Session 10 Entr6012

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Course : Innovation & Entrepreneurship

Effective Period : 2021

Methods for innovations


Part 9
Session 10
Acknowledgement

These slides have been adapted from:

Christian Buchhloz & Benno Van Aerseen. (2020).


The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218.
Learning Outcomes
• LO 1: Explain the methods type and the
innovation phases.
• LO2: Apply the selection of suitable methods for
creative workshop, daily work and innovation
project.
• LO3: Analyse the strategic method change for
the development of establishment and
spontaneous workshop.
What is Reduce To The Max?
• An overload of product functions is called
“feature creep” or “overengineering”.
• In many companies, innovation is often
understood to mean adding more and more
features and functions to existing products.
• As a rule, the consumer does not even use half of
the avail- able functions, and we humans do not
like this abundance of possibilities at all.
Reduce To The Max Output
• Generates ideas, solutions, preliminary
ideas, possibilities
• Identifies existing strengths and weaknesses
Reduce To The Max Step
Reduce To The Max principle:
• Limit yourself to the essentials.
• Analyze which functions/elements are
unnecessary.
• Keep in mind that every functional element
makes a product more complex and thus
potentially more user-unfriendly.
• In everyday business there are proven concepts
for management of complexity.
Reduce To The Max Step
Reduce To The Max principle:
• The easiest way to achieve simplicity is through
the path of deliberate reduction.
• Placing things visibly helps with operation.
• Elements that are intended to be used centrally
to operate a product should also be positioned
in a central location.
• All operating routes must be efficient and time-
saving.
What is Research Planning
• Survey?
The purpose of the Research Planning Survey is
to better understand targeted focus groups for
the understanding phase of an innovation
project and to prepare a detailed understanding
and observation phase.
• Research Planning Survey can lead to plans that
have already been made being adjusted and
changed again for an understanding phase.
Research Planning Survey Step
• Target and focus groups
• Creates new knowledge and experience
• Creates greater clarity on a topic
• Makes complex cause-effect
relationships visible
Research Planning Survey
• Step 1: Develop the questions for the
survey. Output
• Step 2: Create the survey.
• Step 3: Distribute the survey.
• Step 4: Try to identify patterns.
• Step 5: Select the focus groups and plan
the next detailed understanding steps in
your innovation project.
• The SWOT Analysis Grid is a classic strategic
What tool
planning is SWOT
to evaluateAnalysis Grid?
strengths, weaknesses,
opportunities and threats of or to an idea,
challenge or other important decision-making
situation within an organization.
• SWOT is suitable both in the problem analysis
phase and especially in the evaluation phase of
an idea.
SWOT Analysis Grid Output

• Helps with decisions, assessments and


feedback .
SWOT Analysis Grid Step
Step 1: Clarify the goal and purpose of the analysis
as a group and unequivocally.
Step 2: Draw SWOT Analysis Grid.
Step 3: Fill in SWOT Analysis from A to D with
Strengths, Weakness, Opportunities and Threats
Step 4: Make sure that all experiences are
incorporated.
Step 5: Individual participants are now asked to
present
Step 6: Each point is recorded and logged in a large
SWOT diagram on a flipchart.
What is SIPOC Map?
• The SIPOC Map stands for a process involving:
Supplier, Input, Process, Output and Customer.
• The method is particularly effective when it
comes to smoothing the way for new product
solutions that have already been developed to
the point of production and delivery.
SIPOC Map Output

• Generates ideas for new markets and new


business models
• Generates plans and prioritizations
SIPOC Map Step

• Step 1: Describe process landscape to a


detailed level.
• Step 2: Identification of the Output of the
processes
• Step 3: Identification of the customers for the
outputs.
• Step 4: Identification of the Inputs required
by the process
• Step 5: Identification of the respective
Suppliers for the process
What is SMART?
• SMART is a project management technique that
goes back to George Doran. It is used to
formulate target statements using certain
minimum criteria.
• The acronym SMART stands for Specific,
Measurable, Achievable, Realistic and Timely
• In the context of an innovation project, SMART
helps to determine the direction of problem-
solving and to focus the process well and
efficiently.
SMART Output
• Produces more motivated and innovative
participants
SMART Step
• S = Specific: Target must be clearly defined
• M = Measure: Goals must be measurable
• A = Achievable: Objectives must be achievable
• R = Realistic: Targets may be set high, but must
be achievable
• T = Scheduled: For each goal there is a clear
deadline by which the goal must be reached.
What is
• Storyboarding is aStoryboarding?
visual method that makes a
defined goal more concrete.
• It helps to make visions tangible and is a
supplement to the method of newspaper stories
from the future. It may also identify initial
innovation steps and obstacles to further action.
Storyboarding Output
• Creates idea search fields, undiscovered problems,
inspiration
• Creates a vision or future scenario
• Creates greater clarity on a topic
Story Boarding Step
• Step 1: Use six to eight A4 Sheets.
• Step 2: In the first last frames (sheets), the
story is developed around the question or goal.
• Step 3: Complete the story by writing down the
essential steps for achieving the target state in
the free frames.
Association and Commonality Formation) is a
creativity technique that was developed by the
Battelle Institute in Frankfurt.
What is TILMAG?
• It is a simplified and less abstract variation of
(classic) Synectics.
• The aim of the method is to generate solution
ideas for a problem through the formation of
analogies and associations.
TILMAG Output
• Generates ideas, solutions, preliminary ideas,
possibilities
TILMAG Step
• Step 1: Discussion of the problem
• Step 2: Structure of an association matrix
• Step 3: Combination of ideal elements and
spontaneous associations
• Step 4: Structure of the commonality matrix
• Step 5: Comparison of the associations with the
formation of commonalities
• Step 6: Creative confrontation to find solutions
• This technique tries to sharpen a result to the
best 10 values through permanent reduction – of
ideas, statements, aspects and properties.
What
• Especially is TOP
within 10 Method?
long-term and highly-complex
innovation projects, you often have to deal with
a flood of ideas or facts and statements in al-
most all phases.
TOP10 Method Output
• Generates better team spirit, more openness,
sensitivity to inspiration
• Helps with decisions, assessments and
feedback
TOP 10 Method Step
• A creative technique (such as Brainstorming or
its variants) or a free discussion, for example,
provides ideas for further product development
or a service.
• As soon as the 11th idea is found, the
supposedly worst or least prioritized idea is
taken away so that the 10 best ideas always
remain.
• The procedure is repeated with each new 11th
idea until no 11th idea is left.
• The Team Management System (TMS) analyzes
the work preferences of team members and
What
helps isthe
to find Team Management
right role for everyone within
the group or System (TMS)?
innovation project.
• TMS is both a working methodology and a
typology based on scientifically-sound feedback.
Team Management System
Output
• Creates better team spirit, more openness,
sensitivity to inspiration
• Identifies existing strengths
• Identifies existing weaknesses
• Produces more motivated and innovative
participants
Team Management System
Step
• TMS workshops and TMS online analyses can
be obtained directly from the TMS organization
or from accredited TMS consultants.
• In the course of TMS workshops, all participants
receive a detailed evaluation of their own work
preferences and the distribution of roles in
their team.
Reference

• Christian Buchhloz & Benno Van Aerseen. (2020).


The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218

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