The document discusses various methods of communication used in extension work including individual methods like farm visits and demonstrations, group methods like result demonstrations and field days, and mass methods like publications, exhibitions, radio and television. Individual methods allow close contact but are time consuming, while group methods enable contact with more people at once and mass methods have the widest reach but less interactivity. The choice of method depends on factors like audience size, location and time available.
The document discusses various methods of communication used in extension work including individual methods like farm visits and demonstrations, group methods like result demonstrations and field days, and mass methods like publications, exhibitions, radio and television. Individual methods allow close contact but are time consuming, while group methods enable contact with more people at once and mass methods have the widest reach but less interactivity. The choice of method depends on factors like audience size, location and time available.
The document discusses various methods of communication used in extension work including individual methods like farm visits and demonstrations, group methods like result demonstrations and field days, and mass methods like publications, exhibitions, radio and television. Individual methods allow close contact but are time consuming, while group methods enable contact with more people at once and mass methods have the widest reach but less interactivity. The choice of method depends on factors like audience size, location and time available.
The document discusses various methods of communication used in extension work including individual methods like farm visits and demonstrations, group methods like result demonstrations and field days, and mass methods like publications, exhibitions, radio and television. Individual methods allow close contact but are time consuming, while group methods enable contact with more people at once and mass methods have the widest reach but less interactivity. The choice of method depends on factors like audience size, location and time available.
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Exercise – 1
Good speech Speech is the faculty or act of manner of speaking.
It is also the thing or remark said.
It is also a brief statement on foreign and domestic
affaires and on the chief.
It is also meant to be language of group, region.
James H. McBurney and Ernest J. Wrage define speech as, the communication of ideas and feelings by means of visible and credible symbols originating on the speaker, whether speech be private or public. Original and interpretive, it is all oral communication, dealing with thoughts and ideas, employing symbols – sound, words, inflection, gestures. When speech is good Generally the criteria used by some people in judging when speech is good, are 1.Nature of response – by the results of speech is good one. 2.Soundness of speakers position – by the truth of speech. 3.Motive and intension of the speaker. 4.Principles of the art of good speech. Exercise – 2 Personal Interview Things to be do Sleep well - A good night sleep is essential to stay fresh in body and mind. Be ready with your interview dress and keep your shoes polished. Never eat late or have an extra drink the night before interview. Be on time - Travelling to the interview can be stressful, especially if you have to comate a long distance. Arriving late for whatever reasons is totally inexcusable. Dress for the job or company - It is important to know what to wear to an interview and to be well groomed. Practice good non-verbal communication - It is about demonstrating confidence, standing straight, making eye contact and connectivity with a firm handshake, that first non-verbal impression can be a great beginning or quick ending to your interview. Listen - From the very beginning of the interview, your interview is giving you information, either directly or indirectly. If you are not hearing it, you are missing a major opportunity. Good communication skill include listening and letting other person know you heard what was said. Observe your interview and match that style and space. Don’t talk to much - Telling the interviewer more than he needs to know could be a fatal mistake. When you have not prepared ahead of time, you may ramble when answering interview questions, sometimes talking yourself out of the job. Don’t to be familiar - Interview is a professional meeting to talk business. This is not about making a new friend. It is important to bring energy and enthusiasm to interview and to ask question, but do not overlap your place as candidate looking for the job. Use appropriate language - It is given that you should use professional language during the interview. Be aware of any inappropriate slang words or references to age, religion, politics or sexual orientation. Attitude - Play a key role in interview success. There is a fine balance between confidence, professionalism and modesty. Take care to answer the question - When interviewer ask for an example of a time when you did something, they are assuming behavioural interview question, which are designed to elicit a sample of your past behaviour. Exercise – 3 Group discussion What is group discussion – It is a methodology or is simple language you may call it as interview process or a group activity. It is one of the best tool to select prospective candidate is in comparative perspective. This methodology is used by organization to judge whether candidate has certain personality or trait or skill that is wishful. In this methodology certain topic is given to the group of candidates and given few minutes to think about that and discuss among themselves for 15-20 minutes. Evaluation is done by subject specialist based on discussion. Expert usually prepared analyzing the various facts. Various personality traits GD trying to judge include Communication skill Interpersonal skill Leadership skill Motivational skill Team building skill Logical skill Reasoning ability Different thinking Initiative Assertiveness Flexibility Creativity GD evaluates how person can function as a part of team. This is one of the reason why management institute include GD as component of selection Advantages It helps to shed away the shyness of a candidate and brings his viewpoint amidst all. It simulates to think in different and new way. It helps the candidate is understanding his / her own weakness and strength. It helps to analyze the social or economic issues more logically. Do’s and Don’ts at GD Be natural as possible. Don’t try to be someone that you are not. Be yourself. Sit with straight and confident posture. Be assertive yet humble. You need to stick to your volume and belief, but learn to respect the value and opinion of others too. Make eye contact with all the participants. It creates more room for conversation. Also keep nodding when other speaks, it shows receptivity. Be an active and dynamic participant . The examiner wants to hear you speak. So do put forth your view. Be positive and prepare your thoughts well but do not be overconfident. Facilitate contribution from others. Do not just go on and on with only your opinioned view. When raising an objection to a point kept by another speaker, back it up with solid reason to get the point across. Use quotes, facts and figures. Exercise – 4 Public Speaking What is Public Speaking – PS is the process of act of performing a presentation (a speech) focused live audience in a structured deliberate manner in order to inform, influence or entertain them. PS is commonly understood as the formal, face to face talking of a single person to a group of listeners. Methods and techniques – Objective of the PS presentation can range from simply transmitting information to motivating people to act, to simply telling a story.
