Case Interview Preparation: Practice Session 10
Case Interview Preparation: Practice Session 10
Case Interview Preparation: Practice Session 10
Fill
the google doc at the bottom
of this page. Scroll through
to see who fits your schedule
and pick a partner!
Competit The
The change,
change,
Reduced cost, new technology
or how and
and why
why
Impact
Impact On market share, growth, profit
Competitiv
e
Response
Follow
Acquire, merge, copy, poach
Compan competitor
competitor management
y Redefine
Marketing and distribution campaign,
niche
niche R&D
Cases
Columbia casebook 2002, pg 93 - 94:
Kellogg Casebook 2013 pg 99 – 104: A+ Airline Co.
BREAK INTO PAIRS
P I C K W H O S TA R T S F I R S T
8
Interviewer: Read the question
Listen to the question
Take notes
Summarize the question