Digital Marketing Lecture 01

Digital Marketing
Lecture:01
Book Name: Digital Marketing Strategy: An
Intergrated Approach To Online Marketing
Author Name: Simon Kingsnorth
What is Marketing?
• Activities a company undertakes tp promote the buying or
selling of a product or services.
OR
• Marketing is the management process responsible for
identifying, anticipating, and satisfying customer
requirements profitably.
Marketing Strategy
“A
business’s overall game plan for reaching
prospective consumers and turning them
into customers of their products.”
Types of Marketing
• Traditional Marketing
• Digital Marketing
Traditional Marketing
• Outdoor Marketing
• Print Marketing
• Direct Marketing
• Electronic Marketing
• Event Marketing
What Is Digital Marketing?
Introduction
Who is the Founder?
“Philip Kotler”
• The “Father of digital marketing” is often referred to as
“Philip Kotler”.
• He is an American professor who is credited with founding
marketing as an academic discipline and has written over
“60 books” on marketing including the best-selling “
Marketing Management”
History Of Digital Marketing
• As I Mentioned Early, Digital Marketing is the
component of marketing that uses the internet and online
based digital technologies Such as, computers, mobile
phones, and also other digital media and platforms to
promote products and services.
• This was Discovered during the 1990s and 2000s.
• They changed the way breands and businesses use
technology for marketing.
History of Digital Marketing
Cont.
• Firstly, digital Platforms became increasingly incorporated
into marketing plans and everyday life.
• Secondly, in this generation population more and more
used digital devices instead they don’t like visiting in
physical Shops.
• Finally, what did digital Companies? Well, digital
marketing campaigns have become prevalent, employing
combinations of “SEO” “SEM” content automation, e-
commerce marketing , social media marketing etc.
Def:
The use of digital channels to market product and
services in
order to reach consumers.
For Instant:
Most of the companies once forced on marketing through different
channels such as ( Print, television, and radio) because that was all they
had. However, Nowadays Global industries believe is that they have a
lot of option available. Moreover, the internet gave companies another
way to reach consumers and gave rise to digital world marketing.
Types Of Digital Marketing.
• Website Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
Types Of Digital Marketing
Cont.
• Affiliate Marketing
• Video Marketing
• Text Marketing
• Pay-per-Click Advertising
What is Difference between Digital
and Social Media Marketing?
Digital Marketing Social Media Marketing
• Digital Marketing encompasses a • Social Media Marketing focuses
broad range of online marketing specifically on leveraging social
activities beyond social media, media platforms for marketing
including websites, email, SEO, purposes.
PPC, and more.
• Social Media Marketing
• Digital Marketing targets engages with audiences within
audiences across various digital a specific social media platform
channels and platforms, and utilizes platform-specific
employing diverse strategies.
features.
Start with the Customer and Work
Backward?
• It’s the best way to understand about marketing because most of the
global businessmen believe in that. The Main Concept of this question is
to understand customer need and get their feedback about your start-up
then start. Let take one example on this concept the king of digital
company and also founder of Amazon, “Jeff Bezos”. According to Jeff, this
is how he was build the Amazon empire. While many would agree that
this is true not that many are welling to actually follow it. If this quote
was posted on social media it would recive thousands of likes, Despite
the fact that many agree with this statement not that many are willing to
follow it and many brands and businesses rather stick with “Start where
the money is and work backwards”.
What are the 3i Principles?
• The Methodology, which is central to the key components of
digital marketing, comprises three principles:
I. Initiate
II. Integrate
III. Iterate
Collectively, this is referred tp as the 3i principles. The
principles are designed to get you to think about a digital
marketing strategy or campaign from start to finish.
Initiate
• Principle of digital marketing states that the customer is
starting and finishing point for all digital activities.
• The core of this principle can be summed up as: “ Let the
customer decide”
Iterate
• Emphasizes the importance of tweaking a digital
marketing campaign in response to user interaction.
• In short, the more iterations undertaken, the more
effective the campaign becomes as you seek to adjust and
scale based on feedback, customer engagement, and data.
Integrate
• Last Principle is about taking your efforts across digital
channels to drive an outcome that is greater than the
individual channels on their own.
• This also involves, integrating both digital and traditional
marketing efforts in a unified way into your overall
marketing campaign strategy,
Thank You!

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