Chapter 1
Chapter 1
Chapter 1
Workplace
Chapter: One
Session: Two
Communication
Distractions
Information overload
Perceptual differences
Language differences
Restrictive environments
Deceptive tactics
Communication Barriers
Perception Restrictive
and Language Environments
Operational
Internal
External
Personal
Marketing Employees
Formal Network
Well-established, usually along operational
lines
Depends on certain established forms or
“genres” in the company
Planned and managed
Informal Network
Complex
Dynamic
Grapevine
Department
Manager
Supervisor Supervisor
Channel
Newspaper, mail,
Source Message magazine, e-mail, Receiver
Company, Brand messages TV, radio, Customer, client
individual package,
salesperson,
customer service,
Internet
Feedback
Request information, acceptance, rejection
Business Communication as
Problem Solving