Poster

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POSTER

COLGATE
FONTS
● Uppercase the word ‘PLUS’ and ‘SHINIER’
○ To indicate how the product works
○ By increasing the size of the font and make it bold, it
will attract customers’ eyes
○ The colour of the fonts (white) suits well with the
message they deliver.
● Highlights
○ The word ‘free’. Customers is always attracted with
words such as ‘free’ or ‘promotion’. Thus, they highlight
this word so that it will attract more buyers.
WORDS
○ Highlight its difference from other toothpaste
■ Many toothpastes tell us that it works to make teeth
whiter and shinier but in this advertisement it shows that
consumers’ teeth will be even more white and shine by
using colgate compared with the others.
○ Highlight the word ‘free’
■ To attract more buyers with this special characteristic that
everyone likes.
○ Provide interest for buyers

■ Mention about promotion they offer and the informations


given are complete enough.
Using celebrities as the cover of the poster
Advertising that feature a celebrity creates attention and
generates awareness of the product.

With the fame of the celebrity can gain new customer


from the celebrity’s fan base.

With the appearance of Fazura as the face cover


RED COLOUR
● Fact says that red is one of the two eye-catching
colours.
○ It is also an attraction by choosing these colour as a theme.
○ Would highlight the toothpaste itself by its colour.
● The background of the poster also suits well with the
toothpaste theme colour.
○ Will also highlight the poster itself.
● The embassador of this advertisement also wear red
outfits.
INFORMATIONS
● The given informations is complete.
○ Mention about:
■ the promotion period.
■ The promotion infos
■ Place where we can get it
○ Include the picture of the toothpaste packaging
TELEVISION
Purpose
The advert is trying to persuade the audience
to buy a Darlie Double Action. The advertisement is
Family-based and encouraging the audience to buy
the Double Action Multicare Darlie to take care of
their family’s oral health.
Setting
- The setting is at the supermarket shop
- They used this location as it provides various things to consumers, it is basic
knowledge that supermarkets/grocery stores have mostly everything in
different brands, shapes and sizes, fit for people’s varying preferences.
Target customer
- The advertisement is more directed to families because of the fact that the
commercial has two families in it and portrays that parents prioritize their
children’s oral health indirectly teaching them the importance of taking care of
their teeth.
Camerawork ● Uses mid shot in this scene to portray the
actor’s facial expression.
● Over the shoulder shot- to show that that
cashier and the family are having
conversation.

Close up shot- the main point of this


shot to see the toothpaste more than
the setting.

Making the audience understand the


situation that the actors are facing.
● A Long shot has been used to
show the product along with the
characters that shows a variety of
emotions.
● The image product is more clear
than the back so that the
audience can focus more on the
product
● Low angle is used so the
audience are aware of their
positioning in the scene.

Mid shot is used in this part to show


their facial expressions which shows
happiness and a bright smile.

There were at least 10 shots in this 30


secs ad
Sound
The sound is mixture of natural soundtrack and voiceover. The voiceover gives a
for example “ multicare toothpaste with dual mint, vitamin E and multiple
minerals”. The sound is linked nicely with the editing part. When the beat of the
soundtrack changes the pace so does the visual which keeps the advert moving at
a good pace.

The voice over is very clear and easy to understand which means the information
is portrayed very well.
● The 8 benefits in 1 has
grab the attention of the
audience to buy this
product
● This make customers
think that they will get
more out of what they paid
for
● The flaw in this shot is the
screengrab is only for a
short period of time ,
making it harder for
people to read it.
● The “8 benefits in 1” is
highlighted.
Other technique used by darlie
● Creating problem and providing a solution
- In the advert, a family had to buy all types of toothpaste just to make sure
their oral health is taking care of. However, Darlie has come up with a product
that can solve the problem. With this product it grabs the audience attention
to fulfill their needs
RADIO
SENSODYNE
OUR REFLECTION

Analogy

Expert Recommendation
Analogy
➢ The analogy given attracts people to hear more about the advertisement.
➢ The threat and result from the analogy give people desire to buy the product.
Recommendation from doctors (Experts)
➢ Includes the explanation from the doctor.
➢ The voiceover gives a very scientific evidence and recommendation from
doctor
➢ Doctors are one of a reliable source.

➢ Action: Advise people of how to use the product effectively.


We choose...
COLGAT
E
ATTRACT
● With its creativity in choosing the theme colour for this
poster, it attracts customers.
● The words used in the poster highlights all the best things
people wants
● The artist herself portray how is the result.
INTEREST
● Provide customers with promotion if they buy this
product.
● The celebrity herself also draw interest among
customers.
DESIRE
● The words ‘whiter plus’, ‘shinier’, and ‘ in just one week’ also fits the third
theory. They knew what people really want and include it in the posters.
ACTION
● The informations given are complete enough to guide
customers in buying the product.
● It tells customers where they can get the product and
also additional infos about the promotion provided.

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