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    Business Canvas of Ola

    Uploaded by

    Chadwick
    This business model canvas summarizes Ola's ride-hailing business. Key partners include driver partners and fleet owners. Key activities involve growing the platform, managing operations and relationships, and sales/marketing. The value propositions are affordable and reliable transportation for passengers and flexible work for drivers. Revenue is generated from trip commissions, financial services commissions, in-car promotions, and corporate accounts. Costs include marketing, driver/employee assets, and software.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Business Canvas of Ola

    Uploaded by

    Chadwick
    48 views1 page
    This business model canvas summarizes Ola's ride-hailing business. Key partners include driver partners and fleet owners. Key activities involve growing the platform, managing operations and relationships, and sales/marketing. The value propositions are affordable and reliable transportation for passengers and flexible work for drivers. Revenue is generated from trip commissions, financial services commissions, in-car promotions, and corporate accounts. Costs include marketing, driver/employee assets, and software.

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    This business model canvas summarizes Ola's ride-hailing business. Key partners include driver partners and fleet owners. Key activities involve growing the platform, managing operations and relationships, and sales/marketing. The value propositions are affordable and reliable transportation for passengers and flexible work for drivers. Revenue is generated from trip commissions, financial services commissions, in-car promotions, and corporate accounts. Costs include marketing, driver/employee assets, and software.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views1 page

    Business Canvas of Ola

    Uploaded by

    Chadwick
    This business model canvas summarizes Ola's ride-hailing business. Key partners include driver partners and fleet owners. Key activities involve growing the platform, managing operations and relationships, and sales/marketing. The value propositions are affordable and reliable transportation for passengers and flexible work for drivers. Revenue is generated from trip commissions, financial services commissions, in-car promotions, and corporate accounts. Costs include marketing, driver/employee assets, and software.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Designed for: Designed by: Date: Version:

    Business Model Canvas Ola Group H 23/052022

    Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

    Driver partners: • Platform growth For passengers: • Self-serve app • In-city taxi services
    • Car drivers • Manage daily operations • Affordable • Promotional offers • Outstation taxi services
    • Car fleet owners • Manage relationships • Active customer support • Free rides • Rentals
    • Sales and marketing • Certified drivers • In-app and live services • Ola Corporate
    Operational partners: • Manage finances
    For drivers:
    • GPS service providers
    • Daily payments
    • E-payment providers
    • Instant booking
    • Internet service providers
    • Own working hours
    Key Resources Channels
    Extended partners:
    • Auto insurance • Technology • Self-serve
    companies • Brand reputation • Partner channel
    • Driving school or training • Employees • Social Media
    companies • Engaged community
    • Automotive maintenance • Driver partners
    companies

    Cost Structure Revenue Streams

    1. Sales and marketing 1. Trip commission


    2. Assets: Computer, tablet, phone for drivers and employees 2. Ola money
    3. Software cost 3. In cab promotions and advertisement commissions
    4. Ola corporate accounts

    Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas).

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