Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1of 32
Course : Innovation & Entrepreneurship
Effective Period : 2021
Methods for innovations
Part 9 Session 10 Acknowledgement
These slides have been adapted from:
Christian Buchhloz & Benno Van Aerseen. (2020).
The Innovator’s Dictionary, Walter de Gruyter GmbH.Wiley. ISBN: 3110677210, 9783110677218. Learning Outcomes • LO 1: Explain the methods type and the innovation phases. • LO2: Apply the selection of suitable methods for creative workshop, daily work and innovation project. • LO3: Analyse the strategic method change for the development of establishment and spontaneous workshop. What is Reduce To The Max? • An overload of product functions is called “feature creep” or “overengineering”. • In many companies, innovation is often understood to mean adding more and more features and functions to existing products. • As a rule, the consumer does not even use half of the avail- able functions, and we humans do not like this abundance of possibilities at all. Reduce To The Max Output • Generates ideas, solutions, preliminary ideas, possibilities • Identifies existing strengths and weaknesses Reduce To The Max Step Reduce To The Max principle: • Limit yourself to the essentials. • Analyze which functions/elements are unnecessary. • Keep in mind that every functional element makes a product more complex and thus potentially more user-unfriendly. • In everyday business there are proven concepts for management of complexity. Reduce To The Max Step Reduce To The Max principle: • The easiest way to achieve simplicity is through the path of deliberate reduction. • Placing things visibly helps with operation. • Elements that are intended to be used centrally to operate a product should also be positioned in a central location. • All operating routes must be efficient and time- saving. What is Research Planning • Survey? The purpose of the Research Planning Survey is to better understand targeted focus groups for the understanding phase of an innovation project and to prepare a detailed understanding and observation phase. • Research Planning Survey can lead to plans that have already been made being adjusted and changed again for an understanding phase. Research Planning Survey Step • Target and focus groups • Creates new knowledge and experience • Creates greater clarity on a topic • Makes complex cause-effect relationships visible Research Planning Survey • Step 1: Develop the questions for the survey. Output • Step 2: Create the survey. • Step 3: Distribute the survey. • Step 4: Try to identify patterns. • Step 5: Select the focus groups and plan the next detailed understanding steps in your innovation project. • The SWOT Analysis Grid is a classic strategic What tool planning is SWOT to evaluateAnalysis Grid? strengths, weaknesses, opportunities and threats of or to an idea, challenge or other important decision-making situation within an organization. • SWOT is suitable both in the problem analysis phase and especially in the evaluation phase of an idea. SWOT Analysis Grid Output
• Helps with decisions, assessments and
feedback . SWOT Analysis Grid Step Step 1: Clarify the goal and purpose of the analysis as a group and unequivocally. Step 2: Draw SWOT Analysis Grid. Step 3: Fill in SWOT Analysis from A to D with Strengths, Weakness, Opportunities and Threats Step 4: Make sure that all experiences are incorporated. Step 5: Individual participants are now asked to present Step 6: Each point is recorded and logged in a large SWOT diagram on a flipchart. What is SIPOC Map? • The SIPOC Map stands for a process involving: Supplier, Input, Process, Output and Customer. • The method is particularly effective when it comes to smoothing the way for new product solutions that have already been developed to the point of production and delivery. SIPOC Map Output
• Generates ideas for new markets and new
business models • Generates plans and prioritizations SIPOC Map Step
• Step 1: Describe process landscape to a
detailed level. • Step 2: Identification of the Output of the processes • Step 3: Identification of the customers for the outputs. • Step 4: Identification of the Inputs required by the process • Step 5: Identification of the respective Suppliers for the process What is SMART? • SMART is a project management technique that goes back to George Doran. It is used to formulate target statements using certain minimum criteria. • The acronym SMART stands for Specific, Measurable, Achievable, Realistic and Timely • In the context of an innovation project, SMART helps to determine the direction of problem- solving and to focus the process well and efficiently. SMART Output • Produces more motivated and innovative participants SMART Step • S = Specific: Target must be clearly defined • M = Measure: Goals must be measurable • A = Achievable: Objectives must be achievable • R = Realistic: Targets may be set high, but must be achievable • T = Scheduled: For each goal there is a clear deadline by which the goal must be reached. What is • Storyboarding is aStoryboarding? visual method that makes a defined goal more concrete. • It helps to make visions tangible and is a supplement to the method of newspaper stories from the future. It may also identify initial innovation steps and obstacles to further action. Storyboarding Output • Creates idea search fields, undiscovered problems, inspiration • Creates a vision or future scenario • Creates greater clarity on a topic Story Boarding Step • Step 1: Use six to eight A4 Sheets. • Step 2: In the first last frames (sheets), the story is developed around the question or goal. • Step 3: Complete the story by writing down the essential steps for achieving the target state in the free frames. Association and Commonality Formation) is a creativity technique that was developed by the Battelle Institute in Frankfurt. What is TILMAG? • It is a simplified and less abstract variation of (classic) Synectics. • The aim of the method is to generate solution ideas for a problem through the formation of analogies and associations. TILMAG Output • Generates ideas, solutions, preliminary ideas, possibilities TILMAG Step • Step 1: Discussion of the problem • Step 2: Structure of an association matrix • Step 3: Combination of ideal elements and spontaneous associations • Step 4: Structure of the commonality matrix • Step 5: Comparison of the associations with the formation of commonalities • Step 6: Creative confrontation to find solutions • This technique tries to sharpen a result to the best 10 values through permanent reduction – of ideas, statements, aspects and properties. What • Especially is TOP within 10 Method? long-term and highly-complex innovation projects, you often have to deal with a flood of ideas or facts and statements in al- most all phases. TOP10 Method Output • Generates better team spirit, more openness, sensitivity to inspiration • Helps with decisions, assessments and feedback TOP 10 Method Step • A creative technique (such as Brainstorming or its variants) or a free discussion, for example, provides ideas for further product development or a service. • As soon as the 11th idea is found, the supposedly worst or least prioritized idea is taken away so that the 10 best ideas always remain. • The procedure is repeated with each new 11th idea until no 11th idea is left. • The Team Management System (TMS) analyzes the work preferences of team members and What helps isthe to find Team Management right role for everyone within the group or System (TMS)? innovation project. • TMS is both a working methodology and a typology based on scientifically-sound feedback. Team Management System Output • Creates better team spirit, more openness, sensitivity to inspiration • Identifies existing strengths • Identifies existing weaknesses • Produces more motivated and innovative participants Team Management System Step • TMS workshops and TMS online analyses can be obtained directly from the TMS organization or from accredited TMS consultants. • In the course of TMS workshops, all participants receive a detailed evaluation of their own work preferences and the distribution of roles in their team. Reference
• Christian Buchhloz & Benno Van Aerseen. (2020).
The Innovator’s Dictionary, Walter de Gruyter GmbH.Wiley. ISBN: 3110677210, 9783110677218
The Lafayette apartment building, 1605-1607 7th Street, NW (in the Shaw neighborhood of Washington, DC, District of Columbia)--Applcation for listing/designation on the National Register of Historic Places