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    Media and Globalization

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    Jeff Ordinal
    Media globalization has led to the homogenization of culture as people consume the same global media content. Different types of media like print, broadcast, digital, and internet media shape how people receive information. While global media can spread foreign cultures and ideas, it also allows for cultural dynamism and change as content can now flow in multiple directions through technologies like the internet and social media. However, the openness of social media can be exploited for undemocratic means, so users must remain vigilant in how they interact with and spread information on global media platforms.

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    Media and Globalization

    Uploaded by

    Jeff Ordinal
    29 views6 pages
    Media globalization has led to the homogenization of culture as people consume the same global media content. Different types of media like print, broadcast, digital, and internet media shape how people receive information. While global media can spread foreign cultures and ideas, it also allows for cultural dynamism and change as content can now flow in multiple directions through technologies like the internet and social media. However, the openness of social media can be exploited for undemocratic means, so users must remain vigilant in how they interact with and spread information on global media platforms.

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    Global-Media

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    Media globalization has led to the homogenization of culture as people consume the same global media content. Different types of media like print, broadcast, digital, and internet media shape how people receive information. While global media can spread foreign cultures and ideas, it also allows for cultural dynamism and change as content can now flow in multiple directions through technologies like the internet and social media. However, the openness of social media can be exploited for undemocratic means, so users must remain vigilant in how they interact with and spread information on global media platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views6 pages

    Media and Globalization

    Uploaded by

    Jeff Ordinal
    Media globalization has led to the homogenization of culture as people consume the same global media content. Different types of media like print, broadcast, digital, and internet media shape how people receive information. While global media can spread foreign cultures and ideas, it also allows for cultural dynamism and change as content can now flow in multiple directions through technologies like the internet and social media. However, the openness of social media can be exploited for undemocratic means, so users must remain vigilant in how they interact with and spread information on global media platforms.

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    Media and Globalization

    Media
    • According to Jack Lule, it is a means of
    conveying something such as channel of
    communication.
    • Global media had a tendency to homogenize
    culture.
    3 Types of Media
    1.Print Media
    2.Broadcast Media
    3.Digital Media
    4.Internet Media
    • According to Media Theorist Marshall McLuhan, television is
    not a simple bearer of messages, it also shapes the social
    behavior of users and reorient family behavior.
    • Different media simultaneously extend and amputate human
    senses.
    • When global media spread, people from all over the world will
    begin to watch, listen and read the same things.
    • Media globalization coupled with American leadership would
    create a form of cultural imperialism.
    • Cultural imperialism are not just made by producers, they are
    also consumed by audiences.
    • Cultural imperialism thesis has been belied by the renewed
    strength of regional trends in the globalization process.
    • For media, globalization is a unidirectional process of foreign
    cultures overwhelming local ones.
    • Globalization in media leaves room for dynamism and cultural
    change.
    • The internet and social media are proving that the globalization
    of culture and ideas can move in different directions.
    • Social media have both good and bad effects.
    • Splinternet and cyberbalkanization.
    • Trolls
    • The dark side of social media shows that even a seemingly open and
    democratic media may be co-opted towards undemocratic means.
    • Users must remain vigilant and learn the use of global media
    landscape.
    • Social media will splinter cultures and ideas into bubbles of people
    who do not interact.
    • Societies can never be completely prepared for rapid changes in the
    system of communication.
    • Instead of fearing these changes or entering a state of moral panic,
    everyone must collectively discover ways of dealing with them
    responsibly and ethically.

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