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    Presentation On Taj Hotel

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    Lakshya
    This 3 sentence summary provides an overview of the key points about the Taj Hotel presentation: The presentation discussed the Taj Hotel chain, which was founded in 1903 and now includes 66 hotels across India and 16 internationally, operating in luxury, premium, mid-market and value segments. It reviewed the history and growth of the chain, and specifically described the Taj Chandigarh hotel, located in sector 17 of Chandigarh, which has 149 rooms and suites as well as several restaurants and meeting facilities. The 7Ps of marketing - product, promotion, place, price, physical evidence, people and process - were also outlined for the Taj Chandigarh hotel.

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    Presentation On Taj Hotel

    Uploaded by

    Lakshya
    2K views21 pages
    This 3 sentence summary provides an overview of the key points about the Taj Hotel presentation: The presentation discussed the Taj Hotel chain, which was founded in 1903 and now includes 66 hotels across India and 16 internationally, operating in luxury, premium, mid-market and value segments. It reviewed the history and growth of the chain, and specifically described the Taj Chandigarh hotel, located in sector 17 of Chandigarh, which has 149 rooms and suites as well as several restaurants and meeting facilities. The 7Ps of marketing - product, promotion, place, price, physical evidence, people and process - were also outlined for the Taj Chandigarh hotel.

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    This 3 sentence summary provides an overview of the key points about the Taj Hotel presentation: The presentation discussed the Taj Hotel chain, which was founded in 1903 and now includes 66 hotels across India and 16 internationally, operating in luxury, premium, mid-market and value segments. It reviewed the history and growth of the chain, and specifically described the Taj Chandigarh hotel, located in sector 17 of Chandigarh, which has 149 rooms and suites as well as several restaurants and meeting facilities. The 7Ps of marketing - product, promotion, place, price, physical evidence, people and process - were also outlined for the Taj Chandigarh hotel.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views21 pages

    Presentation On Taj Hotel

    Uploaded by

    Lakshya
    This 3 sentence summary provides an overview of the key points about the Taj Hotel presentation: The presentation discussed the Taj Hotel chain, which was founded in 1903 and now includes 66 hotels across India and 16 internationally, operating in luxury, premium, mid-market and value segments. It reviewed the history and growth of the chain, and specifically described the Taj Chandigarh hotel, located in sector 17 of Chandigarh, which has 149 rooms and suites as well as several restaurants and meeting facilities. The 7Ps of marketing - product, promotion, place, price, physical evidence, people and process - were also outlined for the Taj Chandigarh hotel.

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    Presentation on Taj Hotel

    Presenter's :
    Ravijot Kaur
    Introduction

    • Recognized as one of Asia's largest and finest hotel chain


    • Incorporated by the founder of the Tata Group, Mr. Jamsetji
    N. Tata
    • The Taj Mahal Palace Hotel, Bombay in 1903
    • The Taj, a symbol of Indian hospitality, completed its
    centenary year in 2003.
    • Comprises 66 hotels in 42 locations across India
    • 16 international hotels in the Maldives, Malaysia, Australia,
    UK, USA, Sri Lanka, Africa
    • Operates in the luxury, premium, mid-market and value segments

    • Taj (luxury full-service hotels, resorts and palaces)


    – Spanning world-renowned landmarks
    – modern business hotels
    – idyllic beach resorts
    – authentic Rajput palaces
    – rustic safari lodges
    • Taj Exotica
    – resort and spa brand found
    – properties are defined by the privacy and intimacy
    – environment allows unrivalled comfort and privacy
    – impeccable service and authentic Indian Spa sanctuaries
    • Taj Safaris
    – to experience the unparalleled beauty of the Indian jungle
    – provide guests with the ultimate, interpretive, experience

    • The Gateway Hotel (upscale/mid-market full service hotels and resorts)


    – believe in keeping things simple
    – divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout,
    Unwind and Explore.

