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    Moment Marketing Final

    Uploaded by

    Jenny Bilings
    1. Moment marketing is using current events to make spontaneous connections with customers through clever, quirky content on social media in real time. It aims to start conversations and drive connections that lead to conversions. 2. Brands like Amul and Zomato have successfully used moment marketing for decades. Amul comments on current events through witty advertisements while Zomato engages customers through lighthearted comparisons. 3. While moment marketing can boost awareness cheaply, brands also risk backlash if they force connections without relevance or consent. Overall, it is best for brands to take a stand on issues rather than just capitalizing on short-term moments.

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    Moment Marketing Final

    Uploaded by

    Jenny Bilings
    69 views11 pages
    1. Moment marketing is using current events to make spontaneous connections with customers through clever, quirky content on social media in real time. It aims to start conversations and drive connections that lead to conversions. 2. Brands like Amul and Zomato have successfully used moment marketing for decades. Amul comments on current events through witty advertisements while Zomato engages customers through lighthearted comparisons. 3. While moment marketing can boost awareness cheaply, brands also risk backlash if they force connections without relevance or consent. Overall, it is best for brands to take a stand on issues rather than just capitalizing on short-term moments.

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    Moment Marketing final

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    1. Moment marketing is using current events to make spontaneous connections with customers through clever, quirky content on social media in real time. It aims to start conversations and drive connections that lead to conversions. 2. Brands like Amul and Zomato have successfully used moment marketing for decades. Amul comments on current events through witty advertisements while Zomato engages customers through lighthearted comparisons. 3. While moment marketing can boost awareness cheaply, brands also risk backlash if they force connections without relevance or consent. Overall, it is best for brands to take a stand on issues rather than just capitalizing on short-term moments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    69 views11 pages

    Moment Marketing Final

    Uploaded by

    Jenny Bilings
    1. Moment marketing is using current events to make spontaneous connections with customers through clever, quirky content on social media in real time. It aims to start conversations and drive connections that lead to conversions. 2. Brands like Amul and Zomato have successfully used moment marketing for decades. Amul comments on current events through witty advertisements while Zomato engages customers through lighthearted comparisons. 3. While moment marketing can boost awareness cheaply, brands also risk backlash if they force connections without relevance or consent. Overall, it is best for brands to take a stand on issues rather than just capitalizing on short-term moments.

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    Presented By:

    1.Anushree Desai
    2.Dhaval Jadav
    Time To Act…..
    What is Moment
    Marketing ?
    • Moment marketing is the process of
    using an event to make immediate
    and relevant connections with clients
    that are spontaneous and ephemeral
    with their clever content around it
    for interacting with customer in real
    time.
    • It is also called MEME Marketing
    using quirky, witty & amusing which
    goes Viral on the Internet.
    Perks of Moment Marketing
    • It saves a lot of Money
    Perks of Moment Marketing
    • You became talk of the town
    Perks of Moment Marketing
    • It All About 3Cs: Connection, Conversation, and Conversion:

    Conversation

    Connection
    Perks of Moment Marketing
    Conversion
    Unfortunate
    Unfortunate Consequences
    Consequences of
    of Moment
    Moment
    Marketing
    Marketing
    Gets Unnoticed: Face Backlash:
    • Most advertising goes unnoticed • PV Sindhu won a bronze at the Tokyo
    anyway. Brands trying to force-fit Olympics, many brands congratulated
    their proposition or offer into any her using her name and pictures but
    news event without any relevance or without her consent. And this resulted
    link to the brand only increases that in Sindhu sending notices to 15
    probability as consumers will ignore companies.
    and even be irked • Zomato was boycotted on twitter for
    using offensive language.
    Success Stories
    • Amul: Utterly Butterly
    Deliciously Timed
    • Amul has been using moment
    marketing since 1960s often had
    bandhs or hartals and so the
    creators came up with “Bread
    without Amul Butter cholbe na,
    cholbe na (will not do!)”.
    • Even the Leftists loved it. Slowly,
    current events-driven Amul ads
    became very popular, and have
    remained the mainstay to date.
    Success Stories
    • Zomato: Love them,
    hate them you just
    can’t ignore them
    • Zomato has been a master
    of utilizing this form of
    engagement. There are tons
    of examples to showcase
    how comparisons have
    been carried out by Zomato.
    Conclusion
    • These days brands are making a real-time connection with customers through
    moment marketing. That is because customers are always looking for a
    particular trend or news on social media, and their chances of getting discovered
    increased, besides creating a high recall.
    • Moment marketing is short-lived. Brands can leverage for only a particular time.
    (or, should I say, till the time an event is trending)
    • What Brands should focus on is to take a stand for a particular cause (in an
    ongoing controversy) rather them using the moment for short time.
    Thank You

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