CH 7 Formal and Informal Networks of Communications
CH 7 Formal and Informal Networks of Communications
CH 7 Formal and Informal Networks of Communications
Formal Informal
Communication Communication
D
O HORIZONTAL U
W MIDDLE LEVEL MIDDLE LEVEL P
N W
A
W R
A
D
R
D LOWER LOWER LOWER LOWER
LEVEL LEVEL LEVEL LEVEL
• Downward Communication
• Downward communication refers to messages sent from the higher levels of
the hierarchy to the lower levels, for example, messages sent by managers to
workers. Perhaps the most obvious example of downward communication is
the giving of orders.
Special interviews
Conferences
Employees handbook
Company magazines
Informal Communication
R=IAWhere
R= Intensity of the rumor.
I= Importance of the rumor to the persons communicating.
A= Ambiguity of the facts associated.
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Types of Grapevine Chains
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Single Strand Chain
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Gossip Chain
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• Most informal communication flows
through this chain.
• ‘A’ tells something to a few selected
individuals and then some of these
individuals inform a few other selected
individuals.
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Informal Networks E
C
K
H
Y G I
X
F B D
J
D E
G
J
D F H I B I
C C A
B J Probability
B A K D
Gossip C F
A Cluster A
Chain
Grapevine Characteristics
the people
Information may be distorted.
Lacks official status and less dependable.
Has no definite origin and direction.
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Thank You...
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