NAME OF THE PRODUCT

 SUGARNA 

TAGLINE
‘THE PURE TASTE OF NATURE’
LOGO
 COLOR COORDINATION
We have used green and dark green; they can coordinate great colors for sugarcane juice beverages
like Sugarna. Here are a few reasons why:
 
1} It is associated with health and wellness: Green is often associated with health, wellness, and
natural products. Using green and dark green in your branding can help to reinforce the idea that
Sugarna is a healthy and natural beverage.
 
2} It is visually appealing: Green and dark green can be a visually appealing color combination,
particularly when used in a balanced and harmonious way. This can help to make our product stand
out on store shelves and catch the attention of potential customers.
 COLOR COORDINATION
3} It is a classic color combination: Green and dark green is a classic color combination that has
been used in branding and marketing for many years. This can help to give your brand a sense of
stability and credibility.

4} It is consistent with the sugarcane theme: Sugarcane is a plant that is often associated with
greenery and nature. Using green and dark green in our branding can help to reinforce the
sugarcane theme and create a cohesive visual identity for our product.

Overall, using green and dark green color coordination can be a great choice for Sugarna. It can
help convey the message of health and naturalness, create a visually appealing brand identity, and
reinforce the sugarcane theme of our Product.
 PRESS RELEASE
FOR IMMEDIATE RELEASE
Date: 1st May, 2023
We are Launching New Sugarcane Juice Beverage: SUGARNA
New Delhi- We have launched a new sugarcane juice beverage called Sugarna. Sugarna is a refreshing and
healthy beverage that is made from freshly squeezed sugarcane juice, made with 100% natural ingredients
and no added preservatives, Sugarna is a refreshing and healthy alternative to sugary drinks.
Sugarna is now available in select health food stores throughout Delhi NCR in 250ml bottles. The beverage
is soon to be available in other retail locations and online.
For more information about Sugarna, visit our website at www.sugarna.com.
For media inquiries, please contact us at losugarna@gmail.com or 00000000.
Thank you,
Aryan Sharma
SUGARNA
 AUDIO RELEASE
SCRIPT
[Music fades in]
Narrator: "Dosto, pesh karte hain Sugarna - prakritik ganna ras ki mithas bhari paathshala! Sugarna hai
ek swasth ka khazana, jisme hai 100% asli ganna ras aur koi shakkar, koi artificial flavor ya
preservatives nahi.“

[Sound of sugarcane being pressed]

Narrator: "Humara ganna hai prakritik aur hamare kheti ka tarika bhi hai prakritik. Sugarna ki mithas,
poshan aur swaad ka raaz hai iss prakritikta mein!"
[Sound of pouring Sugarna into a glass]

Narrator: "Agar aap chahte hai swasth rehna aur mithas ko mehsus karna, toh aaj hi try karein Sugarna -
ek anokhi pinaari jo hai swasth aur tasty dono!"
[Music fades out]
 SOCIAL MEDIA RELEASE
Caption: "Meet Sugarna - the all-natural sugarcane juice beverage that's sweet, refreshing,
and good for you! Made with 100% pure sugarcane juice and no added sugars or artificial
flavors. Try it now and discover the natural goodness of Sugarna!

#Sugarna #AllNatural #SugarcaneJuice #HealthyDrink"

#Healthyaurfreshjuicekanayatikhanajahanbhijanasugarnapaana
To follow Sugarna on social media, please visit the following links :
1] Facebook = lo_sugarna100%
2] Twitter = lets_sugarna100%
3] Instagram = lo_sugarna100%
 SWOT ANALYSIS
Strengths:

All-natural ingredients: Sugarna is made from 100% pure sugarcane juice with no added
sugars or artificial flavors, which appeals to health-conscious consumers.

Unique flavor profile: Sugarna offers a distinct and refreshing taste compared to other
juice options in the market, which can differentiate it from competitors.

Convenience: Sugarna is a ready-to-drink beverage that can be consumed on the go,

making it a convenient option for busy consumers.

Sustainability: Sugarcane is a renewable resource, and the production process of

Sugarna generates minimal waste, making it an environmentally-friendly option.
 Weaknesses:

Limited market: Sugarcane juice may not be a popular beverage choice for all
consumers, limiting the potential market for Sugarna.

Shorter shelf life compared to some competitors: As Sugarna is an all-natural product

with no added preservatives, it has a shorter shelf life compared to other bottled juice
options, which may limit its distribution and availability.
 Opportunities:
Health and wellness trend: With growing awareness about health and wellness, there is a
potential market for natural and healthy beverage options like Sugarna.

Diversification: Sugarna could explore the potential for expanding its product line to
include other all-natural juice options, such as fruit or vegetable juices.

