Customer Feedback and Complaint Handling (B)

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B.

DEVELOP PROCESSES FOR


EFFECTIVELY ADDRESSING AND
RESOLVING CUSTOMER COMPLAINS
.

TO ENHANCE SATISFACTION AND


LOYALTY
1. ESTABLISH CLEAR CHANNELS OF
COMMUNICATION:
 Provide multiple channels for customers to submit complaints,
such as phone, email, chat, and social media.
2. TRAIN CUSTOMER SERVICE
REPRESENTATIVES:

 Ensure that your customer service team is well-trained in active listening, empathy, and
problem-solving techniques.
3. IMPLEMENT A COMPLAINT
TRACKING SYSTEM:

 Use a system to track and manage complains from


receipt to resolution. This helps in prioritizing and
monitoring progress.
at
ea
g ckn
th ow
e
e i m k le d
ve n ge
d ow m
an t en
d ha t t
is t t o
be he
i n ir
g
COMPLAINT :
4. ACKNOWLEDGE RECEIPT OF
5. INVESTIGATE THOROUGHTLY:

 Gather all necessary information related to the complaint,


including customer details, transaction history, and any
supporting evidence.
 Aim to resolve complaints as quickly as possible. If immediate resolution is not possible,
provide a timeline for resolution and keep the customer update on progress.
7. OFFER SOLUTIONS:

 Present the customer with viable solutions to address their complaint. This may involve
issuing refunds, offering discounts, or providing replacements.
8. FOLLOW UP:

 After the complaint has been


resolved, follow up with the
customer to ensure their
satisfaction and to gather
feedback on the resolution
process.
9. LEARN AND IMPROVE:

 Analyze trends in complaints to identify recurring issues and areas for improvement in
products, services, or processes.
10. EMPOWER EMPLOYEES:

 Give employees the


authority and resource
they need to resolve
complaints effectively
without unnecessary
escalation.
11. DOCUMENT AND SHARE INSIGHTS:

 Document all complaints and resolutions for future reference and share insights with
relevants departments to prevent similar issues from arising in the future.
12. SEEK COMTINUOUS FEEDBACK:

 Encourage customers to provide feedback on the complaint resolution process to identify


areas for improvement.

THANK YOU


.

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