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    Universal Robina Corporation - Venus Palmenco

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    Venus Palmenco
    URC is one of the largest food and beverage companies in the Philippines with a growing presence in ASEAN markets. It was established in 1966 through the merging of various food companies started in the 1950s-1960s by John Gokongwei. URC produces branded snack foods and beverages as well as sugar and animal feed. Its mission is to be the best Philippine food and beverage company in ASEAN through a wide portfolio of quality brands. Its core values include passion to win, dynamism, courage, and integrity.

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    Universal Robina Corporation - Venus Palmenco

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    Venus Palmenco
    117 views13 pages
    URC is one of the largest food and beverage companies in the Philippines with a growing presence in ASEAN markets. It was established in 1966 through the merging of various food companies started in the 1950s-1960s by John Gokongwei. URC produces branded snack foods and beverages as well as sugar and animal feed. Its mission is to be the best Philippine food and beverage company in ASEAN through a wide portfolio of quality brands. Its core values include passion to win, dynamism, courage, and integrity.

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    Universal Robina Corporation_Venus Palmenco

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    URC is one of the largest food and beverage companies in the Philippines with a growing presence in ASEAN markets. It was established in 1966 through the merging of various food companies started in the 1950s-1960s by John Gokongwei. URC produces branded snack foods and beverages as well as sugar and animal feed. Its mission is to be the best Philippine food and beverage company in ASEAN through a wide portfolio of quality brands. Its core values include passion to win, dynamism, courage, and integrity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    117 views13 pages

    Universal Robina Corporation - Venus Palmenco

    Uploaded by

    Venus Palmenco
    URC is one of the largest food and beverage companies in the Philippines with a growing presence in ASEAN markets. It was established in 1966 through the merging of various food companies started in the 1950s-1960s by John Gokongwei. URC produces branded snack foods and beverages as well as sugar and animal feed. Its mission is to be the best Philippine food and beverage company in ASEAN through a wide portfolio of quality brands. Its core values include passion to win, dynamism, courage, and integrity.

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    You are on page 1of 13

    INTEGRATED

    ACCOUNTING
    Venus Palmenco
    Vincent Mendoza

    2/5/2020 1
    Universal
    Robina
    Corporation
    Company Profile

    3
    • URC is a Philippine company based in Pasig,
    Philippines.
    • It is one of the largest food branded consumer food and
    beverage product companies in the Philippines.
    • Engaged in an array of food-related business including
    the production and distribution of branded consumer
    snack foods and beverages; commodities such as sugar,
    flour and agro-industrial business mainly hogs, animal
    feed and other related products.
    • URC has built three strong regional brands over the
    years – Jack’n Jill for snack foods, C2 Cool and Clean
    for ready-to-drink tea, Great Taste for coffee.

    4
    Company History

    2/5/2020 5
    URC traces its beginnings in 1954.
    At that time, Mr. John Gokongwei, Jr. did well as a trader.
    Mr. John decided to construct the Universal Corn Products.
     In 1961, Consolidated Food Corporation was born and it’s
    ‘home run’ and pioneer product is Blend 45.
    In 1963, Robina Farms started its operations of poultry
    products.
    In 1966, Universal Robina Corporation was established.

    6
    The late 1980s brought the acquisition of three sugar mills and
    refineries, under URC Sugar.
    During the late ‘90s URC entered the plastic business,
    through URC Packaging.
    In 2005, the present structure of the group was established.
    All the different companies are now organized under the Universal
    Robina Corporation umbrella, divided into three focused groups:

    7
    MISSION
    Universal Robina Corporation or URC is one of the largest
    branded food product companies in the Philippines and has a
    growing presence in other ASEAN markets.

    VISION
    URC’s vision is to be the best Philippine food beverage
    company, with a powerful presence throughout the ASEAN
    region, carrying a wide portfolio of delightful brands of
    exceptional quality and value, equipped with efficient
    systems and motivated people. We are committed in making
    lives a truly fun experience.

    2/5/2020 8
    CORE VALUES

    Passion to Win: We build organizational


    Dynamism: We cultivate a culture of
    capability by being entrepreneurial and
    innovation and productive working
    proactive, driven by a sense of urgency and
    relationships. We continuously find ways to
    purpose. We continuously challenge
    improve organizational and people
    ourselves to deliver world-class brands and
    capabilities to meet constantly challenging
    consistently rally our people to strive for
    consumer needs.
    excellence.

    Integrity: We are guided by transparency,


    ethics, and fairness. We build the business
    Courage: We seize opportunities in
    with honor and are committed to good
    building long term, sustainable businesses.
    governance. Our processes and products
    We make tough people and business
    meet the highest standards. We are credible
    decisions to ensure competitive advantage.
    in our dealings with both internal and
    external stakeholders.

    2/5/2020 9
    Products

    2/5/2020 10
    Organizational Chart

    2/5/2020 11
    Corporate Social Responsibility

    Universal Robina Corporation’s (URC) focus


    is to help improve the quality of life by
    supporting activities that contribute to
    education and youth development.

    2/5/2020 12
    URC ROAD TO EDUCATION WITH
    DTC

    2/5/2020 13

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