Behaviorism & Social Learning Theory

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BEHAVIORISM &

SOCIAL LEARNING
THEORY
INTRODUCTION
 Social learning theory emphasizes on the
importance of observing and modeling the
behaviors, attitudes and emotional
reactions of others. 
 Social learning theory focuses on the
learning that occurs within a social context.
 Albert Bandura stressed the importance of
observational learning, imitation and
modeling.
 In social work , Social learning theory puts
forth the idea that people often model
behavior that they observe in their
environment, particularly when they observe
that behavior in those similar to themselves
and when that behavior is reinforced in others.

 It is a learning process and social behavior


which proposes that new behaviors can be
acquired by observing and imitating others.
BASIC SOCIAL LEARNING CONCEPTS

 Observational Learning - People can learn


through observation
 Intrinsic Reinforcement – Mental states
are important for learning
 The Modeling Process – Learning does not
lead to a change in behaviour.
OBSERVATIONAL
LEARNING 
 A live model: Involves an actual individual
demonstrating or acting out a behavior.
 A verbal instructional model: Involves
descriptions and explanations of a behavior.
 A symbolic model: Which involves real or
fictional characters displaying behaviors in
books, films, television programs, or online
media.
INTRINSIC
REINFORCEMENT 
 Intrinsic reinforcement is a form of internal
reward, such as pride, satisfaction and a
sense of accomplishment.
THE MODELING
PROCESS
 Not all observed behaviors are effectively
learned. Factors involving both the model and
the learner can play a role in whether social
learning is successful.
 The following steps are involved in the
observational learning and modeling process :
1. Attention
2. Retention
3. Reproduction
4. Motivation
 Attention – The learner notices something
different in the environment
 Retention- The learner remember what
he/she noticed
 Reproduction- The learner produces an
action that is a copy of what he/she observed.
 Motivation- The environment delivers a
consequence that determines how motivated
the learner is to imitate the observed
behavior.
Bobo Doll Experiment
 It was a groundbreaking study on aggression
led by psychologist Albert Bandura that
demonstrated that children are able to learn
through the observation of adult behaviour. The
experiment was executed via a team of
researchers who physically and verbally abused
an inflatable doll in front of preschool-age
children, which led the children to later mimic
the behaviour of the adults by attacking the doll
in the same fashion.
 Bandura’s study on aggression experiment was carried out
in 1961 at Stanford University, where Bandura was a
professor.
 For this study he used 3- and 5-foot (1- and 1.5-metre)
inflatable plastic toys called Bobo dolls, which were
painted to look like cartoon clowns and were bottom-
weighted so that they would return to an upright position
when knocked down.
 The subjects were preschoolers at Stanford’s nursery
school and were divided into three groups: one group
observed aggressive adult behaviour models; another group
observed non-aggressive behaviour models; and the third
group was not exposed to any behaviour models.

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