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    RW - Persuasion - Lesson 7

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    Ahmad
    This document presents an introduction to persuasion as a mode of paragraph development. It defines persuasion as convincing an audience to change their point of view or agree with an argument. It then outlines the three main types of persuasive appeals described by Aristotle: logos (appeals to logic using facts and evidence), pathos (appeals to emotion through stories and language), and ethos (appeals to credibility of the author). The document concludes by describing three types of audiences - supportive, wavering, and hostile - and how to effectively address each group.

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    RW - Persuasion - Lesson 7

    Uploaded by

    Ahmad
    206 views18 pages
    This document presents an introduction to persuasion as a mode of paragraph development. It defines persuasion as convincing an audience to change their point of view or agree with an argument. It then outlines the three main types of persuasive appeals described by Aristotle: logos (appeals to logic using facts and evidence), pathos (appeals to emotion through stories and language), and ethos (appeals to credibility of the author). The document concludes by describing three types of audiences - supportive, wavering, and hostile - and how to effectively address each group.

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    Lesson 7 in the subject RW

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    This document presents an introduction to persuasion as a mode of paragraph development. It defines persuasion as convincing an audience to change their point of view or agree with an argument. It then outlines the three main types of persuasive appeals described by Aristotle: logos (appeals to logic using facts and evidence), pathos (appeals to emotion through stories and language), and ethos (appeals to credibility of the author). The document concludes by describing three types of audiences - supportive, wavering, and hostile - and how to effectively address each group.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    206 views18 pages

    RW - Persuasion - Lesson 7

    Uploaded by

    Ahmad
    This document presents an introduction to persuasion as a mode of paragraph development. It defines persuasion as convincing an audience to change their point of view or agree with an argument. It then outlines the three main types of persuasive appeals described by Aristotle: logos (appeals to logic using facts and evidence), pathos (appeals to emotion through stories and language), and ethos (appeals to credibility of the author). The document concludes by describing three types of audiences - supportive, wavering, and hostile - and how to effectively address each group.

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    You are on page 1of 18

    Your Words Commands An Audience

    An Introduction To Persuasion
    as mode of paragraph development
    Page 136

    Presented & Reported By


    Ahmad F. Marwad
    Objectives

    Understanding What Is Persuasion?

    The Different Types Of Persuasive Appeals and what


    makes them important.

    Different Types Of Audience We Are Dealing With.


    01
    What Is Persuasion?
    What Is Persuasion?

    Persuasion is when you convince your audience to change their point of view,
    or for them to agree to your argument, claim, or statement. The purpose
    of persuasion in writing is to convince, motivate, or to let the readers to move
    toward a certain point of view, or opinion.

    Persuasion are the influence of beliefs, attitudes, intentions, motivations, or


    behaviors.

    Persuasion are always coupled with argumentation.

    Persuasion is not a coercion nor it is a propaganda.


    02
    Persuasive Appeals
    Types Of Persuasive Appeals Are:-

    Logos
    Pathos
    Ethos

    These terms were coined (invented) by the great philosopher


    Aristotle, for over 2,000 years ago. He argued that there were three
    basic ways to persuade an audience that you as a writer or speaker
    Aristotle are correct.
    Logos
    Logos is an appeal to logic. In here the writer make use of logical and reasoning
    thoughts to build their arguments, wherein they include facts and evidences to
    strengthen the logic of their arguments.

    Example:-
    “Good morning sir, I think we should end the class early today because the room is too
    hot. There is an accumulation of carbon dioxide here which makes the temperature
    rise”
    Pathos
    Pathos is an appeal to emotion. In here the writer establish an emotional
    connection between the topic and their audience by using personal stories,
    emotionally charged language, tone, and figurative language.

    Using Pathos alone won’t be as effective as when it is used in conjunction with


    Logos and/or Ethos.

    Example:-
    "You should consider another route if you leave later. I heard that that street is
    far more dangerous and ominous at night than during the daytime."
    Ethos
    Ethos Is an appeal to credibility. In here the writers establish their authority by
    including a relevant personal background information or show their trustworthiness
    and reliability.

    Example:-
    "If my age doesn't convince you that I know what I'm talking about, at least
    consider that I am your father and I only want the best for you."
    03
    Types Of Audience
    To Be Dealt With
    Supportive Audience
    This type of audience is wherein they have an interest in the writer’s topic, they
    agree with the writer’s idea, and they are also well informed about the writer’s
    topic.
    Wavering Audience
    These are the type of audience wherein they are interested into the writer’s topic but
    still they need more information regarding the topic and they quite doubtful,
    whether to agree or disagree with the writer’s idea.
    Hostile Audience
    This type of audience is the most difficult to please and to win over. Because these
    are the type of audience that does not agree with the writer’s topic or idea, no
    matter who the writer is or what emotion the writer is trying to convey still they
    won’t agree unless facts and evidence are given to them.
    Raise your hand if
    Any you think that I did
    good in my reporting,
    Questions? and if did badly then
    don’t raise your
    hand.
    Thank You
    So Much For Listening

    THE
    END

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