Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    unit5-MB 0001

    Uploaded by

    yogakn
    - Attitudes are predispositions to respond in a favorable or unfavorable way towards people, objects, or situations. They are formed through direct and indirect experiences and influence our thoughts and behaviors. - Values represent beliefs about what is morally right or preferable. There are different types of values including instrumental values and terminal values. Values influence attitudes and serve as foundations for evaluating right and wrong. - While attitudes and values both affect cognitive and behavioral processes, they differ in that attitudes refer to beliefs about specific objects or situations whereas values represent overarching judgments about morality. Attitudes are more personal while values are derived from social and cultural norms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    unit5-MB 0001

    Uploaded by

    yogakn
    39 views12 pages
    - Attitudes are predispositions to respond in a favorable or unfavorable way towards people, objects, or situations. They are formed through direct and indirect experiences and influence our thoughts and behaviors. - Values represent beliefs about what is morally right or preferable. There are different types of values including instrumental values and terminal values. Values influence attitudes and serve as foundations for evaluating right and wrong. - While attitudes and values both affect cognitive and behavioral processes, they differ in that attitudes refer to beliefs about specific objects or situations whereas values represent overarching judgments about morality. Attitudes are more personal while values are derived from social and cultural norms.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    - Attitudes are predispositions to respond in a favorable or unfavorable way towards people, objects, or situations. They are formed through direct and indirect experiences and influence our thoughts and behaviors. - Values represent beliefs about what is morally right or preferable. There are different types of values including instrumental values and terminal values. Values influence attitudes and serve as foundations for evaluating right and wrong. - While attitudes and values both affect cognitive and behavioral processes, they differ in that attitudes refer to beliefs about specific objects or situations whereas values represent overarching judgments about morality. Attitudes are more personal while values are derived from social and cultural norms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    39 views12 pages

    unit5-MB 0001

    Uploaded by

    yogakn
    - Attitudes are predispositions to respond in a favorable or unfavorable way towards people, objects, or situations. They are formed through direct and indirect experiences and influence our thoughts and behaviors. - Values represent beliefs about what is morally right or preferable. There are different types of values including instrumental values and terminal values. Values influence attitudes and serve as foundations for evaluating right and wrong. - While attitudes and values both affect cognitive and behavioral processes, they differ in that attitudes refer to beliefs about specific objects or situations whereas values represent overarching judgments about morality. Attitudes are more personal while values are derived from social and cultural norms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 12

    ATTITUDES & VALUES

    Dr.Yogananthan
    Contents
    • Meaning of attitude
    • Characteristics of attitudes
    • Functions of attitude
    • Formation of attitudes
    • Values
    – Types of values
    – Values and behaviour
    – Values & ethics
    – Values & attitudes
    – Difference between attitude & value
    Meaning of attitude
    • … is defined as a more of less stable set of
    predisposition of opinion, interest or propose
    involving expectancy of a certain kind of experience
    and a readiness with an appropriate response. They
    are known as ‘frames of response”
    • It is also a cognitive element and remains in person
    • Every body has limited no of attitudes
    • These attitudes are indicative of apathy or
    enthusiasm.
    Characteristic of attitude
    • It predisposes the evaluation of certain objects in
    favourable and unfavourable manner.
    • Attitudes are firmly embedded in a complex
    psychological structure of beliefs
    • Attitudes are different from values as they are narrow,
    our feelings, thoughts and behavioural tendencies
    towards objects or situations
    • It is predisposition to respond to a certain set of facts
    • They are evaluative statements
    Functions of attitude
    • It Determines meaning
    • It Reconcile contradictions
    • It organises facts
    • It selects facts
    Formation of attitude
    • Direct experience with the object
    • Classical conditioning and attitudes
    • Operent conditioning and attitudes
    • Vicarious learning
    • Family and peer groups
    • Economic status and occupations
    Values
    • It is an enduring belief that a specific mode of
    conduct or end state of existence is personally
    and socially preferable to the alternative
    modes of conduct or end states of existence
    Types of values
    • Instrumental value
    • Teminal value
    • Other classifications are
    – Theoritical
    – Economic
    – Aesthetic
    – Social
    – Political religious
    Values and behaviour
    • Values serves as the foundations for attitudes
    • Individuals hold their own interpretation of
    right and wrong
    • Values affects both attitude and behaviour
    • Re examining the values pose challenges in
    modern management
    Values and attitudes
    • Similarities
    • Both are acquired form experience with
    people, objects, and events
    • Both affects cognitive and behaviour process
    • Both are endurable and difficult to change
    • Both influence each other and used
    interchangeably
    Differences
    Attitude Value
    It exhibit predisposition to It represent judgmental
    respond ideas like what is right
    It refer to several beliefs It represent single belief
    relating to specific objects focused on objects and
    or situation situations
    They are one’s personal They are derived from
    experiences social and cultural mores.
    THANK YOU

    You might also like