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    Air India - Turn Around Strategy: By-Group 8 Abarna, Anudharani, Raghvan, Ramya, Riyaz, Nikita

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    Riyaz haja Mohideen
    Air India is an Indian government-owned airline that offers domestic and international passenger and cargo services. It was founded in 1932 and is headquartered in New Delhi. Air India has implemented a turnaround strategy focused on crisis stabilization, appointing new leadership, and stakeholder management. Key elements of the strategy include optimizing aircraft utilization, improving operational efficiency, reducing turnaround times, enhancing customer satisfaction, and establishing New Delhi as a global hub by targeting emerging destinations.

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    Air India - Turn Around Strategy: By-Group 8 Abarna, Anudharani, Raghvan, Ramya, Riyaz, Nikita

    Uploaded by

    Riyaz haja Mohideen
    67 views17 pages
    Air India is an Indian government-owned airline that offers domestic and international passenger and cargo services. It was founded in 1932 and is headquartered in New Delhi. Air India has implemented a turnaround strategy focused on crisis stabilization, appointing new leadership, and stakeholder management. Key elements of the strategy include optimizing aircraft utilization, improving operational efficiency, reducing turnaround times, enhancing customer satisfaction, and establishing New Delhi as a global hub by targeting emerging destinations.

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    trun around strategy for air india

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    Air India2

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    Air India is an Indian government-owned airline that offers domestic and international passenger and cargo services. It was founded in 1932 and is headquartered in New Delhi. Air India has implemented a turnaround strategy focused on crisis stabilization, appointing new leadership, and stakeholder management. Key elements of the strategy include optimizing aircraft utilization, improving operational efficiency, reducing turnaround times, enhancing customer satisfaction, and establishing New Delhi as a global hub by targeting emerging destinations.

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    Download as pptx, pdf, or txt
    67 views17 pages

    Air India - Turn Around Strategy: By-Group 8 Abarna, Anudharani, Raghvan, Ramya, Riyaz, Nikita

    Uploaded by

    Riyaz haja Mohideen
    Air India is an Indian government-owned airline that offers domestic and international passenger and cargo services. It was founded in 1932 and is headquartered in New Delhi. Air India has implemented a turnaround strategy focused on crisis stabilization, appointing new leadership, and stakeholder management. Key elements of the strategy include optimizing aircraft utilization, improving operational efficiency, reducing turnaround times, enhancing customer satisfaction, and establishing New Delhi as a global hub by targeting emerging destinations.

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    of 17

    AIR INDIA –TURN AROUND

    STRATEGY

    BY- GROUP 8
    ABARNA,ANUDHARANI,RAGHVAN,RAMYA,RIYAZ,
    NIKITA
    INTRODUCTION

     Air India is an air charter firm that offers international and domestic
     passenger and cargo services.
     Air India is a Government company. Pradeep Singh Kharola is the
     Managing Director of Air India and has an approval rating of 66 from
     Owner members. Air India's latest funding round was a Debt for
    $229.4M
     on Nov 2017. Air India's top competitor is SpiceJet, led by Ajay Singh,
     who is their Managing Director.

     Founded: 1932

     Headquarters: New Delhi

     Estimated Annual Revenue-$3.4B

     Estimated Employees-28,085
    FINANCIALS
    COMPATATIVE MARKET SHARE
    MARKETING
     Companion Free Scheme
     Special Companion Free Scheme

     Preferred Agent Programme (PAP)

     Corporate House Scheme

     Agency Commission

     Performance Linked Bonus (PLB)


    MARKETING STRATEGY OF AIR INDIA

    PRODUCT

    Air India at one time had two products. Passenger


    and cargo transport. However, the cargo
    transport of Air India has been decommissioned in
    2012,

    For passenger transport, Air India uses a fleet


    of Boeing and Airbus planes. The flight, along with
    in flight entertainment and its premium lounges
    are some of the main products of Air India.
    MARKETING STRATEGY OF AIR INDIA

    PRICE

    Air India has different prices based on the route of


    Air traffic as well as the distance and finally the
    number of halts on the way.

    Two kinds of pricing exist – Economy class and


    Business class. The pricing of Air India is competitive
    pricing as none of the airline operators can
    nowadays exist without keeping competition in
    mind.

    The travel via Air India is not much renowned, and


    hence the airline cannot demand premium pricing.
    MARKETING STRATEGY OF AIR INDIA

    PLACE

    Point of purchases i.e. ticketing counters at traveling


    agencies, online options (E.g. Membership
    promotions, couple tickets, Tourist packages for
    agencies and various other individual and corporate
    offers).

    Air India is an Indian government operated airline in


    itself creates a brand equity for the airline.

    Regular banners and outdoor promotions are carried


    out by Air India. Finally, the airline offers various trade
    discounts and trade tie ups to promote its own
    business via the B2b channel.
    MARKETING STRATEGY OF AIR INDIA

    PROMOTION

    All Airline tickets are nowadays booked online


    so that place in Air India does not matter
    much. Most online retail sites like yatra.com,
    make my trip, Expedia have Air India airlines
    listed on their portal, and this is
    where people can buy Air India tickets.
    BRANDING

     Frequent flyer
    programme
     Premium lounges

     Logo
    OVER ALL BUSINESS
    PERFORMANCE
    OPERATIONS
    EXPANSION OF MARKET
     Air India flies to a total of 94 destinations
    including 54 domestic destinations and 40
    international destinations in 28 countries
     across four continents around the world.
    TURNAROUND PLAN
     CRISIS STABILIZATION
     NEW LEADERSHIP
     STAKEHOLDER
    MANAGEMENT
    Strategic Route Optimization and Planning

    High
    Aircraft On time
    Utilization performance

    Least
    Efiicient Operational
    Turnaround Customer
    MRO Efficiency time satisfaction
    Loyalty In flight
    incetives Services

    Young
    aircraft
    fleet

    Establish New Delhi as a global hub and target emerging destinations

    Fig: Strategic focus


    THANK YOU

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