न्यू ट्रेंड इन agriculture

New Trends in Agriculture
Extension
Course Title- Fundamentals of Agriculture Extension
Education
Course Teacher:- Satwik Sahay Bisarya

Email:- satwikbisarya@gmail.com
Cyber Extension
1
Cyber Cyber Extension/ e-Extension

Cyber space
According to Oxford  The cyber space is the imaginary or virtual
dictionary the word Cyber space of computer connected with each other
means “relating to on networks, across the globe.
 These computers can access information in
Information technology, form of text, graphics, audio, video and
the Internet and virtual animation files. Software tools on network
provide facilities to interactively access the
reality, the Cyber space. information from connected services.
The word has its origin  The cyber space thus can be defined as the
imaginary space behind the interconnected
from cybernetics. telecommunications and computer networks,
the virtual world.
Cyber extension
Cyber extension
According to Sharma (2005) Cyber extension can be defined as the “Extension over cyber
space”. Cyber extension means “using the power of online networks, computer communications and
digital interactive multimedia to facilitate dissemination of agricultural technology”. Cyber extension
includes effective use of information and communication technology, national and international
information networks, internet, expert system, multimedia learning systems and computer based
training systems to improve information access to the farmers, extension workers, research scientists
and extension managers

IT and ICT
IT and ICT
• IT (Information Technology) refers to computer based technology and
telecommunications.IT refers to an entire industry that uses computers, networking,
software and other equipment to manage information. Generally, IT departments are
responsible for storing, processing, transmitting, retrieving and protecting digital
information of the company.
• ICT (Information Communications Technology) can be seen as an integration of IT
with mediation broadcasting technologies, audio/ video processing and transmission
and telephony. Therefore, ICT can be seen as an extended acronym for IT.
IT and ICT
Information provided through Cyber
extension Cyber extension can provide large amount of information to farmers. Some of
those as mentioned by Sharma are:
 Weather: Daily information of maximum and minimum temperature, day length,
direction and speed of wind, rain fall, relative humidity and weather forecasting.
 Alert: Information regarding type of disaster, sudden change in weather, outbreak of
diseases and insects etc.
 Insurance: Detail information about insurance of farmers, his crop, animal and
agricultural assets like tractors, implements and tools etc. Cont….

IT and ICT
 General awareness: Information about vaccination, cleanliness, health, family
planning and nutrition.
 Rural Finance: Information about micro finance and subsidy etc.
 Education: Detail information about farmers training and educational knowledge of his
children about professional and non-professional institution.
 Animal Science: The detail regarding the local animal and well known diseases,
better breeds, balanced feed, shed management, health etc.

Advantages of Cyber
Extension
Advantages of Cyber Extension
 Information can be provided quickly to farmers.
 Round the clock service to farmers.
 Information can be accessed from any place on the earth.
 Helpful in enhancing the communication efficiency.
 Preserves the quality of message.
 Experts can be contacted directly.
 Per unit cost is less as compared to traditional system of extension.

Limitation of cyber
extension
Limitation of cyber extension
 Lack of reliable telecom infrastructure in rural areas.
 Erratic or no power supply.
 Lack of ICT trained manpower (willing to serve) in rural areas.
 Lack of content (locally relevant and in local language).
 Low purchasing power of rural people.
 Lack of holistic approach.
 Issues of sustainability.
Farmer-Led
Extension
8
Farmer-Led Extension
The farmer led extension approach gives farmers
Farmer-to-Farmer extension the opportunity to share their experiences and practices
is defined here as “the through a method demo with fellow farmers in the area.
It was noted that farmers who were successful in
provision of training by their farming venture have established credibility among
their peers. In selecting the farmer extensionist, the
farmers to farmers, often primary consideration is- he should be an innovative
through the creation of a farmer, active and hardworking, honest and credible
interested in learning, accepted and committed to the
structure of farmer promoters community, and most importantly interested to share his
knowledge and skills. Likewise a farmer extensionist must
and farmer trainers. have conducted a techno demo trial and field day,
preferably attended the FFS. He must also have the
capacity and willingness to finance the cost of technology.
Farmer-Led
Extension
There are 5 types of farmers-led extension:
1. Farmers to farmer
2. Farmer field school
3. The problem census
4. Problem solving approach
5. NGO government collaboration

Market-Led
Extension
10
Market-Led Extension
With globalization of the market, farmers need to
transform themselves from mere producers sellers in the
domestic market to producers cum sellers in a wider
market sense to best realize the returns on their
investments, risks and efforts.
Agriculture without economy is nothing. So the
market linkage is a must for agriculture. Market is
congregation of prospective buyers and sellers with a
common motive of trading a particular commodity.
Extension is the spreading/ reaching out to the mass.
Market-led extension is the agriculture and economics
coupled with extension is the perfect blend for reaching at
the door steps of common man with the help of
technology. Market led extension is the market ward
orientation of agriculture through extension.
Market-Led
Extension
11
Basics of market led extension

 Market analysis
 Market intelligence
 Use of technology
Aspects of market led extension

• Community mobilization
• Forming CIGs
• Forward and backward linkages
• Improvement of effectiveness of existing markets
• Improvement of efficiencies of marketing channels
Market-Led
Extension
12
Challenges to Market Led Extension:

 Gigantic size of Public Extension System of the public extension in the country.
 Generation of data on market intelligence would be a huge task by itself.
 The present extension system suffers from several limitations of stationery, mobility,
allowances, personal development of cadres etc.
 Infrastructure challenges.
 Storage and preservation of produce
 Minimization post harvest losses.
 Capacity building of extension personnel and farmers.
Thanks
20
Thanks
Does anyone have any questions?
satwikbisarya@gmail.com
+91 9584510900

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New Trends in Agriculture

Course Teacher:- Satwik Sahay Bisarya

Cyber Cyber Extension/ e-Extension

digital interactive multimedia to facilitate dissemination of agricultural technology”. Cyber extension

and extension managers

• IT (Information Technology) refers to computer based technology and

telecommunications.IT refers to an entire industry that uses computers, networking,

software and other equipment to manage information. Generally, IT departments are

responsible for storing, processing, transmitting, retrieving and protecting digital

information of the company.

• ICT (Information Communications Technology) can be seen as an integration of IT

with mediation broadcasting technologies, audio/ video processing and transmission

Information provided through Cyber

those as mentioned by Sharma are:

 Weather: Daily information of maximum and minimum temperature, day length,

 Alert: Information regarding type of disaster, sudden change in weather, outbreak of

diseases and insects etc.

agricultural assets like tractors, implements and tools etc. Cont….

 General awareness: Information about vaccination, cleanliness, health, family

planning and nutrition.

 Rural Finance: Information about micro finance and subsidy etc.

children about professional and non-professional institution.

better breeds, balanced feed, shed management, health etc.

Advantages of Cyber Extension

 Information can be provided quickly to farmers.

 Round the clock service to farmers.

 Information can be accessed from any place on the earth.

 Helpful in enhancing the communication efficiency.

 Preserves the quality of message.

 Experts can be contacted directly.

 Per unit cost is less as compared to traditional system of extension.

Limitation of cyber extension

 Lack of reliable telecom infrastructure in rural areas.

 Erratic or no power supply.

 Lack of ICT trained manpower (willing to serve) in rural areas.

 Lack of content (locally relevant and in local language).

 Low purchasing power of rural people.

 Lack of holistic approach.

There are 5 types of farmers-led extension:

2. Farmer field school

3. The problem census

4. Problem solving approach

5. NGO government collaboration

Basics of market led extension

Aspects of market led extension

Challenges to Market Led Extension:

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