Dimensions of E-Commerce Security - Integrity

Dimensions of E – Commerce Security
 Integrity
 Non – Repudiation
 Authenticity
 Confidentiality
 Privacy
 Availability
One Line explanation
 INTEGRITY: prevention against unauthorized data

modification
 NON-REPUDIATION: prevention against any one
party from denying on an agreement after the fact
 AUTHENTICITY: authentication of data source
 CONFIDENTIALITY: protection against
unauthorized data disclosure
 PRIVACY: provision of data control and disclosure
 AVAILABILITY: prevention against data delays or
removal
Integrity: prevention against unauthorized
data modification
 This is the ability to ensure that information being displayed on

a Web site or being transmitted/received over the Internet
has not been altered in any way by an unauthorized party.
 Integrity ensures data remains as is from the sender to the
receiver.
 Example 1:One type of integrity security breach would be an
unauthorized person intercepting and redirecting a bank wire
transfer into a different account.
Example 2:If someone added an extra bill to the envelope,
which contained your credit card bill, he has violated the
integrity of the mail.
Bank Wire & Bank Wire Transfer (just concept)
 An electronic message system allowing major banks to

communicate various actions or occurrences regarding client
accounts.
 For example, the purpose of a bank wire would be to notify a bank if a
client has deposited funds into its account.
 Bank Wire Transfer
 A wire transfer is a transfer of money from one bank
account to another. The actual transfer is done by
the bank, and neither the sender nor the recipient of
the money sees or touches the actual funds.
 http://www.ehow.com/how_2817_conduct-wire-
transfer.html (more info)
Example:3
<a href://www.shophive.com>Shophive</a>
<a href://www.shophivee.com>shophive</a>
 Ali is registered customer of shophive.com

 Shophive.com send a newletter to ali for the promotion of new products.
Shophive.com
Ali Newsletter
Newsletter
Newsletter Change Content
Hello Mr, Ali
Hello Mr, Ali We introduce new
We introduce new Product , Click for
Product , Click for Any other person More Detail
More Detail On the internet Shophive
Shophive
Customer & Merchant prospective on
Integrity dimension of e-commerce
Customer’s Prospective:
Has information I transmit or receive been altered?
Merchant’s Prospective:
Has data on the site been altered without
authorization? Is data being received from
customers valid?
Nonrepudiation: prevention against any one party from
reneging on an agreement after the fact
 the ability to ensure that e-commerce participants do

not deny their online actions.
Example 1:
 An example of a repudiation incident would be a
customer ordering merchandise online and later
denying that he or she had done so.
 The credit card issuer will usually side with the
customer because the merchant has no legally valid
proof that the customer ordered the merchandise.
Customer & Merchant prospective on Non –
Repudiation dimension of e-commerce
Can a party to an action with me later deny
taking the action?
 Can a customer deny ordering products?
Authenticity: authentication of
data source
 Authenticity is the ability to identify the identity of a

person or entity you are transacting with on the
Internet.
 Example 1: One instance of an authenticity
security breach is “spoofing,” in which someone uses
a fake e-mail address, or poses as someone else.
This can also involve redirecting a Web link to a
different address.
 Example 2: One instance of an authenticity
security breach in which postman deliver the mail to
a wrong address.
Example:
<a href://www.shophive.com>Shophive</a>
<a href://www.shophivee.com>Shophive</a>
 Ali is registered customer of shophive.com

 Shophive.com send a newletter to ali for the promotion of new products.
 Authentication shophive to ali is valid but ali is redirected to a spoofed site.
Shophive.com
Ali Newsletter
Newsletter
Change Content
Hello Mr, Ali
Newsletter
Shophivee.com We introduce new
Hello Mr, Ali
Spoofed Web Product , Click for
We introduce new Any other person More Detail
Product , Click for On the internet Shophive
More Detail
Shophive
Authenticity dimension of e-commerce
Who am I dealing with? How can I be
assured that the person or entity is who they
claim to be?
 What is the real identity of the customer?
Confidentiality: protection against
unauthorized data disclosure
 Privacy concerns people or control over information,

whereas confidentiality concerns data.
 Confidentiality: The ability to ensure that messages
and data are available only to authorized viewers.
One type of confidentiality security breach is
“sniffing” in which a program is used to steal
proprietary information on a network including e-mail
messages, company files, or confidential reports.
 Bank send credit card pin on your address but
someone (postman etc) read it. (it is breach of
confidentiality)
Confidentiality dimension of e-commerce
Can someone other than the intended recipient
read my messages?
 Are messages or confidential data accessible
to anyone other than those authorized to
view them?
Privacy: provision of data control
and disclosure
The ability to control the use of information a

customer provides about him or herself to an
e-commerce merchant.
An example of a privacy security breach is a
hacker breaking into an e-commerce site and
gaining access to credit card or other
customer information. This violates the
confidentiality of the data and also the
privacy of the people who supplied the data.
Privacy dimension of e-commerce
Can I control the use of information about myself
transmitted to an e-commerce merchant?
What use , if any, can be made of personal data
collected as part of an e-commerce transaction?
Is the personal information of customers being
used in an unauthorized manner?
Availability: prevention against data delays or
removal
 This is the ability to ensure that an e-commerce site continues

to function as intended.
 Availability ensures you have access and are authorized to
resources.
 Example 1 :One availability security breach is a DoS
(Denial of Service) attack in which hackers flood a Web site
with useless traffic that causes it to shut down, making it
impossible for users to access the site.
 Example 2:If the post office destroys your mail or the
postman takes one year to deliver your mail, he has impacted
the availability of your mail.
Availability dimension of e-commerce
Can I get access to the site?
Is the site Operational?

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Dimensions of E – Commerce Security

 INTEGRITY: prevention against unauthorized data

 This is the ability to ensure that information being displayed on

 An electronic message system allowing major banks to

 Ali is registered customer of shophive.com

 the ability to ensure that e-commerce participants do

 Authenticity is the ability to identify the identity of a

 Ali is registered customer of shophive.com

 Privacy concerns people or control over information,

The ability to control the use of information a

 This is the ability to ensure that an e-commerce site continues

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