Multimedia Application

Chapter One
Course Overview and Introduction to Multimedia
Application

Omar Osman Haji

Lecturere, SIMAD University
Course aims and learning outcomes
• Students will acquire theoretical and practical knowledge in design and practice
while developing a variety of skills in print and media design. And to support the
development of ideation skills to create innovative solutions to design briefs
through meaningful problem solving in the field of graphic design. Student will be
familiar with the designing software such Adobe Photoshop, Adobe Illustrator
and Adobe InDesign.
• Students will become familiar with use of computer based editing concepts
common to the video editing industry. Students will learn basic editing techniques
or media assets like (videos, audio, and images). Students will learn more about
video editing software such as Adobe Premiere and Adobe After effects.
Multimedia Concept

Multi + Media = Multimedia

• Multimedia is the combination of Multi and Media which

is a representation of information in an attractive and
interactive manner with the use of a combination of
text, audio, video, graphics and animation.
Multimedia Components

 Static Elements
Tex Graphics
t

 Dynamic Elements
Audio Video Animation

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Static Elements
• Text is the fundamental component of multimedia and most
familiar way of communicating information to other person.
• Text delivers information in short and simple way. It is used
mostly for Titles, Headlines, Subtitles and Acknowledgement
etc.

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Static Elements
• Graphics: A graphic or graphical image is a digital
representation of non-text information such as a , chart or
photo.

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Static Elements
• There are two types of graphics used: bitmaps (paint graphics) and
vector (draw graphics).
1. Bitmap images are real images that can be captured from
devices such as cameras or scanners.
2. Vector graphics are drawn on the computer and only require
a small amount of memory.

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Static Elements
Advantages of Graphics in Multimedia
• Convey information more quickly than when using text
• Make complex information simple
• Enhance online teaching and learning
• Enhance communication with some disabled groups, particularly
those with learning difficulties or cognitive impairments
Disadvantages of Graphics in Multimedia
• Take longer to download
• Require the use of plug-ins that the user may not have or be able
to install
• Create accessibility barriers for some users

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Dynamic Elements
• Animation is a process of making a static image look like it is
moving. It is visual change over time and can add great power to
your multimedia projects and web pages.
• Digital animation can be categorized into two broad areas:
1. 2D (2 Dimension) animations
2. 3D (3 Dimension) animations.

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Dynamic Elements
• Video: is the technology of electronically capturing,
recording, processing, storing, transmitting, and
reconstructing a sequence of still images representing
scenes in motion.

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Dynamic Elements
• Sound is the best way to attract attention.
• Often audio provides the only effective way to convey
an idea, elicit an emotion, or dramatize point.
• Sounds also can be combined in a multimedia
presentation to provide information and enhance the
other media being presented.

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Multimedia Presentation
There are two types of Multimedia presentation :
• Linear Presentation
• Non-linear Interactive

Linear active content progresses without any

navigation control for the viewer such as a
cinema presentation.

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Multimedia Presentation
Non-linear content offers user interactivity to control progress
as used with acomputer game or used in self-paced computer
based training.

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Multimedia Applications

Business Entertainment Education

Bank Hospital Others

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Importance of Multimedia
• “Tell me and I will forget; show me and I may
remember; involve me and I will understand” (Chinese
proverb)
• Each person learns differently and each person is
inspired by something different. The use of multimedia
allows developers to tap into these differences.
• In fact, research shows that people remember only 20%
of what they see, 30% of what they hear. When they see
and hear it, they remember 50%, if we include some
interaction; they will remember 80% of it

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Benefits of Multimedia
• Provides an excellent way to convey content
• Uses a variety of media elements to reinforce one idea
• Gives life to flat information
• Enhances user enjoyment
• Improves retention

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Hypermedia
• Hypermedia: is another term used related to multimedia.
• Hypermedia requires that the user is able to interact with the
presentation. The simplest form of hypermedia is hypertext where
the user is able to follow textual links.
• The most common provider of hypermedia content is the World
Wide Web.

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Graphic Design Concept
• Graphic design is the craft/skill of planning and creating visual
content to communicate ideas and messages. Graphic design is
everywhere you look — from billboards to cereal boxes to mobile
apps. Through incorporating different elements and principles,
these designs can influence our perception and emotions.
• Graphic design is also known as communication design, and
Graphic Designers are essentially visual communicators. They bring
visual concepts to life, most commonly through graphic design
software, and inform or engage consumers through text, graphics
and images.
• It is also one way that companies connect with consumers.
Design can be used to promote and sell products, to convey a
message, or to develop a brand identity. Though some graphic
design has a commercial purpose, graphic design can also be a form
of art and expression.
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Graphic Design Types
• Visual identity graphic design
• Visual identity graphic design focuses on the visual elements
of a brand. Brand is a relationship between a business or
organization and its audience. A brand identity is how the
organization communicates its personality, tone and essence,
as well as memories, emotions and experiences. It aims to
communicate a brand’s identity through images, shapes, and
colors.
• Marketing and advertising graphic design
• This type of design is used to sell products or services. This
may involve print advertisements, such as posters, billboards,
flyers, catalogs and packaging, or digital advertisements,
such as television ads, video ads, or social media posts.
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Graphic Design Types
• Web design
• Web design involves planning and building the appearance,
layout, structure, and design of websites. It focuses on the front-
facing aspects of a website, including the user experience. Web
Designers combine a variety of visual elements, such as text,
photos, graphics, and video, to create appealing and user-friendly
sites and pages. Web design is closely connected to UX and UI
design.
• Publication graphic design
• This design focuses on creating layouts and selecting typography
and artwork, including photography, graphics, and illustrations.
Graphic Designers in this area work with books, newspapers,
magazines, and catalogs. They need to understand color
management, printing, and digital publishing.
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Graphic Design Types
• Packaging graphic design
• Packaging not only protects products, but it is also an important
marketing tool. Graphic Designers in this area develop concepts,
mockups, and print-ready files. Packaging graphic design requires
an understanding of print processes, as well as industrial design
and manufacturing.
• Motion graphic design
• Motion graphic design is a new speciality area in graphic design,
though it is quickly growing and demand is increasing for Motion
Graphic Designers. At a basic level, this type of design involves
any graphic in motion. This can include animations, banners, title
sequences, trailers, or video games.

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Measurement in Graphic Design
• Measurement is the process of obtaining the scale and
conversion of an object.
• It’s important for scale and conversion and Measuring type is
helpful when designing documents that will be published or
printed. Knowing the units of measurement and their
conversions will save a lot of time and resources.
• Measurement can be:
• Pixel (px)
• Inch (in)
• Millimeter (mm)
• Centimeter (cm)
• Meter (m)
• Others
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Alignment in Graphic Design
• Alignment is the arrangement of elements on a composition
that keeps them from being a complete disorderly mess.
• It allows our eyes to see order, which is quite comforting to a
reader.
• Alignment can be divided into:
• Vertical Alignment
• Top
• Center
• Bottom
• Horizontal Alignment
• Left
• Center
• Right
 THANK
YO
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