Scribd Logo
Upload

Welcome to Scribd!

  • 665 views

    Global Media Culture

    Uploaded by

    Serious CHiller
    This document discusses global media culture and the influence of mass media. It defines media as any channel of communication and culture as social behaviors and norms. Media culture refers to Western capitalist society emerging in the 20th century under the influence of mass media like TV, press, radio and cinema. This media culture shapes public opinion, tastes and values. Traditional media includes newspapers, TV and radio while new media comprises the internet, smartphones and computers. Both have advantages and disadvantages in educating people and spreading information and culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Global Media Culture

    Uploaded by

    Serious CHiller
    665 views21 pages
    This document discusses global media culture and the influence of mass media. It defines media as any channel of communication and culture as social behaviors and norms. Media culture refers to Western capitalist society emerging in the 20th century under the influence of mass media like TV, press, radio and cinema. This media culture shapes public opinion, tastes and values. Traditional media includes newspapers, TV and radio while new media comprises the internet, smartphones and computers. Both have advantages and disadvantages in educating people and spreading information and culture.

    Original Description:

    Global Media Culture Powepoint Presentation

    Original Title

    Global media culture

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses global media culture and the influence of mass media. It defines media as any channel of communication and culture as social behaviors and norms. Media culture refers to Western capitalist society emerging in the 20th century under the influence of mass media like TV, press, radio and cinema. This media culture shapes public opinion, tastes and values. Traditional media includes newspapers, TV and radio while new media comprises the internet, smartphones and computers. Both have advantages and disadvantages in educating people and spreading information and culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    665 views21 pages

    Global Media Culture

    Uploaded by

    Serious CHiller
    This document discusses global media culture and the influence of mass media. It defines media as any channel of communication and culture as social behaviors and norms. Media culture refers to Western capitalist society emerging in the 20th century under the influence of mass media like TV, press, radio and cinema. This media culture shapes public opinion, tastes and values. Traditional media includes newspapers, TV and radio while new media comprises the internet, smartphones and computers. Both have advantages and disadvantages in educating people and spreading information and culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    GLOBAL MEDIA

    CULTURE
    WHAT IS MEDIA?

    Media is the plural form of


    medium, which (broadly
    speaking) describes any
    channel of communication.
    WHAT IS CULTURE?

    Culture is the social


    behavior and norms found
    in human societies.
    WHAT IS MEDIA CULTURE?
    In cultural studies, media culture refers to the
    current Western Capitalist society that emerged
    and developed from the 20th century, under
    the influence of mass media.
    The term alludes to the overall impact and
    intellectual guidance exerted by the media
    (primarily TV, but also the press, radio and
    cinema), not only on public opinion but also
    on tastes and values.
    WHAT IS MEDIA CULTURE?

    The alternative term mass culture conveys the


    idea that such culture emerges spontaneously
    from the masses themselves, like popular art did
    before the 20th century.
    The expression media culture, on the other hand,
    conveys the idea that such culture is the product
    of the mass media. Another alternative term for
    media culture is "image culture."
    TRADITIONAL NEW
    MEDIA MEDIA

    * Newspapers * Internet
    * Television * Smartphones
    * Radio * Computers
    * Tablets
    TRADITIONAL NEW
    MEDIA MEDIA
    * Easy to consume
    * Consumer choice
    * Wider education
    * Unlimited space
    * Better general
    * Personal interests
    knowledge
    * Find out more
    * More accountable
    * Interactive
    * Trusted
    TYPES OF MEDIA
    1. PRINT MEDIA
    The term print media is used to describe the
    traditional or old-fashioned media based
    media that today’s parents grew up with,
    including newspapers, magazines, books,
    and comics or graphic novels.
    TYPES OF MEDIA
    2. TELEVISION

    3. MOVIES

    4. VIDEO GAMES
    ADVANTAGES &
    DISADVANTAGES
    OF MEDIA
    ADVANTAGES
    1. IT EDUCATES PEOPLE
    2. PEOPLE GET THE LATEST NEWS IN A
    VERY SHORT TIME
    3. PEOPLE GET TO BRING OUT THEIR
    HIDDEN TALENTS
    4. CHILDREN KNOWLEDGE INCREASES
    5. RADIO IN CONVENIENT AS PEOPLE DO
    GET SHORT NEWS USING MOBILE
    PHONE
    ADVANTAGES
    1. GREAT IN PROMOTING MASS
    CONSUMING PRODUCTS
    2. SERVES AS A GOOD SOURCE OF
    ENTERTAINMENT
    3. TELEVISION ALLOWS ELECTRONIC
    DUPLICATION OF INFORMATION
    4. MEDIA LEADS TO DIFFUSION OF
    DIFFERENT CULTURES
    5. IT HELPS PEOPLE AROUND THE WORLD
    TO UNDERSTAND EACH OTHER AND
    EMBRACE THEIR DIFFERENCES
    DISADVANTAGES
    1. IT LEADS TO INDIVIDUALISM
    2. SOME MEDIA CONTENTS ARE NOT
    SUITABLE FOR CHILDREN
    3. NEWSPAPER IS GEOGRAPHICALLY
    SELECTED
    4. INCREASE IN ADVERTISEMENT IN
    TELEVISION AND RADIO IS MAKING
    THEM LESS ATTRACTIVE
    5. INTERNET IS A FORM OF MEDIA OPENS
    UP POSSIBILITIES OF IMPOSTORS,
    FRAUD AND HACKING
    DISADVANTAGES

    1. MEDIA CAN BE ADDICTIVE


    2. HEALTH PROBLEMS
    3. IT GLAMOURIZE DRUGS AND
    ALCOHOL
    4. IT CAN LEAD TO PERSONAL INJURY
    5. IT CAN LEAD TO RUIN OF
    REPUTATION
    Media culture means that within a
    culture, the media increasingly
    influences other institutions (e.g.
    politics, religion, sports), which become
    constructed alongside a media
    logic. Since the 1950s, television has
    been the main medium for
    molding public opinion.

    - ALTHEIDE AND SNOW


    Popular culture and the mass media
    have a symbiotic relationship: each
    depends on the other in an intimate
    collaboration.

    - K. TURNER

    You might also like