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TARGET COSTUMERS

The target costumers of the business are the local and


international tourists and nature enthusiasts who also
loves coffee and pastry products. This also targets
students high school and college students who want to
relax in a peaceful surrounding.
VALUE PROPOSITION
We help our local customers to feel good and do good by
fueling them up with artisanal coffee in a community-focused
space. We provide our costumers the best tasting steamed cakes
and mouth watering pastries to satisfy the desires of our
costumers while they relax and unwind with their friends and
family. We also want our costumers to have a lasting memory
that they can remember whenever they want to disconnect
themselves from the stresses of living in an Urban City.
WHY CHOOSE OUR SHOP?
The shop offers freshly brewed Arabica, Robusta,
Liberica, and Excelsa coffee beans together with our best
selling steamed baked cakes. The shop also allows the
costumers to relax and enjoy the beautiful scenery of Mt.
Yangbew. The shop is modernly designed and photobooths
are also installed near the shop to capture breathtaking photos
and lasting memories.
OUR COMPETITORS

Half cup- is a café store located


at Km. 5, Pico, La Trinidad SINNER OR SAINT CAFÉ
– is a café that is located at
Km. 3, La Trinidad

These stores offer pastry,


coffee, smoothies and free
wifi connection for their
costumers.

Bean’s Story Café – is a café that is


located at Bontoc Rd, Pico, La
Trinidad, Benguet
WHAT MAKES US DIFFERENT ?
The shop offers steam baked cakes and delicious
pastries such as macaroon and Silvanas. The shop also
features the majestic scenery of Mt. Yangbew. Our coffee
beans are freshly picked from the mountainous areas of
Mountain Porvince. The shop also features local dishes
from the cordillera to entice and invite our tourists to
experience our culture.
TAM: potential Costumers
Students, local and international tourists who are staying/visiting
Baguio-Benguet city
SAM: Available Market
Students, local
SOM:and Target
international
Markettourists who
are staying/visiting the La Trinidad
All Students, local and Benguet
international tourists who are
staying/visiting Mt. Yangbew

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