    • Ginger (economy hotels)


    – revolutionary concept in hospitality for the value segment
    – targeted at travelers who value simplicity and self-service.
    History
    • The Company was incorporated in 1902
    • opened its first hotel, The Taj Mahal Palace &
    Tower, Mumbai, in 1903
    • undertook major expansion of The Taj Mahal
    Palace & Tower, Mumbai
    • 1974 :- five star deluxe beach resort "Vivanta
    by Taj Fort Aguada, Goa"
    • 1989 :- five star deluxe hotel in Calcutta, the
    "Taj Bengal”
    • 2001:- "Taj Exotica Spa and Resort" in Maldives.
    • 2004:- first luxury serviced apartments, "Wellington
    Mews" in Mumbai
    • 2010 :- Taj Hari Mahal, Jodhpur won the award in
    'Hotel Providing Best Facilities
    TAJ CHANDIGARH
    • Located at prime location in sector 17
    • Five star rating hotel
    • city’s finest hotel
    • well suited to both business and leisure travelers to
    Chandigarh
    • Competitors:- Raddison
    Park Plaza
    7 P’s
    • PRODUCTS
    – Rooms & Suites
    • 149 guest rooms
    • including Superior Rooms, Deluxe Rooms, Luxury
    Rooms and Presidential Suite
    – Food & Beverages
    • Black Lotus- Chinese restaurant for lunch and dinner.
    • Café 17- all day dining restaurant at the lobby level
    And a selection of local favorites from Delhi and
    Mumbai.
    Conti…
    • Dera - elegant Indian restaurant with menu showcases
    an array of traditional delicacies from the Punjab with
    specialties from Amritsar, Lahore and Peshawar open
    only for dinner.
    • Lava Bar - multi-level retro themed bar
    PROMOTION
    • Room bookings for World Cup 2011.

    • Face book.

    • Events Promotion such as nift 2011 fashion show.


    PLACE
    • Taj Chandigarh celebrates the dynamic spirit
    of Chandigarh in its sophisticated architecture
    and interiors
    • The newly built hotel, located in Sector 17, the
    city’s prime business and shopping area,
    • comfortable 30-minutes drive from the
    airport
    • 15-minutes drive from the railway station
    PRICE
    • Rooms

    – Superior Room INR 6,400 per night

    – Deluxe Room INR 7,400 per night

    – Luxury Room INR 10,600 per night

    – Presidential Suite INR 20,800 per night


    Conti…
    • FOOD

    – CAFÉ 17
    • The Buffet Breakfast - INR 650 + taxes (7.00am-10.30
    am)
    • The Buffet Lunch - INR 1000 + taxes (12.30 pm-3.30pm )
    • The Buffet Dinner (7.30 pm-11.30pm)
    Monday to Thursday - INR 1050 + taxes
    Friday to Sunday - INR 1100 + taxes
    • The Sunday Brunch - INR 1200 + taxes

    – DERA
    • Approx cost for lunch/dinner: INR 800 to INR 900 per
    head + 8.8% taxes for a 4 course meal - Soup, Starters,
    Main Course, Desssert
    PHYSICAL EVIDENCE
    • Reception area with 2 front desk
    • Lobby
    • Meeting Rooms & Banquet Facilities includes:
    – 5 banquet halls and 3 meeting rooms
    – for one event there are 400 and 750 guests respectively and meeting
    rooms can accommodate 6 to 8 persons
    • The Grand Ballroom
    • The Capitol
    • The Terrace Hall
    • The Pool Deck
    PEOPLE
    • Management team
    • Employees
    • Customers and
    Membership holders
    PROCESS
    • For Rooms
    – On line booking
    – Phone encounter
    – Face to face encounter (Check in and Check out)
    • FOR FOOD AND BEVERAGES
    QUEUING SYSTEM
    • Single line and Parallel line queuing
    system is being done at Taj Chandigarh
    Thank you

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