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    Jason Faul CS-110-3 Fall 2015

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    Abhai Pratap Singh
    Spotify is a music streaming service launched in 2008 that allows users to browse, search, and listen to music from record labels. Though popular artists like Taylor Swift have criticized Spotify for undercompensating artists, Spotify continues to grow in popularity and has partnered with companies like Facebook, Uber, and PlayStation. By 2015, Spotify had 75 million total users with 20 million paying subscribers, showing steady growth since its US launch in 2011.

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    Jason Faul CS-110-3 Fall 2015

    Uploaded by

    Abhai Pratap Singh
    224 views8 pages
    Spotify is a music streaming service launched in 2008 that allows users to browse, search, and listen to music from record labels. Though popular artists like Taylor Swift have criticized Spotify for undercompensating artists, Spotify continues to grow in popularity and has partnered with companies like Facebook, Uber, and PlayStation. By 2015, Spotify had 75 million total users with 20 million paying subscribers, showing steady growth since its US launch in 2011.

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    Spotify is a music streaming service launched in 2008 that allows users to browse, search, and listen to music from record labels. Though popular artists like Taylor Swift have criticized Spotify for undercompensating artists, Spotify continues to grow in popularity and has partnered with companies like Facebook, Uber, and PlayStation. By 2015, Spotify had 75 million total users with 20 million paying subscribers, showing steady growth since its US launch in 2011.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    224 views8 pages

    Jason Faul CS-110-3 Fall 2015

    Uploaded by

    Abhai Pratap Singh
    Spotify is a music streaming service launched in 2008 that allows users to browse, search, and listen to music from record labels. Though popular artists like Taylor Swift have criticized Spotify for undercompensating artists, Spotify continues to grow in popularity and has partnered with companies like Facebook, Uber, and PlayStation. By 2015, Spotify had 75 million total users with 20 million paying subscribers, showing steady growth since its US launch in 2011.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Jason Faul

    CS-110-3
    Fall 2015
    Brief History Spotify and Taylor Swift

    What is Spotify?

    Spotify & Its Partners


    Spotify Popularity

    Top Played Songs


    What is Spotify?
    • Spotify is a music streaming service
    that provides digital rights
    management-restricted content
    from record labels and media
    companies.
    • Music can be browsed or searched
    by artist, album, genre, playlist, or
    record label and is similar to one of
    its competitors, iTunes.

    More Information
    History of Spotify
    • Daniel Ek and Martin Lorentzon first started the idea of Spotify in Ek’s
    apartment, which is where they worked for months in 2005.
    • Spotify released its first beta to the public in 2007.
    • In 2008, Mark Zuckerburg described Spotify as “so good.”
    • Spotify is finally launched to the United States in summer of 2011.
    • By the summer of 2015, Spotify had 75,000,000 total users.

    More Information Mark Zuckerberg


    Spotify and Taylor Swift
    • Music artists often complain
    that they are
    undercompensated for their
    music on Spotify.
    • Taylor Swift decided to take her
    music off of Spotify in 2014.
    • "I'm not ready to donate my
    life's work to an experiment I
    don't feel fairly compensates"

    More Information
    Spotify and Its Partners
    • Facebook: Spotify automatically shows users what
    their friends are listening to and allows them to
    share playlists and new music with each other.
    • Uber: Spotify and Uber announced an agreement
    where users can play their music during Uber rides.
    • PlayStation: This allows PlayStation gamers to listen
    to their favorite music as they play video games.

    More Information Partnership Popularity


    Spotify Popularity
    • In 2011, Spotify had 1,000,000 paid subscribers.
    • After launching in the United States, Spotify had 24 million
    active users streamed over 4.5 billion hours of music in
    2013.
    • In the summer of 2015, Spotify had 20,000,000 paying users,
    75,000,000 total users Spotify Popularity
    80 50.0%
    70
    40.0%
    More Information 60
    50 30.0%
    40
    30 20.0%
    20
    10.0%
    10
    0 0.0%
    Listener’s Average Age 2009 2010 2011 2012 2013 2014 2015

    Total Users (in millions) Paying Users (in millions)


    Percentage of Users who pay
    Top Played Songs
    1. Summer by Calvin Harris
    2. Dark Horse by Katy Perry
    3. All of Me by John Legend

    Complete Chart

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