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    Design Thinking Process

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    sadia.
    The design thinking process is a 5-step method for solving problems in an innovative way. It begins with empathizing with users to understand their needs and pain points. The second step is to define the core problems based on insights gathered. New solutions are then ideated in the third step. The fourth step involves prototyping conceptual solutions. Finally, prototypes are tested with users to evaluate which solutions best address the problems identified. The design thinking process focuses on developing human-centered solutions through understanding user needs and iterative testing of ideas.

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    Design Thinking Process

    Uploaded by

    sadia.
    59 views18 pages
    The design thinking process is a 5-step method for solving problems in an innovative way. It begins with empathizing with users to understand their needs and pain points. The second step is to define the core problems based on insights gathered. New solutions are then ideated in the third step. The fourth step involves prototyping conceptual solutions. Finally, prototypes are tested with users to evaluate which solutions best address the problems identified. The design thinking process focuses on developing human-centered solutions through understanding user needs and iterative testing of ideas.

    Original Title

    Design Thinking Process (1)

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    The design thinking process is a 5-step method for solving problems in an innovative way. It begins with empathizing with users to understand their needs and pain points. The second step is to define the core problems based on insights gathered. New solutions are then ideated in the third step. The fourth step involves prototyping conceptual solutions. Finally, prototypes are tested with users to evaluate which solutions best address the problems identified. The design thinking process focuses on developing human-centered solutions through understanding user needs and iterative testing of ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    59 views18 pages

    Design Thinking Process

    Uploaded by

    sadia.
    The design thinking process is a 5-step method for solving problems in an innovative way. It begins with empathizing with users to understand their needs and pain points. The second step is to define the core problems based on insights gathered. New solutions are then ideated in the third step. The fourth step involves prototyping conceptual solutions. Finally, prototypes are tested with users to evaluate which solutions best address the problems identified. The design thinking process focuses on developing human-centered solutions through understanding user needs and iterative testing of ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Design Thinking Process

    About Pieter Baert

    From To

    MAKING MAKING
    PEOPLE >
    THINGS
    WANT PEOPLE
    THINGS WANT
    Online marketing & Designing digital
    digital advertising services & products
    1

    W h a t actually is design
    thinking?
    And what it’s not.
    Design thinking is often
    confused with visual design
    “Design is not just
    what it looks like and
    feels like. Design is
    how it works.”
    Steve J o b s , co-founder Apple
    “Everything is
    designed.”

    Start stop > lower emissions > lower taxes > I can aff ord driving pleasure
    “Even my car
    insurance broker
    uses design.”

    Minor car accident (stress) > paperwork (confused) > printed stickers (easy)
    “We moved from
    thinking of ourselves
    a s designers to
    thinking of ourselves
    a s design thinkers.”

    David Kelley, co-founder Ideo


    Actually design thinking
    is less about thinking
    and more about doing
    Five Stages in Designing
    Thinking Process

    Em pa thise Idea te

    Define Prototype

    Test
    Design Thinking Process

    • Design thinking process starts with getting a deep insight into the user
    needs and wants.
    • Analyze the gathered data and identify rare problems.
    • Create innovative solutions to address these problems

    1
    1
    Step 1: Empathize with Users

    • This is a discovery phase to gain insights into users’ real needs.


    • A team of experts meet the users and try to find out their concerns.
    • Observe, monitor or empathize with users to understand their
    expectations, feelings and pain points.

    1
    2
    Step 2: Define the Problem

    • Put together all the gathered information, analyze, observe and


    synthesize it to define core problems.
    • Define the problem in a human-cantered way to solve human
    problems.
    • Totally human centered approach
    1
    3
    Step 3: Ideate New Solutions

    • Generate ideas and new solutions to the problems.


    • Have as many as possible ideas to begin with.
    • Using ideation techniques, investigate or test the ideas to find best
    possible solution.

    1
    4
    Step 4: Prototyping

    • Create conceptual prototypes of the product to investigate possible solutions.


    • Investigate different aspects of the problem and explore how each prototype
    would fix the problem.
    • Here, you will have better idea of users’ behaviors, feelings and
    expectations.

    1
    5
    Step 5: Prototype Testing

    • Test the selected prototypes with real users and internal stakeholders.
    • Observe how well they handle the identified problems.
    • By the end of this step, you would get an idea whether the solution is
    accepted, needs improvement, re-examined or completely rejected.

    1
    6
    Design Thinking Process

    1
    7
    Wrapping Up
    • In today’s digital world, it is highly critical for businesses to adopt new
    technologies, transform their business models and create new value
    system.
    • It is also difficult to create a successful ecosystem and thrive in highly
    competitive market.
    • Design thinking is an effective tool to tackle this problem that this
    transition brings up.

    1
    8

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