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    Gopaljee: Transforming Traditional Supply Chains: BY Undhad Bhargav

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    Yandex Prithu
    Gopaljee is a dairy company in India that was inspired by Amul and started in 1989. It works directly with 1.25 lakh farmers, collecting and processing milk into products like milk, cheese, and chocolate. It has expanded to include 4 processing plants and distributions through 45000 village societies and retail outlets. The company aims to transform traditional supply chains by cutting out middlemen and working directly with small farmers. Their model could be extended to other agri-businesses in India and South Asia by linking producers and customers in a sustainable way. The existing distribution channels could also be transformed to maximize customer value through quality products, international standards, and efficient supply chain management.

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    Gopaljee: Transforming Traditional Supply Chains: BY Undhad Bhargav

    Uploaded by

    Yandex Prithu
    373 views9 pages
    Gopaljee is a dairy company in India that was inspired by Amul and started in 1989. It works directly with 1.25 lakh farmers, collecting and processing milk into products like milk, cheese, and chocolate. It has expanded to include 4 processing plants and distributions through 45000 village societies and retail outlets. The company aims to transform traditional supply chains by cutting out middlemen and working directly with small farmers. Their model could be extended to other agri-businesses in India and South Asia by linking producers and customers in a sustainable way. The existing distribution channels could also be transformed to maximize customer value through quality products, international standards, and efficient supply chain management.

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    Gopaljee is a dairy company in India that was inspired by Amul and started in 1989. It works directly with 1.25 lakh farmers, collecting and processing milk into products like milk, cheese, and chocolate. It has expanded to include 4 processing plants and distributions through 45000 village societies and retail outlets. The company aims to transform traditional supply chains by cutting out middlemen and working directly with small farmers. Their model could be extended to other agri-businesses in India and South Asia by linking producers and customers in a sustainable way. The existing distribution channels could also be transformed to maximize customer value through quality products, international standards, and efficient supply chain management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    373 views9 pages

    Gopaljee: Transforming Traditional Supply Chains: BY Undhad Bhargav

    Uploaded by

    Yandex Prithu
    Gopaljee is a dairy company in India that was inspired by Amul and started in 1989. It works directly with 1.25 lakh farmers, collecting and processing milk into products like milk, cheese, and chocolate. It has expanded to include 4 processing plants and distributions through 45000 village societies and retail outlets. The company aims to transform traditional supply chains by cutting out middlemen and working directly with small farmers. Their model could be extended to other agri-businesses in India and South Asia by linking producers and customers in a sustainable way. The existing distribution channels could also be transformed to maximize customer value through quality products, international standards, and efficient supply chain management.

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    Gopaljee:

    Transforming Traditional Supply


    Chains

    BY
    UNDHAD BHARGAV
    About the Company

    Inspired from Pioneer efforts of GCMMF known for


    Amul
    1)1989: -First Plant in Siyana, UP
    - Name- Milan Dairy Foods PVT LTD
    2) 1994: -500 village level societies & 2 Chilling
    centers.
    -2 lakh litres of milk per day
    3) 1998: -Total 4 milk processing plant
    -4500 village level societies & 1 milion litres of
    milk per day
    Contd……

    The Company is known for its Quality products.


    Become a household name in northen India.
    Direct procurement from the milk producers which
    includes 1.25 lakh farmers.
    Meets both international and national standards to
    delight the customers.
    Run by Gopaljee family and made a powerfull brand
    image.
    Extend business to food retail through food outlets.
    Contd….

    Simple Processing in Gopaljee


    Collect milk – Plant for processing – Packing -
    Retailer stores – Customer
    Products
     Bread spreads
     Milk drinks
     Powder milk
     Fresh milk
     Cheese
     Chocolate
    Q-1 ) How can Gopaljee supply and distribution model
    be extended through other business lines in the
    Indian and South Asian Context.
    Micro level operation
    Small scale distribution and supply model
    All starts with farmers.
    No middle man
    This supply and distribution channel can be used for
    agri based industries.
    Q-2) Which socio-economic features of south asian
    societies can be identified as the foundation for
    building sustainable supply chain?
    Systematic supply chain linking family members.
    Strategic alliance between companies .
    Agreement between firms to share resouces to
    achieve a mutually beneficial objectives.
    Q-3) How can the existing distribution channels in the
    south Asian region be transformed to maximize the
    value delivered to the customer?
    Customer supplier relationship management
    Treating supplier as a partner.
    More efficient SC
    Quality products.
    International benchmarking and standards.
    Q-4) How can such indigenously developed SCM
    model integrate with and expand into globla supply
    chain?
    Efficient Supply chain
    Reduced intermediaries
    International benchmarking.
    Thank you

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