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    Unit Attitude

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    The document discusses the meaning, definition, importance, components, and relationship between attitudes and behavior. It also covers attitude formation, changing attitudes, barriers to changing attitudes, and methods for measuring attitudes.

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    Unit Attitude

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    2103a51375
    4 views17 pages
    The document discusses the meaning, definition, importance, components, and relationship between attitudes and behavior. It also covers attitude formation, changing attitudes, barriers to changing attitudes, and methods for measuring attitudes.

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    UNIT ATTITUDE

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    The document discusses the meaning, definition, importance, components, and relationship between attitudes and behavior. It also covers attitude formation, changing attitudes, barriers to changing attitudes, and methods for measuring attitudes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views17 pages

    Unit Attitude

    Uploaded by

    2103a51375
    The document discusses the meaning, definition, importance, components, and relationship between attitudes and behavior. It also covers attitude formation, changing attitudes, barriers to changing attitudes, and methods for measuring attitudes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 17

    ATTITUDE

    Meaning and definition


    Characteristic of attitude
    Importance of attitude
    Components of attitude
    Relationship with attitude & behaviour
    Attitude – behaviour relationship
    Sources of attitude
    Functions of attitude
    Attitude & consistency
    Types of attitude / work attitudes
    Effects of employee attitudes
    Attitude formation
    Changing attitude
    Barriers to changing attitude / overcoming barriers
    Attitude measurement
    Meaning and definition
    MEANING
    • It refers to the feeling and behaviour of an individual towards any object or
    situation
    • Behaviours are of two types. They are positive and negative which can be
    identified by observing the actions of an individual
    • The proper functioning of an individual can be easily determined either by
    his behaviour or by his personality
    • Thus, it can be said that an attitude refers to outlook or point of view of a
    person regarding any object
    • Attitude of an individual not only influences one’s own performance but
    also affects the behaviours of others

    DEFINITION
    • According to Bem, “Attitudes are likes and dislikes”.
    • According to Eagel, “Attitude are an overall evaluation that allows one to
    respond in a consistency favorable or unfavorable manner with respect to a
    given object or alternatives”.
    IMPORTANCE OF ATTITUDE

    • Determines meaning of environment


    • Rationalizes the actions
    • Organises facts
    • Facilitates selection of facts
    RELATIONSHIP WITH ATTITUDE AND BEHAVIOUR

    • Instrumental or utilitarian
    • Ego – defensive
    • Value – orientation
    • Knowledge
    ATTITUDE – BEHAVIOUR RELATIONSHIP

    • Attitude specificity
    • Attitude relevance
    • Timing of measurement
    • Personality factors
    • Social constraints
    ATTITUDES AND CONSISTENCY

    • Congruity theory
    • Balance theory
    • Cognitive dissonance theory
    TYPES OF ATTITUDE/ WORK ATTITUDES
    EFFECTS OF EMPLOYEE ATTITUDES

    • Employee performance
    • Employee turnover
    • Absence and tardiness
    • Violence
    • Other affects
    ATTITUDE FORMATION
    @ Process of attitude formation
    • Childhood phase
    • Adulthood phase
    • Maturity phase

    @ Factors influencing attitude formation


    • Media
    • Educational and religious institutions
    • Emotional factors
    • Economic factors
    • Political factors
    CHANGING ATTITUDE
    • Attitudes can be changed when people are
    young but as soon as they enter their maturity
    age, they start resisting all those factors that
    intend to change their attitude
    Barriers to changing attitude
    • Prior commitment
    • Insufficient information
    • Lack of alternative
    • Mistrust
    • Unequal status in
    outcomes
    • Absence of institutional
    support
    OVERCOMING BARRIERS TO CHANGING
    ATTITUDE
    • Providing new information
    • Making use of fear
    • Influence of friends or peers
    • Removing inconsistency
    • Co-opting approach
    ATTITUDE MEASUREMENT

    • Thurstone type of scale


    • Likeret scales
    • Sematic differentials
    • Repertory grid
    • Opinion surveys
    • Interviews
    • Self – fulfilling prophecy

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