Poster
Poster
Poster
COLGATE
FONTS
● Uppercase the word ‘PLUS’ and ‘SHINIER’
○ To indicate how the product works
○ By increasing the size of the font and make it bold, it
will attract customers’ eyes
○ The colour of the fonts (white) suits well with the
message they deliver.
● Highlights
○ The word ‘free’. Customers is always attracted with
words such as ‘free’ or ‘promotion’. Thus, they highlight
this word so that it will attract more buyers.
WORDS
○ Highlight its difference from other toothpaste
■ Many toothpastes tell us that it works to make teeth
whiter and shinier but in this advertisement it shows that
consumers’ teeth will be even more white and shine by
using colgate compared with the others.
○ Highlight the word ‘free’
■ To attract more buyers with this special characteristic that
everyone likes.
○ Provide interest for buyers
The voice over is very clear and easy to understand which means the information
is portrayed very well.
● The 8 benefits in 1 has
grab the attention of the
audience to buy this
product
● This make customers
think that they will get
more out of what they paid
for
● The flaw in this shot is the
screengrab is only for a
short period of time ,
making it harder for
people to read it.
● The “8 benefits in 1” is
highlighted.
Other technique used by darlie
● Creating problem and providing a solution
- In the advert, a family had to buy all types of toothpaste just to make sure
their oral health is taking care of. However, Darlie has come up with a product
that can solve the problem. With this product it grabs the audience attention
to fulfill their needs
RADIO
SENSODYNE
OUR REFLECTION
Analogy
Expert Recommendation
Analogy
➢ The analogy given attracts people to hear more about the advertisement.
➢ The threat and result from the analogy give people desire to buy the product.
Recommendation from doctors (Experts)
➢ Includes the explanation from the doctor.
➢ The voiceover gives a very scientific evidence and recommendation from
doctor
➢ Doctors are one of a reliable source.