Opportunity to differentiate from competitors like Raw Pressery: By emphasizing its

unique qualities and taste, Sugarna can differentiate itself from competitors like Raw
Pressery and carve out a niche in the natural juice market.
 Threats:
Intense competition, including from established brands like Raw
Pressery: The natural juice market is highly competitive, and
Sugarna faces intense competition from established brands like Raw
Pressery.

Changing consumer preferences and trends in the beverage

industry: Consumer preferences can change rapidly, and Sugarna
may need to adapt to changing trends and preferences to remain
competitive.
 PR PITCH
Hello everyone,
Our brand name is SUGARNA and here is our PR pitch for the product, a brand that offers
natural and organic juice alternatives,

Sugarcane juice is a beverage that is made by extracting the juice from the sugarcane plant.
It is a popular drink in many parts of the world, particularly in tropical countries where
sugarcane is widely grown. The juice is extracted by crushing the sugarcane stalks, and the
resulting liquid is often sold by street vendors in small cups or bottles.

Sugarcane juice is known for its sweet taste and refreshing qualities, and it is often
consumed as a cool drink on hot days. Some people also believe that sugarcane juice has
health benefits, as it is a good source of vitamins and minerals such as iron, magnesium,
and calcium.
As for "Sugarna," it is not a commonly known term or brand associated with sugarcane
juice, so I cannot provide specific information about it. If you have more information
about what "Sugarna" refers to, I may be able to provide additional insights.

Introducing Sugarna – The solution to your sweet cravings without compromising on your
health Sugarna is a brand that specializes in natural and organic sugar alternatives. Our
products are made from high-quality ingredients, carefully selected to provide you with the
perfect taste while maintaining a healthy lifestyle.

We believe that everyone should have access to natural & healthy juice beverage
alternatives, which is why we are committed to creating products that are free from
harmful chemicals and additives. Our mission is to help people make healthier choices
without sacrificing the joy of indulging in something sweet.

Join us on our journey to a healthier future, one sweetener at a time.

 CSR INITIATIVES
Here are some CSR initiatives we will consider:
1) Sourcing sugarcane sustainably: Source sugarcane from local farmers who use
sustainable and eco-friendly farming practices. This can help to support local
communities and promote sustainable agriculture.

2) Reducing waste: Implement initiatives to reduce waste, such as using eco-friendly

packaging and promoting recycling. We will also donate unsold sugarcane to local
food banks or shelters.

3) Promoting healthy lifestyles: Promote healthy lifestyles by providing educational

resources and partnering with local health organizations to raise awareness about the
benefits of a healthy diet and exercise.
 COMPETITOR
RAW PRESSERY was founded in 2013 in Mumbai, India. In its initial stages, the brand
focused on promoting its products to health-conscious individuals through various marketing
channels. Here are some ways Raw Pressery promoted its products in the initial stages:

• Sampling: Raw Pressery offered free samples of its cold-pressed juices to customers at
various health and wellness events, gyms, and yoga studios. This allowed customers to try out
the products and get a sense of the brand's quality and taste.

• Social Media: Raw Pressery leveraged social media platforms, such as Instagram and
Facebook, to showcase its products and engage with customers. The brand used social media
to share recipes, health tips, and customer testimonials.
 PR CAMPAIGN NAME
#Sip_For_Change
#We_stand_against_child_labour

OBJECTIVE OF THE CAMPAIGN

The primary objective of our campaign is to actively combat and eradicate child labour in India.
Child labour is a significant issue in the country, and our campaign aims to raise awareness,
mobilize support, and drive action to eliminate exploitative labour practices and protect the rights
of children.

By focusing on this objective, our campaign aims to advocate for stricter enforcement of laws,
promote education and skill development opportunities for children, and collaborate with
organizations and stakeholders working towards the eradication of child labour in India.

Mobilize Support: Mobilize support from individuals, organizations, and communities to take a
stand against child labour. Encourage them to actively support and participate in initiatives that
aim to eradicate child labour and provide support and rehabilitation to affected children.
Partner with NGOs: Collaborate with reputable NGOs working directly with children in
vulnerable situations. Support their initiatives and programs aimed at rescuing and rehabilitating
children from child labour. Encouraging our campaign audience to contribute to these
organizations or volunteer their time and skills.

Support Rehabilitation and Reintegration: Allocate a portion of the funds generated from our
campaign to support organizations working on the rehabilitation and reintegration of children
rescued from child labour. Ensure access to education, healthcare, counselling, and other essential
services to enable their proper development and integration into society
.
Grassroots Empowerment: Empower local communities to take action against child labour.
Provide them with resources, training, and support to identify and report cases of child labour,
and create community-led initiatives that promote child rights and education.
THANK YOU