PS will happen naturally over a period of time as
your willing to take on the challenge. Recommendations to be followed in PS: Consider fear and anxiety as a motivation force to off through circumstances with acceptance. Try to make eye contact right from the beginning. Breath in and out meditationaly to reduce overwhelm. Include humour to achieve the tension within the audience towards the subject but avoid using offensive jokes etc. Drink water to avoid getting a dry mouth from adunalise and eat before speaking to help reduce anxiety. Be consistent with the topic and its content. Use relative language, it will help engage the audience and increase their understanding of the speech. Avoid over-preparing and under preparing. Try to finish the speech straight. Try to be authentic, its what people respond to. Keep a backing plan notes / scripts if the preparation technology goes wrong. Avoid attempts to get applause because it can be quickly identified by the audience as oversite. Engaging the audience with any organisational history. Highlighted the good work, the organisation is doing, the power of ideas and the change it is bringing forth. The 6 I’s model of credibility for PS are: Ideation Information Influence Integrity Impact Ignition A common fear of public speaking is called “Gloss phobic”. This state of response by many beginners can be confused with normal verves as opposed to being recognized as anxiety with a genuine phobia. Tools: Technology used and the methods of this form of communication have traditionally been through and rely on an audience. However, as societies and cultures evolved over time, the tools used in PS have under-gone some modification. New advance in technology have allowed for more sophisticated. Communication for speakers and public across, the speaker can speak with aid of a PA system or microphone and loud speaker. Today the technological and media sources that assist the public speaking include both video- conferencing and telecommunication. Exercise – 5 Communication methods A method is a procedure or process for attaining an objective. The choice of a channel (or) method of communication, also known as extension teaching methods. Generally depends on the number and location of the target audience and the time available for communication. Classification of communication methods Communication methods adopted in extension may be classified as follows: 1.Individual methods 1. Farm and home visit 2. Farmers call 3. Personal letter 4. Adoptive or minikit trial 5. Farm clinic 2. Group methods 1. Result demonstration 2. Method demonstration 3. Group method 4. Small group training 5. Field day or farmers day 6. Study tour 3. Mass methods 1. Farm publication 2. Mass meeting 3. Campaign 4. Exhibition 5. News paper 6. Radio 7. Television 1. Individual methods Extension agent communicate with the people ‘individually’, maintaining separate identity of each person. This method is followed when the number of people to be contacted are few and connectivity located close to the communicator and sufficient time is available for communication. Advantages: 1. Help the extension agent in building rapport. 2. Facilities gaining first hand knowledge of farm and home. 3. Helps in selecting demonstrates and local leaders. 4. Helps in changing attitude of the people. 5. Helps in teaching complex practice. 6. Facilitates transfer of technologies. 7. Facilitates getting feedback information. 8. Enhance effectiveness of group and mass methods. Limitations: 1. Time consuming and expensive. 2. Low coverage of audience. 3. Develop favouritism or bias towards some person. 2. Group methods Extension agent communicates with the people in group and not as individual persons. Advantages 1.Enable the extension agent to have face to face contact with a number of people at a time. 2.Can reach a select part of the target group. 3.Facilitates sharing of knowledge and experience and thereby strength learning of the group members 4. Reach fewer people, but after more opportunities for interaction and feedback. 5. Satisfies the basic urge of people for social contacts. 6. Motivate people to accept change due to group influence. 7. More effective than mass method in stimulating action. Limitations: 1. Wide diversity in the interest of group members may create a difficult learning situations. 2. Holding the meeting may be regarded as an officer in itself. 3. Vested interests, caste group and village faction may hinder free from interaction and decission making by the group members. 3. Mass methods Extension agent communicate with a vast and heterogeneous mass of people, without taking into consideration on their individual or group identity. The normal group boundary gets obliteration. Advantages: 1. Suitable for creating awareness among the people. 2. Helps in transferring knowledge and changing opinions. 3. Large number of people may be communicate within short time. 4. Facilitates quick communication in time of emergency. 5. Reinforce previous learning. 6. Less expensive due to more coverage. Limitations: 1. Less intensive method. 2. Little scope for personal contact with the audience. 3. Little opportunities for interaction with and amongst the audience. 4. Little control over the response of the audience. 5. Difficulty in getting feedback information and evaluation of results. Exercise – 6 Written Communication It is form of verbal communication. Communication which is performed through various written documents. Every organisation uses written communication comprehensively. Continuous written communication overflow from Boss to subordinates or vice-versa. It is widely used as written documents can work as reference and evidence of any transaction or organisations activity for future at any time. Instruments for written communication 1. Letter 2. Memos 3. Notes 4. Reports 5. Journals etc. Main elements to written communication Structure (the way the content is laid out) Style (the way it is written) Content ( what you are writing about) Do’s and Don’ts of written communication Do’s of written communication 1. Do keep writing as simple and clear as possible. 2. Do write with readers in mind. 3. Act the grammar right. 4. Check for the spelling, punctuation in the sentence. 5. Do structure and organise your writing 6. Do choose an appropriate tone while conveying a written message to someone. Don’ts of written communication: 1. Don’t be unprofessional in writing. 2. Don’t use sarcasms jokingly in written communication. 3. If it is hand written, make sure it is visible. 4. Don’t be careless while addressing someone. 5. Don’t include those facts in your writing which have not been checked their accuracy.