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    Merchandiser

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    Kitacarebsd
    1. The document outlines strategies to improve multiple sales channels for HIJUP including their online platform, HIJUP Store Pejaten, and resellers. 2. It provides historical sales data from January to May 2023 and sets targets for Q3 and Q4 2023. 3. The schedule outlines exclusive product launches, new collections, and operational improvements planned each month from June to December 2023 for both online and offline events.

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    Merchandiser

    Uploaded by

    Kitacarebsd
    14 views14 pages
    1. The document outlines strategies to improve multiple sales channels for HIJUP including their online platform, HIJUP Store Pejaten, and resellers. 2. It provides historical sales data from January to May 2023 and sets targets for Q3 and Q4 2023. 3. The schedule outlines exclusive product launches, new collections, and operational improvements planned each month from June to December 2023 for both online and offline events.

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    1. The document outlines strategies to improve multiple sales channels for HIJUP including their online platform, HIJUP Store Pejaten, and resellers. 2. It provides historical sales data from January to May 2023 and sets targets for Q3 and Q4 2023. 3. The schedule outlines exclusive product launches, new collections, and operational improvements planned each month from June to December 2023 for both online and offline events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views14 pages

    Merchandiser

    Uploaded by

    Kitacarebsd
    1. The document outlines strategies to improve multiple sales channels for HIJUP including their online platform, HIJUP Store Pejaten, and resellers. 2. It provides historical sales data from January to May 2023 and sets targets for Q3 and Q4 2023. 3. The schedule outlines exclusive product launches, new collections, and operational improvements planned each month from June to December 2023 for both online and offline events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    # E M P O W E R C H A N G E

    CHANNEL CLASSIFICATION

    ONLINE HIJUP STORE PEJATEN RESELLER


    ONLINE
    Available on multiple platform : Dekstop Website, Mobile Website, Mobile App

    This channel has a role as a main platform to generate awareness, volume,


    value, traffic and transaction. Online platform has several points that
    potential to be improved, as follow :
    1. Targeted promotion, for high, medium and low spender
    2. Attractive Product Display in Homepage
    3. Personalized Recommendation
    4. Up Selling
    5. UI & UX
    6. Search Result
    7. Loyal Customer Gathering
    HIJUP STORE PEJATEN
    This channel has a role to become a solution for user to have a direct interaction with
    HIJUP product, and also as a channel branding distribution for HIJUP to be closer to the
    local people

    HIJUP Store Pejaten platform has several points that potential


    to be improved, as follow :
    1. Targeted promotion, for high, medium and low spender
    2. Personalized services by WhatsApp
    3. Regularly Clearance Sales
    4. Providing space garage sales for beauty/ fashion influencer/ event
    5. Re-layout the design interior
    6. Providing exclusive product (HIJUP/ Brand)
    7. Bussiness training for Store team
    8. Re-location for certain store
    RESELLER
    This channel has a role to become a solution for user to have a direct interaction with
    HIJUP product, and also as a channel branding distribution for HIJUP to be closer to the
    local people in certain city

    Reseller platform has several points that potential to be improved, as


    follow :
    1. Targeted promotion, for high, medium and low spender (HIJUP and Reseller)
    2. Join Reseller
    HISTORICAL OF ORDER JAN – MEI 2023

    Profit After Disc


    GMV + Shipping Order Order % Order Cons Belput
    Month + Shipping Act + MP Order
    (Nett) HIJUP Tenant Tenant Order Order
    Cash In
    1 1,674,585,857 414,739,657 4,136 3,627 82% 1,746 1,632 249
    2 1,164,747,727 307,621,784 3,234 2,689 78% 1,311 1,218 160
    3 2,243,124,431 727,429,158 4,713 4,256 83% 2,185 1,713 358
    4 2,736,667,194 845,219,129 6,310 5,441 79% 2,432 2,547 462
    5 1,729,418,536 489,934,753 4,002 3,315 77% 1,025 2,048 242
    Total 9,548,543,745 2,784,944,481 22,395 19,328 8,699 9,158 1,471

    Target Q3 dan Q4 2023 : Total Target A Total Target B


    Notes
    Bulan Rasio Kontribusi 10,000,000,000 15,000,000,000
    Target GMV Q3 45% 4,500,000,000 6,750,000,000 Low Season to High Season
    Target GMV Q4 55% 5,500,000,000 8,250,000,000 High Season
    THE SCHEDULE
    (ONLINE & OFFLINE)

