts generates 50% of Bombay Shirt Company's revenue and is headquartered in Mumbai. Jeremy Argyle is based in New York and has 65 fewer employees than Bombay Shirt Company. Vitruvein generates approximately $1M more in revenue than Bombay Shirt Company.

    An Analysis

    By Somya Jain
    Analysis – A break up

    • Disruption

    • Unique Selling Proposition and Competitive Advantage

    • Our Competitors

    • Digital Footprint v/s Competitors

    • Recommendations
    How are we disrupting?

    • Augment Reality via tech infusion into the conventional retail industry

    • Challenge the Status Quo of ready-to-wear by pricing our shirts at a competitive


    price point

    • Every Shirt has an identity and hence needs customization

    • We become a catalyst to Image Consultants who thrive for products such as ours for
    their clients

    • Reducing the big gap between Women's custom clothing v/s Men
    Unique Selling Proposition & Competitive Advantage

    Tech based Augmented


    Reality
    Our Top Competitors

    Threads & Shirts is Jeremy Argyle has been Vitruvein is Bombay Shirts
    perceived as one of one of Bombay Shirts top #3 rival, Vitruvein was
    Bombay Shirts biggest competitors. Jeremy founded in Mumbai in
    rival. Threads & Shirts Argyle is a private 2013. Vitruvein generates
    Headquarters is in company that was founded approximate $1M more
    Mumbai, Maharashtra, in 2009 in New York. revenue than Bombay
    and was founded in 2015. Argyle operates in the Shirt Company.
    They operate in the apparel retail industry.
    Apparel Retail Industry. Compared to Bombay
    Threads & Shirts generates Shirt, Jeremy Argyle has
    50% of Bombay Shirts 65 fewer employees.
    revenue.

    Source: https:/www.owler.com/company/threadsandshirts
    Digital Footprint v/s Competitors

    Bombay Shirt Company Threads Shirts J A Nyc


    1,89,307 45,407 2,08,234
    82,300 7,068 2,615
    58 (BSC US) 470 283
    3,427 21 89
    YouTube Engagement

    ● YouTube Engagement can be increased by adding testimony of client’s experiences


    and the use of external link annotations can help drive desirable actions from the
    users.
    Recommendations
    nnm
    ● BSC is not visible in search results for “Customize shirts.” Thus
    its inclusion as a keyword is required to drive targeted and
    relevant web traffic to the website.

    ● Increasing brand awareness through presence on all social


    media platforms, including Twitter.

    ● Expansion of online sales through various platforms other than


    TataCLiQ.

    ● Use of cinemagraphs to increase user engagement, lower costs


    and drive better results in digital and social media campaigns.

    ● Reach out via LinkedIn, which is the hub of business


    professionals.

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