    June July August

    1. Exclusive Launch Buttonscarves. Alocaton 1. Exclusive Launch Buttonscarves. 1. Exclusive Launch


    stock for online and offline estimated 1 Alocaton stock for online and offline Buttonscarves. Alocaton
    billion asset. estimated 1 billion asset. stock for online and offline
    2. New Collection Arsscarf, Tsabita, Kami. 2. New Collection Arsscarf , Benang estimated 1 billion asset.
    3. Buy break AMALA, RM, Hey Local. Jarum, Kami. 2. Operational Improvement
    Estimated IDR 100,000,000 asset for all 3. Purchasing products (AMALA, Ria 3. Purchasing products (Indah
    brands. Allocation stock for online and Miranda) Nada Puspita, AMALA,
    offline. 4. Operational Improvement RM, Nadjani)
    4. Operational Improvement 5. Sales promo for 1 month 4. Sales promo for 1 month
    5. Sales promo online for 1 month 6. New margin for tenant
    6. Focus on deadstock product (Buy break
    only) : Nadjani, Puru, RM, WK, AMALA,
    Kami, Jenna, Cottonink)

    x Campaign Strategy
    September October November December

    1. Buy break AMALA, RM. 1. Buy break AMALA, Ria 1. Buy break AMALA, Ria 1. Buy break AMALA, Ria
    Estimated IDR 50,000,000 Miranda, HeyLocal. Miranda. Estimated IDR Miranda, HeyLocal. Estimated
    asset for all brands. Estimated IDR 70,000,000 30,000,000 asset for all IDR 70,000,000 asset for all
    Allocation stock for online asset for all brands. brands. Allocation stock for brands. Allocation stock for
    and offline. Allocation stock for online online and offline. online and offline.
    2. Operational Improvement and offline. 2. Operational Improvement 2. Operational Improvement
    3. Sales promo for 1 month 2. Operational Improvement 3. Sales promo for 1 month 3. Sales promo for 1 month
    4. Buy break AMALA, RM, BS 3. Sales promo for 1 month
    OFFLINE EVENT

    July

    1. Fun Activity with Alcaoctvn


    - Tenant : Morning and Smile
    - Schedule : July 8th 2023
    - Participant : 30 people
    - Details : Beauty Class & Fashion Styling
    - Est. budget : around 1 million
    July

    2. Exclusive Launch Hessya


    -Schedule : TBC (Week 3 / 4)
    -Participant : 30 people
    -Details : Talkshow & Fashion Styling
    -Est. budget : around 2 million
    HISTORICAL OF PROMOTION JAN – MARET 2023

    Januari Februari Maret


    USED NEW USED NEW USED NEW
    Name REAL ROI USED BUDGET GMV Nett REAL ROI USED BUDGET GMV Nett REAL ROI USED BUDGET GMV Nett
    VOUCHER CUST VOUCHER CUST VOUCHER CUST

    Freeshipping 23 689 76 12,248,000 278,766,372 44 821 90 12,282,900 259,741,624 87 1,196 120 17,376,808 449,344,396
    Extra Disc in % (Reguler day + Harbolnas) 81 647 63 41,559,739 216,227,815 29 247 24 15,298,706 84,348,515 24 148 19 9,833,295 60,661,755
    New User Voucher 10 225 144 8,160,000 79,287,575 9 66 38 2,400,000 20,279,240
    Ads Buttonscarves 30 41 2 2,012,000 26,008,000 30 32 6 1,569,750 16,650,250
    Disc from tenant + Free Shipping 11 87 7 1,341,000 15,382,150 17 28 441,000 7,601,500
    Free Gift (Calendar, PVC Wallet, PVC
    4 44 4,486,518 15,020,082 18 16 1 294,000 5,316,140 - 7 - - 764,050
    Hologram Bag)
    Extra Disc in Value 27 124 13 7,220,000 44,532,360
    HISTORICAL OF PROMOTION APRIL – MEI 2023

    April Mei
    USED USED
    Name REAL ROI NEW CUST USED BUDGET GMV Nett REAL ROI NEW CUST USED BUDGET GMV Nett
    VOUCHER VOUCHER
    Freeshipping 33 1,465 132 24,659,115 525,212,825 27 904 62 14,680,691 397,771,819
    Extra Disc in Value 32 260 22 15,305,000 97,800,590 19 84 8 4,200,000 33,214,950
    Extra Disc in % (Reguler day + Harbolnas) 7 95 16 7,047,300 39,934,700 7 132 3 8,322,764 47,162,331
    Ads Buttonscarves 20 36 5 1,076,000 20,440,000
    Giveaway Buttonscarves (Live Shopping) 3 2 414,750 770,250
    TIMELINE CAMPAIGN
    (ONLINE)
    Pejate n C o r n e r
    Jl. Pejaten Barat Raya No. 2B
    Pasar Minggu, Jakarta Selatan, 12510, Indonesia
    Telp. (021) 7823990

    Contact U s

    HIJUPcom

    @HIJUP

    HIJUPcom

    @HIJUP

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